{"id":73290,"date":"2023-01-27T15:09:00","date_gmt":"2023-01-27T15:09:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73290"},"modified":"2023-07-27T21:49:38","modified_gmt":"2023-07-27T20:49:38","slug":"farnham-chiropractic-wellness-en-door-drop-kampagne-pt-2","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","title":{"rendered":"Farnham Chiropractic Wellness: en d\u00f8r-drop-kampagne del 2"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">I <a href=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/farnham-chiropractic-wellness-en-door-drop-kampagne-pt-1\/\" target=\"_blank\" rel=\"noopener\">del 1 af vores serie om denne door drop-kampagne<\/a>introducerede vi Farnham Chiropractic Wellness og deres <a href=\"https:\/\/www.farnhamchiropractic.co.uk\/mid-life-mot\/\" target=\"_blank\" rel=\"noopener\">Service midt i livet<\/a>. Vi l\u00e6rte, hvordan kiropraktor og virksomhedsejer Grant Pretorius havde identificeret, at en d\u00f8rdropskampagne kunne hj\u00e6lpe ham med at n\u00e5 ud til et nyt publikum. Vi s\u00e5 ogs\u00e5 n\u00e6rmere p\u00e5, hvordan vi n\u00e5ede frem til et flyer-design, der var specielt optimeret til distribution via direct mail.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Grant-Pretorius.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73294\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Grant-Pretorius.jpeg\" alt=\"\" width=\"749\" height=\"541\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Med trykklare illustrationer klar til at blive uploadet var det tid til at se p\u00e5 de n\u00e6ste trin i ops\u00e6tningen af en vellykket direct mail-kampagne. Da vi brugte Solopress' d\u00f8r-til-d\u00f8r-distribution af foldere, bet\u00f8d det, at vi skulle l\u00e6re Campaign Builder at kende. Dette v\u00e6rkt\u00f8j er tilg\u00e6ngeligt under bestillingsprocessen, og det giver dig mulighed for at udv\u00e6lge din m\u00e5lgruppe i henhold til geografisk omr\u00e5de, alder, husstandstype og indkomstgruppe.<\/span><\/p>\n<h2><b>Kampagnebygger<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Da Grant skulle finde de rigtige adresser til sin postuddeling, var han n\u00f8dt til at finde den rigtige m\u00e5lgruppe ved hj\u00e6lp af faktorer som geografisk omr\u00e5de, alder, husstandstype og indkomst. Effektivitet er n\u00f8glen til at holde omkostningerne nede, og foldere er spildt, hvis de afleveres p\u00e5 en adresse, hvor beboerne er for langt v\u00e6k, har den forkerte alder til at drage fordel af Midtlivsunders\u00f8gelsen eller ikke har ressourcerne til at betale for servicen.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-19-at-12.22.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73286\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-19-at-12.22.25.png\" alt=\"\" width=\"2246\" height=\"990\" \/><\/a><\/p>\n<h2><b>Geografisk<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Som navnet antyder, ligger Farnham Chiropractic Wellness i byen Farnham i Surrey. Denne blomstrende georgianske markedsby har 28.000 indbyggere og fungerer som et socialt og kommercielt knudepunkt for en r\u00e6kke omkringliggende landsbyer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grant ville gerne bygge videre p\u00e5 sin lokale kundebase, s\u00e5 han besluttede at fokusere p\u00e5 husstande i n\u00e6rheden. Derfor valgte han en radius p\u00e5 10 miles fra klinikkens adresse. Dette omr\u00e5de omfattede postnumrene GU9 7**, GU9 8**, GU9 9**, GU9 0**, GU10 1**, GU10 2**, GU10 3**, GU10 4** og GU10 5**.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-GU9-map.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73292\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-GU9-map.png\" alt=\"\" width=\"750\" height=\"440\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Campaign Builder giver dig mulighed for at v\u00e6lge flere omr\u00e5der, selv om disse postnumre ikke er sammenh\u00e6ngende - dvs. de er spredt rundt omkring i stedet for at udg\u00f8re \u00e9t stort omr\u00e5de. Hvis din m\u00e5lgruppe f.eks. er bycentre, kan du v\u00e6lge postnumre i bycentre i Glasgow, Birmingham og Manchester, som alle er en del af den samme kampagne.<\/span><\/p>\n<h2><b>Opskalering<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Et af de alsidige aspekter ved at bruge <\/span><a href=\"https:\/\/www.solopress.com\/blog\/da\/door-to-door-leaflet-distribution\/\"><span style=\"font-weight: 400;\">D\u00f8r-til-d\u00f8r-distribution af brochurer<\/span><\/a><span style=\"font-weight: 400;\"> er, at omfanget af din kampagne er helt under din kontrol. S\u00e5 l\u00e6nge antallet af adresser er over minimum 7.500 og under maksimum 1.000.000, kan du skr\u00e6ddersy din kampagne til at omfatte s\u00e5 mange husstande, som du \u00f8nsker, via Campaign Builder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For kampagner med m\u00e5lgrupper p\u00e5 over 1.000.000 kan du kontakte os p\u00e5 customerservices@solopress.com eller p\u00e5 01702 460047, s\u00e5 vi kan give dig den s\u00e6rlige opm\u00e6rksomhed, som en kampagne i denne st\u00f8rrelsesorden fortjener.