{"id":74403,"date":"2023-08-18T17:00:26","date_gmt":"2023-08-18T16:00:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74403"},"modified":"2023-10-28T20:04:52","modified_gmt":"2023-10-28T19:04:52","slug":"musikkunstnere-med-den-mest-vaerdifulde-merchandise","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/music-artists-with-the-most-valuable-merchandise\/","title":{"rendered":"Musikkunstnere med den mest v\u00e6rdifulde merchandise"},"content":{"rendered":"
<\/div>

Merch redder musikbranchen. Det er i hvert fald den opfattelse, som en r\u00e6kke kommentatorer har givet udtryk for i de seneste m\u00e5neder. I <\/span>The Guardian<\/span><\/a>Lauren Cochrane fremh\u00e6vede vigtigheden af merch som en indt\u00e6gtsstr\u00f8m for kunstnere. Justin Hawkins fra The Darkness reagerede p\u00e5 Cochranes artikel via sin <\/span>YouTube-kanal<\/span><\/a>og tilf\u00f8jer, at kunstnere som ham selv i stigende grad er afh\u00e6ngige af den h\u00f8jere procentdel, de f\u00e5r fra merch. Det st\u00e5r i kontrast til de faldende procenter, de typisk f\u00e5r fra billet<\/a>, plade- og digitalt salg.<\/span><\/p>\n

Hvis merch-salg er det nye pladesalg, hvorfor s\u00e5 ikke lave en hitliste? I traditionen med at s\u00e6tte kunstnere op mod hinanden i et kapl\u00f8b om at blive nummer et, har vi lavet vores egne hitlister. Vores team her p\u00e5 <\/span>Solopress<\/span><\/a> har analyseret et utal af merch-data for at finde de 30 kunstnere med de mest eftertragtede produkter.<\/span><\/p>\n

\"En<\/a>Ved at se p\u00e5 prisen p\u00e5 merch, der annonceres p\u00e5 eBay og kunstnernes officielle hjemmesider, sammen med s\u00f8gevolumen omkring deres merchandise, har vi v\u00e6ret i stand til at afd\u00e6kke, hvilke kunstnere der har det mest internationalt efterspurgte merch.<\/span><\/p>\n

Musikkunstnerne med den mest efterspurgte merchandise<\/b><\/h2>\n

N\u00e5r vi gerne vil have fat i et stykke merchandise, starter vi oftest med at google det. Med det princip i tankerne kiggede vi p\u00e5 s\u00f8gevolumen for udtryk som \"*Artist name* merch\" for at finde frem til de kunstnere, der har de mest efterspurgte produkter.<\/span><\/p>\n

\"Taylor<\/a>
Taylor Swift-fans i k\u00f8 for at k\u00f8be merchandise<\/figcaption><\/figure>\n

De 20 musikartister med den mest efterspurgte merch i 2023:\u00a0<\/b><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rang<\/b><\/td>\nKunstnerens navn<\/b><\/td>\nGennemsnitlig s\u00f8gevolumen pr. m\u00e5ned for kunstneres merchandise<\/b><\/td>\nGennemsnitlig \u00e5rlig s\u00f8gevolumen for kunstneres merchandise<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nTaylor Swift<\/span><\/td>\n6345<\/span><\/td>\n76140<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nLana Del Rey<\/span><\/td>\n3660<\/span><\/td>\n43920<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nArctic Monkeys<\/span><\/td>\n2240<\/span><\/td>\n26880<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nColdplay<\/span><\/td>\n1450<\/span><\/td>\n17400<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nThe Weeknd<\/span><\/td>\n1395<\/span><\/td>\n16740<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nBeyonc\u00e9<\/span><\/td>\n1145<\/span><\/td>\n13740<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nEminem<\/span><\/td>\n930<\/span><\/td>\n11160<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nAriana Grande<\/span><\/td>\n720<\/span><\/td>\n8640<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nEd Sheeran<\/span><\/td>\n600<\/span><\/td>\n7200<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nKendrick Lamar<\/span><\/td>\n585<\/span><\/td>\n7020<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nDronning<\/span><\/td>\n480<\/span><\/td>\n5760<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nRadiohead<\/span><\/td>\n475<\/span><\/td>\n5700<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nLady Gaga<\/span><\/td>\n415<\/span><\/td>\n4980<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\nDrake<\/span><\/td>\n395<\/span><\/td>\n4740<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nJustin Bieber<\/span><\/td>\n350<\/span><\/td>\n4200<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nAdele<\/span><\/td>\n265<\/span><\/td>\n3180<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nImagine Dragons<\/span><\/td>\n230<\/span><\/td>\n2760<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nRed Hot Chili Peppers<\/span><\/td>\n230<\/span><\/td>\n2760<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nNicki Minaj<\/span><\/td>\n145<\/span><\/td>\n1740<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nThe Killers<\/span><\/td>\n125<\/span><\/td>\n1500<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nDisse ranglister afsl\u00f8rer mere end bare et kig ind i fanskabene; de er et spejl, der afspejler den moderne dynamik mellem musik og mode. Kunstnere som Taylor Swift og Lana Del Rey topper ikke bare hitlisterne med deres sange; de rammer ogs\u00e5 plet med merchandise, som fans ikke kan vente med at f\u00e5 fingrene i. De m\u00e5nedlige og \u00e5rlige s\u00f8gem\u00e6ngder viser en reel sult efter disse forbindelser, der udvider en k\u00e6rlighed til musik til en k\u00e6rlighed til mode.
\n<\/span><\/p>\n

