{"id":26346,"date":"2014-10-17T15:36:36","date_gmt":"2014-10-17T14:36:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=26346"},"modified":"2019-11-05T11:56:20","modified_gmt":"2019-11-05T11:56:20","slug":"tolles-briefkopfdesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/print-inspiration\/great-letterhead-design\/","title":{"rendered":"Einfache Tipps f\u00fcr gutes Briefpapierdesign"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p>E-Mails m\u00f6gen beliebt sein, aber es gibt Momente, die einfach gedruckt werden m\u00fcssen. Wenn Sie mit einem Gesch\u00e4ftspartner oder Kunden formell in Kontakt treten m\u00fcssen, ist ein gut gestalteter Briefkopf unerl\u00e4sslich.<\/p>\n<h2><strong>Warum Briefkopfdesign wichtig ist<\/strong><\/h2>\n<p>Aus mehreren Gr\u00fcnden.<\/p>\n<ul>\n<li>Ein angemessenes (oder unangemessenes) Design kann ein starkes Signal aussenden, das widerspiegelt, wie die Menschen Ihr Unternehmen wahrnehmen.<\/li>\n<li>Neben Visitenkarten, Flyern und anderen Werbedrucksachen ist das Briefpapier Teil des Pakets, das Ihr Branding unterst\u00fctzt.<\/li>\n<li>Gro\u00dfartig <strong>Briefkopfdesign<\/strong> gibt den Ton Ihrer Nachricht an - ob sie ernst, verkaufsorientiert, begl\u00fcckw\u00fcnschend usw. ist.<\/li>\n<\/ul>\n<h2><strong>Denken Sie daran, was Sie einschlie\u00dfen m\u00fcssen<\/strong><\/h2>\n<p>Seien Sie w\u00e4hlerisch, was Sie tats\u00e4chlich in Ihre <a title=\"billiges Briefpapier drucken Gro\u00dfbritannien\" href=\"https:\/\/www.solopress.com\/blog\/de\/geschaftsdrucksachen\/letterheads\/\">Briefkopf<\/a> - und lassen Sie alles im Detail festlegen, bevor Sie es drucken lassen m\u00fcssen. Der Name und das Logo Ihres Unternehmens sowie Ihre Kontaktdaten sind f\u00fcr die Gestaltung Ihres Briefkopfes unerl\u00e4sslich. Bei den Kontaktinformationen sollten Sie jedoch \u00fcberlegen, ob Sie sie in der Kopf- oder in der Fu\u00dfzeile unterbringen wollen. Weitere m\u00f6gliche Angaben sind Ihr Firmenslogan und Ihre Social-Media-Kontakte.<\/p>\n<h2><strong>Kennen Sie Ihr Branding<\/strong><\/h2>\n<p>Wenn die Corporate Identity Ihres Unternehmens eine bestimmte Palette von Schriftarten und Farben umfasst, halten Sie sich daran. Dies ist nicht der richtige Ort, um von den Standards abzuweichen; Konsistenz ist der Schl\u00fcssel. Andernfalls sollte Ihr Briefkopf eine begrenzte Farbpalette und nicht mehr als zwei Schriftarten enthalten, die zu Ihrem Unternehmen und dem Design Ihres Logos passen.<\/p>\n<h2><strong>Einfach halten<\/strong><\/h2>\n<p>Auch wenn Sie alle wichtigen Informationen in Ihrem Briefkopf unterbringen wollen, sollten Sie es vermeiden, ihn zu \u00fcberladen. Wei\u00dfer Raum ist ebenso wichtig wie die enthaltenen Informationen. Ein \u00fcberladener Briefkopf, der zu viele Details enth\u00e4lt, wird f\u00fcr den Leser nur verwirrend sein.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26591\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/b7917e01cbe16f97d35336ecf0667ea3.jpg\" alt=\"kreativer Briefkopfentwurf f\u00fcr einen amerikanischen Kurzwarenh\u00e4ndler\" width=\"500\" height=\"672\" \/><\/p>\n<h2><strong>Sorgf\u00e4ltig korrekturgelesen<\/strong><\/h2>\n<p>Und das nicht nur auf dem Computerbildschirm - Sie w\u00fcrden staunen, wie unterschiedlich die Dinge aussehen k\u00f6nnen, wenn Ihr Briefkopf gedruckt ist. Suchen Sie nat\u00fcrlich nach Rechtschreib- und Tippfehlern, aber achten Sie auch auf m\u00f6gliche Probleme mit den Abst\u00e4nden, der Zeichensetzung und sogar auf versehentlich falsche oder veraltete Informationen. Eine gute Druckerei wird f\u00fcr Sie Korrektur lesen, aber Sie werden es nie bereuen, wenn Sie Ihren Briefkopf selbst doppelt und dreifach \u00fcberpr\u00fcfen, bevor Sie ihn zur Produktion schicken.<\/p>\n<h2><strong>Vorausschauend denken<\/strong><\/h2>\n<p>An die Zukunft zu denken, ist ein Punkt, den manche Druckkunden \u00fcbersehen. Plant Ihr Unternehmen in den n\u00e4chsten Monaten oder im n\u00e4chsten Jahr einen Umzug in ein neues B\u00fcro? Haben Sie sich aktiv um Angebote f\u00fcr die Installation eines neuen Telefondienstes bem\u00fcht? Wenn sich Ihre wichtigsten Kontaktinformationen bald \u00e4ndern, sollten Sie jetzt eine etwas kleinere Menge Briefpapier drucken und dann mehr, sobald Ihre Informationen aktualisiert sind. Auf diese Weise vermeiden Sie m\u00f6glichen Abfall. Schlie\u00dflich k\u00f6nnen Sie auch eine kleinere Auflage von Briefpapier nachbestellen, aber mit altem Material k\u00f6nnen Sie nicht viel anfangen.<\/p>\n<p>Wie bei den meisten Aspekten des Gesch\u00e4ftslebens kommt es auch bei der Gestaltung und dem Druck Ihres Briefpapiers auf eine einfache Planung und \u00dcberpr\u00fcfung an. Machen Sie es von Anfang an richtig und Sie werden Briefpapier haben, das einen guten Eindruck auf Ihr Unternehmen macht!<\/p>\n<p><!