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/office-sm.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73291\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/office-sm.jpeg\" alt=\"\" width=\"750\" height=\"498\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Til Farnham Chiropractic Wellness-kampagnen besluttede Grant sig for i alt 24.000 husstande, hvilket gav mulighed for en fornuftig d\u00e6kning, der stadig l\u00e5 inden for hans budget.<\/span><\/p>\n<h2><b>M\u00e5let er at behage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Et af de vigtigste elementer i m\u00e5lretning af enhver marketingkampagne er demografi - at rette fokus mod den type mennesker, der med st\u00f8rst sandsynlighed bliver dine kunder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign Builder g\u00f8r det muligt at m\u00e5lrette p\u00e5 tv\u00e6rs af disse n\u00f8glefiltre:<\/span><\/p>\n<h3><b>Familier<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Et kryds i denne boks giver marketingfolk mulighed for at n\u00e5 ud til alle familier inden for det angivne omr\u00e5de. Du kan specificere yderligere: Hotelfor\u00e6ldre, folkeskolefor\u00e6ldre, gymnasiefor\u00e6ldre eller b\u00f8rnehavefor\u00e6ldre.<\/span><\/p>\n<h3><b>Det tidlige liv<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ved at v\u00e6lge denne gruppe n\u00e5r man ud til unge mennesker i m\u00e5lomr\u00e5det. Du kan yderligere fokusere p\u00e5 Fledglings, Nest Builders og Flown The Nest.<\/span><\/p>\n<h3><b>Midt i livet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vejen til det lukrative marked for midaldrende mennesker. Undergrupper, du kan m\u00e5lrette mod, omfatter ikke-standardiserede familier, ubegr\u00e6nsede par og uafh\u00e6ngige midt i livet.<\/span><\/p>\n<h3><b>Senere i livet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e5r man fokuserer p\u00e5 den \u00e6ldre del af markedet, kan marketingfolk v\u00e6lge mellem Empty Nesters eller Senior Sole Decision Makers.<\/span><\/p>\n<h3><b>Indkomstgruppe<br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Med Campaign Builder kan du m\u00e5lrette mod husstande med h\u00f8j indkomst, mellemindkomst eller lav indkomst.<\/span><\/p>\n<h2><b>Den perfekte kunde<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For Mid-life MOT er den potentielle m\u00e5lgruppe stort set skrevet ind i titlen - alle i aldersgruppen 40-60 \u00e5r. Midt i livet er en af de aldersgrupper, der bruges i Campaign Builder, hvilket giver Grant mulighed for at henvende sig til denne specifikke m\u00e5lgruppe og udelukke alle andre.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_289559096.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73293\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_289559096.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">En anden vigtig faktor for at kvalificere leads til denne s\u00e6rlige service var indkomst. <\/span><span style=\"font-weight: 400;\">Vurderingens dybdeg\u00e5ende karakter betyder, at den har en h\u00f8jere pris end andre sundhedstjek og behandlinger, som klinikken tilbyder. Laboratorieomkostningerne til blodpr\u00f8verne er f.eks. en drivende faktor bag priss\u00e6tningen. At k\u00f8be disse tests via den private sektor giver dog store fordele med hensyn til hastighed og service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grant forestiller sig, at hans m\u00e5lgruppe for Mid-life MOT er en professionel, der har ofret sit helbred for at opn\u00e5 rigdom og en karriere. Mid-life MOT giver disse mennesker mulighed for at bruge noget af den rigdom til at investere i deres helbred. Med dette i tankerne var Grant i stand til at bruge Campaign Builder til at bore ned til husstande med mellemh\u00f8j og h\u00f8j indkomst.<\/span><\/p>\n<h2><b>At holde sig til budgettet<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En anden nyttig funktion i Campaign Builder er muligheden for at tilpasse dine postnummeromr\u00e5der, m\u00e6ngder og demografi, f\u00f8r du forpligter dig til at bestille. Det betyder, at du kan fasts\u00e6tte dit budget og justere dit omfang, s\u00e5 det passer, eller planl\u00e6gge din dr\u00f8mmekampagne og beregne omkostningerne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uanset hvordan du bruger det, <a href=\"https:\/\/www.solopress.com\/blog\/da\/door-to-door-leaflet-distribution\/\">D\u00f8r-til-d\u00f8r-distribution af brochurer<\/a> fra Solopress er en bekvem m\u00e5de at planl\u00e6gge, k\u00f8be, printe og sende dit direct marketing-materiale p\u00e5 \u00e9n gang fra \u00e9n p\u00e5lidelig leverand\u00f8r.