{"id":74301,"date":"2023-07-19T09:10:16","date_gmt":"2023-07-19T08:10:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74301"},"modified":"2023-07-20T10:51:30","modified_gmt":"2023-07-20T09:51:30","slug":"promovering-af-en-forestilling-pa-edinburgh-fringe","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/promoting-a-show-at-the-edinburgh-fringe\/","title":{"rendered":"Promovering af en forestilling p\u00e5 Edinburgh Fringe"},"content":{"rendered":"
<\/div>

Mens rampelyset rettes mod den skotske hovedstad, er Edinburgh Festival Fringe<\/a> er klar til at indtage scenen igen. Fringe er et m\u00e5nedlangt maraton af latter og kreativitet og er ber\u00f8mt for at v\u00e6re verdens st\u00f8rste kunstfestival, der giver en platform for kunstnere af alle slags. Men midt i den digitale tidsalder er der \u00e9n tradition, der st\u00e5r fast: brugen af flyers og plakater til at promovere shows og forestillinger.<\/span><\/p>\n

Edinburghs bybillede forvandles til et l\u00e6rred af farver under Fringe, udsmykket med en r\u00e6kke f\u00e6ngslende flyers og plakater. Kunstnere, hvad enten de er erfarne veteraner eller nyankomne med stjerne\u00f8jne, g\u00e5r p\u00e5 gaden bev\u00e6bnet med stakke af nytrykte flyers og en forventning, der er smittende. Denne tradition er ikke bare en markedsf\u00f8ringstaktik, den er et symbol p\u00e5 festivalens \u00e5nd - kreativ, dynamisk og personlig.<\/span><\/p>\n

Sameer Katz deler sin Edinburgh-oplevelse<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Vi satte os for nylig ned med Sameer Katz, en erfaren stand-up'er fra Orange County i Californien, som vender tilbage til Fringe for syvende \u00e5r i tr\u00e6k. Katz er kendt for sin knivskarpe humor og sine unikke perspektiver, og han kommer med en ny forestilling, \"Love Is A Lie\", til dette \u00e5rs Fringe.<\/span><\/p>\n

Vi havde forn\u00f8jelsen af at tale med Sameer om hans erfaringer med at promovere sine shows i Edinburgh. Her er, hvordan vores samtale udfoldede sig:<\/span><\/p>\n

Kan du beskrive processen med at skabe en unik og f\u00e6ngende showtitel og en overbevisende showbeskrivelse?<\/b><\/h3>\n

\"Hvert \u00e5r i januar, l\u00e6nge f\u00f8r jeg overhovedet t\u00e6nker p\u00e5 Fringe, f\u00e5r jeg en e-mail, hvor der st\u00e5r, at det er tid til at indsende dit Fringe-show. S\u00e5 hvert \u00e5r i januar flipper jeg ud. \"Hvad skal jeg g\u00f8re i \u00e5r?!\" Efter flere dage finder jeg frem til en titel, som er s\u00e5 vag, at den kan blive til hvad som helst. I \u00e5r er det \"K\u00e6rlighed er en l\u00f8gn\". Det lyder m\u00e5ske, som om mit show handler om, hvor tr\u00e6t jeg er af k\u00e6rlighed i alle dens former, men det kunne ogs\u00e5 handle om, at Mike Love, grundl\u00e6ggeren af The Beach Boys, var en patologisk l\u00f8gner. (Jeg aner ikke, om han var en l\u00f8gner. Sags\u00f8g mig ikke, mr. Love). <\/span><\/p>\n

Showbeskrivelser er sv\u00e6re. Det er let for publikum at blive overv\u00e6ldet, n\u00e5r de bladrer gennem Fringe-programmet eller Fringe-appen, s\u00e5 du skal virkelig skille dig ud. At citere anmeldelser hj\u00e6lper virkelig med at sk\u00e6re igennem st\u00f8jen, men du har ogs\u00e5 brug for en sjov og fyndig m\u00e5de at beskrive dit show p\u00e5. N\u00e5r jeg ved, hvad mit show handler om, finder jeg p\u00e5 en kort pr\u00e6mis, der er fyldt med jokes. Jeg pr\u00f8ver at finde en balance mellem det relaterbare og det unikke.\"<\/span><\/p>\n

