{"id":74103,"date":"2023-06-02T12:56:11","date_gmt":"2023-06-02T11:56:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74103"},"modified":"2023-10-07T11:20:28","modified_gmt":"2023-10-07T10:20:28","slug":"forberedelse-til-en-messe","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/exhibitions-trade-shows\/preparing-for-a-trade-show\/","title":{"rendered":"Udstil som en ekspert: forbered dig til en messe"},"content":{"rendered":"
<\/div>

Hvis du planl\u00e6gger at vise din virksomhed frem p\u00e5 en messe, er forberedelse n\u00f8glen til at f\u00e5 mest muligt ud af denne sp\u00e6ndende mulighed. Uanset om det er din f\u00f8rste eller din halvtredsindstyvende gang, vil forberedelse til en messe give dig den bedste chance for at skabe v\u00e6rdifulde forbindelser, blive eksponeret og l\u00e6re af andre i din branche.\u00a0<\/span><\/p>\n

Vi har spurgt vores printkunder, og svarene fra de erfarne udstillere blandt dem giver nogle ret nyttige tips. Desuden har vi selv udstillet p\u00e5 en r\u00e6kke konferencer og events. <\/span>Det trykte show<\/span><\/a> har l\u00e6rt os meget, s\u00e5 vi har ogs\u00e5 masser af erfaring at dele ud af. <\/span>Vi har samlet alt, hvad vi har l\u00e6rt af os selv og vores kunder, og lavet en guide til, hvordan man forbereder sig til en vellykket messe.<\/span><\/p>\n

Deltag, f\u00f8r du udstiller!<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

F\u00f8r du planl\u00e6gger din egen udstilling, skal du opleve en messe som deltager. Denne f\u00f8rsteh\u00e5ndseksponering giver dig en id\u00e9 om m\u00e6ngden, milj\u00f8et og udstillernes forventninger. Det er en v\u00e6rdifuld rekognosceringsmission, som vil give dig vigtig indsigt i din egen udstillingsstrategi.<\/span><\/p>\n

S\u00e6t dig m\u00e5l<\/strong><\/h2>\n

Det er vigtigt at vide, hvad du vil opn\u00e5 p\u00e5 messen. Er du der for at komme i kontakt med eksisterende kunder, f\u00e5 nye kundeemner ombord eller introducere dit brand for et nyt publikum? At identificere din m\u00e5lgruppe er afg\u00f8rende for udformningen af dit budskab, dit design og din overordnede tilgang. Du skal ogs\u00e5 forberede v\u00e6rkt\u00f8jer og strategier til at indsamle data fra interaktioner for at sikre, at hver samtale potentielt f\u00f8rer til en forretningsmulighed.<\/span><\/p>\n

V\u00e6lg et show, v\u00e6lg et pitch<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

V\u00e6lg et show, der passer til dine m\u00e5l og din m\u00e5lgruppe. Pr\u00f8v at sikre dig en plads, hvor der er mange mennesker. Du b\u00f8r v\u00e6re i stand til at finde et kort over stedet, f\u00f8r du booker din standplads. T\u00e6nk p\u00e5 bes\u00f8gsruter, sigtelinjer og placeringen af indgange, udgange, forfriskninger og toiletter for at finde de bedste placeringer. <\/span><\/p>\n

L\u00e6g et budget<\/strong><\/h2>\n

En vigtig del af forberedelserne til en messe er at l\u00e6gge et budget. Overvej, hvor stor en indt\u00e6gt du kan f\u00e5 fra salg og ordrer, som du f\u00e5r i l\u00f8bet af messen, og fra nye kunder og abonnenter. Det vil hj\u00e6lpe dig med at l\u00e6gge et budget, der giver et fornuftigt afkast af din investering. Dit budget b\u00f8r d\u00e6kke alle omkostninger, herunder udstillingsmateriale, gratis reklamer og udgifter til personale. Gennemsigtighed i budgetl\u00e6gningen hj\u00e6lper med at forhindre uventede omkostninger og sikrer en gnidningsl\u00f8s, stressfri begivenhed.<\/span><\/p>\n