\"Lana<\/a>
Lana Del Rey signerer merchandise til fans<\/figcaption><\/figure>\n

Det, der f\u00e5r et stykke merchandise til at klikke, kan v\u00e6re dets unikke karakter, den historie, det fort\u00e6ller, eller den modeerkl\u00e6ring, det kommer med. I den sammenfiltrede verden af musik og livsstil ser det ud til, at i\u00f8refaldende melodier plus en trendy tee er en potent, men ikke garanteret, opskrift p\u00e5 succes.<\/span><\/p>\n

N\u00e5r kunstnere er p\u00e5 turn\u00e9, trender deres merchandise typisk meget mere, mens der som regel er et m\u00e6rkbart dyk, n\u00e5r turn\u00e9en er slut. Kunstnere, der g\u00e5r imod denne tendens med efterspurgte varer, uanset om de er p\u00e5 scenen eller ej, kan ses som havende merchandise, der st\u00e5r tidens pr\u00f8ve.<\/span><\/p>\n

Musikkunstnerne med den mest v\u00e6rdifulde merch<\/b><\/h2>\n

Her er en liste, som alle merch-elskende fans b\u00f8r tjekke. Vores rangordning er baseret p\u00e5 et indeks, der tager h\u00f8jde for fire vigtige faktorer: Antallet af varer p\u00e5 eBay, gennemsnitsprisen p\u00e5 merchandise-varer p\u00e5 eBay, antallet af varer p\u00e5 kunstnernes officielle hjemmesider og gennemsnitsprisen p\u00e5 merchandise-varer, der er solgt via disse hjemmesider.
\n<\/span><\/b><\/p>\n

