{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"latham-street-gar-i-trykken","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Latham Street g\u00e5r i trykken"},"content":{"rendered":"
<\/div>

I<\/span> Sidste blog<\/span><\/a> I vores serie \"Grow with the Pros\" s\u00e5 vi p\u00e5, hvordan hver af vores tre virksomheder udviklede deres s\u00e6rlige branddesign og -stemme. I tilf\u00e6ldet med modem\u00e6rket Latham Street er deres logo s\u00e5 popul\u00e6rt, at de har valgt at trykke m\u00e6rkevarer.<\/span><\/p>\n

Vi har arbejdet sammen med Lorna Minter fra Latham Street om at skabe nogle trykte produkter til videresalg i butikken i Leigh-on-Sea og online p\u00e5<\/span> latham-street.com<\/span><\/a>. Indtil videre har Lorna udvalgt T-shirts, tote bags, vandflasker og genanvendelige kaffekopper. I overensstemmelse med brandets \u00f8kologiske v\u00e6rdier er hver enkelt vare udvalgt med b\u00e6redygtighed som prioritet.<\/span><\/p>\n

Et efterspurgt brand\u00a0\"\"<\/a><\/b><\/h2>\n

I vores tidligere blogindl\u00e6g om logoer og farver<\/a>I denne artikel dykkede vi ned i Latham Streets tilgang til branddesign. Latham Street har form\u00e5et at skabe en karakteristisk brandidentitet, der b\u00e5de er retro og aktuel. Den repr\u00e6senterer ogs\u00e5 forretningsv\u00e6rdier, der appellerer st\u00e6rkt til deres kernepublikum.<\/p>\n

Derfor er der blandt Latham's Streets kunder en lyst til at associere sig med m\u00e6rket gennem t\u00f8j og tilbeh\u00f8r, der b\u00e6rer Latham Street-logoet. Lorna fortalte os det:<\/p>\n

\"Lige siden vi lancerede m\u00e6rket, har vi haft kunder, der er kommet hen og har spurgt efter produkter med \"smiley\"-logoet. Hver gang vi har det p\u00e5 en fremtr\u00e6dende plads, hvad enten det er egentlige produkter, merchandise eller tilbeh\u00f8r, er de altid enormt popul\u00e6re!\"<\/i><\/b><\/p>\n

For at tilfredsstille denne appetit har Lorna brugt print til at skabe detailprodukter, der viser brandet frem. Det er et godt sted at v\u00e6re for et modem\u00e6rke. N\u00e5r kunderne har lyst til at vise dit logo p\u00e5 T-shirts og tasker, er der stor sandsynlighed for, at endnu flere fashionistaer f\u00e5r \u00f8jnene op for dem.<\/p>\n

T-shirts med logo\"\"<\/a><\/b><\/h2>\n

Hensynet til milj\u00f8et spiller en stor rolle i Lornas beslutningsproces, s\u00e5 det var ingen overraskelse, at hun valgte genbrugte T-shirts fra Solopress.<\/p>\n

Latham Streets tagline er \"Reused, Remade, Reloved\". Dette slogan har meget at g\u00f8re med brugen af genbrugt vintaget\u00f8j og -tekstiler, men det er ogs\u00e5 et udtryk for brandets milj\u00f8bevidste v\u00e6rdier.<\/p>\n

Sort, hvid og gr\u00f8n over det hele<\/b><\/h2>\n

Solopress' sortiment af genbrugs-T-shirts er fremstillet af 100% GRS-certificeret genbrugspolyester. Polyester er et fantastisk genbrugstekstil, fordi materialets integritet ikke kompromitteres af genbrugsprocessen. Polyester er slidst\u00e6rkt, farve\u00e6gte, hurtigt\u00f8rrende, modstandsdygtigt over for pletter og folder, og alle disse positive egenskaber bevares i det genanvendte produkt.<\/p>\n

\"\"<\/a><\/p>\n

Med kombinationen af det efterspurgte logo og det milj\u00f8venlige materiale kunne disse Latham Street T-shirts ikke v\u00e6re mere on-brand. Den kort\u00e6rmede genbrugs-T-shirt f\u00e5s i sort med det hvide logo foran og med de omvendte farver, og der findes ogs\u00e5 en hvid lang\u00e6rmet version.<\/p>\n

