{"id":887,"date":"2011-07-21T13:39:35","date_gmt":"2011-07-21T12:39:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=887"},"modified":"2019-06-10T21:22:37","modified_gmt":"2019-06-10T20:22:37","slug":"door-drop-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/door-drop-marketing\/","title":{"rendered":"Drop ikke d\u00f8rdr\u00e5berne - v\u00e6rdien af trykt direct marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\nAt sige goddag til digital markedsf\u00f8ring betyder at sige farvel til trykt direct marketing, ikke sandt?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21892\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/07\/door-drops-poster.png\" alt=\"Overskriftsbillede til Door Drop-blogindl\u00e6g\" width=\"600\" height=\"900\" \/><\/p>\n<p>Det er forkert. I hvert fald ikke if\u00f8lge Royal Mail, hvis nye interaktive posttjeneste (pr\u00e6cist m\u00e5lrettet <a href=\"https:\/\/www.royalmail.com\/business\/services\/sending\/specialist-services\/door-to-door\">Direkte markedsf\u00f8ring fra d\u00f8r til d\u00f8r<\/a> trykte kampagner, der kan forbindes med cyberspace!) viser sig at v\u00e6re en overraskende succes i en tid, hvor det ser ud til, at andre marketingmedier som e-mailmarketing og mobilmarketing osv. er det helt store hit.<\/p>\n<p>Men eftersom det er i Royal Mails interesse at promovere deres nye interaktive tjeneste, s\u00e5 ville de sige det, ikke sandt?<\/p>\n<p>Ja, men succesraten for Direct Marketing-kampagner (almindeligvis kaldet \"DM-kampagner\"), der lanceres, styres, spores og derefter evalueres af alle mulige britiske virksomheder, g\u00f8r DM til en taktik, som ingen virksomhed b\u00f8r ignorere.<\/p>\n<p>Det er virkelig en fejl at se trykte DM-kampagner som v\u00e6rende \"adskilt\" fra online-kampagner. Hvorfor ikke? Fordi nu, med en scanning af deres smartphone, kan din <a title=\"Trykte flyers\" href=\"https:\/\/www.solopress.com\/blog\/da\/flyers-og-foldere\/\">flyer,<\/a>\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/da\/brevpapir-til-virksomheder\/envelopes\/\">Konvolut<\/a>med en stor pakke eller en anden type mailer kan bringe dine kunder endnu l\u00e6ngere - lige ind i hjertet af dit webhotel og videre...<\/p>\n<p>Succesraten for DM-kampagner kan selvf\u00f8lgelig variere afh\u00e6ngigt af en r\u00e6kke faktorer. Men din f\u00f8rsteprioritet, n\u00e5r du skal designe, orkestrere og spore en DM-kampagne, er uden tvivl at g\u00f8re de oplysninger, du sender ud til m\u00e5lrettede, potentielle kunder, nyttige. N\u00e5r du fort\u00e6ller dem om dine produkter eller tjenester, s\u00e5 pr\u00f8v ogs\u00e5 at sige det anderledes end dine konkurrenter, og pr\u00f8v ogs\u00e5 at pr\u00e6sentere oplysningerne anderledes.<\/p>\n<p>Ved at g\u00f8re din konvolut attraktiv og give modtageren en forsmag p\u00e5 det s\u00e6rlige tilbud, den indeholder, kan du l\u00f8fte din typiske svarprocent op til omkring 3% - 4% (fra den svarprocent p\u00e5 1% - 2%, som en almindelig hvid C4-konvolut med en r\u00f8d forretningsfrankering, der indeholder et brev og et par brochurer, typisk opn\u00e5r).<\/p>\n<p>Hvis dit DM er designet til at f\u00e5 potentielle kunder til at g\u00e5 ind p\u00e5 din hjemmeside i hobetal, skal du s\u00f8rge for at have en st\u00e6rk landingsside, der venter p\u00e5 deres bes\u00f8g, f\u00f8r dit trykte markedsf\u00f8ringsmateriale sendes ud. (Hvis du hellere vil have dem til at ringe, kan du oprette en dedikeret telefonlinje som en del af din kampagne).<\/p>\n<p>Landingssiden p\u00e5 dit website kan indeholde oplysninger om dit nye produkt, en video om, hvordan man bruger det, en funktion, der giver kunderne mulighed for at \"registrere sig for opdateringer\" og endda en feedbackfunktion.<\/p>\n<p>Din landingssides tema skal selvf\u00f8lgelig v\u00e6re let at identificere som v\u00e6rende \"forbundet\" med dit trykte materiale og v\u00e6re overbevisende skrevet for at opmuntre potentielle kunder til at k\u00f8be; hvilket bringer os til opfordringer til handling ...<\/p>\n<p>Trykt og online Direct Marketing uden en opfordring til handling er lidt som en vittighed uden pointe eller en thriller uden klimaks - det hele gik s\u00e5 godt indtil slutningen, hvor publikum fandt ud af, at de ikke havde noget at reagere p\u00e5, og hele opbygningen var faktisk spild af tid. S\u00e5 s\u00f8rg for at tilf\u00f8je en opfordring til handling til din DM, som f\u00e5r folk til at reagere, eller rettere til at HANDLE: til at ringe til dig, til at sende dig en e-mail, til at afgive en ordre NU p\u00e5 et tidsbegr\u00e6nset tilbud \"f\u00f8r en anden g\u00f8r det\", \"f\u00f8r tiden l\u00f8ber ud\", \"f\u00f8r lagrene t\u00f8rrer ud\", f\u00f8r det produkt eller den service, du s\u00e6lger, \"vender tilbage til fuld pris ved midnat p\u00e5 fredag, n\u00e5r m\u00e5nen (og ordrebogen) vil v\u00e6re fuld!\"<\/p>\n<p>Capice?<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":21892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value and Benefits of Direct Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/door-drop-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value and Benefits of Direct Marketing | Solopress\" \/>\n<meta property=\"og:description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/door-drop-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-21T12:39:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-10T20:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/07\/door-drops-poster.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aron Priest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Priest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/door-drop-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/door-drop-marketing\\\/\"},\"author\":{\"name\":\"Aron Priest\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/48b967ba047cb36781b5820a5bc366a2\"},\"headline\":\"Don\u2019t drop the door drops &#8211; 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