{"id":76074,"date":"2026-03-23T16:21:31","date_gmt":"2026-03-23T16:21:31","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=76074"},"modified":"2026-03-23T16:21:31","modified_gmt":"2026-03-23T16:21:31","slug":"undga-fingeren-prost8s-fraekke-nye-kampagne","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/charities\/dodge-the-finger-prost8s-cheeky-new-campaign\/","title":{"rendered":"V\u00e6k med fingeren: Prost8\u2019s fr\u00e6kke nye kampagne"},"content":{"rendered":"
<\/div>

En flyvende bagdel forf\u00f8lges af en fjendtlig finger hen over en af verdens st\u00f8rste LED-sk\u00e6rme i hjertet af Londons West End. Hvilken k\u00e6de af begivenheder kan have f\u00f8rt til dette \u00f8jeblik? Hvordan blev en velg\u00f8renhedsorganisation for prostatakr\u00e6ft katalysator? Og hvordan hj\u00e6lper Solopress med at bringe dette fr\u00e6kke interaktive spil ud til publikum i hele landet? Lad os komme til bunds i, hvordan denne legende, men m\u00e5lrettede historie udfoldede sig.<\/p>\n

St\u00f8tte til Prost8 fra bunden og op<\/strong><\/h2>\n

Solopress har arbejdet sammen med <\/span>Prost8<\/b> <\/a>og dens grundl\u00e6gger <\/span>Paul Sayer<\/b> i flere \u00e5r, hvor han hjalp velg\u00f8renhedsorganisationen med at kommunikere sit budskab p\u00e5 tryk. Paul etablerede velg\u00f8renhedsorganisationen i 2018 efter at v\u00e6re blevet behandlet for prostatakr\u00e6ft. Han f\u00f8lte sig utrolig heldig at v\u00e6re blandt den meget lille andel af britiske patienter, der blev tilbudt fokalterapi, efter at have f\u00e5et kontakt med Professor Hashim Ahmed<\/a> fra Imperial College i London.<\/span><\/p>\n

Denne m\u00e5lrettede behandling er i stand til at \u00f8del\u00e6gge tumorceller, samtidig med at man undg\u00e5r skader p\u00e5 omkringliggende nerver og sundt v\u00e6v og reducerer risikoen for livs\u00e6ndrende bivirkninger. Pauls oplevelse efterlod ham med et \u00f8nske om at skabe opm\u00e6rksomhed, ikke kun om selve sygdommen, men ogs\u00e5 om de behandlingsmuligheder, der findes.<\/span><\/p>\n

\"\"<\/a>
Paul Sayer ved et Prost8-kaffemorgenarrangement hos Solopress<\/figcaption><\/figure>\n

Prost8 i dag<\/b><\/h2>\n

Spol frem til i dag, og Pauls engagement har f\u00e5et Prost8 til at skabe meget mere end opm\u00e6rksomhed. Velg\u00f8renhedsorganisationen finansierer nu installationen af \u2018fokussuiter\u2019, der bringer fokalterapi til britiske hospitaler. I 2023 var velg\u00f8renhedsorganisationen i stand til at finansiere sin <\/span>F\u00f8rste HIFU-enhed (High-Intensity Focused Ultrasound) p\u00e5 Royal United Hospitals Bath<\/span><\/a>, og endnu en enhed i King's Lynn i 2025. Planlagte installationer i Fife og Liverpool vil bringe velg\u00f8renhedsorganisationen t\u00e6ttere p\u00e5 deres m\u00e5l om fjorten suiter, en i hver NHS-kr\u00e6ftbehandlingsregion.<\/span><\/p>\n

En stor del af Prost8\u2019s arbejde foreg\u00e5r ude i den virkelige verden. Maratonl\u00f8b, mudderl\u00f8b, gallamiddage og fundraising-arrangementer er afh\u00e6ngige af trykte materialer, der hj\u00e6lper tilh\u00e6ngere med at sprede budskabet og opmuntre til deltagelse. I \u00e5renes l\u00f8b har Paul henvendt sig til Solopress for at f\u00e5 ideer til, hvordan print kan hj\u00e6lpe med at give liv til disse begivenheder. I betragtning af denne f\u00e6lles historie var vi glade for at se Prost8 tage sit budskab i en ny retning med <\/span>Undvig fingeren,\u00a0<\/b>en fantasifuld kampagne, der har til form\u00e5l at rette op p\u00e5 en meget grundl\u00e6ggende misforst\u00e5else om test.<\/p>\n

