{"id":23277,"date":"2014-08-19T14:38:00","date_gmt":"2014-08-19T13:38:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23277"},"modified":"2019-06-26T08:32:11","modified_gmt":"2019-06-26T07:32:11","slug":"coole-kaffee-tassen-design-rebranding","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/print-inspiration\/cool-coffee-cups-design-rebranding\/","title":{"rendered":"Coole Kaffeetassen - Rebranding, Verpackung &amp; Design"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Wickeln Sie Ihre Finger um diese <strong>coole Kaffeetassen<\/strong> - Garantiert wird Ihnen ein <strong>Koffeinrausch<\/strong>.<\/em><\/h3>\n<h2>Sweez - S\u00fc\u00df und eiskalt<\/h2>\n<p>Das Branding-Projekt f\u00fcr Sweez wurde von Maur\u00edcio Cardoso, Miteigent\u00fcmer der brasilianischen Designfirma <a title=\"Episch! Aventuras Criativas |Home\" href=\"http:\/\/weareepic.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episch! Criativa-Abenteuer<\/a>. Das Rebranding basierte auf dem Image von Sweez - Vintage, Retro und Spa\u00df. Cardoso genoss die Arbeit an diesem Projekt, da die Eigent\u00fcmer des Unternehmens erst mit der Einf\u00fchrung von Sweez begannen, nachdem das Branding genehmigt worden war.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23353\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a0285622b42cbc485844c2c16065fdc2.jpg\" alt=\"Sweez Logo - blaugr\u00fcner Hintergrund mit creme\/beiger Karikatur und Typografie\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23357\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/95a04e1abbe5f4fc6308558e59ad355b.jpg\" alt=\"Foto einer Kellnerin bei Sweez, die ihre niedliche Kaffeetasse im Retro-Look h\u00e4lt\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23355\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/6715706a40a13a2261fcc6f6472db112.jpg\" alt=\"Das Rebranding-Bild von Sweez zeigt neue Briefk\u00f6pfe, Umschl\u00e4ge, Visitenkarten und Flyer. Die Flyer sehen aus wie ein halb ge\u00f6ffneter Schokoriegel\" width=\"600\" height=\"561\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23361\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/20e487bbed543fca1725fab3dfface62.jpg\" alt=\"Sweez Kaffeetasse mit personalisierten Zuckerp\u00e4ckchen\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23359\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/be5f354fc692175cc08c296ec3b9bc8e.jpg\" alt=\"Das Foto der Toilettendecke zeigt Schokolade an den W\u00e4nden und von der Decke h\u00e4ngend\" width=\"600\" height=\"800\" \/><\/p>\n<h2>MR. CUP Branding<\/h2>\n<p><strong>MR. CUP Umfirmierung<\/strong> war <strong>entworfen<\/strong> von <a title=\"Herr Cup Branding | Maria Aksyuta\" href=\"https:\/\/www.behance.net\/gallery\/18318817\/MR-CUP-Branding\" target=\"_blank\" rel=\"noopener noreferrer\">Maria Aksyuta<\/a>eine Designerin aus Moskau, Russland. Maria wollte den <strong>Coffeeshop<\/strong> ein st\u00e4dtisches Image und <em>sich auf die auf der Stra\u00dfe entwickelte \u00c4sthetik beziehen\".\u00a0<\/em>Das Rebranding umfasste neue <a href=\"https:\/\/www.solopress.com\/blog\/de\/geschaftsdrucksachen\/envelopes\/\">Briefumschl\u00e4ge<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/de\/geschaftsdrucksachen\/letterheads\/\">Briefk\u00f6pfe<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/de\/visitenkarten\/\">Visitenkarten<\/a>, CD, App, Sch\u00fcrzen, Zuckerspender, Kaffeewagen und Tragetaschen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23281\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d765d0ec55e32b9d9bf62897550422d5.gif\" alt=\"Mr. Cup Coffee - blinkendes Gif, das die Einfachheit des Mr. Cup Kaffeeautomaten demonstriert\" width=\"600\" height=\"319\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23289\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d8ae1c221a792efcd8a8e00b84ab13e1.jpg\" alt=\"Collage aus Kaffeetassen-Design f\u00fcr Mr. Cup - zeigt eine braune Papiert\u00fcte, eine Kaffeetasse mit der Aufschrift &quot;Mr. Cup&quot; in Gelb auf