{"id":14859,"date":"2014-03-11T13:22:48","date_gmt":"2014-03-11T13:22:48","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=14859"},"modified":"2022-06-28T12:44:17","modified_gmt":"2022-06-28T11:44:17","slug":"oreo-kekse","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/print-inspiration\/oreo-cookies\/","title":{"rendered":"3D-gedruckte Oreo-Kekse - ein Leckerbissen f\u00fcr Tweets"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Ein spezieller Twitter-Automat stellt 3D-gedruckte Oreo-Kekse f\u00fcr die Besucher des SXSW Interactive Festival in Austin, Texas, her...<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14863\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-facebook-banner.jpg\" alt=\"Oreo Cookies Facebook-Banner\" width=\"650\" height=\"240\" \/><\/p>\n<p>Die Macher von <strong><a title=\"Die beliebtesten Kekse der Welt\" href=\"https:\/\/www.oreo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oreo-Kekse<\/a><\/strong> hat sich mit Twitter und MAYA Design zusammengetan, um einen cleveren '<strong>Oreo Trending Vending Lounge<\/strong>', die leckere, ma\u00dfgeschneiderte Snacks auf der <a href=\"https:\/\/www.sxsw.com\/festivals\/interactive\/\"><strong>SXSW Interaktives Festival<\/strong><\/a> diese Woche in Austin, Texas.<\/p>\n<p>Zwei speziell angefertigte Automaten erm\u00f6glichten es den Festivalbesuchern, mit Hilfe von Twitter personalisierte Oreo-Kekse zu kreieren, die auf den gerade aktuellen sozialen Konversationen basierten. Die Oreo-Kekse, die in 12 Geschmacksrichtungen und Cremefarben zur Auswahl standen, wurden dann in weniger als zwei Minuten mit den neuesten Technologien hergestellt. <a href=\"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/3d-druck-die-losung-fur-unsere-probleme\/\"><strong>3D-Drucktechnologie<\/strong><\/a>.<\/p>\n<p>Da es sich um die SXSW handelt, gab es in der Lounge auch kostenloses WLAN und Ladestationen, eine Milchshake-Bar, einen DJ und exklusive Oreo-T-Shirt-Verlosungen, um die vielen Twitterati anzulocken.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14864\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/3d-printed-oreo-cookies-vending-machine.jpg\" alt=\"3D-gedruckter Oreo Cookies-Automat\" width=\"433\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14865\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-cookies-at-sxsw-2014.jpg\" alt=\"Oreo-Kekse auf der SXSW 2014\" width=\"650\" height=\"650\" \/><\/p>\n<h2><strong>Wie es hergestellt wird<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Eat the Tweet - Wenn SXSW ein Oreo w\u00e4re... (Erweitert)\" src=\"https:\/\/player.vimeo.com\/video\/88702704?h=3979008646&amp;dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>#EbeiDemTweet<\/strong><\/h2>\n<p>\"Bei Trending Vending geht es darum, auf innovative Weise mit den Verbrauchern in Kontakt zu treten, indem wir ihnen die M\u00f6glichkeit geben, mit Hilfe modernster Technologie einzigartige Oreo-Geschmacksrichtungen und -Farben zu verwenden, um ihre Snacks zu gestalten und zu individualisieren\", sagt Bonin Bough, VP f\u00fcr globale Medien und Verbraucherbindung bei Mondelez International - dem Eigent\u00fcmer von Oreo Cookies (zusammen mit anderen gro\u00dfen Marken wie Cadbury-Schokolade, Kenco-Kaffee, Kraft Philadelphia Frischk\u00e4se und Trident-Kaugummi). \"Wir revolutionieren auch den Vertriebsprozess, indem wir die Kekse in Echtzeit mit experimenteller 3D-Drucktechnologie herstellen.\"<\/p>\n<p>Diese Aktion hat auf jeden Fall funktioniert, denn die 3D-gedruckten Oreo-Kekse wurden in renommierten Publikationen wie dem Wall Street Journal, Ad Age, Chicago Tribune und hier im Solopress-Blog vorgestellt! Ganz zu schweigen von den Horden zufriedener Keksfresser auf dem Festival selbst.<\/p>\n<h2><strong>Und schlie\u00dflich... Oreo Trending Vending Lounge v2.0?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Oreo - Twitter - Trending Vending - Experiment Nummer 0308 (erweitert)\" src=\"https:\/\/player.vimeo.com\/video\/88545514?h=b212067ce9&amp;dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-14859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3D Printed Oreo Cookies - A Tasty Treat For Tweets | Solopress<\/title>\n<meta name=\"description\" content=\"Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/oreo-kekse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3D Printed Oreo Cookies - A Tasty Treat For Tweets | Solopress\" \/>\n<meta property=\"og:description\" content=\"Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/oreo-kekse\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T13:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T11:44:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-facebook-banner1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/oreo-cookies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/oreo-cookies\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"3D printed Oreo cookies &#8211; 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