Glem alt om DRE<\/b><\/h2>\n

En almindelig opfattelse er, at prostatascreening involverer en DRE, eller Digital Rectal Examination. I virkeligheden er det f\u00f8rste trin langt enklere. Man beholder bukserne p\u00e5, og de eneste fingre, der er involveret, er dem, der tager en blodpr\u00f8ve fra patientens arm. En laboratorietest kontrollerer derefter PSA-niveauet (prostataspecifikt antigen) i pr\u00f8ven. M\u00e6ngden af dette protein i blodet giver l\u00e6gerne en indikation af prostatasundheden uden behov for en invasiv unders\u00f8gelse.<\/p>\n

I juni 2025 blev Den britiske sammenslutning af urologiske kirurger<\/span><\/span> opfordrede til at stoppe rutinem\u00e6ssige DRE'er og beskrev proceduren som b\u00e5de un\u00f8jagtig som en diagnostisk teknik og afskr\u00e6kkende for m\u00e6nd i risikogruppen. Som f\u00f8lge heraf er PSA-blodpr\u00f8ven blevet den almindelige f\u00f8rstelinjetest.<\/p>\n

P\u00e5 trods af dette skift forts\u00e6tter gamle antagelser. Udsigten til den frygtede finger skaber t\u00f8ven og forlegenhed og afskr\u00e6kker mange m\u00e6nd fra at engagere sig i prostatasundhed, et problem, som Prost8 arbejder h\u00e5rdt p\u00e5 at l\u00f8se.<\/p>\n

Den Undvig fingeren<\/strong> kampagne tager direkte fat i den myte. Ved at g\u00f8re frygten til et legende interaktivt spil bruger Prost8 humor til at starte samtaler og fort\u00e6lle m\u00e6nd, at et prostatatjek m\u00e5ske ikke er den pr\u00f8velse, de troede.<\/p>\n

At komme til bunds i det<\/b><\/h2>\n

For at udfordre den misforst\u00e5else arbejdede Prost8 sammen med det kreative bureau <\/span>TBWA\\MCR<\/span><\/a> p\u00e5 en kampagne, der tackler myten direkte. Hvis mange m\u00e6nd stadig tror, at prostatatest involverer en finger, hvorfor s\u00e5 ikke g\u00f8re den frygt til en leg og g\u00f8re det umuligt at ignorere joken?<\/span><\/p>\n

Resultatet er <\/span>Undvig fingeren<\/b>, et interaktivt spil, der spilles p\u00e5 <\/span>stor buet sk\u00e6rm ved Piccadilly Circus<\/span><\/a>. Ved hj\u00e6lp af Ocean Outdoors skeletsporingsteknologi styrer spillerne en tegneseriebagdel p\u00e5 sk\u00e6rmen ved at bev\u00e6ge deres egen bagdel. Flyt hofterne, og bagdelen p\u00e5 sk\u00e6rmen f\u00f8lger med og undviger indkommende fingre, mens de fejer hen over sk\u00e6rmen.<\/span><\/p>\n

At tage spillet med p\u00e5 vejen<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Mens Piccadilly Circus-sk\u00e6rmen skaber et sl\u00e5ende skue, var udfordringen, hvordan man kunne bringe spillet og dets budskab ud til publikum i hele landet. Det var her, Solopress kunne hj\u00e6lpe.<\/span><\/p>\n

I samarbejde med Prost8 hjalp vi med at skabe et s\u00e6t trykte materialer, der skulle underst\u00f8tte den rejsende version af oplevelsen. Udstillingsstande<\/a>, Rullebannere<\/a> og en specialdesignet Gulvklisterm\u00e6rke<\/a> hj\u00e6lpe med at genskabe \u00f8jeblikket, uanset hvor spillet vises.<\/span><\/p>\n