Design af stativ<\/strong><\/h2>\n

Din stand er din mini-butiksfacade p\u00e5 messen, s\u00e5 dens design er afg\u00f8rende. Bes\u00f8g vores designblog for at f\u00e5 nyttige tips og ideer.\u00a0<\/span><\/p>\n

cdavies fra <\/span>Coed Cadw (The Woodland Trust i Wales)<\/span><\/a> havde dette at sige:<\/span><\/p>\n

Overvej virkelig det rum, du har booket - pr\u00f8v at forestille dig, hvordan alt skal passe ind i rummet, inklusive personale og bes\u00f8gende. Glem ikke sikker opbevaringsplads til overt\u00f8j, tasker osv. samt ekstra foldere osv.<\/i><\/b><\/p>\n

For standkoncepter og designtips har vi to praktiske blogartikler, som du kan udforske. Den ene d\u00e6kker design til <\/span>Skalsystemer og sm\u00e5 rum<\/span><\/a>og for den ambiti\u00f8se udstiller, <\/span>fem eksperttips til skr\u00e6ddersyede messestande<\/span><\/a>.<\/span><\/p>\n

Forbered dine materialer<\/strong><\/h2>\n
\"\"<\/a>
En af vores sponsorerede velg\u00f8renhedsorganisationer, The Endometriosis Foundation, bruger materialer fra Solopress p\u00e5 The Fertility Show<\/figcaption><\/figure>\n

Medbring b\u00e5de reklamemateriale, der fort\u00e6ller din historie, og gratis ting, som deltagerne vil s\u00e6tte pris p\u00e5. Disse gaver tr\u00e6kker ikke kun folk til din stand, men de fungerer ogs\u00e5 som p\u00e5mindelser om dit brand, n\u00e5r messen er slut.\u00a0<\/span><\/p>\n

Grundl\u00e6ggende ting som <\/span>Visitkort<\/span><\/a> og en <\/span>Folder <\/span><\/a>eller <\/span>Brochure <\/span><\/a>der forklarer, at dit nuv\u00e6rende udbud er must-have-varer.<\/span><\/p>\n

Tasker i bomuld<\/span><\/a> er gode til goodiebags, og brandede <\/span>Kuglepenne <\/span><\/a>eller <\/span>Notesb\u00f8ger <\/span><\/a>vil helt sikkert blive brugt flittigt. Ud over det er m\u00e6rkevarer <\/span>Slik<\/span><\/a> eller trykt <\/span>Salgsfremmende produkter<\/span><\/a> kan blive til skr\u00e6ddersyede gaver, som de vil huske dig for.<\/span><\/p>\n

Sociale medier<\/strong><\/h2>\n

Mens du forbereder dig til en messe, kan du begynde at sprede nyheden om din deltagelse i god tid. Brug relevante hashtags, som udstillere og arrang\u00f8rer bruger til at \u00f8ge synligheden.<\/span><\/p>\n

Engager de bes\u00f8gende<\/strong><\/h2>\n
\"Solopress-konkurrence<\/a>
Solopress p\u00e5 The Print Show: En konkurrence er en god m\u00e5de at engagere de bes\u00f8gende p\u00e5.<\/figcaption><\/figure>\n

Overvej at arrangere et spil eller en konkurrence p\u00e5 din stand. Det vil ikke kun engagere de bes\u00f8gende, men det kan ogs\u00e5 v\u00e6re et v\u00e6rdifuldt v\u00e6rkt\u00f8j til at indsamle kontaktoplysninger og andre data.<\/span><\/p>\n

V\u00e6lg dit team og brief dem<\/strong><\/h2>\n

V\u00e6lg et team, der er entusiastisk, vidende og sympatisk. Orienter dem om m\u00e5l, forventninger og tidsplan for messen.<\/span><\/p>\n

\u00d8ve sig<\/strong><\/h2>\n

\u00d8v dig til en messe ved at s\u00e6tte dine displays op og gennemg\u00e5 dine interaktioner f\u00f8r begivenheden. Det kan hj\u00e6lpe dig med at f\u00e5 \u00f8je p\u00e5 potentielle problemer og str\u00f8mline din faktiske ops\u00e6tningsproces.<\/span><\/p>\n

Tails & Trails Veterin\u00e6r Fysioterapi<\/span><\/a> kontaktede mig for at sige dette:<\/span><\/p>\n

\u00d8v dig i at stille op udenfor, s\u00e5 du ikke spilder tid p\u00e5 at omarrangere, n\u00e5r du kommer frem.<\/i><\/strong><\/p>\n

