{"id":11498,"date":"2013-11-11T16:44:27","date_gmt":"2013-11-11T16:44:27","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11498"},"modified":"2019-07-05T13:49:53","modified_gmt":"2019-07-05T12:49:53","slug":"cadbury-milch-schokolade-verpackungen-werden-neu-gestaltet","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/art-design\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/","title":{"rendered":"Cadbury Dairy Milk-Schokoladenverpackungen in neuem Gewand"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Bevor Sie in Ihrer Eile die Verpackung aufrei\u00dfen, schauen Sie sich den Cadbury Dairy Milk-Riegel in Ihrer Hand noch einmal an. Er hat sich auf subtile Weise ver\u00e4ndert.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11507\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging.jpg\" alt=\"Cadbury Dairy Milk neue Verpackung\" width=\"605\" height=\"450\" \/><\/p>\n<p>Wie kann man eine ikonische Marke in ein Design f\u00fcr die Zukunft verwandeln? Das war das Dilemma der Londoner Designagentur <a title=\"Gutes Design ist eine Investition in Ihre Zukunft\" href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perlfischer <\/a>wenn Schokoladenriesen <strong>Cadbury<\/strong> wollte ein neues Design f\u00fcr ihre kultige <strong>Milch und Molkerei<\/strong> Marke.<\/p>\n<p>Die kreativen K\u00f6pfe bei Pearlfisher lie\u00dfen sich von der Idee inspirieren, \"zu sagen, was man sieht\", und ersetzten die urspr\u00fcnglichen Produktfotos auf der <strong>Verpackung<\/strong> mit \"spielerischen, phantasievollen und fr\u00f6hlichen Ausdr\u00fccken\" jedes einzigartigen Geschmacks und Charakters im Cadbury's Dairy Milk Sortiment.<\/p>\n<p>Wie McDonald's bei seinem j\u00fcngsten globalen Rebranding wird auch die Verpackung von Cadbury's Dairy Milk mit QR-Codes versehen. Wenn die Menschen diese mit ihren Smartphones scannen, k\u00f6nnen sie \u00fcberraschende \"fr\u00f6hliche Inhalte\" herunterladen, die vom Cadbury-Team entwickelt wurden, um sie zum L\u00e4cheln zu bringen.<\/p>\n<h2>Wie sie vergleichen<\/h2>\n<p>Hier ist das neueste Verpackungsdesign f\u00fcr Cadbury Dairy Milk:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11500\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-design.jpg\" alt=\"Cadbury Dairy Milk neues Verpackungsdesign\" width=\"605\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11499\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-branding.jpg\" alt=\"Cadbury Dairy Milk neues Branding\" width=\"605\" height=\"450\" \/><\/p>\n<p>Und dies ist das fr\u00fchere Cadbury Dairy Milk-Verpackungsdesign, das ebenfalls von Pearlfisher im Jahr 2009 entworfen wurde (der Bildnachweis f\u00fcr die \u00e4ltere Version geht an Design Week):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11501\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-old-design.jpg\" alt=\"Cadbury Dairy Milk altes Verpackungsdesign\" width=\"482\" height=\"241\" \/><\/p>\n<p>Nach dem Design-Debakel des neuen Logos von Yahoo! in diesem Herbst ist Pearlfishers neueste Arbeit eine perfekte Lektion in Sachen Neugestaltung der Identit\u00e4t einer bekannten Marke. Solange Cadbury nicht den Geschmack - oder die Gr\u00f6\u00dfe - des Schokoriegels selbst ver\u00e4ndert hat!<\/p>\n<h2>Verpackung Cadbury<\/h2>\n<p>Pearlfisher hat dieses 2-min\u00fctige Promo-Video auf YouTube hochgeladen, in dem sie ihre neue Cadbury-Verpackungskooperation vorstellen:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ef0HQp_ZHAE\"><iframe loading=\"lazy\" title=\"Cadbury Molkereimilch\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ef0HQp_ZHAE?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[890],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress<\/title>\n<meta name=\"description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. 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