{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"kopi-emballage","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Copycat-emballage - er du blevet narret?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Da ny forskning fra forbrugergruppen Which? viser, at britiske kunder er irriterede over imiterede produkter, sp\u00f8rger Solopress, om du nogensinde er blevet vildledt af copycat-emballage?<\/em><\/h3>\n<p>Copycat-emballage har v\u00e6ret et voksende f\u00e6nomen hos alle de f\u00f8rende britiske supermarkeder og highstreet-butikker i de senere \u00e5r. M\u00e5ske har du allerede opdaget eller er blevet narret af denne snedige markedsf\u00f8ringsteknik. Det er, n\u00e5r detailhandlere \"l\u00e5ner\" den letgenkendelige emballage fra store m\u00e6rkevarer - det v\u00e6re sig det overordnede design, skrifttyper, farver, ordlyd, form eller st\u00f8rrelse - til deres (billigere) varer under eget m\u00e6rke. Alt fra McVitie's Digestives og Radox-badegel til Lurpak-sm\u00f8r og Monster Munch-chips er blevet efterlignet af \"brandjackers\", som tilbyder billigere alternativer, der ser identiske ud med dine yndlingsm\u00e6rker - ved f\u00f8rste \u00f8jekast.<\/p>\n<p>Det er en parasitisk forretningspraksis, der betaler sig. Hver en \u00f8re t\u00e6ller i disse dage, hvor de tr\u00e6ngte britiske forbrugere fors\u00f8ger at f\u00e5 deres ugentlige budget til at h\u00e6nge sammen med de stigende f\u00f8devarepriser. Lad os se det i \u00f8jnene: Aldi har endda k\u00f8rt en tv-reklamekampagne med netop dette koncept i l\u00f8bet af de sidste 12 m\u00e5neder.<\/p>\n<p>Aldi. Ligesom m\u00e6rker. Bare billigere.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hvorfor er det et problem?<\/strong><\/h2>\n<p>If\u00f8lge dagens Which? unders\u00f8gelse bliver kunderne forvirret af denne stadig mere sofistikerede kopi-emballage og k\u00f8ber derefter supermarkedsversionerne ved en fejltagelse. Ud af den femtedel af Which?s medlemmer, som afsl\u00f8rede, at de havde oplevet dette problem, f\u00f8lte 30% sig vildledt, og 38% var faktisk irriterede.<\/p>\n<p>Forebyggelse af copycat-emballage er en af de kampagner, som pressionsgruppen Alliance For Intellectual Property har iv\u00e6rksat. \"Copycat-emballage overtager karakteristiske tr\u00e6k fra kendte m\u00e6rkevarer for at vildlede forbrugeren\", forklarer AFIP. \"Efterligneren p\u00e5drager sig ingen af de investeringsomkostninger, som brandet har brugt i \u00e5revis p\u00e5 at opbygge sit omd\u00f8mme.\"<\/p>\n<p>Det er et sp\u00f8rgsm\u00e5l, som sandsynligvis ikke forsvinder, f\u00f8r advokaterne for begge sider har k\u00e6mpet det ud i de britiske og europ\u00e6iske domstole. I mellemtiden f\u00e5r du her et godt r\u00e5d om shopping, som du altid kan stole p\u00e5: Pas p\u00e5 k\u00f8beren!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>Kan du hurtigt se forskel p\u00e5 disse fem produkter, der ligner hinanden, n\u00e5r du g\u00e5r ned ad gangen i supermarkedet?<\/p>\n<p style=\"text-align: center;\"><strong>Lurpak vs. Aldi Norpak sm\u00f8r<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Lurpak vs Norpak-emballage\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Herbal Essences vs. Boots Fruit Essence shampoo<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Herbal Essences vs Boots Fruit Essence-emballage\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby bodywash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson&#039;s vs Morrisons babyemballage\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (s\u00e6lges i Tesco og Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Pimms vs Jeeves-emballage\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie's Digestives vs. Tower Gate chokolade-digestives<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"Emballage til McVitie&#039;s vs Tower Gate digestives\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Billedkilder: Which?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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