{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"commonwealth-spiele","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/commonwealth-games\/","title":{"rendered":"Mehr als ein Jahrzehnt Marketing - die Commonwealth Games"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Lassen Sie die <strong>Spiele<\/strong> beginnen! Als <strong>Glasgow<\/strong> bereitet sich auf 11 Tage der <strong>sportliche Historie<\/strong>werfen wir einen Blick auf seine <strong>Marketing-Geschichte;<\/strong>\u00a0Vergangenheit und Gegenwart.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>Die Commonwealth-Spiele<\/strong><\/a>: einer der <strong>die ber\u00fchmtesten Sportereignisse der Welt<\/strong> die alle 4 Jahre stattfinden soll, beginnt in K\u00fcrze in <strong>Glasgow;<\/strong>\u00a0aber wie hat seine <strong>Marketing<\/strong> bisher im Vergleich zu anderen Nationen bewiesen <strong>Austragung der Spiele<\/strong>\u00a0? Schauen wir uns das mal an.<\/p>\n<p>Wie MarketingWeek berichtet, werden die Sponsoren f\u00fcr die Commonwealth Games 2014 ihre Wetten auf die kommenden Veranstaltungen erh\u00f6hen - nach leichten Zweifeln nach den Spielen in Delhi 2010, die wohl ein Marketingfehler waren.<\/p>\n<p>Glasgow steht vor der Aufgabe, die Leidenschaft f\u00fcr den Sport nach dem Ende der Fu\u00dfballweltmeisterschaft in Brasilien neu zu entfachen. Weltweit f\u00fchrende Marketingunternehmen wie Adidas haben mit ihrer Sportwerbung w\u00e4hrend des Turniers ein Umsatzziel von 1,6 Milliarden Pfund erreicht.<\/p>\n<p>Ist dies ein Grund f\u00fcr eine Entt\u00e4uschung im Vorfeld von Glasgow? Wie aufgeregt <em>ist<\/em> die Welt daf\u00fcr? Wie auf vielen Medienplattformen berichtet wird, steigt die Begeisterung in Schottland durch Flashmobs, lokale Unternehmen, die sich auf die Stimmung einlassen, und viele Beitr\u00e4ge in der BBC-Sendung The One Show.<\/p>\n<h2>Die Commonwealth-Spiele: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"Ein Bild des Logos und des Marketingbanners der Commonwealth Games 2014 in Glasgow hat einen wei\u00dfen Hintergrund und verpixelte Fotos ber\u00fchmter Athleten, die wahrscheinlich an den Spielen teilnehmen werden. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Plakat f\u00fcr die Commonwealth Games in Glasgow 2014 mit Jessica Ennis und Nicola Adams als Gesichter an der Fassade der Arena.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Das offizielle Plakat der Commonwealth Games Glasgow 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Die Commonwealth-Spiele: Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Logo f\u00fcr die Commonwealth Games in Delhi 2010 auf wei\u00dfem Hintergrund mit einer Spirale aus bunten Menschen\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Die Commonwealth-Spiele: Delhi 2010 Offizielles Logo<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Ein offizielles Plakat f\u00fcr Delhi 2010 mit dunkelblauem Hintergrund zeigt ein Team von Radfahrern, die durch einen Bogen fahren\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Das offizielle Plakat der Commonwealth Games Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Die Commonwealth-Spiele: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"Das offizielle Logo f\u00fcr die Commonwealth Games in Melbourne 2006 hat einen hellblauen Hintergrund und zwei scharfe Figuren inmitten von Sport\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Das offizielle Logo der Commonwealth Games Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"Bunte Postkarte f\u00fcr die Commonwealth Games in Melbourne zeigt die Stadt bei Nacht vom Wasser aus\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Commonwealth-Spiele 2006 Melbourne Postkarte<\/figcaption><\/figure>\n<h2>Die Commonwealth-Spiele: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"Das Logo der Commonwealth Games, die 2002 in Manchester stattfanden, besteht aus drei verschiedenfarbigen Figuren, die alle die H\u00e4nde hochhalten.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Das offizielle Logo der Commonwealth Games 2002 in Manchester<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Die Commonwealth-Spiele: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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