Ud over at \u00f8ve din ops\u00e6tning er det v\u00e6rd at gennemg\u00e5 nogle rollespils\u00f8velser med dit team, s\u00e5 de er trygge ved at pr\u00e6sentere sig for bes\u00f8gende. Bem\u00e6rk dette r\u00e5d fra S2 Design og reklame<\/a>: <\/span><\/p>\n

Lav nogle salgs\u00f8velser. Du skal kunne formidle ting hurtigt og enkelt - en elevatortale, der ikke lyder for indstuderet eller robotagtig.<\/strong><\/em><\/p>\n

Demonstrationer<\/strong><\/h2>\n

Hvis dit produkt er h\u00e5ndgribeligt, b\u00f8r demonstrationer v\u00e6re ligetil. Men hvis dit produkt eller din service er mere abstrakt, som f.eks. software eller store maskiner, skal du t\u00e6nke kreativt over, hvordan du bedst kan demonstrere fordelene ved det.<\/span><\/p>\n

Unders\u00f8g og tag kontakt<\/strong><\/h2>\n

Unders\u00f8g deltagerne og de andre udstillere. Overvej at tage kontakt i forvejen og endda planl\u00e6gge aftaler med vigtige kontakter under arrangementet.<\/span><\/p>\n

Logistik<\/strong><\/h2>\n

Overvej dine rejsearrangementer, parkering og indkvartering i god tid for at undg\u00e5 stress i sidste \u00f8jeblik.\u00a0<\/span><\/p>\n

Pas p\u00e5 dit team<\/strong><\/h2>\n

Hold dit team hydreret, n\u00e6ret og motiveret. Deres velbefindende har direkte indflydelse p\u00e5 deres effektivitet, s\u00e5 s\u00f8rg for, at der bliver taget godt h\u00e5nd om dem.<\/span><\/p>\n

S\u00e6rlige krav til ops\u00e6tning<\/b><\/h2>\n

\"Forberedelse<\/a><\/p>\n

F\u00f8r messen sl\u00e5r d\u00f8rene op, og begivenhedens glamour og larm g\u00e5r i gang, er ops\u00e6tningsprocessen ofte en helt anden historie. Afh\u00e6ngigt af stedet og udstillingens karakter kan det v\u00e6re n\u00f8dvendigt at opfylde visse sikkerhedskrav under op- og nedbrydningsfasen.<\/span><\/p>\n

Hvis du skal s\u00e6tte op p\u00e5 stedet, f\u00f8r offentligheden f\u00e5r adgang, arbejder du m\u00e5ske i et byggelignende milj\u00f8. Store installationer, tungt udstyr og en hektisk aktivitet kan skabe farer. For at afb\u00f8de disse kr\u00e6ver mange steder, at du b\u00e6rer personlige v\u00e6rnemidler (PPE), is\u00e6r i opstillings- og nedbrydningsperioderne.<\/span><\/p>\n

Her er nogle almindelige ting, du kan f\u00e5 brug for:<\/span><\/p>\n

T\u00f8j med h\u00f8j synlighed<\/span><\/h3>\n

En hi-viz vest eller jakke kan hj\u00e6lpe med at sikre, at du bliver set i den travle hverdag. Det er is\u00e6r vigtigt, hvis du arbejder i n\u00e6rheden af tungt maskineri eller k\u00f8ret\u00f8jer i bev\u00e6gelse.<\/span><\/p>\n

H\u00e5rd hat<\/span><\/h3>\n

Hvis der er risiko for faldende genstande, eller hvis du arbejder i et omr\u00e5de med overliggende last, kan det v\u00e6re n\u00f8dvendigt med en beskyttelseshjelm. Tjek med stedet eller arrang\u00f8ren, om det er et krav.<\/span><\/p>\n

St\u00f8vler med st\u00e5lt\u00e5<\/span><\/h3>\n

N\u00e5r du s\u00e6tter op, h\u00e5ndterer du m\u00e5ske tunge genstande. St\u00e5lt\u00e5st\u00f8vler kan beskytte dine f\u00f8dder mod potentielle ulykker og er et standard sikkerhedsudstyr i potentielt farlige milj\u00f8er.<\/span><\/p>\n

