{"id":73644,"date":"2023-03-24T12:18:10","date_gmt":"2023-03-24T12:18:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73644"},"modified":"2023-03-24T14:37:14","modified_gmt":"2023-03-24T14:37:14","slug":"tips-til-markedsforing-af-plejehjem","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/care-home-marketing-tips\/","title":{"rendered":"Tips til markedsf\u00f8ring af plejehjem"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Markedsf\u00f8ring af plejehjem er blevet stadig vigtigere i dagens aldrende samfund.<\/p>\n<p>I takt med at befolkningen bliver \u00e6ldre, forts\u00e6tter eftersp\u00f8rgslen efter pleje af h\u00f8j kvalitet med at stige. Det g\u00f8r det vigtigt for plejehjemmene at skille sig ud fra konkurrenterne.<\/p>\n<p>Markedsf\u00f8ring af plejehjem er hj\u00f8rnestenen i at opbygge tillid og tiltr\u00e6kke nye beboere.<\/p>\n<p>Vi talte med Shane McGrath, en ekspert i markedsf\u00f8ring af plejehjem fra <a href=\"https:\/\/www.glenholme.org.uk\/\" target=\"_blank\" rel=\"noopener\">Glenholme<\/a>Vi vil diskutere de bedste strategier, som plejehjem kan bruge til at udvikle deres tilstedev\u00e6relse og levere en vellykket kampagne.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Markedsf\u00f8ring af plejehjem: Hvor skal man starte?<\/strong><\/h2>\n<p>Der er to vigtige omr\u00e5der at starte med:<\/p>\n<ul>\n<li>Finpudsning af dit budskab<\/li>\n<li>Kend dit publikum<\/li>\n<\/ul>\n<p><strong> <a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73648\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-05.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/strong><\/p>\n<h3><strong>Finpudsning af dit budskab<\/strong><\/h3>\n<p>Det er ofte en sv\u00e6r beslutning for familier, n\u00e5r de n\u00e5r frem til, at en af deres k\u00e6re har brug for ekstra st\u00f8tte og beskyttelse p\u00e5 et plejehjem.<\/p>\n<p>P\u00e5 dette f\u00f8lsomme tidspunkt har de brug for at f\u00f8le sig forsikret om, at deres k\u00e6re vil f\u00e5 den fuldtidspleje, de fortjener.<\/p>\n<p>Bevis, at dit plejehjem kan tilbyde personlig pleje af h\u00f8j kvalitet, og du vil skille dig ud fra m\u00e6ngden.<\/p>\n<h4><strong>tilf\u00f8jede Shane:<\/strong><\/h4>\n<p>\"At vise, hvordan man yder medf\u00f8lende og personlig pleje, hj\u00e6lper virkelig med at opbygge tillid hos familierne, n\u00e5r de skal tr\u00e6ffe denne store beslutning.<\/p>\n<p>\"Mange \u00e6ldre og deres familier er p\u00e5 udkig efter et plejehjem, der tilbyder medf\u00f8lende, personlig pleje.<\/p>\n<p>\"Ved at fremh\u00e6ve kvaliteten af den pleje, du yder, og den individuelle opm\u00e6rksomhed, dit personale giver hver enkelt beboer, kan du skille dig ud fra dine konkurrenter.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Kend dit publikum <\/strong><\/h3>\n<p>Det f\u00f8rste skridt i enhver vellykket markedsf\u00f8ringskampagne for plejehjem er at identificere din m\u00e5lgruppe.<\/p>\n<p>Hvem er dit plejehjem designet til? Tilbyder du en luksuri\u00f8s, privat pakke, eller er din service rettet mod den bredere \u00e6ldrebefolkning?<\/p>\n<p>At forst\u00e5 dine potentielle beboeres og deres familiers behov og pr\u00e6ferencer er afg\u00f8rende for at skabe en markedsf\u00f8ringsplan, der v\u00e6kker genklang hos dem.<\/p>\n<p>Overvej demografi, placering og specifikke behov, n\u00e5r du udformer dit budskab.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73651\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-06.