Tasker med stil<\/b><\/h2>\n

Et andet godt valg for brandet var vores<\/span> Tote tasker i bomuld<\/span><\/a>. Den 100 g\/m\u00b2 store bomuld er certificeret \u00f8kologisk af OEKO-TEX\u00ae. Det betyder, at materialet garanteret er fremstillet uden brug af GMO'er. Det er ogs\u00e5 testet for pesticider og andre skadelige stoffer. Igen passer disse produkter godt til Latham Streets brandv\u00e6rdier.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Vi tilbyder disse bomuldstasker i over et dusin forskellige farver med enten kort eller lang hank. Latham Street valgte den lange version med 30 cm hank, s\u00e5 den fungerer mere som skuldertaske end som b\u00e6retaske. Denne l\u00f8sning passer sammen med de sorte og hvide farver perfekt til m\u00e6rkets \u00e6stetik og m\u00e5lgruppe. Med en kapacitet p\u00e5 7 liter er de b\u00e5de stilfulde og praktiske for kunderne.<\/p>\n

Vandflasker med en mission<\/b><\/h2>\n

I forl\u00e6ngelse af deres milj\u00f8venlige tema har <\/span>Vandflasker<\/span><\/a> som Latham Street har k\u00f8bt hos os, er ikke kun genbrugte, men de er ogs\u00e5 lavet af \"forhindret havplast\". Det betyder, at det materiale, der indg\u00e5r i flaskerne, er blevet bj\u00e6rget inden for 50 km fra en havkyst eller en vandvej med udl\u00f8b i et hav. Det forhindrer effektivt plasten i at komme ind i \u00f8kosystemet.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Det altid popul\u00e6re glitchede smiley-logo er \"screen round\"-trykt p\u00e5 flasken. Screen round er en trykmetode, der ligner serigrafi. Med screen round roteres emnet, mens det trykkes, hvilket g\u00f8r det perfekt til produkter som flasker. I dette tilf\u00e6lde har Latham Street valgt et stilfuldt sort logo, men der kan trykkes i op til 4 farver.\u00a0<\/span><\/p>\n

Genanvendelige kaffekopper<\/b><\/h2>\n

Latham Streets genanvendelige kaffe hj\u00e6lper milj\u00f8et p\u00e5 en anden m\u00e5de. Kopper<\/a> lader kunden sk\u00e6re ned p\u00e5 brugen af engangskopper. Vakuumisolering med dobbeltv\u00e6g betyder, at kundens drik holder den rette temperatur, uanset om den er varm eller kold.\"\"<\/a><\/span><\/p>\n

Den <\/span>Isoleret drikkedunk<\/span><\/a> Det design, som Lorna valgte, er rent og enkelt, og med sort tryk st\u00e5r logoet perfekt mod det rustfri st\u00e5l. Logotryk p\u00e5 b\u00e5de vandflasker og kaffekopper er med til at l\u00f8fte produktet og udbrede kendskabet til brandet.<\/span><\/p>\n

Tro p\u00e5 etiketter<\/b><\/h2>\n

Lorna har arbejdet h\u00e5rdt p\u00e5 at opbygge et publikum, der \u00f8nsker at blive associeret med Latham Street. Ved at fokusere p\u00e5 merchandise med Latham Street-logoet har Lorna indset, hvilket aktiv hendes brand er for hendes forretning. Folk f\u00f8ler sig forbundet med dets progressive tilgang, dets klubkulturelle vibes og dets \u00e6gte \u00f8ko-v\u00e6rdier. Ved at fremh\u00e6ve logoet p\u00e5 denne m\u00e5de er Latham Street i stand til at sprede budskabet om sit brand endnu mere. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/ivaerksaettere\/latham-street-gar-i-trykken\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/ivaerksaettere\/latham-street-gar-i-trykken\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T11:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Latham Street goes to print\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"articleSection\":[\"Entrepreneurs\",\"Print Inspiration\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\",\"name\":\"Latham Street Goes To Print - 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