{"id":75576,"date":"2025-07-03T13:32:47","date_gmt":"2025-07-03T12:32:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75576"},"modified":"2025-12-03T10:05:17","modified_gmt":"2025-12-03T10:05:17","slug":"nyt-blod-stotter-south-essex-college-ved-add-awards","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/art-design\/new-blood-supporting-south-essex-college-at-the-add-awards\/","title":{"rendered":"Nyt blod: st\u00f8tte til South Essex College ved D&AD Awards"},"content":{"rendered":"
<\/div>

Tidligere p\u00e5 \u00e5ret b\u00f8d Solopress studerende i grafisk design fra South Essex College velkommen til et kig bag kulisserne p\u00e5, hvordan design bliver til tryk, hvilket vi d\u00e6kkede i en <\/span>tidligere blogindl\u00e6g<\/span><\/a>. Bes\u00f8get gav indsigt i vores produktionsarbejdsgange og satte gang i samtaler om, hvordan trykte materialer kan hj\u00e6lpe de studerende med at fremvise deres arbejde mere effektivt.\u00a0<\/span><\/p>\n

Efterh\u00e5nden som de indledende diskussioner udfoldede sig, opstod der en r\u00e6kke praktiske ideer. Mens nogle var centreret om Visitkort<\/a> til netv\u00e6rksdannelse, blev det klart, at udstillingsskilte og takeaway-print ogs\u00e5 kunne spille en meningsfuld rolle, n\u00e5r de studerende udstillede som en del af D&AD New Blood Awards<\/a>. I samarbejde med kursusleder Steve Page udviklede vi en printpakke, der var skr\u00e6ddersyet til at st\u00f8tte 2025-kohortens optr\u00e6den p\u00e5 prisudstillingen for at hj\u00e6lpe dem med at pr\u00e6sentere deres arbejde professionelt og hj\u00e6lpe dem med at netv\u00e6rke med potentielle arbejdsgivere og samarbejdspartnere.<\/span><\/p>\n

Anerkendelse af designtalent<\/b><\/h2>\n

D&AD Awards - opkaldt efter deres grundl\u00e6gger, Design and Art Direction - er blandt de mest prestigefyldte udm\u00e6rkelser i den globale design- og reklamebranche. Priserne blev indstiftet i 1962 og hylder kreativ ekspertise inden for en lang r\u00e6kke discipliner, herunder branding, illustration, digitalt design, tekstforfatning og emballage. <\/span><\/p>\n

Inden for programmet er kategorien New Blood dedikeret til nye talenter: studerende, kandidater og h\u00e5befulde kreative, der tager deres f\u00f8rste skridt ind i branchen. Ud over at tilbyde eksponering for f\u00f8rende bureauer og studier giver New Blood en platform til fremvisning af ideer, der er dristige, originale og fulde af potentiale.<\/span><\/p>\n

Hold dig frisk med Foamex-skiltning\u00a0<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Til hovedstanden p\u00e5 D&AD New Blood fik hver studerende tildelt to A1-plader til at vise de vigtigste billeder fra deres afgangsprojekter. I stedet for at printe dem internt p\u00e5 inkjet-papir, som tidligere \u00e5r har givet problemer med varme og kr\u00f8lning, producerede vi dem p\u00e5 5mm Foamex-skiltningstavler<\/a>. Foamex er let, holdbart og nemt at h\u00e6nge op, og det viste sig at v\u00e6re et ideelt valg til indend\u00f8rs brug og var med til at l\u00f8fte den samlede pr\u00e6sentation af standen.<\/span><\/p>\n

Som Steve Page udtrykte det: \"V\u00e6rket nyder virkelig godt af en god produktion. Br\u00e6dderne h\u00e6nger bare smukt. Der er ingen krumning, de er virkelig nemme at rette ud og f\u00e5 til at se godt ud.\"<\/span><\/p>\n

Postkort som samplere<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Ud over skiltningen i stort format trykte vi ogs\u00e5 individuelle postkort til hver udstillende studerende. Disse kompakte takeaways tjente flere form\u00e5l: en souvenir fra udstillingen, en opfordring til at huske et yndlingsv\u00e6rk og en direkte m\u00e5de at holde kontakten med designeren bag det p\u00e5.<\/span><\/p>\n

Hvert kort indeholdt et udvalgt billede og kontaktoplysninger, s\u00e5 potentielle samarbejdspartnere, arbejdsgivere eller beundrere kunne f\u00f8lge op. N\u00e5r kortene uddeles ved portfoliobegivenheder som New Blood, giver de et fysisk kontaktpunkt i et hav af digitale portfolier.<\/span><\/p>\n

