{"id":73664,"date":"2023-04-14T10:50:16","date_gmt":"2023-04-14T09:50:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73664"},"modified":"2023-10-27T16:23:30","modified_gmt":"2023-10-27T15:23:30","slug":"skalsystemer-og-sma-rum","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/","title":{"rendered":"Udstil som en ekspert: skalaer og sm\u00e5 rum"},"content":{"rendered":"
<\/div>

F\u00f8rstegangsudstillere, enkeltmandsvirksomheder og sm\u00e5 virksomheder kan opleve, at de er n\u00f8dt til at f\u00e5 mest muligt ud af et lille budget og et lille fodaftryk. Mens st\u00f8rre, mere modne brands ofte bygger enorme, <\/span>Skr\u00e6ddersyede stande til at imponere publikum<\/span>kan mindre udstillere stadig opn\u00e5 en stor effekt p\u00e5 messen med begr\u00e6nsede ressourcer og fast ejendom.<\/span><\/p>\n

N\u00e5r du tilmelder dig en lille standplads eller en stand med en skal, kan det v\u00e6re en udfordring at f\u00e5 den til at skille sig ud. Du vil v\u00e6re omgivet af dusinvis af stande med et identisk fodaftryk, som alle konkurrerer om fodg\u00e6ngere og opm\u00e6rksomhed. Dave Roberts fra <\/span>Ancoats Guitars<\/span><\/a> udstillet flere gange i l\u00f8bet af sit f\u00f8rste \u00e5r. Hans stejle l\u00e6ringskurve s\u00e6tter ham i en fantastisk position til at dele ud af sin erfaring og hj\u00e6lpe andre med at maksimere deres tilstedev\u00e6relse.<\/span><\/p>\n

Hvad er der at byde p\u00e5?<\/b><\/h2>\n

\"\"<\/a><\/p>\n

N\u00e5r du forh\u00f8rer dig om at udstille p\u00e5 en messe, f\u00e5r du mulighed for at v\u00e6lge din standplads. Afh\u00e6ngigt af begivenheden og stedet kan du v\u00e6lge st\u00f8rrelsen og placeringen af din standplads.\u00a0<\/span><\/p>\n

Da Ancoats Guitars udstillede p\u00e5 The Guitar Show i Birmingham, var pladsen trang, og det var sv\u00e6rt at f\u00e5 de bedste pladser. Derfor befandt Dave sig lidt uden for alfarvej:<\/span><\/p>\n

Jeg var lidt gemt v\u00e6k i hj\u00f8rnet, s\u00e5 medmindre nogen gjorde en s\u00e6rlig indsats for at komme i n\u00e6rheden af mig, ville de ikke f\u00e5 det fulde indtryk af min udstilling.<\/i><\/b><\/p>\n

S\u00e5 s\u00f8rg s\u00e5 vidt muligt for at overveje placeringen af den stand, du booker, og kom i god tid for at sikre dig en god plads. Der er som regel et kort over pladsen, s\u00e5 se p\u00e5 placeringen af indgange, udgange, faciliteter og madboder for at finde en plads, hvor der er mange mennesker. Du har m\u00e5ske ogs\u00e5 mulighed for at v\u00e6lge en plads, hvor der kun er plads, eller en skal-ordning.<\/span><\/p>\n

Hvad er en Shell-ordning?<\/b><\/h2>\n

Selv om navnet lyder som en form for svindel, kan et skalkeskjul v\u00e6re en smart investering! \"Shell scheme\" er udstillingsbranchens betegnelse for en standardiseret pitch-pakke. Typisk kommer den som en f\u00e6rdigbygget stand med nogle grundl\u00e6ggende faciliteter som v\u00e6gge, gulv, belysning, str\u00f8m og m\u00e5ske nogle enkle m\u00f8bler som stole og borde.<\/span><\/p>\n