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In part 1 of our series on this door drop campaign, we introduced Farnham Chiropractic Wellness and their Mid-life MOT service. We learned how chiropractor and business owner Grant Pretorius had identified that a door drop campaign could help him to reach a new audience. We also took a detailed look at how we arrived [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":73344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,557,544],"tags":[],"class_list":{"0":"post-73290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-customer-stories","9":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Door Drop Campaign: Pt 2 - Solopress UK<\/title>\n<meta name=\"description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/farnham-chiropractic-wellness-en-door-drop-kampagne-pt-2\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Door Drop Campaign: Pt 2 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/farnham-chiropractic-wellness-en-door-drop-kampagne-pt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T15:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T20:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Farnham Chiropractic Wellness: a door drop campaign Pt 2\",\"datePublished\":\"2023-01-27T15:09:00+00:00\",\"dateModified\":\"2023-07-27T20:49:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\"},\"wordCount\":895,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Farnham-blog-header-2.jpg\",\"articleSection\":[\"Business &amp; Marketing\",\"Customer Stories\",\"Print Inspiration\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\",\"name\":\"A Door Drop Campaign: Pt 2 - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Farnham-blog-header-2.jpg\",\"datePublished\":\"2023-01-27T15:09:00+00:00\",\"dateModified\":\"2023-07-27T20:49:38+00:00\",\"description\":\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Farnham-blog-header-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Farnham-blog-header-2.jpg\",\"width\":900,\"height\":675,\"caption\":\"Farnham Chiropractic Door-to-door Leaflets header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Farnham Chiropractic Wellness: a door drop campaign Pt 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/da\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En Door Drop-kampagne: Del 2 - Solopress UK","description":"Door drop-kampagner er en fantastisk m\u00e5de at ramme de helt rigtige mennesker for din virksomhed p\u00e5, som Farnham Chiropractic Wellness fandt ud af.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/farnham-chiropractic-wellness-en-door-drop-kampagne-pt-2\/","og_locale":"da_DK","og_type":"article","og_title":"A Door Drop Campaign: Pt 2 - Solopress UK","og_description":"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.","og_url":"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/farnham-chiropractic-wellness-en-door-drop-kampagne-pt-2\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-01-27T15:09:00+00:00","article_modified_time":"2023-07-27T20:49:38+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Skrevet af":"Danny Powell","Estimeret l\u00e6setid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Farnham Chiropractic Wellness: a door drop campaign Pt 2","datePublished":"2023-01-27T15:09:00+00:00","dateModified":"2023-07-27T20:49:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/"},"wordCount":895,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg","articleSection":["Business &amp; Marketing","Customer Stories","Print Inspiration"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","url":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","name":"En Door Drop-kampagne: Del 2 - Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg","datePublished":"2023-01-27T15:09:00+00:00","dateModified":"2023-07-27T20:49:38+00:00","description":"Door drop-kampagner er en fantastisk m\u00e5de at ramme de helt rigtige mennesker for din virksomhed p\u00e5, som Farnham Chiropractic Wellness fandt ud af.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg","width":900,"height":675,"caption":"Farnham Chiropractic Door-to-door Leaflets header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Farnham Chiropractic Wellness: a door drop campaign Pt 2"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"De seneste nyheder om print og design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Danny Powell har arbejdet med markedsf\u00f8ring i over to \u00e5rtier og er senior tekstforfatter hos Solopress, et af Storbritanniens f\u00f8rende online-trykkerier. Efter at have arbejdet med indk\u00f8b af tryksager, p\u00e5 bureauer og med salg i branchen har han et velafrundet perspektiv, n\u00e5r han skriver om tryksager, design og b\u00e6redygtighed.","url":"https:\/\/www.solopress.com\/blog\/da\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts\/73290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/comments?post=73290"}],"version-history":[{"count":3,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts\/73290\/revisions"}],"predecessor-version":[{"id":73345,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts\/73290\/revisions\/73345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/media\/73344"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/media?parent=73290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/categories?post=73290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/tags?post=73290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}