En mappe, der samler det hele<\/b><\/h2>\n

For at f\u00e5 plads til hele postkorts\u00e6ttet arbejdede vi sammen med Steve om at producere en specialdesignet folder, der skulle samle gruppens identitet og f\u00e5 takeaway-pakken til at f\u00f8les komplet.<\/p>\n

Mappen, der er lamineret for holdbarhed og forsynet med brandede illustrationer, har en forside, der kan \u00e5bnes for at afsl\u00f8re postkortene, der er pakket p\u00e6nt indeni. Indvendige flapper holdt indholdet sikkert p\u00e5 plads, mens en enkelt selvkl\u00e6bende prik holdt hele mappen sammen.<\/p>\n

Resultatet var ikke bare en praktisk holder, men et gennemt\u00e6nkt stykke printdesign i sig selv. Den gav udstillingsmaterialerne en kurateret, professionel kant, samtidig med at den gjorde det nemt for de bes\u00f8gende at samle og tage de studerendes arbejde med sig.<\/p>\n

Steve var tilfreds med resultatet: \"Det er faktisk blevet rigtig godt. Smukt lamineret, en pakke med alle vores kort indeni. Solopress har v\u00e6ret fantastiske og har virkelig st\u00f8ttet de studerende.\"<\/p>\n

I marken ved D&AD New Blood<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Senior Designer Matt Bruty og Head of Marketing Jane Wickens deltog i forpremieren p\u00e5 showet den 30. juni, som blev afholdt i London som en del af D&AD New Blood Awards, et af de mest respekterede udstillingsvinduer for kommende talenter i design- og reklameverdenen.<\/span><\/p>\n

\"Arbejdets standard var virkelig imponerende,\" siger Matt. \"Der var et stort udvalg af ideer, men det, der skilte sig mest ud, var energien og opm\u00e6rksomheden p\u00e5 detaljerne. Det er tydeligt, at disse studerende ikke bare l\u00e6rer h\u00e5ndv\u00e6rksm\u00e6ssige f\u00e6rdigheder, de t\u00e6nker dybt over, hvordan man kommunikerer og skaber kontakt.\"<\/span><\/p>\n

Steve Page er enig. \"Dette show har altid en h\u00f8j standard, men det er et rigtig godt \u00e5r. Der er nogle store universiteter her, og stedet er virkelig kommet til sin ret. De studerende har arbejdet h\u00e5rdt, og det kan ses.\"<\/span><\/p>\n

Ud over showet<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Efter at v\u00e6re blevet vist p\u00e5 kandidatudstillingen vil den trykte pakke ogs\u00e5 blive vist ved selve D&AD Awards, som er en st\u00f8rre fejring af fremragende design og reklame. I den forbindelse fremh\u00e6ver New Blood-kategorien nye kreative, der lige er begyndt deres karriere, og giver mulighed for at blive eksponeret for bureauer, rekrutteringsfolk og branchefolk.<\/span><\/p>\n

Postkortene og folderen vil fungere som visitkort for dimittenderne fra South Essex College, n\u00e5r de begynder at g\u00f8re sig g\u00e6ldende i designverdenen. Uanset om disse forbindelser resulterer i jobtilbud, samarbejde eller blot samtaler, er vi stolte over at have spillet en lille rolle i at hj\u00e6lpe disse designere med at tr\u00e6de ind i rampelyset.<\/span><\/p>\n

Se fremad<\/b><\/h2>\n

Vi \u00f8nsker dette \u00e5rs kandidater al mulig succes, b\u00e5de ved D&AD Awards og i deres fremtidige karrierer. Det har v\u00e6ret et privilegium at bidrage til deres rejse og at st\u00f8tte South Essex College i deres bestr\u00e6belser p\u00e5 at forberede de studerende p\u00e5 kravene og mulighederne i de kreative industrier.<\/span><\/p>\n

Vi gl\u00e6der os allerede til at arbejde med n\u00e6ste \u00e5rs hold og se, hvilke nye ideer, formater og talenter der dukker op. Hvis du f\u00f8ler dig inspireret til at bringe dit eget kreative projekt til live, kan du udforske hele vores udvalg af<\/span> Skiltningstavler<\/a>, Postkort<\/a> og Mapper <\/a><\/span>for at komme i gang.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Earlier this year, Solopress welcomed Graphic Design students from South Essex College for a behind-the-scenes look at how design becomes print, which we covered in a previous blog post. The visit offered insight into our production workflows and sparked conversations about how printed materials could help students showcase their work more effectively.\u00a0 As those initial […]<\/p>\n","protected":false},"author":134,"featured_media":75579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,960],"tags":[],"class_list":{"0":"post-75576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-exhibitions-trade-shows"},"acf":[],"yoast_head":"\nNew Blood: supporting South Essex College at the D&AD Awards | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"Solopress supported South Essex College students exhibiting at the D&AD New Blood Awards with 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