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<h4><strong>tilf\u00f8jede Shane: <\/strong><\/h4>\n<p>\"P\u00e5 Glenholme sigter vi mod familier til potentielle beboere, da det er dem, der er mest tilb\u00f8jelige til at s\u00f8ge pleje til deres p\u00e5r\u00f8rende snarere end de \u00e6ldre selv.<\/p>\n<p>\"Vi promoverer os selv som en leverand\u00f8r af luksuspleje og sigter mod private henvisninger. Men vi arbejder ogs\u00e5 med lokale praktiserende l\u00e6ger og hospitaler.<\/p>\n<p>\"Det er meget vigtigt for os at n\u00e5 ud til de professionelle kontakter, is\u00e6r n\u00e5r vi \u00e5bner et nyt hjem.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Opbyg en st\u00e6rk online tilstedev\u00e6relse <\/strong><\/h2>\n<p>I vores digitale tidsalder er et plejehjems online tilstedev\u00e6relse afg\u00f8rende for at tiltr\u00e6kke nye beboere.<\/p>\n<p>En brugervenlig hjemmeside, der er velegnet til potentielle beboere og deres familier, med opdaterede oplysninger, udtalelser og virtuelle ture kan give et varigt f\u00f8rsteh\u00e5ndsindtryk.<\/p>\n<p>Sociale medieplatforme kan ogs\u00e5 bruges til at dele nyheder, begivenheder og positive historier, s\u00e5 dit publikum holdes engageret og informeret.<\/p>\n<h4><strong>tilf\u00f8jede Shane: <\/strong><\/h4>\n<p>\"I dagens digitale verden er det afg\u00f8rende for enhver virksomhed at have en st\u00e6rk online tilstedev\u00e6relse.<\/p>\n<p>\"Hjemmesider og sociale medier giver information om dit plejehjem, herunder de tjenester, der tilbydes, udtalelser med fotos og videoer af h\u00f8j kvalitet.<\/p>\n<p>\"Et omr\u00e5de, der ofte bliver overset, er at s\u00f8rge for, at din hjemmeside er mobilvenlig og let at navigere i for alle brugere.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Invester i indholdsmarkedsf\u00f8ring<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73652\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-02.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<p>Content marketing er en effektiv m\u00e5de at vise din ekspertise p\u00e5 og opbygge tillid hos dit publikum.<\/p>\n<p>Ved at oprette informative og nyttige blogs, artikler og vejledninger kan du im\u00f8dekomme bekymringer og sp\u00f8rgsm\u00e5l, som potentielle beboere eller deres familier m\u00e5tte have.<\/p>\n<p>Mere generelt kan indholdsmarkedsf\u00f8ring hj\u00e6lpe med at positionere dit plejehjem som f\u00f8rende i branchen og som en p\u00e5lidelig informationskilde p\u00e5 l\u00e6ngere sigt.<\/p>\n<p>Dit markedsf\u00f8ringsmateriale b\u00f8r v\u00e6re en st\u00e6rk blanding af online-materiale og fysisk tryk. Mens online-indhold m\u00e5ske er bedre egnet til en potentiel beboers familie, kan print v\u00e6re bedre egnet til beboerne selv, da det giver en fortrolighed, de er vant til.<\/p>\n<h4><strong>tilf\u00f8jede Shane:<\/strong><\/h4>\n<p>\"Det bliver ofte overset af nyere markedsf\u00f8rere i branchen, men traditionelle medier spiller stadig en vigtig rolle i markedsf\u00f8ringen af plejehjem. \u00c6ldre befolkningsgrupper er mindre tilb\u00f8jelige til at bruge meget tid online.<\/p>\n<p>\"Det er vigtigt for enhver servicebaseret virksomhed at have informativt materiale af god kvalitet.<\/p>\n<p>\"Leafletting har vist sig at v\u00e6re effektivt for os i Glenholme, da det giver os mulighed for at levere et kortfattet budskab med vigtige oplysninger om, hvad vi tilbyder, uden at overbelaste folk, men give plads til, at de interesserede kan indlede en samtale med os, hvis de \u00f8nsker at vide mere.