schwarzem Hintergrund und eine Visitenkarte f\u00fcr den Besitzer\" width=\"600\" height=\"401\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23291\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/2ab6bd96b3b74898b10a059739e7946a.jpg\" alt=\"MR. CUP Papiert\u00fcte - Branding hat eine massive &#039;MR. CUP&#039; auf der T\u00fcte in Schwarz mit gelbem und wei\u00dfem Hintergrund geschrieben\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23293\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/250a6ea42102a911273ef7016a52560a.jpg\" alt=\"MR. CUP R\u00fchrst\u00e4bchen werden in einer Schachtel geliefert, die wie Streichh\u00f6lzer aussieht\" width=\"600\" height=\"439\" \/><\/p>\n<h2>Vanille<\/h2>\n<p>Serbischer Designer, <a title=\"Vanille | Mario Dragic\" href=\"https:\/\/www.behance.net\/gallery\/11256181\/Vanilla\" target=\"_blank\" rel=\"noopener noreferrer\">Mario Dragic<\/a>hat dieses wundersch\u00f6ne Markenbild f\u00fcr sein lokales Imbissunternehmen Vanilla in Bijelijina entworfen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23364\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/8d71a7abfb98a99c45e049995710913d.jpg\" alt=\"Vanille-Verpackung - eine originelle Art, einen individuellen Kaffeebecher zu verpacken \" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23366\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/78fde8288b1a9e426ad5ed6dde33e7e0.jpg\" alt=\"Gruppenbild des Markenimages f\u00fcr Vanilla - Men\u00fcs, Webdesign f\u00fcr Tablet, Visitenkarte und Treuekarte\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23368\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b2d96752caddb05492881c890852ce54.jpg\" alt=\"Kaffeetasse f\u00fcr Vanille zeigt eine gepunktete Tasse mit braunem Deckel und Etikett\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23370\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b78e6d1e700db19eacd8aac2f574ea43.jpg\" alt=\"Vanille-Caf\u00e9-Verpackung f\u00fcr Pfannkuchen - sieht aus wie ein Wimpel\" width=\"600\" height=\"486\" \/><\/p>\n<h2>Kaffeetasse Mockup<\/h2>\n<p>Sie brauchen ein Design f\u00fcr sich selbst? Dieses coole und kreative Design kann heruntergeladen werden, mit freundlicher Genehmigung von <a title=\"Herunterladen Kaffeetasse Mockup | Graphic Soulz\" href=\"http:\/\/www.graphicsoulz.com\/premium-item\/stylish-coffee-cup-mockup-vol-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grafik Soulz<\/a>. Das Bildmaterial verf\u00fcgt \u00fcber gut strukturierte Ebenen und Ordner f\u00fcr eine optimale Anpassung. Kombinieren Sie die Deckelfarbe und bearbeiten Sie den Text, um Ihre Kaffeebecher-Verpackung zu personalisieren.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23284\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/83b0858d9b545ccdf1fb409f36ed214d.gif\" alt=\"Gif, das die verschiedenen Farben zeigt, in denen die Kaffeetasse erh\u00e4ltlich ist \" width=\"600\" height=\"700\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23311\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/56ae11b349a3e619affca231cb43a305.jpg\" alt=\"Standbild des lindgr\u00fcnen Kaffeebechers - das Etikett um die Verpackung ist in lindgr\u00fcn, braun und orange gehalten und tr\u00e4gt die Aufschrift &quot;stilvolles, kreatives Retro-Design&quot;.\" width=\"600\" height=\"800\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23309\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b94f220f10bb7c577e952fcf5157d008.gif\" alt=\"Gif, das die anpassbaren Optionen f\u00fcr die coolen Kaffeebecher zeigt\" width=\"600\" height=\"700\" \/><\/p>\n<h2>Stereotypische Kaffeetassen<\/h2>\n<p>Junge Grafikdesignerin aus Wei\u00dfrussland, <a title=\"Kaffeetassen | Alex Litovka \" href=\"https:\/\/www.behance.net\/gallery\/2163177\/Coffee-Cups\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Litowka<\/a>wurde gebeten, f\u00fcr sein Schulprojekt eine Reihe von einzigartigen Getr\u00e4nkeverpackungen zu entwerfen. Das Projekt war ein gro\u00dfer Erfolg, und er wurde seitdem in vielen