{"id":75702,"date":"2025-09-24T15:50:19","date_gmt":"2025-09-24T14:50:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75702"},"modified":"2025-12-03T10:04:18","modified_gmt":"2025-12-03T10:04:18","slug":"southend-united-rebrander-med-solodesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/customer-stories\/the-southend-united-rebrand-with-solodesign\/","title":{"rendered":"Southend United rebrander med Solodesign"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.southendunited.co.uk\/\" target=\"_blank\" rel=\"noopener\">Southend United<\/a> har arbejdet sammen med os her p\u00e5 Solopress i mange \u00e5r, og vi er stolte af at have vundet deres tillid og produceret mange trykprojekter. Vores forhold til klubben g\u00e5r mange \u00e5r tilbage, hvor vi har v\u00e6ret front of shirt-sponsor for s\u00e6sonen 2023\/24, er blevet klubbens printpartner for alt fra programmer til reklametavler og fortsat er sponsor for Roots Hall's North Stand. Vi var be\u00e6rede over, at de kom til os med den store opgave at redesigne deres omkl\u00e6dningsrum, da det spiller en s\u00e5 vigtig rolle i forhold til at inspirere holdets pr\u00e6stationer. Vi er meget stolte af det, vi har opn\u00e5et og produceret, og alle elementer er designet og produceret lige her i Southend.<\/p>\n<figure id=\"attachment_75704\" aria-describedby=\"caption-attachment-75704\" style=\"width: 694px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75704\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large.jpg\" alt=\"Omkl\u00e6dningsrum f\u00f8r\" width=\"694\" height=\"520\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large.jpg 2048w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-1024x768.jpg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-1536x1152.jpg 1536w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-1068x801.jpg 1068w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-1920x1440.jpg 1920w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/GNtk6TnXEAAqsC-.jpg_large-265x198.jpg 265w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/a><figcaption id=\"caption-attachment-75704\" class=\"wp-caption-text\">Den f\u00f8r. Graham Whitby Boot\/Whitbyboot.com fotografi<\/figcaption><\/figure>\n<h2><strong>At bringe passionen hjem<\/strong><\/h2>\n<p>Southend United havde et meget succesfuldt \u00e5r, hvor de n\u00e5ede frem til playoff-finalen i National League p\u00e5 Wembley. Men nogle af holdets rum afspejlede ikke holdets fremskridt. Omkl\u00e6dningsrummet var kedeligt og uinspirerende - et kedeligt design, der ikke repr\u00e6senterede Shrimpers' \u00e5nd. N\u00e5r alt kommer til alt, er disse rum mere end bare et sted, hvor man skifter t\u00f8j. Det er et sted, hvor man kan styrke holdets moral og skabe en positiv stemning f\u00f8r en stor kamp.<\/p>\n<p>Efter succesen med vores design p\u00e5 Wembley besluttede holdet, at de ville have en stor forandring og en ny s\u00e6son. De kontaktede vores designservice, og briefingen begyndte.<\/p>\n<h2><strong>Start p\u00e5 briefingprocessen<\/strong><\/h2>\n<p><a style=\"color: #4db2ec; text-decoration-line: underline;\" href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75721\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22.jpeg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22-300x169.jpeg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22-768x432.jpeg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22-18x10.jpeg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22-747x420.jpeg 747w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-22-696x392.jpeg 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Da s\u00e5 meget afh\u00e6nger af omkl\u00e6dningsrummets udseende og fornemmelse, ville vi tage os tid til fuldt ud at forst\u00e5, hvad der var brug for. Michael Day, Southend Uniteds account manager her hos Solopress, tog til Roots Hall for at se rummet og diskutere klubbens m\u00e5l, og han tog ogs\u00e5 de vigtige m\u00e5l! I l\u00f8bet af denne proces r\u00e5dgav han ogs\u00e5 om de rigtige materialer for at sikre de bedste resultater. Nogle af panelerne var for store til at blive trykt, s\u00e5 Michael m\u00e5tte finde den bedste m\u00e5de at opdele dem p\u00e5, s\u00e5 samlingerne blev s\u00e5 diskrete som muligt.<\/p>\n<p>Da st\u00f8rrelserne og lagrene var fastlagt, kunne vi udarbejde et tilbud, som Southend United-holdet kunne gennemg\u00e5. Efter sit bes\u00f8g (og godkendelse af tilbuddet) gav Michael vores designer - Oscar Jackson - en grundig gennemgang af, hvad der var brug for.