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Udnyt lokal annoncering <\/strong><\/h2>\n<p>Lokal annoncering, som f.eks. avisannoncer og radiospots, kan n\u00e5 ud til en m\u00e5lrettet m\u00e5lgruppe i dit lokalsamfund.<\/p>\n<p>Meget tyder p\u00e5, at de fleste potentielle plejehjemsbeboere vil flytte til et sted, der ligger t\u00e6t p\u00e5, hvor de boede f\u00f8r, eller t\u00e6t p\u00e5 deres familie.<\/p>\n<h4><strong>tilf\u00f8jede Shane:<\/strong><\/h4>\n<p>\"Typisk \u00f8nsker folk ikke at flytte for langt v\u00e6k fra deres familier og lokalsamfund, n\u00e5r de v\u00e6lger et plejehjem, og da konkurrencen er s\u00e5 stor, kommer der som regel flere lokale folk til os.<\/p>\n<p>\"Normalt ser vi, at st\u00f8rstedelen af beboerne flytter til os fra en radius af 20 kilometer.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>D\u00f8r-til-d\u00f8r-distribution af brochurer<\/strong><\/h2>\n<figure id=\"attachment_73647\" aria-describedby=\"caption-attachment-73647\" style=\"width: 900px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73647\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-1.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><figcaption id=\"caption-attachment-73647\" class=\"wp-caption-text\">Plejehjemsfolder<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/da\/door-to-door-leaflet-distribution\/\" target=\"_blank\" rel=\"noopener\">D\u00f8r-til-d\u00f8r-distribution af brochurer<\/a>En service, som Solopress leverer, er en gennempr\u00f8vet metode til at skabe interesse for dit plejehjem. Denne form for markedsf\u00f8ring er:<\/p>\n<ul>\n<li>Tidsbesparende<\/li>\n<li>Trov\u00e6rdig<\/li>\n<li>M\u00e5lrettet<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>tilf\u00f8jede Shane:<\/strong><\/h4>\n<p>\"D\u00f8r-til-d\u00f8r-distribution har v\u00e6ret en omkostningseffektiv m\u00e5de for os at n\u00e5 ud til lokalbefolkningen i specifikke omr\u00e5der omkring vores servicesteder.<\/p>\n<p>\"Selv om vi bruger andre former for traditionel markedsf\u00f8ring, er mange af dem afh\u00e6ngige af, at de potentielle kunder st\u00f8der p\u00e5 vores reklamer (udstillinger i vejkanten, trykte reklamer osv.). Men med d\u00f8r-til-d\u00f8r-distribution af brochurer kan vi sikre, at hver husstand modtager vores budskab.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Tidsbesparende<\/strong><\/h3>\n<p>D\u00f8r-til-d\u00f8r-distribution f\u00e5r din <a href=\"https:\/\/www.solopress.com\/blog\/da\/flyers-og-foldere\/\">Brochurer<\/a> fra design til d\u00f8rm\u00e5tte i \u00e9n nem transaktion. Du sparer tid ved at organisere tryk og levering med kun \u00e9n leverand\u00f8r og slipper for besv\u00e6ret med at koordinere to separate leverand\u00f8rer.<\/p>\n<h3><strong>Trov\u00e6rdig<\/strong><\/h3>\n<p>Solopress er den mest p\u00e5lidelige printer i Storbritannien if\u00f8lge Trustpilot, og Royal Mail har over\u00a0<strong>fem \u00e5rhundreder<\/strong>\u00a0af erfaring med levering! Leveringen sker via deres Leaflet drop, s\u00e5 dine materialer kommer frem sammen med den almindelige post.<\/p>\n<h3><strong>M\u00e5lrettet<\/strong><\/h3>\n<p>Med vores Campaign Builder-v\u00e6rkt\u00f8j kan du udv\u00e6lge din m\u00e5lgruppe ud fra et geografisk omr\u00e5de, alder, husstandstype og indkomstgruppe. Det giver dig mulighed for at v\u00e6re pr\u00e6cis eller bred i forhold til, hvem du \u00f8nsker, at din plejehjemsmarkedsf\u00f8ring skal n\u00e5 ud til.