\"Dronning-merchandise\"<\/a>De 20 musikartister med den mest v\u00e6rdifulde merch i 2023:<\/b><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Indeks<\/b><\/td>\nKunstnerens navn<\/b><\/td>\nAntal varer listet p\u00e5 Ebay<\/b><\/td>\nGennemsnitlig pris p\u00e5 varer p\u00e5 Ebay<\/b><\/td>\nAntal varer p\u00e5 hjemmesiden<\/b><\/td>\nGennemsnitlig pris p\u00e5 merchandise via kunstneres hjemmeside<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nDronning<\/span><\/td>\n524<\/span><\/td>\n\u00a321.23<\/span><\/td>\n414<\/span><\/td>\n\u00a347.00<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nDrake<\/span><\/td>\n171<\/span><\/td>\n\u00a331.13<\/span><\/td>\n23<\/span><\/td>\n\u00a3236.18<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nRadiohead<\/span><\/td>\n13<\/span><\/td>\n\u00a345.71<\/span><\/td>\n454<\/span><\/td>\n\u00a325.18<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nLana Del Rey<\/span><\/td>\n18<\/span><\/td>\n\u00a3175.21<\/span><\/td>\n13<\/span><\/td>\n\u00a350.08<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nKanye West<\/span><\/td>\n83<\/span><\/td>\n\u00a396.56<\/span><\/td>\n61<\/span><\/td>\n\u00a367.99<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nTaylor Swift<\/span><\/td>\n86<\/span><\/td>\n\u00a390.27<\/span><\/td>\n126<\/span><\/td>\n\u00a338.19<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nJustin Bieber<\/span><\/td>\n390<\/span><\/td>\n\u00a315.19<\/span><\/td>\n34<\/span><\/td>\n\u00a354.44<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nBeyonc\u00e9<\/span><\/td>\n28<\/span><\/td>\n\u00a369.47<\/span><\/td>\n5<\/span><\/td>\n\u00a340.12<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nRihanna<\/span><\/td>\n11<\/span><\/td>\n\u00a370.50<\/span><\/td>\n8<\/span><\/td>\n\u00a342.78<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nU2<\/span><\/td>\n66<\/span><\/td>\n\u00a337.38<\/span><\/td>\n20<\/span><\/td>\n\u00a352.37<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nLady Gaga<\/span><\/td>\n35<\/span><\/td>\n\u00a340.33<\/span><\/td>\n52<\/span><\/td>\n\u00a336.21<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nRed Hot Chili Peppers<\/span><\/td>\n45<\/span><\/td>\n\u00a321.14<\/span><\/td>\n64<\/span><\/td>\n\u00a348.05<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nThe Weeknd<\/span><\/td>\n29<\/span><\/td>\n\u00a344.80<\/span><\/td>\n22<\/span><\/td>\n\u00a342.27<\/span><\/td>\n<\/tr>\n
14=<\/span><\/td>\nEd Sheeran<\/span><\/td>\n62<\/span><\/td>\n\u00a333.48<\/span><\/td>\n55<\/span><\/td>\n\u00a326.17<\/span><\/td>\n<\/tr>\n
14=<\/span><\/td>\nAriana Grande<\/span><\/td>\n53<\/span><\/td>\n\u00a327.37<\/span><\/td>\n49<\/span><\/td>\n\u00a340.53<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nThe Killers<\/span><\/td>\n18<\/span><\/td>\n\u00a318.09<\/span><\/td>\n89<\/span><\/td>\n\u00a344.92<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nKendrick Lamar<\/span><\/td>\n6<\/span><\/td>\n\u00a335.91<\/span><\/td>\n29<\/span><\/td>\n\u00a349.51<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nEminem<\/span><\/td>\n48<\/span><\/td>\n\u00a332.11<\/span><\/td>\n24<\/span><\/td>\n\u00a328.05<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nChris Brown<\/span><\/td>\n1<\/span><\/td>\n\u00a315.22<\/span><\/td>\n46<\/span><\/td>\n\u00a349.38<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nNicki Minaj<\/span><\/td>\n4<\/span><\/td>\n\u00a324.40<\/span><\/td>\n64<\/span><\/td>\n\u00a318.96<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nKaty Perry<\/span><\/td>\n10<\/span><\/td>\n\u00a327.41<\/span><\/td>\n20<\/span><\/td>\n\u00a330.70<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nN\u00e5r man ser p\u00e5 de udvalgte navne, er der en sl\u00e5ende blanding af aktuelle popsensationer og tidl\u00f8se rocklegender. Den st\u00e6rke repr\u00e6sentation af klassiske kunstnere som Queen, Radiohead og U2 er et bevis p\u00e5 deres vedvarende appel og deres memorabilias status som skattekiste. I mods\u00e6tning hertil g\u00e5r nyere navne i branchen deres egne veje med friske designs, der v\u00e6kker genklang hos deres massive fanbaser.<\/span><\/p>\n

Drake-ligningen<\/b><\/h3>\n

En overraskende statistik blandt dataene er den gennemsnitlige pris for en merchandise-artikel fra den canadiske rapper Drake. Dette gennemsnit er forbl\u00f8ffende fem gange h\u00f8jere end den typiske pris pr. vare for varer fra andre kunstnere p\u00e5 listen. <\/span><\/p>\n

\"Vinder<\/a>
Vinder af prisen: Drake<\/figcaption><\/figure>\n

Dette h\u00f8je gennemsnit er drevet af varer som et par sokker til \u00a3328, et t\u00e6ppe til \u00a33.239, en morgenk\u00e5be til \u00a32.777 og en \u00f8jenmaske til \u00a3786, som alle f\u00e5s hos<\/span> kunstnerens hjemmeside<\/span><\/a>. Disse ekstraordin\u00e6re tal afspejler b\u00e5de kunstnerens prangende positionering og hans hengivne tilh\u00e6ngere, kendt som #drakehive, der er villige til at spendere p\u00e5 eksklusive genstande.<\/span><\/p>\n

Band T-shirts er en trend blandt celebs og modehuse<\/b><\/h2>\n

Merch rider bestemt p\u00e5 en modeb\u00f8lge i \u00f8jeblikket, hvor ber\u00f8mtheder og influencere springer ud i b\u00e5de aktuelle og klassiske band-tees. Resultatet er, at h\u00f8jt profilerede designerbrands producerer deres egne versioner rettet mod deres fashionista-klientel. <\/span><\/p>\n

\"Stjernemand:<\/a>
Stjernemand: Skuespilleren Peter Dinklage b\u00e6rer en David Bowie T-shirt<\/figcaption><\/figure>\n

Kendissernes indflydelse kan ikke undervurderes i dette f\u00e6nomen, hvor stjernerne ofte b\u00e6rer T-shirts fra bands som MC5, The Ramones, Motorhead, Nirvana, Iron Maiden og Guns 'n' Roses. Kendall Jenner er blevet fanget i en Slayer T-shirt, mens Demi Lovato er glad for en AC\/DC T-shirt. Harry Styles ser ud til at have en garderobe fuld af dem, herunder eksempler fra Kiss, The Rolling Stones og Pink Floyd.<\/span><\/p>\n