Handsker<\/span><\/h3>\n

Hvis du h\u00e5ndterer tunge eller potentielt skarpe genstande under ops\u00e6tningen, kan sikkerhedshandsker beskytte dine h\u00e6nder mod snits\u00e5r, splinter og hudafskrabninger.<\/span><\/p>\n

Beskyttelse af \u00f8rerne<\/span><\/h3>\n

I nogle tilf\u00e6lde kan ops\u00e6tningsprocessen involvere larmende maskiner eller v\u00e6rkt\u00f8j. I s\u00e5danne tilf\u00e6lde kan det v\u00e6re n\u00f8dvendigt med h\u00f8rev\u00e6rn som f.eks. h\u00f8rev\u00e6rn eller \u00f8repropper.<\/span><\/p>\n

Sikkerhedsbriller<\/span><\/h3>\n

N\u00e5r du arbejder med v\u00e6rkt\u00f8j eller materialer, der kan producere flyvende snavs, kan sikkerhedsbriller beskytte dine \u00f8jne.<\/span><\/p>\n

\"\"<\/a><\/p>\n

I alle tilf\u00e6lde er det vigtigt at bekr\u00e6fte eventuelle s\u00e6rlige krav med arrang\u00f8ren i god tid inden showet. De vil v\u00e6re i stand til at give en liste over n\u00f8dvendigt sikkerhedsudstyr samt andre stedsspecifikke krav. Overse ikke disse specifikationer - de er ikke kun n\u00f8dvendige for din sikkerhed, men manglende overholdelse kan ogs\u00e5 resultere i forsinkelser eller b\u00f8der.<\/span><\/p>\n

Husk, at hver messe er unik. De s\u00e6rlige krav, der g\u00e6lder for den ene, g\u00e6lder m\u00e5ske ikke for den n\u00e6ste. Lav altid din research og forbered dig i overensstemmelse hermed for at sikre et problemfrit, sikkert og vellykket arrangement.<\/span><\/p>\n

Den sidste forberedelse<\/strong><\/h2>\n

Og endelig er der en tjekliste, s\u00e5 du kan holde styr p\u00e5 dine forberedelser:<\/span><\/p>\n

    \n
  1. \n

    M\u00e5l for begivenheden<\/span><\/h3>\n<\/li>\n
  2. \n

    M\u00e5lgruppe<\/span><\/h3>\n<\/li>\n
  3. \n

    Budget<\/span><\/h3>\n<\/li>\n
  4. \n

    Design af stativ<\/span><\/h3>\n<\/li>\n
  5. \n

    Salgsfremmende materialer<\/span><\/h3>\n<\/li>\n
  6. \n

    Plan for sociale medier<\/span><\/h3>\n<\/li>\n
  7. \n

    Strategi for engagement<\/span><\/h3>\n<\/li>\n
  8. \n

    Udv\u00e6lgelse af hold og briefing<\/span><\/h3>\n<\/li>\n
  9. \n

    Pr\u00f8ven<\/span><\/h3>\n<\/li>\n
  10. \n

    Demonstrationer<\/span><\/h3>\n<\/li>\n
  11. \n

    Forskning og ops\u00f8gende arbejde<\/span><\/h3>\n<\/li>\n
  12. \n

    Logistik<\/span><\/h3>\n<\/li>\n
  13. \n

    G\u00f8r dig selv opm\u00e6rksom p\u00e5 s\u00e6rlige krav, f.eks. personlige v\u00e6rnemidler<\/h3>\n<\/li>\n
  14. \n