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>tilf\u00f8jede Shane:<\/strong><\/h4>\n<p>\"Solopress' m\u00e5lretningsv\u00e6rkt\u00f8jer har hjulpet os med at forfine vores m\u00e5lomr\u00e5der efter demografi.<\/p>\n<p>\"Med tidligere tjenester, som vi har brugt, skulle vi bare d\u00e6kke et omr\u00e5de og h\u00e5be p\u00e5 det bedste. Men med de demografiske data har vi nu en klarere id\u00e9 om, hvor vi skal s\u00e6tte ind for at f\u00e5 maksimal effekt i n\u00e6rheden af vores plejehjem.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73650\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-2.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h2><strong>\u00c5bent hus-arrangementer<\/strong><\/h2>\n<p>\u00c5bent hus-arrangementer giver plejehjemmene en unik mulighed for at fremvise deres faciliteter, tjenester og medf\u00f8lende personale.<\/p>\n<p>Det giver potentielle kunder mulighed for at opleve det indbydende og st\u00f8ttende milj\u00f8 p\u00e5 f\u00f8rste h\u00e5nd.<\/p>\n<p>Ved at tilbyde en h\u00e5ndgribelig oplevelse kan plejehjem skabe en st\u00e6rk f\u00f8lelsesm\u00e6ssig forbindelse med bes\u00f8gende og deres familier, hvilket f\u00f8rer til \u00f8get tillid og h\u00f8jere konverteringsrater.<\/p>\n<h4><strong>tilf\u00f8jede Shane:<\/strong><\/h4>\n<p>\"Ved at afholde arrangementer som \u00e5bent hus, familiedage og f\u00e6llesarrangementer kan man n\u00e5 ud til potentielle beboere og deres familier.<\/p>\n<p>\"Disse arrangementer giver mulighed for at vise dit plejehjem frem, pr\u00e6sentere dit personale og besvare eventuelle sp\u00f8rgsm\u00e5l, folk m\u00e5tte have.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73649\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-03.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<h2><strong>Oversigt over markedsf\u00f8ring af plejehjem<\/strong><\/h2>\n<p>Markedsf\u00f8ring af plejehjem er afg\u00f8rende for at tiltr\u00e6kke nye beboere og forblive konkurrencedygtig i branchen.<\/p>\n<p>Ved at forst\u00e5 din m\u00e5lgruppe, opbygge en st\u00e6rk online-tilstedev\u00e6relse, investere i content marketing og bruge lokale reklamemetoder som Solopress' d\u00f8r-til-d\u00f8r-distribution af foldere kan du \u00f8ge kendskabet til dit plejehjem og forbedre dets omd\u00f8mme.<\/p>\n<p>Hvis du vil vide mere om vores d\u00f8r-til-d\u00f8r-folderservice, kan du l\u00e6se om, hvordan den blev brugt af en af vores kunder,\u00a0 <a href=\"https:\/\/www.solopress.com\/blog\/da\/inspiration-til-print\/farnham-chiropractic-wellness-en-door-drop-kampagne-pt-1\/\" target=\"_blank\" rel=\"noopener\">Farnham Kiropraktik<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Care home marketing has become increasingly important in today&#8217;s ageing society. As the population grows older, the demand for high-quality care continues to rise. This makes it essential for care homes to distinguish themselves from the competition. Care home marketing is the cornerstone of building trust and attracting new residents. We spoke to Shane McGrath, [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":73653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-73644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Care Home Marketing Tips - Solopress UK<\/title>\n<meta name=\"description\" content=\"Care home marketing has become increasingly important in today&#039;s ageing society. 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