{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-beste-werbeanzeigen-aller-zeiten","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - die besten Printanzeigen aller Zeiten"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Macintosh-Fans feiern heute den 30.<sup>th<\/sup> Jahrestag des bahnbrechenden Apple-Computers blickt Solopress auf die besten Printanzeigen des Mac zur\u00fcck...<\/em><\/h3>\n<p>Der fest etablierte Personal Computer der Wahl f\u00fcr Grafikdesigner, der <strong>Apple Macintosh<\/strong> hat nat\u00fcrlich auch in der Welt der Printwerbung immer f\u00fcr Furore gesorgt. Auch heute noch, <a title=\"www.apple.com\" href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Inc.<\/a> verl\u00e4sst sich nicht auf Facebook oder Twitter, um die neueste Hotware des Unternehmens zu bewerben.<\/p>\n<h3><strong>Testen Sie einen Macintosh.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13714\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/test-drive-a-macintosh-print-advert.jpg\" alt=\"Testen Sie eine Macintosh Printanzeige\" width=\"540\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13715\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/take-home-a-macintosh-print-advert.jpg\" alt=\"Nehmen Sie eine Macintosh-Anzeige mit nach Hause\" width=\"465\" height=\"640\" \/><\/p>\n<p style=\"text-align: right;\">Bilder Quelle: Marketing Directo und Reddit<\/p>\n<p>Hier sind zwei fr\u00fche Macintosh-Anzeigen, die die Menschen dazu verleiten sollten, den neuen Apple-Computer f\u00fcr Privat- und Gesch\u00e4ftskunden zum ersten Mal auszuprobieren. Die erste Anzeige nutzt plakative Bilder, um den Schauplatz zu bestimmen und die Aufmerksamkeit des Betrachters zu erregen. Dies wurde in der zweiten Anzeige durch eine ausf\u00fchrlichere, \u00fcberzeugende PR-Kolumne erg\u00e4nzt, in der Apple potenziellen K\u00e4ufern den cleveren Trick einer \"Desktop-Computer-Testfahrt\" vorstellte. Es ist leicht zu vergessen, dass der Mac 1984 f\u00fcr viele Mikrocomputer-Veteranen eine wirklich revolution\u00e4re Erfahrung war, ganz zu schweigen von der breiten \u00d6ffentlichkeit. Vor dem Mac gab es f\u00fcr Computer in der Regel nicht einmal eine Maus, um sie zu bedienen.<\/p>\n<h3><strong>Ich denke, deshalb iMac.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13717\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard.jpg\" alt=\"Ich denke, deshalb iMac Plakatwerbung\" width=\"600\" height=\"369\" \/><\/p>\n<p style=\"text-align: right;\">Bildquelle: \u00a9 Advertolog<\/p>\n<p>Diese Plakatwerbung der Werbeagentur TBWA f\u00fcr den Apple iMac aus dem Jahr 1999 ist eine spielerische Anspielung auf den Werbeslogan von Ogilvy &amp; Mather \"I think, therefore IBM\" aus dem Jahr 1988. Diese Werbeagentur arbeitet schon seit Jahren erfolgreich mit Apple zusammen. Die B\u00fcros in Los Angeles von <a title=\"Amerikanische Abteilung der Werbeagentur TBWA Worldwide\" href=\"http:\/\/tbwachiatday.com\" target=\"_blank\" rel=\"noopener noreferrer\">TBWA\\Chiat\\Day<\/a> hat 1997 auch den ber\u00fchmten Werbeslogan \"Think different\" f\u00fcr Apple kreiert (weitere Einzelheiten siehe unten).<\/p>\n<h3><strong>PC vs. Mac<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13718\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/peep-show-mac-vs-pc-print-ads.jpg\" alt=\"Peep Show Mac vs. PC Printanzeige\" width=\"487\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Bildquelle: Reddit<\/p>\n<p>Die Peep-Show-Darsteller David Mitchell und Robert Webb traten in den britischen Versionen der beliebten und langj\u00e4hrigen Apple-Werbekampagne PC vs. Mac in Print, TV und Kino auf.<\/p>\n<h3><strong>Schick. Kein Streber.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13720\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/chic-not-geek-print-advertising.jpg\" alt=\"Chic Not Geek Print-Werbung\" width=\"650\" height=\"365\" \/><\/p>\n<p style=\"text-align: right;\">Bildquelle: Mac Life<\/p>\n<p>Der iMac war der Beginn der Produkt- und Marketingstrategie von Apple, die darauf abzielte, sich von den Hardcore-Macintosh-Nutzern abzuwenden und die Massen f\u00fcr das wirklich gro\u00dfe Geld zu gewinnen$. Dies gipfelte nat\u00fcrlich in der Entwicklung und Ver\u00f6ffentlichung von iPod, iTunes, iPhone und iPad - und der milliardenschweren Vorherrschaft von Apple auf den M\u00e4rkten f\u00fcr Musikplayer, Apps, Smartphones und Tablets in den letzten zehn Jahren.<\/p>\n<h3><strong>Anders denken.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13722\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/albert-einstein-think-different-poster.jpg\" alt=\"Albert Einstein Think Different Poster\" width=\"459\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Bildquelle: Dies ist keine WERBEANZEIGE<\/p>\n<p>Die von der Kritik hochgelobte Think Different-Serie von Printanzeigen und Werbeplakaten, die ebenfalls von TBWA\\Chiat\\Day entworfen wurde, brachte Apple mit ber\u00fchmten Pers\u00f6nlichkeiten wie Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles und Pablo Picasso in Verbindung.<\/p>\n<h3><strong>iCandy.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13723\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/icandy-imac-print-ad.jpg\" alt=\"iCandy Apple iMac Printanzeigen\" width=\"465\" height=\"621\" \/><\/p>\n<p style=\"text-align: right;\">Bildquelle: \u00a9 Marketing Directo<\/p>\n<p>Die farbenfrohen Variationen der iMac-Reihe wurden in dieser auff\u00e4lligen Plakat- und Printkampagne von Apple wunderbar illustriert.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/apple-macintosh-beste-werbeanzeigen-aller-zeiten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Macintosh: Best Ever Print Ads | Solopress\" \/>\n<meta property=\"og:description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/apple-macintosh-beste-werbeanzeigen-aller-zeiten\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-24T16:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Apple Macintosh &#8211; 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