    Teamets velf\u00e6rd<\/span><\/h3>\n<\/li>\n<\/ol>\n

    Med omhyggelig forberedelse og en klar vision er det langt mere sandsynligt, at du f\u00e5r en vellykket messe. Husk, at hvert arrangement er en mulighed for at l\u00e6re. S\u00e5 fordyb dig i oplevelsen, sug s\u00e5 meget viden til dig som muligt, og vigtigst af alt: Nyd rejsen! Mens du forbereder dig til en messe, kan du fylde op med Udstillings- og konferencetryk<\/a> fra Solopress.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    If you’re planning to showcase your business at a trade show, preparation is key to make the most out of this exciting opportunity. Whether it’s your first time or your fiftieth, preparing for a trade show will give you the best chance to make valuable connections, gain exposure, and learn from others in your industry.\u00a0 […]<\/p>\n","protected":false},"author":134,"featured_media":74124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-74103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like an Expert: Preparing for a Trade Show - Solopress UK<\/title>\n<meta name=\"description\" content=\"Whether it's your first time or your fiftieth, preparing for a trade show gives you the best chance to achieve your exhibition goals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/forberedelse-til-en-messe\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exhibit Like an Expert: Preparing for a Trade Show - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Whether it's your first time or your fiftieth, preparing for a trade show gives you the best chance to achieve your exhibition goals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/forberedelse-til-en-messe\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-02T11:56:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:20:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Exhibit like an expert: preparing for a trade show\",\"datePublished\":\"2023-06-02T11:56:11+00:00\",\"dateModified\":\"2023-10-07T10:20:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/\"},\"wordCount\":1493,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MicrosoftTeams-image-1.jpg\",\"keywords\":[\"Exhibition Stands\",\"Exhibitions\"],\"articleSection\":[\"Business & Marketing\",\"Events, Exhibitions & Trade Shows\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/\",\"name\":\"Exhibit Like an Expert: Preparing for a Trade Show - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MicrosoftTeams-image-1.jpg\",\"datePublished\":\"2023-06-02T11:56:11+00:00\",\"dateModified\":\"2023-10-07T10:20:28+00:00\",\"description\":\"Whether it's your first time or your fiftieth, preparing for a trade show gives you the best chance to achieve your exhibition goals\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MicrosoftTeams-image-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/MicrosoftTeams-image-1.jpg\",\"width\":900,\"height\":675,\"caption\":\"Preparing for a trade show\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/preparing-for-a-trade-show\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exhibit like an expert: preparing for a trade show\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/da\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Udstil som en ekspert: Forberedelse til en messe - Solopress DK","description":"Uanset om det er din f\u00f8rste eller din halvtredsindstyvende gang, giver forberedelserne til en messe dig den bedste chance for at n\u00e5 dine udstillingsm\u00e5l.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/forberedelse-til-en-messe\/","og_locale":"da_DK","og_type":"article","og_title":"Exhibit Like an Expert: Preparing for a Trade Show - Solopress UK","og_description":"Whether it's your first time or your fiftieth, preparing for a trade show gives you the best chance to achieve your exhibition goals","og_url":"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/forberedelse-til-en-messe\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-06-02T11:56:11+00:00","article_modified_time":"2023-10-07T10:20:28+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Skrevet af":"Danny Powell","Estimeret l\u00e6setid":"8 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Exhibit like an expert: preparing for a trade show","datePublished":"2023-06-02T11:56:11+00:00","dateModified":"2023-10-07T10:20:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/"},"wordCount":1493,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg","keywords":["Exhibition Stands","Exhibitions"],"articleSection":["Business & Marketing","Events, Exhibitions & Trade Shows"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/","name":"Udstil som en ekspert: Forberedelse til en messe - Solopress DK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg","datePublished":"2023-06-02T11:56:11+00:00","dateModified":"2023-10-07T10:20:28+00:00","description":"Uanset om det er din f\u00f8rste eller din halvtredsindstyvende gang, giver forberedelserne til en messe dig den bedste chance for at n\u00e5 dine udstillingsm\u00e5l.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg","width":900,"height":675,"caption":"Preparing for a trade show"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/preparing-for-a-trade-show\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Exhibit like an expert: preparing for a trade show"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"De seneste nyheder om print og design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Danny Powell har arbejdet med markedsf\u00f8ring i over to \u00e5rtier og er senior tekstforfatter hos Solopress, et af Storbritanniens f\u00f8rende online-trykkerier. Efter at have arbejdet med indk\u00f8b af tryksager, p\u00e5 bureauer og med salg i branchen har han et velafrundet perspektiv, n\u00e5r han skriver om tryksager, design og b\u00e6redygtighed.","url":"https:\/\/www.solopress.com\/blog\/da\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts\/74103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/comments?post=74103"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts\/74103\/revisions"}],"predecessor-version":[{"id":74565,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/posts\/74103\/revisions\/74565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/media\/74124"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/media?parent=74103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/categories?post=74103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/da\/wp-json\/wp\/v2\/tags?post=74103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}