Modedille eller klog investering?<\/b><\/h3>\n

Desuden reproducerer designerne ikke bare disse skjorter, de genskaber dem. Yves Saint Laurents Nirvana T-shirt er f.eks. en designers hyldest til den klassiske band-tee, som n\u00e6sten ikke afviger fra originalen, men som vil koste dig omkring \u00a33.857. Denne sammensmeltning af gadestil og high fashion beriger yderligere samtalen om band-tees og forvandler dem fra simple fansouvenirs til v\u00e6rdifulde modevarer.<\/span><\/p>\n

Denne tendens rejser interessante sp\u00f8rgsm\u00e5l om band-T-shirts som investeringer. Nogle ikoniske bandskjorter har opn\u00e5et status som samlerobjekter og s\u00e6lges p\u00e5 auktion for tusindvis af dollars. Sj\u00e6ldenheden og den nostalgiske v\u00e6rdi, der er knyttet til disse tr\u00f8jer, driver priserne op, og kloge fans og samlere anerkender dem som h\u00e5ndgribelige aktiver med kulturel kapital. Som med enhver investering b\u00f8r man dog overveje en risiko, is\u00e6r n\u00e5r den drives af forbig\u00e5ende modetrends. Uanset om det er en blue-chip eller en boble, er trenden med band-T-shirts et fascinerende krydsfelt mellem musik, mode og handel.<\/span><\/p>\n

At skabe et f\u00e6llesskab<\/strong><\/span><\/h2>\n

\"Fan<\/a><\/p>\n

Solopress har ogs\u00e5 talt med <\/span>Chris Oatway<\/span><\/a>, tidligere grundl\u00e6gger af kunstnerr\u00e5dgivning, som kommenterer;\u00a0 <\/span>\"Merchandise kan ikke kun give en indt\u00e6gt til turn\u00e9er, det er ogs\u00e5 et stort salgsfremmende v\u00e6rkt\u00f8j for fansamfundet og kan hj\u00e6lpe fans med at f\u00f8le sig som en del af det samfund. Folk elsker at vise deres st\u00f8tte til deres yndlingsbands ved at k\u00f8be deres merchandise og g\u00e5 med det til koncerter og som fritidst\u00f8j.<\/span><\/i><\/p>\n

\"Nogle ting kan v\u00e6re meget samlev\u00e6rdige og behandles som en investering - is\u00e6r merch i begr\u00e6nset oplag. T\u00f8j, bordsk\u00e5nere og plakater, der viser og fejrer albumcovers, bandmedlemmer og sangtekster, kan udl\u00f8se v\u00e6rdifulde minder og nostalgi for alle parter. Merch kan ogs\u00e5 bruges til konkurrencer og incitamenter ... og fungere som fyld, n\u00e5r der ikke udgives musik.\"<\/span><\/i><\/p>\n

Fordelene ved merch uanset dit marked<\/b><\/h2>\n

Du beh\u00f8ver ikke at v\u00e6re et stort navn i musikbranchen for at f\u00e5 gavn af branded merchandise. Noget veldesignet t\u00f8j eller en uundv\u00e6rlig genstand kan skabe en ekstra indt\u00e6gtsstr\u00f8m, mens du spreder dit budskab vidt og bredt. Forskellige foretagender fra podcasts til skaterm\u00e6rker har lanceret succesfulde merchandise-sidelinjer, der samtidig har styrket deres brands og rejst penge i processen.<\/span>
\n<\/span><\/p>\n

Virksomheder, der ikke har den n\u00f8dvendige brandv\u00e6rdi til at kr\u00e6ve en h\u00f8jere pris for deres varer, kan stadig drage fordel af skr\u00e6ddersyet udstyr. G\u00e5 p\u00e5 opdagelse i Salgsfremmende produkter<\/a> fra Solopress til at skabe uimodst\u00e5elige giveaways, der f\u00e5r dit logo til at blive set vidt og bredt.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Merch is saving the music industry. At least that\u2019s the view expressed by a number of commentators in recent months. In The Guardian, Lauren Cochrane highlighted the importance of merch as a revenue stream for artists. Justin Hawkins of The Darkness reacted to Cochrane\u2019s piece via his YouTube Channel, adding that artists like himself are […]<\/p>\n","protected":false},"author":134,"featured_media":74418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-74403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"\nMusic artists with the most valuable merchandise - Solopress UK<\/title>\n<meta name=\"description\" content=\"With merch becoming an increasingly important revenue stream for music artists, we discover the top 30 artists with the most prized products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/inspiration-til-print\/musikkunstnere-med-den-mest-vaerdifulde-merchandise\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music artists with the most valuable merchandise - 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