\"Messe<\/a><\/p>\n

Mens den skabelon, disse skemaer giver, kan skabe en praktisk baggrund for din udstilling, er der ogs\u00e5 nogle ulemper at overveje. Du vil m\u00e5ske opleve, at en stand med et skalskema kan begr\u00e6nse din kreativitet, n\u00e5r det g\u00e6lder standens design, s\u00e5 det er vigtigt, at du tilpasser standen, s\u00e5 du kan skille dig ud fra andre lignende boder.\u00a0<\/span><\/p>\n

De elementer, der indg\u00e5r i \"skemaet\", varierer fra arrangement til arrangement, men b\u00f8r fremg\u00e5 af den informationspakke, som arrang\u00f8ren udleverer. Da Dave udstillede p\u00e5 The Guitar Show, havde han et 4 m\u00b2 stort skema at lege med.<\/span><\/p>\n

\"\"<\/p>\n

Som du kan se, var Daves standplads lukket p\u00e5 to sider, da det var den sidste stand. Generisk skiltning p\u00e5 forsiden, str\u00f8mforsyning, t\u00e6ppe, bord og stole var alt sammen en del af pakken.<\/span><\/p>\n

Tilpasning af din skal<\/strong><\/h2>\n

Fordelen ved en \"skal-ordning\" er, at der er taget h\u00e5nd om det grundl\u00e6ggende for dig. Afh\u00e6ngigt af begivenheden er det sandsynligt, at de vil udg\u00f8re et stort tomt l\u00e6rred, som du kan udsmykke med dine egne <\/span>udstillingsmateriale<\/span><\/a>. Her er, hvad det lykkedes Dave at opn\u00e5 med sin pr\u00e6sentation:<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

En \"skal-ordning\" med sk\u00e6rmv\u00e6gge eller stofskillev\u00e6gge vil ogs\u00e5 give dig en vis grad af privatliv. Du vil f\u00f8le dig bedre i stand til at holde et privat m\u00f8de med potentielle kunder og partnere, og det er mindre sandsynligt, at bes\u00f8gende skyder genvej gennem dit rum. Du kan ogs\u00e5 skjule uinteressant opbevaring eller teknologi bagerst bag stativer og bannere uden at v\u00e6re bange for at blive afsl\u00f8ret.<\/span>g m\u00e5lt bagfra. Dave fandt ud af, at der b\u00e5de var ulemper og fordele ved skalsystemet:<\/span><\/p>\n

Skallens beskyttede karakter havde sine fordele og ulemper. P\u00e5 den negative side f\u00f8lte jeg mig mindre synlig i rummet. P\u00e5 den positive side gjorde skillev\u00e6ggene rummet mere rummeligt. Det gjorde standen mere velegnet til at m\u00f8de potentielle guitark\u00f8bere og r\u00e5df\u00f8re sig med dem om deres individuelle behov.<\/i><\/b><\/p>\n

Bare pladsen?<\/b><\/h2>\n

Alternativet til en \"shell scheme\" vil sandsynligvis v\u00e6re en \"space only\"-plads. Som man kunne forvente, f\u00e5r man tildelt et vist antal kvadratmeter og ikke meget andet. N\u00e5r vi ser p\u00e5 \"space only\"-pladser, s\u00e5 er der ikke meget at komme efter,\u00a0<\/span>har vi en tendens til at se p\u00e5 to meget forskellige anvendelser af rummet.<\/span><\/p>\n

For det f\u00f8rste kan \"kun plads\" betyde en plads i en r\u00e6kke bukkeborde, hvor du kan s\u00e6tte dine udstillinger op og l\u00e6gge dine varer frem. Hvis du er heldig, kan det v\u00e6re et st\u00f8rre omr\u00e5de, hvor du kan placere dine elementer og byde bes\u00f8gende velkommen.<\/span><\/p>\n

\"\"<\/a>For det andet kan det p\u00e5 et mere avanceret niveau betyde en st\u00f8rre plads, der er fri for aftaler, s\u00e5 du kan komme og opbygge din egen skr\u00e6ddersyede stand. Hvis det er det stadie, du befinder dig p\u00e5, er der nogle fantastiske oplysninger i vores artikel med <\/span>r\u00e5d fra brancheekspert Andy Hickinbotham.<\/span><\/p>\n

