{"id":75556,"date":"2025-06-30T15:02:12","date_gmt":"2025-06-30T14:02:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75556"},"modified":"2025-12-03T09:17:31","modified_gmt":"2025-12-03T09:17:31","slug":"indie-kultklubben-skinner-videre-med-ny-merchandise","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/indie-cult-club-shine-on-with-new-merch\/","title":{"rendered":"Indie Cult Club skinner videre med ny merchandise"},"content":{"rendered":"
<\/div>

For to \u00e5r siden satte John Pearman og Nigel Thomas sig for at skabe en aften med livemusik, som ikke sluttede lige efter ekstranummeret. I stedet for at lade publikum smutte v\u00e6k for at finde et indie-diskotek, n\u00e5r bandet var f\u00e6rdigt, var deres vision at have begge elementer p\u00e5 samme sted. Kom til koncerten, bliv til festen. Desuden mente de, at en st\u00e6rk identitetsf\u00f8lelse og visuel karakter ville hj\u00e6lpe dem med at inspirere et loyalt f\u00e6llesskab af indie-elskere og koncertg\u00e6ngere til at blive ved med at komme tilbage.<\/span><\/p>\n

Med det i tankerne grundlagde de Indie Cult Club<\/a>og havde hjemme p\u00e5 det legendariske spillested Chinnerys i Southend. Med tiden udviklede aftenen en loyal fanskare og har nu v\u00e6ret v\u00e6rt for optr\u00e6dener fra The Zutons, Inspiral Carpets, Echobelly, Stereo MCs, Republica, Huey Morgan, Sleeper, Teenage Fanclub og mange flere. Men f\u00f8r vi tager munden for fuld, s\u00e5 lad os spore oprindelsen til dette alternative musikf\u00e6nomen.<\/span><\/p>\n

Mere end bare en koncert<\/b><\/h2>\n
\"John<\/a>
John Pearman fra Indie Cult Club<\/figcaption><\/figure>\n

 <\/p>\n

Da de skulle skabe en visuel identitet, var den f\u00f8rste opgave at finde p\u00e5 et logo. Efter forg\u00e6ves at have fors\u00f8gt at finde p\u00e5 noget selv, fik John og Nigel hj\u00e6lp af designeren Isaac Nana, en proces, som de diskuterede med os sidste \u00e5r<\/a>. Sammen landede de p\u00e5 noget sl\u00e5ende og mindev\u00e6rdigt. Trekantformen ligner det altseende \u00f8je (eller <\/span>Forsynets \u00f8je<\/span><\/a>) symbol. Det berygtede symbol, som optr\u00e6der i en r\u00e6kke nationers og religioners ikonografi, har v\u00e6ret i fokus for mange esoteriske teorier om sammensv\u00e6rgelser, kabaler og hemmelige selskaber. Det bidrager til m\u00e6rkets \"kult\"-element og fremkalder virkelig 90'ernes fin-de-si\u00e9cle-paranoia og X-files-fanatisme.<\/span><\/p>\n

I stedet for et \u00f8je har Nanas design i midten et grafisk element, der forestiller spolen p\u00e5 et kassetteb\u00e5nd, og som tr\u00e6kker p\u00e5 90'ernes musikkultur. Det er et elegant stykke design: retro uden at v\u00e6re banalt, universelt nok til at passe til Indie Cult Clubs varierede line-ups, men stadig karakterfuldt og \u00f8jeblikkeligt genkendeligt. Da logoet var p\u00e5 plads, blev det rullet ud p\u00e5 forskellige tryksager for at forbedre spillestedet, promovere arrangementer og optr\u00e6de p\u00e5 merchandise.<\/span><\/p>\n

Forvandling af m\u00f8destedet\"\"<\/a><\/b><\/h2>\n

I lighed med de mest stemningsfulde, intime musiksteder er indretningen p\u00e5 Chinnerys lige s\u00e5 sort som Spinal Taps legendariske albumcover. Selv om det er et klassisk look, der holder fokus p\u00e5 bandene, f\u00f8les det ikke som et branded sted. P\u00e5 de aftener, hvor Indie Cult Club er i gang, \u00f8nskede John og Nigel, at stedet skulle f\u00f8les karakteristisk og umiskendeligt deres.<\/span><\/p>\n

Som l\u00f8sning besluttede de at k\u00f8be en r\u00e6kke displaymaterialer i st\u00f8rre format fra Solopress. Ved at placere deres effektfulde logo og ordm\u00e6rke p\u00e5 en sort baggrund tr\u00e6der den hvide branding virkelig frem p\u00e5 hvert af disse elementer.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Med plakater, bannere og wall clings har de v\u00e6ret i stand til at s\u00e6tte deres pr\u00e6g p\u00e5 sceneomr\u00e5det, dansegulvet, merch-standen, s\u00f8jlerne, billetskranken og gangbroen, n\u00e5r man kommer ind p\u00e5 spillestedet. Selv uden for indgangen annoncerer en caf\u00e9barriere og et banner, at Indie Cult Club har taget over for natten.<\/span><\/p>\n