<\/p>\n<p>Klubben \u00f8nskede et rent og enkelt design, der afspejlede deres tr\u00f8jer og farver med de ikoniske bl\u00e5 og gule farver fra Southend United F.C. Med en klar briefing kunne Oscar g\u00e5 i gang med sit design. Han tog forskellige elementer fra klubbens badge og s\u00e6tninger, som fansene kender og elsker. Han valgte en skrifttype, der supplerer teksten i klubm\u00e6rket, og som giver omkl\u00e6dningsrummet en st\u00e6rk Shrimpers-f\u00f8lelse. Oscar besluttede desuden at inkludere tre sv\u00e6rd i sit design som et nik til holdets r\u00f8dder i Essex.<\/p>\n<h2><strong>Planen for spillet<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75723\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21.jpeg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21-300x169.jpeg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21-768x432.jpeg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21-18x10.jpeg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21-747x420.jpeg 747w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-21-696x392.jpeg 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Den nye indretning af omkl\u00e6dningsrummet skulle v\u00e6re frisk og ny, samtidig med at den skulle v\u00e6re tro mod klubbens arv. Derfor var der mange produktive diskussioner mellem Solopress og Southend United for at sikre, at vi fik alle detaljer p\u00e5 plads. Der var masser af designudfordringer p\u00e5 grund af projektets omfang, og det kr\u00e6vede omhyggelig vurdering at bestemme skriftst\u00f8rrelsen og finde den rette balance mellem for meget og for lidt tekst.<\/p>\n<p>Da Oscar selv er fan, tog han udfordringen op og hjalp klubben med at n\u00e5 sit m\u00e5l. Hans erfaring og passion for holdet bet\u00f8d, at \"det kom naturligt\", da han forst\u00e5r holdets kultur og branding, hvilket f\u00f8rte ham i den rigtige retning.<\/p>\n<p>Med klare instruktioner og en st\u00e6rk forst\u00e5else for kunden var Michael og Oscar i stand til at f\u00e5 designet godkendt f\u00f8rste gang p\u00e5 det f\u00f8rste udkast!<\/p>\n<h2><strong>Matchende materialer<\/strong><\/h2>\n<figure id=\"attachment_75705\" aria-describedby=\"caption-attachment-75705\" style=\"width: 705px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75705\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980.png\" alt=\"Et f\u00f8rste kig p\u00e5 det nye omkl\u00e6dningsrumsdesign \" width=\"705\" height=\"433\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980.png 864w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980-300x184.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980-768x471.png 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980-18x12.png 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980-685x420.png 685w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980-696x427.png 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-22-at-8.30.57-am-e1758526464980-356x220.png 356w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/a><figcaption id=\"caption-attachment-75705\" class=\"wp-caption-text\">Graham Whitby Boot\/Whitbyboot.com Fotografi<\/figcaption><\/figure>\n<p>En r\u00e6kke produkter blev brugt til at bringe visionen til live. <a href=\"https:\/\/www.solopress.com\/blog\/da\/signage-boards\/foamex-signs\/\" target=\"_blank\" rel=\"noopener\">5 mm Foamex-plader<\/a> blev brugt til at vise den tekst og de s\u00e6tninger, der st\u00e5r \u00f8verst i lokalet. En stor <a href=\"https:\/\/www.solopress.com\/blog\/da\/floor-stickers\/custom\/\" target=\"_blank\" rel=\"noopener\">Gulvklisterm\u00e6rke<\/a> blev tilf\u00f8jet for at vise Southend United-skiltet med stolthed. Og til sidst, <a href=\"https:\/\/www.solopress.com\/blog\/da\/wall-stickers\/vinyl\/\" target=\"_blank\" rel=\"noopener\">v\u00e6gklisterm\u00e6rker<\/a> blev tilf\u00f8jet til d\u00f8rene, der ogs\u00e5 viste m\u00e6rket med stolthed.<\/p>\n<p>Da de alle var trykt, kunne Michael hj\u00e6lpe med at levere dem til Roots Hall. Rylee Doe - Southend Uniteds kommercielle manager - k\u00e6mpede med at finde arbejdskraft til at f\u00e5 dem sat op og gjort klar til den store afsl\u00f8ring. Vi var glade for at kunne hj\u00e6lpe med installationen, s\u00e5 Michael og Matt Corstorphine (storformatmanager) tog ned til Roots Hall for at hj\u00e6lpe med ops\u00e6tningen, kun et par timer f\u00f8r den store afsl\u00f8ring.<\/p>\n<h2><strong>Spillernes tunnel<\/strong><\/h2>\n<p>Ligesom omkl\u00e6dningsrummet har tunnelen ogs\u00e5 f\u00e5et et l\u00f8ft. Klubbens nye citat og sang d\u00e6kker v\u00e6ggene og bringer den positive energi helt op til sidelinjen. Holdet hos Southend United havde meget specifikke ideer til, hvordan de ville have tunnelen til at se ud. De \u00f8nskede, at den nye sang skulle v\u00e6re fokus i rummet og give det endnu et lag af betydning for klubben.