-- Please call pinit.js only once per page --><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":64664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[716],"class_list":{"0":"post-26346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-stationery"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simple Tips For Great Letterhead Design | Solopress<\/title>\n<meta name=\"description\" content=\"Some moments just call for print. When you need to make formal contact with a business associate or client, great letterhead design is essential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/tolles-briefkopfdesign\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simple Tips For Great Letterhead Design | Solopress\" \/>\n<meta property=\"og:description\" content=\"Some moments just call for print. When you need to make formal contact with a business associate or client, great letterhead design is essential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/tolles-briefkopfdesign\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-17T14:36:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-05T11:56:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Simple tips for great letterhead design\",\"datePublished\":\"2014-10-17T14:36:36+00:00\",\"dateModified\":\"2019-11-05T11:56:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/\"},\"wordCount\":526,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png\",\"keywords\":[\"Business Stationery\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/\",\"name\":\"Simple Tips For Great Letterhead Design | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png\",\"datePublished\":\"2014-10-17T14:36:36+00:00\",\"dateModified\":\"2019-11-05T11:56:20+00:00\",\"description\":\"Some moments just call for print. When you need to make formal contact with a business associate or client, great letterhead design is essential.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png\",\"width\":900,\"height\":675,\"caption\":\"Letterhead Design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simple tips for great letterhead design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/de\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Einfache Tipps f\u00fcr gutes Briefpapierdesign | Solopress","description":"Es gibt Momente, die einfach gedruckt werden m\u00fcssen. Wenn Sie mit einem Gesch\u00e4ftspartner oder Kunden formell in Kontakt treten m\u00fcssen, ist ein gutes Briefkopfdesign unerl\u00e4sslich.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/tolles-briefkopfdesign\/","og_locale":"de_DE","og_type":"article","og_title":"Simple Tips For Great Letterhead Design | Solopress","og_description":"Some moments just call for print. When you need to make formal contact with a business associate or client, great letterhead design is essential.","og_url":"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/tolles-briefkopfdesign\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2014-10-17T14:36:36+00:00","article_modified_time":"2019-11-05T11:56:20+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png","type":"image\/png"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Verfasst von":"Solopress","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Simple tips for great letterhead design","datePublished":"2014-10-17T14:36:36+00:00","dateModified":"2019-11-05T11:56:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/"},"wordCount":526,"commentCount":1,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png","keywords":["Business Stationery"],"articleSection":["Print Inspiration"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/","url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/","name":"Einfache Tipps f\u00fcr gutes Briefpapierdesign | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png","datePublished":"2014-10-17T14:36:36+00:00","dateModified":"2019-11-05T11:56:20+00:00","description":"Es gibt Momente, die einfach gedruckt werden m\u00fcssen. Wenn Sie mit einem Gesch\u00e4ftspartner oder Kunden formell in Kontakt treten m\u00fcssen, ist ein gutes Briefkopfdesign unerl\u00e4sslich.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png","width":900,"height":675,"caption":"Letterhead Design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/great-letterhead-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Simple tips for great letterhead design"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Die neuesten Nachrichten aus Druck und Design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/de\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/letterhead_design.png","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts\/26346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/comments?post=26346"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts\/26346\/revisions"}],"predecessor-version":[{"id":64670,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts\/26346\/revisions\/64670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/media\/64664"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/media?parent=26346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/categories?post=26346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/tags?post=26346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}