Saml Cult Club-stubs<\/b><\/h2>\n

\"\"<\/a>Trykte billetter var en bevidst del af oplevelsen. I en digital tidsalder s\u00e5 holdet p\u00e5 Indie Cult Club en v\u00e6rdi i noget fysisk - noget, som fans kunne holde fast i. Solopress arbejdede sammen med dem om at genskabe udseendet af klassiske koncertbilletter, komplet med perforerede stubbe, overlappende logoer og en lo-fi visuel stil trykt p\u00e5 en robust, ubestr\u00f8get karton.<\/span><\/p>\n

For at bel\u00f8nne de faste koncertg\u00e6ngere fik man en smart id\u00e9: Hver billet havde et kvart udsnit af Indie Cult Club-logoet p\u00e5 bagsiden. Samlede man fire, kunne man f\u00e6rdigg\u00f8re logobilledet og f\u00e5 \u00a310 i rabat p\u00e5 merchandise. Resultatet var b\u00e5de et minde og et incitament til at komme igen.<\/span><\/p>\n

Merch, momentum og monokrom stil<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Efterh\u00e5nden som klubben voksede, voksede ogs\u00e5 eftersp\u00f8rgslen efter merchandise. Med hj\u00e6lp fra Solopress udviklede Indie Cult Club en serie sort-hvide T-shirts, h\u00e6ttetr\u00f8jer, tasker og hatte, som alle var i overensstemmelse med aftenens visuelle tema. Responsen var \u00f8jeblikkelig, og et voksende antal stamg\u00e6ster begyndte at komme til aftenen kl\u00e6dt i Indie Cult Club-kl\u00e6der. Afg\u00f8rende er det, at mange af disse fans nu dukker op, uanset hvem der spiller. Det, der begyndte som en musikaften, begyndte at f\u00f8les mere som et f\u00e6llesskab med sin egen identitet, sin egen \u00e6stetik og sin egen rytme.<\/span><\/p>\n

Tilf\u00f8jer glimmer til scenen: Skinnende klisterm\u00e6rker<\/b><\/h2>\n

\"\"<\/a><\/p>\n

I \u00e5r blev Indie Cult Club en af de f\u00f8rste (efter <\/span>Essex & Herts luftambulance<\/span><\/a>) til at anvende Solopress' nye Shiny Stickers, en r\u00e6kke holografiske tryk, der fanger lyset og skifter farve afh\u00e6ngigt af vinklen. For et brand, der er s\u00e5 fast forankret i sort og hvidt, var det en fantastisk m\u00e5de at introducere lidt farve p\u00e5 uden at g\u00e5 for langt v\u00e6k fra brandet.<\/span><\/p>\n

Men resultatet er subtilt, men effektivt. Klisterm\u00e6rkerne har ingen tekst, kun det ikoniske logo, der er designet til at blive genkendt snarere end forklaret. De er hurtigt blevet en eftertragtet genstand ved koncerter, hvor deltagerne snupper dem som minder og s\u00e6tter dem p\u00e5 b\u00e6rbare computere, guitarkasser og vandflasker. For Indie Cult Club er de ogs\u00e5 et nik til den samlermani, der er blevet en del af aftenens kultur - ligesom billetterne er de noget, man kan holde fast i.<\/span><\/p>\n

Se fremad: festivaler og ideer i stort format<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Indie Cult Club forts\u00e6tter med at vokse med bookinger, der nu omfatter internationale navne, og en kalender, der str\u00e6kker sig langt ind i n\u00e6ste \u00e5r. Den <\/span>Indie Cult Club-fangruppe<\/span><\/i> p\u00e5 Facebook hj\u00e6lper med at sprede budskabet, mens John og Nigels kuraterede spillelister<\/a> p\u00e5 Spotify giver fans mulighed for at genopleve hver afterparty i deres egne \u00f8repropper.<\/span><\/p>\n

N\u00e6ste skridt er en planlagt dagsfestival i Leigh-on-Sea, som markerer klubbens f\u00f8rste fors\u00f8g p\u00e5 at lave udend\u00f8rs arrangementer. I takt med at planerne udvikler sig, er Solopress allerede i dialog om storformatprint, der kan hj\u00e6lpe med at skabe en visuel effekt p\u00e5 udend\u00f8rsarealer.<\/span><\/p>\n

Uanset hvad der kommer til at ske, er vi stolte af at st\u00f8tte en aften, der har opbygget sin identitet gennem print, musik og en st\u00e6rk f\u00f8lelse af DIY-\u00e5nd. Uanset om holografiske klisterm\u00e6rker inspirerer John og Nigel til at bryde ud af den monokrome branding eller ej, vil Indie Cult Club tilf\u00f8re masser af farve til Southends livemusikscene i nogen tid fremover.<\/span><\/p>\n

Lav dine egne konventionelle eller specialformede Shiny Stickers individuelt<\/a>\u00a0eller p\u00e5 ruller,<\/a> i guld, s\u00f8lv, glitter eller holografisk med Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Two years ago, John Pearman and Nigel Thomas set out to create a live music night that didn\u2019t end right after the encore. Rather than have their audience slip away to find an indie disco after the band had finished, their vision was to have both elements in one venue. Come for the performance, stay […]<\/p>\n","protected":false},"author":134,"featured_media":75570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,547,557],"tags":[],"class_list":{"0":"post-75556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-business-marketing","9":"category-customer-stories"},"acf":[],"yoast_head":"\nIndie Cult Club shine on with new merch | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"How Solopress print, from gig tickets to Shiny Stickers, helped Indie Cult Club shape the look and feel of their Southend music night.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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