<\/p>\n<h2><strong>Analyse efter kampen<\/strong><\/h2>\n<figure id=\"attachment_75706\" aria-describedby=\"caption-attachment-75706\" style=\"width: 959px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75706\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140.png\" alt=\"Efter design-makeoveren \" width=\"959\" height=\"544\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140.png 874w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140-300x170.png 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140-768x436.png 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140-18x10.png 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140-740x420.png 740w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/new-3-e1758526795140-696x395.png 696w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/a><figcaption id=\"caption-attachment-75706\" class=\"wp-caption-text\">Det efterf\u00f8lgende. Graham Whitby Boot\/Whitbyboot.com Fotografi<\/figcaption><\/figure>\n<p>Det f\u00e6rdige resultat overraskede mange i klubben, da det gik ud over, hvad de havde forestillet sig for rummet. Denne makeover blev holdt hemmelig for spillerne, og den store afsl\u00f8ring efterlod dem chokerede. Der var smil hele vejen rundt, da holdet tog deres nye omkl\u00e6dningsrum og tunnel i brug. Det er en frisk ny start p\u00e5 en helt ny s\u00e6son.<\/p>\n<p>Rylee Doe var meget tilfreds med resultatet og fortalte os det:<\/p>\n<p><strong>\"Southend United har arbejdet med Solopress i flere s\u00e6soner, og vi er utroligt stolte af vores partnerskab.<\/strong>.<strong>\u00a0Vi var meget imponerede over brandingen af omkl\u00e6dningsrummene p\u00e5 Wembley Stadium og f\u00f8lte, at det var vigtigt at gentage den professionalisme i Roots Hall for vores f\u00f8rsteholdstrup. Oscar Jackson og Michael Day var fantastiske at arbejde sammen med, og deres st\u00f8tte til holdet kan ses i det arbejde, de har lavet for os. Vi h\u00e5ber, at det nye omkl\u00e6dningsrumsdesign vil inspirere alle vores spillere i de kommende s\u00e6soner.\"<\/strong><\/p>\n<h2><strong>Stor ros og anerkendelse<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75722\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24.jpeg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24-300x169.jpeg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24-768x432.jpeg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24-18x10.jpeg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24-747x420.jpeg 747w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Image-24-696x392.jpeg 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Roserne fortsatte p\u00e5 de sociale medier, hvor opslaget med spillernes reaktioner fik mange positive kommentarer. En fan kommenterede: \"Fantastisk! Det begynder at f\u00f8les som en rigtig opstilling igen'.<\/p>\n<p>Her hos Solopress er vi ekstremt stolte af vores team, der har taget s\u00e5dan en udfordring op og skabt et resultat, der har v\u00e6ret s\u00e5 bredt. Vi har nydt at arbejde med Southend United-holdet og ser frem til mange projekter i fremtiden.<\/p>\n<p><strong>Leder du efter en m\u00e5de at \u00e6ndre din virksomheds udseende p\u00e5, eller vil du bygge videre p\u00e5 dine eksisterende designs? Tag kontakt til vores <a href=\"https:\/\/www.solopress.com\/blog\/da\/design\/\" target=\"_blank\" rel=\"noopener\">SoloDesign<\/a> team, der kan hj\u00e6lpe dig med at \u00e6ndre din virksomheds udseende.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Southend United has been working with us here at Solopress for many years and we\u2019re proud to have earned their trust and produce many printing projects. Our\u00a0 relationship with the club goes back many years, during which we have been front of shirt sponsors for the 2023\/24 season, become the club\u2019s print partner for everything [&hellip;]<\/p>\n","protected":false},"author":158,"featured_media":75703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,544,551],"tags":[],"class_list":{"0":"post-75702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-print-inspiration","11":"category-solopress-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Southend United rebrand with Solodesign | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"We&#039;re always excited to work with Southend United. We&#039;ve had an amazing opportunity for Solo Design to create a new look for their changing room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/southend-united-rebrander-med-solodesign\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Southend United rebrand with Solodesign | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"We&#039;re always excited to work with Southend United. 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