Publikationen vorgestellt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23325\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/abdf219073b649c4878c39c54544e704.jpg\" alt=\"Bild von 3 Kaffeetassen nebeneinander - eine sieht aus wie ein englischer Polizist, eine sieht aus wie ein Mexikaner mit Sombrero und die andere ist eine niederl\u00e4ndische Dame in traditioneller Kleidung\" width=\"600\" height=\"333\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23327\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/23710ea908cd29e9d1d2be663f6e31e2.jpg\" alt=\"Das Bild der ersten Kaffeetasse - &#039;English Tea&#039; zeigt einen englischen Polizisten in seiner schwarzen Uniform. Der Deckel ist der Polizeihut und die Tasse der K\u00f6rper\" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23334\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a39efb62b0d33ee738e80ff60de4d9fb.jpg\" alt=\"Zweite Kaffeetasse - &#039;Mexican Coffee&#039; - der Hut ist ein Sombrero, die Tasse ein Schnurrbart und ein L\u00e4cheln \" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23336\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b36b5739d63215068238bf923ce132a1.jpg\" alt=\"Die 3. Kaffeetasse zeigt eine traditionelle holl\u00e4ndische Frau mit spitzem, wei\u00dfem Hut und blonden Z\u00f6pfen, die ein vollbusiges Dekollet\u00e9 hat.\" width=\"600\" height=\"903\" \/><\/p>\n<h2>Gawatt Drehbare Kaffeetassen<\/h2>\n<p>Erstellt von Backbone Branding mit der Arbeit von Art Director Stepan Azaryan, Grafikdesignerin Karen Gevorgyan und Animator Narin Manvelyan. <a title=\"Gawatt | Behance\" href=\"https:\/\/www.behance.net\/gallery\/19049541\/Gawatt-emotions\" target=\"_blank\" rel=\"noopener noreferrer\">Die neue Kaffeetasse von Gawatt<\/a> hat einen Deckel, der, wenn er gedreht wird, das Gesicht des Kaffeebeh\u00e4lters ver\u00e4ndert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23374\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/c78151059d63f17deabc28de7a7f7c61.jpg\" alt=\"Gawatt&#039;s Kaffee - eine Demonstration der Figuren und ihrer verschiedenen Gesichtsausdr\u00fccke auf Tassen\" width=\"600\" height=\"1403\" \/><\/p>\n<h2>Starbox<\/h2>\n<p>T\u00fcrkischer Grafikdesigner, <a title=\"Starbox | Atilla Karabay\" href=\"https:\/\/www.behance.net\/gallery\/2509675\/StarBOX\" target=\"_blank\" rel=\"noopener noreferrer\">Atilla Karaby<\/a>hat dieses clevere Verpackungskonzept f\u00fcr Ihren Starbucks-Bedarf entwickelt. Wurden Sie schon einmal von Ihren Kollegen gebeten, die Kaffeerunde zu machen und ein Gef\u00fchl des Grauens \u00fcberkommt Sie, wenn Sie erkennen, dass Sie ihre kostbaren Getr\u00e4nke tragen m\u00fcssen, ohne etwas zu versch\u00fctten? Dieses Verpackungsdesign macht das Tragen dieser l\u00e4stigen Becher einfach und problemlos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23346\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/76a3d637d8770af74322c361eecb761b.jpg\" alt=\"Grafische Darstellung des Starbox-Konzepts - der Karton wickelt sich um 3 Becher und bildet einen leicht zu tragenden Griff\" width=\"600\" height=\"352\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23348\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/4616354163c6576b58a585c91a78a1f5.jpg\" alt=\"Starbox-Verpackung - ein Bild, das Ihnen zeigt, wie sie vor dem Einpacken aussehen w\u00fcrde\" width=\"600\" height=\"354\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23350\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/3c5922b2d727e11f32e45f17844648df.jpg\" alt=\"Blaupause, in der die wichtigsten Komponenten des Verpackungsdesigns beschrieben werden \" width=\"600\" height=\"382\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[890],"class_list":{"0":"post-23277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cool Coffee Cups | Solopress Print &amp; Design Magazine<\/title>\n<meta name=\"description\" content=\"Cool coffee cups - designs, rebranding and packaging from top industry designers. 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