{"id":604,"date":"2013-10-25T13:40:09","date_gmt":"2013-10-25T12:40:09","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=604"},"modified":"2020-12-10T14:25:39","modified_gmt":"2020-12-10T14:25:39","slug":"uberlegungen-bei-der-auswahl-von-schriftarten","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/copywriting-typography\/considerations-when-choosing-font-styles\/","title":{"rendered":"Welche Schriftarten sind sinnvoll?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Haben Sie schon einmal Stunden damit verbracht, die beste Schriftart f\u00fcr Ihre Drucksachen auszuw\u00e4hlen? Hier sind einige Dinge, an die Sie denken sollten, wenn Sie die ideale Schriftart f\u00fcr Ihr Unternehmen ausw\u00e4hlen!<\/em><\/h3>\n<h3><span style=\"text-decoration: underline;\">Schriftstil<\/span><\/h3>\n<p>Es ist wichtig, dass Sie sich \u00fcberlegen, welche Schriftart f\u00fcr Ihr Unternehmen am besten geeignet ist. Wenn Ihr Unternehmen beispielsweise daf\u00fcr bekannt ist, kreativ oder innovativ zu sein, ist es vielleicht wichtig, eine originelle Schriftart zu verwenden, die dies widerspiegelt, und nicht eine Standardschrift wie Times New Roman. Eine Serifenschrift wie Times New Roman sieht meist einfach nur wie langweiliger, unformatierter Text aus, es sei denn, Sie wollen ein bestimmtes Aussehen erreichen.<\/p>\n<figure id=\"attachment_10866\" aria-describedby=\"caption-attachment-10866\" style=\"width: 500px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10866\" title=\"Schriftart Times New Roman\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/03\/boring-times-new-roman.jpg\" alt=\"langweilige-zeiten-neu-r\u00f6misch\" width=\"500\" height=\"173\" \/><figcaption id=\"caption-attachment-10866\" class=\"wp-caption-text\">Manche Schriftarten sehen einfach so aus, als h\u00e4tten Sie sich keine M\u00fche gegeben...<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"text-decoration: underline;\">Zweck<\/span><\/h3>\n<p>\u00dcberlegen Sie sich, welches Medium Sie verwenden - welche Art von Literatur gestalten Sie und welchen Zweck verfolgt sie? Wenn Sie ein Poster f\u00fcr eine einmalige Veranstaltung oder ein Sonderangebot entwerfen, w\u00e4hlen Sie vielleicht eine k\u00fchnere oder auff\u00e4lligere Schriftart als f\u00fcr formellere Unterlagen wie Briefk\u00f6pfe.  Es ist nichts dagegen einzuwenden, gelegentlich etwas zu variieren, denn das kann sehr auff\u00e4llig sein und Interesse wecken, aber wenn Sie zu viele verschiedene Schriftarten oder Stile f\u00fcr jedes Element verwenden, wirkt das uneinheitlich und verwirrend.  Heben Sie sich die wilden und verr\u00fcckten Schriftarten f\u00fcr besondere Anl\u00e4sse auf.<\/p>\n<figure id=\"attachment_10867\" aria-describedby=\"caption-attachment-10867\" style=\"width: 650px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/03\/too-many-fonts.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/03\/too-many-fonts.jpg\" alt=\"zu-viele-Schriften\" width=\"650\" height=\"118\" \/><\/a><figcaption id=\"caption-attachment-10867\" class=\"wp-caption-text\">Zu viele Schriftarten k\u00f6nnen die Buchstabensuppe verderben.<\/figcaption><\/figure>\n<h3><span style=\"text-decoration: underline;\">\u00dcbertreiben Sie es nicht!<\/span><\/h3>\n<p>Vermeiden Sie es, den Stil \u00fcber den Inhalt zu stellen - es kann leicht passieren, dass Sie sich bei der Wahl der Schriftart hinrei\u00dfen lassen. Wir haben schon oft originelle Schriftarten gesehen, die in Wirklichkeit unleserlich sind. Es lohnt sich also zu pr\u00fcfen, ob Sie und Ihre Zielgruppe das Dokument problemlos lesen k\u00f6nnen.<\/p>\n<figure id=\"attachment_10869\" aria-describedby=\"caption-attachment-10869\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10870\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/03\/accessibility.jpg\" alt=\"Zug\u00e4nglichkeit\" width=\"600\" height=\"120\" \/><figcaption id=\"caption-attachment-10869\" class=\"wp-caption-text\">\"Zug\u00e4nglichkeit\"<\/figcaption><\/figure>\n<h3><span style=\"text-decoration: underline;\">Probleme mit niedriger Aufl\u00f6sung\u00a0<\/span><\/h3>\n<p>\u00dcberlegen Sie, wie sich Ihre Schrift auf dem gedruckten Dokument auswirken wird. Wenn Sie einen Probedruck von einem Drucker mit niedriger Aufl\u00f6sung ausdrucken, werden feine Schriftmerkmale wie zarte Serifen oder feine Linien nicht gedruckt, was bedeutet, dass das endg\u00fcltige Dokument m\u00f6glicherweise nicht genau so aussieht, wie Sie es erwartet haben.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":10866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Font Styles Mean Business? | Solopress UK<\/title>\n<meta name=\"description\" content=\"Have you ever spent hours trying to configure the best font style for your print work? 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