Hvor effektiv var brugen af trykt materiale (f.eks. flyers eller plakater) til at tiltr\u00e6kke publikum? Kan du fort\u00e6lle om specifikke strategier, du brugte til at distribuere disse trykte materialer?<\/b><\/h3>\n

\"\"<\/a><\/p>\n

\"Flyers og plakater er p\u00e5 en eller anden m\u00e5de vigtige og meningsl\u00f8se p\u00e5 samme tid. Folk ser plakaten eller flyeren og t\u00e6nker: \"Det ser godt ud\", og s\u00e5 kommer de til showet. De fleste mennesker ignorerer mig ogs\u00e5, n\u00e5r jeg flyer; af de mennesker, der tager en flyer, smider de fleste den bare ud. Og alligevel er de fleste mennesker i mine shows der, fordi jeg flyer dem. Intet af det giver mening, men det er s\u00e5dan, det fungerer. <\/span><\/p>\n

Jeg s\u00e6tter plakater op med hj\u00e6lp fra de frivillige p\u00e5 Free Festival rundt omkring i byen og p\u00e5 spillestederne i dagene f\u00f8r Fringe. Derefter flyer jeg s\u00e5 meget, jeg kan, hver dag. Det er den h\u00e5rdeste del af festivalen: de timer, jeg bruger p\u00e5 at s\u00e6lge mine varer til et stort set uinteresseret publikum.<\/span><\/p>\n

Det er vigtigt at huske, at det ikke er personligt; der sker meget p\u00e5 Fringe, og ikke alle har lyst til at se mit show. Jeg har haft st\u00f8rst succes med at dele flyers ud en time f\u00f8r min forestilling, og jeg har ogs\u00e5 delt flyers ud til lignende forestillinger. Det er vigtigt at vide, hvem ens publikum er, og m\u00e5lrette det mod dem.\"<\/span><\/p>\n

Hvilken rolle spiller i\u00f8jnefaldende billeder og grafik i promoveringen af dit show?<\/b><\/h3>\n

\"Du skal have en flot Poster og Flyer. Det er alt sammen sandt, men der skal tages chancer. Et \u00e5r var min plakat mig i et tr\u00e6. Masser af mennesker kom bare p\u00e5 grund af det billede. Plakater med stjerner fra anmeldelser skiller sig ogs\u00e5 ud. Folk vil gerne vide, at deres tid er givet godt ud, og stjerner og laurb\u00e6r giver det budskab. <\/span><\/p>\n

Det hj\u00e6lper ogs\u00e5 at betale en dygtig grafisk designer; professionelle plakater viser, at du har succes, og hvis du har succes, m\u00e5 du v\u00e6re sjov.\"<\/span><\/p>\n

Kan du fort\u00e6lle en historie, hvor en uventet reklamestrategi virkede til din fordel?<\/b><\/h3>\n

\"Flyering<\/a><\/b>\"Som californier synes jeg, at den skotske sommer er meget kold, s\u00e5 jeg flyver ofte rundt i en softshell-jakke. Jeg har flere lag p\u00e5, end Edmund Hillary havde, da han besteg Everest. Fordelen ved min inuit-dragt er, at jeg har mange lommer til at skjule mine flyers. Jeg har som regel kun \u00e9n i h\u00e5nden ad gangen. <\/span><\/p>\n

En fyr tog engang en Flyer og troede, at det var en barmhjertighedsgerning at tage min sidste. Han var en \u00e6del ridder, der befriede mig fra flyverens tyranni, selv om jeg i virkeligheden havde mange flere i mine lommer. Siden da har jeg j\u00e6vnligt udnyttet folks medf\u00f8lelse og ladet dem tro, at de g\u00f8r en ende p\u00e5 min elendighed, blot for at vende mig om og hive en ny frem.\"
\n<\/span><\/p>\n