Men hendes<\/span>Vi fokuserer p\u00e5 de mindre pladser, hvor man er n\u00f8dt til at f\u00e5 mest muligt ud af hver eneste kvadratcentimeter. For mange arrangementer, is\u00e6r dem i mindre skala, kan \"kun plads\" v\u00e6re din eneste mulighed. I s\u00e5 fald er det op til dig at definere din plads, skrue op for professionalismen og s\u00e6tte dit pr\u00e6g p\u00e5 begivenheden.<\/span><\/p>\n

F\u00e5 mest muligt ud af din plads<\/b><\/h2>\n

Da Ancoats Guitars udstillede p\u00e5 North East Guitar Show og London International Guitar Show, havde Dave begge gange en stand, hvor der kun var plads. Som en del af en r\u00e6kke stande<\/span>Ancoats Guitars skilte sig ud takket v\u00e6re nogle markante trykte udstillingsmaterialer fra Solopress.<\/span><\/p>\n

T-shirts og kasketter f\u00e5r mig bare til at virke mere som et \"rigtigt\" brand. Med klisterm\u00e6rkerne ender man med at give et par stykker v\u00e6k til b\u00f8rn, der keder sig, men m\u00e5ske tr\u00e6nger det budskab igennem til for\u00e6ldre, der m\u00e5ske bliver kunder!<\/i><\/b><\/p>\n

For h\u00f8jden og for at skabe en kulisse, <\/span>Rullebannere<\/span><\/a> var et fantastisk element i udstillingen. Designet havde logoet helt i toppen, s\u00e5 det var synligt over hovedh\u00f8jde og over guitarerne, hvilket gjorde det klart for de bes\u00f8gende, hvis stand de beundrede.\"\"<\/a><\/span><\/p>\n

Den <\/span>Trykt dug<\/span><\/a> \u00f8ger brandd\u00e6kningen, skjuler det sjuskede bukkebord og skaber et skjult rum nedenunder til opbevaring. Som et mindre brugt element skaber det ogs\u00e5 en reel forskel i forhold til de omkringliggende stande.<\/span><\/p>\n

Klisterm\u00e6rker<\/span><\/a>, <\/span>T-shirts<\/span><\/a>, <\/span>H\u00e6tter<\/span><\/a> og <\/span>Brochurer<\/span><\/a> skabe ekstra grunde til at henvende sig til boden, samt skrue op for professionalismen og bringe brandingen hjem,\u00a0<\/span><\/p>\n

Det er vigtigt for mig at have noget, som de bes\u00f8gende kan tage med sig, fordi mine kunder er n\u00f8dt til at bruge lidt tid p\u00e5 at overveje specifikationerne for et skr\u00e6ddersyet instrument. En folder eller brochure giver dem mulighed for at g\u00f8re det i ro og mag.<\/i><\/b><\/p>\n

V\u00e6r forberedt p\u00e5, hvad der end er der<\/b><\/h2>\n

I virkeligheden har b\u00e5de messestande og standpladser med kun plads aspekter, som du skal overveje p\u00e5 forh\u00e5nd. Det rigtige valg mellem de to afh\u00e6nger af dine behov og m\u00e5l, men p\u00e5 mange mindre messer har du m\u00e5ske ikke det valg. Daves s\u00e6t med Ancoats Guitars' udstillingsmateriale er alsidigt nok til at skabe en flot stand, uanset hvad han finder, n\u00e5r han ankommer til arrangementet.<\/span><\/p>\n

Med omhyggeligt design og udf\u00f8relse kan du ogs\u00e5 skabe en karakteristisk udstilling med tilpasningsdygtige materialer, der vil tjene dig godt p\u00e5 mange udstillinger.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

First time exhibitors, sole traders and small businesses may find they need to make the most of a small budget and a small footprint. While larger, more mature brands often build huge, bespoke stands to wow the crowds, smaller exhibitors can still achieve a big impact at the trade show with limited resources and real […]<\/p>\n","protected":false},"author":134,"featured_media":74101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-73664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like an Expert: Shell Schemes & Small Spaces - Solopress<\/title>\n<meta name=\"description\" content=\"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. 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