Gulvklisterm\u00e6rket har kampagnens karakteristiske numsegrafik og markerer det sted, hvor deltagerne skal st\u00e5, for at bev\u00e6gelsessporingen kan afl\u00e6se deres bev\u00e6gelser. Med andre ord viser det spillerne, hvor de skal placere sig, s\u00e5 de kan styre den virtuelle numse med deres faktiske numse.\"\"<\/a><\/span>For dem, der gerne vil se det med egne \u00f8jne, er spillet ogs\u00e5 blevet vist p\u00e5 store offentlige steder, herunder Manchester Printworks og Westfield Stratford City i London. Vi m\u00f8dte Paul og hans team ved udstillingen i Stratford for at se ops\u00e6tningen i aktion og pr\u00f8ve at spille. Undvig fingeren<\/strong> Tilstedev\u00e6relsen tiltrak sig konstant opm\u00e6rksomhed i l\u00f8bet af dagen, og forbipasserende stoppede op for at se p\u00e5, f\u00f8r de tr\u00e5dte frem for at deltage. Kombinationen af bev\u00e6gelse, humor og omfang gjorde det med det samme klart, at dette ikke var en typisk oplysningskampagne.<\/p>\n

Bes\u00f8gende engagerede sig hurtigt med Undvig fingeren<\/strong>, og samtalerne fulgte lige s\u00e5 naturligt. Det overraskede mange at h\u00f8re, at test for prostatakr\u00e6ft nu begynder med en simpel blodpr\u00f8ve i stedet for den procedure, de havde antaget. Dette \u00f8jeblik af erkendelse er pr\u00e6cis grunden til, at Prost8 lancerede denne kampagne.<\/p>\n

Resultatet var en j\u00e6vn str\u00f8m af interaktion og diskussion med Undvig fingeren<\/strong> som f\u00e5r folk til at stoppe op, deltage og overveje budskabet bag.\"\"<\/a><\/span><\/p>\n

Tjek det selv ud, og f\u00e5 dig selv tjekket ud!<\/strong><\/h2>\n

Du kan se gameplay-optagelser og konceptfilm, der viser det interaktive billboard i aktion, p\u00e5 Prost8\u2019s Instagram<\/a>, Facebook<\/a> og YouTube<\/a> platforme. Velg\u00f8renhedsorganisationens hjemmeside giver ogs\u00e5 den medicinske kontekst bag ideen og forklarer, hvordan PSA-blodpr\u00f8ver fungerer, og hvorfor tidlig opsporing er s\u00e5 vigtig.<\/span><\/p>\n

Husk, at der stadig ikke er noget nationalt screeningsprogram for prostatakr\u00e6ft i Storbritannien, s\u00e5 det nytter ikke noget at vente p\u00e5, at der lander et brev p\u00e5 d\u00f8rm\u00e5tten. Men m\u00e6nd over 50 \u00e5r eller over 45 \u00e5r, som har en h\u00f8jere statistisk risiko, har ret til at anmode om en gratis PSA-test hos deres l\u00e6ge. S\u00e5 hvis du er berettiget, er det en god id\u00e9 at f\u00e5 fingeren ud og f\u00e5 en fingerfri test!<\/span><\/p>\n

Hvis du har f\u00e5et en prostatakr\u00e6ftdiagnose og har sv\u00e6rt ved at finde rundt i systemet, kan du Kontakt Prost8<\/span><\/a> p\u00e5 info@prost8.org.uk. Deres vejledning vil hj\u00e6lpe dig med at forst\u00e5, hvilke behandlinger der kan v\u00e6re tilg\u00e6ngelige for dig.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

A flying backside is being pursued by a hostile finger across one of the world\u2019s largest LED screens in the heart of London\u2019s West End. What chain of events could possibly have led to this moment? How did a prostate cancer charity become the catalyst? And how is Solopress helping bring this cheeky interactive game […]<\/p>\n","protected":false},"author":134,"featured_media":76084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[956],"tags":[],"class_list":{"0":"post-76074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-charities"},"acf":[],"yoast_head":"\nDodge The Finger: Prost8's Cheeky New Campaign - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover how Prost8\u2019s Dodge the Finger campaign used print and interactive displays to challenge myths about prostate cancer testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/velgorenhedsorganisationer\/undga-fingeren-prost8s-fraekke-nye-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dodge The Finger: Prost8's Cheeky New Campaign - 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