Hvordan har du brugt sociale medier og onlineplatforme (som podcasts, YouTube, blogs) til at \u00f8ge synligheden af dit show?<\/b><\/h3>\n

\"Internettet er irriterende nok s\u00e5 vigtigt. Folk planl\u00e6gger deres Fringe omkring shows fra kunstnere, de har set p\u00e5 de sociale medier eller h\u00f8rt p\u00e5 podcasts. Jeg er p\u00e5 Twitter, Instagram og YouTube, men inderst inde er jeg ikke bygget til denne moderne \u00e6ra. Det er derfor, jeg laver et blogindl\u00e6g. Tag mig med tilbage til tiden med tumblr og dial-up. Jeg er endda ved at skrive en roman! Det er rigtigt, den der ting, der er som en virkelig, virkelig lang TikTok-video, men p\u00e5 papir. F\u00f8lg mig ogs\u00e5 p\u00e5 alt.\"<\/span><\/p>\n

Hvilket r\u00e5d vil du give til en komiker, der planl\u00e6gger at promovere sit show p\u00e5 Edinburgh Fringe for f\u00f8rste gang?<\/b><\/h3>\n

\"Folkem\u00e6ngder<\/a><\/p>\n

\"V\u00e6r ber\u00f8mt. Hvis du ikke er ber\u00f8mt, s\u00e5 v\u00e6r rig og betal for PR for at f\u00e5 folk til at tro, at du er ber\u00f8mt. Bortset fra det er det bedste, du kan g\u00f8re, at f\u00e5 dit navn ud p\u00e5 nettet. Konkret skal du blitze de sociale medier, interviewe medievirksomheder og sende pressemeddelelser til anmeldere. <\/span><\/p>\n

N\u00e5r det kommer til det daglige arbejde med flyers, er det meget mere effektivt at engagere sig i folk end at uddele dem uden videre. Det er bedre at uddele f\u00e6rre flyers til folk, du har kontakt med, end bare at dele dem ud til folk, der ikke er interesserede.\"<\/span><\/p>\n

Ud over randomr\u00e5derne...<\/strong><\/h2>\n

Mens vi n\u00e6rmer os Fringe, er traditionen med flyers og plakater stadig et farverigt vidnesbyrd om festivalens livlige \u00e5nd. Disse h\u00e5ndgribelige minder forts\u00e6tter med at engagere, tiltr\u00e6kke og inspirere publikum. Og selv om festivalen er unik, er virkningen af veludformede tryksager universel. Uanset om du promoverer et komedieshow eller dit seneste forretningsforetagende, er effekten af et omhyggeligt designet L\u00f8beseddel <\/a>eller Plakat <\/a>er ubestridelig. <\/b><\/p>\n

Hvis du er i Edinburgh i denne s\u00e6son, m\u00e5 du ikke g\u00e5 glip af Sameer Katz' \"K\u00e6rlighed er en l\u00f8gn\"<\/a>og optr\u00e6der p\u00e5 Doon The Stair Comedy Club p\u00e5 32 Below, <\/b>32b W Nicolson Street.<\/b><\/p>","protected":false},"excerpt":{"rendered":"

As the spotlight swings towards the Scottish capital, the Edinburgh Festival Fringe is ready to take centre stage once more. A month-long marathon of laughter and creativity, the Fringe is famed for being the largest arts festival in the world, providing a platform for performers of all stripes. Yet, amidst the digital age, one tradition […]<\/p>\n","protected":false},"author":134,"featured_media":74302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-74301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nPromoting A Show At The Edinburgh Fringe - Solopress UK<\/title>\n<meta name=\"description\" content=\"We spoke to Californian stand-up and 7-time Edinburgh Fringe veteran Sameer Katz, about the role Flyers and Posters play in promoting a show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/promovering-af-en-forestilling-pa-edinburgh-fringe\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting A Show At The Edinburgh Fringe - 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