{"id":64466,"date":"2019-11-05T09:58:12","date_gmt":"2019-11-05T09:58:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64466"},"modified":"2020-01-07T15:47:34","modified_gmt":"2020-01-07T15:47:34","slug":"weihnachts-marketing-strategien-fur-b2c-unternehmen","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/","title":{"rendered":"Weihnachtsmarketingstrategien f\u00fcr B2C-Unternehmen"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>In diesem Podcast unterh\u00e4lt sich der Solopress-Videomarketing-Experte Dan Allen mit zwei relativen Neulingen hier bei Solopress. Marketing-Manager James Shields und Werbetexter Danny Powell bringen einen reichen Erfahrungsschatz aus ihrer Zeit im Marketing von B2C-Marken in fr\u00fcheren Positionen mit.<\/p>\n<p>Gemeinsam decken wir ab:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Attraktivit\u00e4t f\u00fcr Fu\u00dfg\u00e4nger<\/li>\n<li>Optimierung der Kundenerfahrung<\/li>\n<li>Steigerung der Transaktionswerte<\/li>\n<li>Kunden \u00fcber Weihnachten hinaus binden<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>H\u00f6ren Sie sich unseren Podcast an und lassen Sie uns wissen, was Sie davon halten.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/5rbyNmtDrzKGbiSGFNokJX\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>Wenn Sie Unterst\u00fctzung bei der Erstellung von Materialien ben\u00f6tigen, die Ihr Weihnachtsmarketing auf die n\u00e4chste Stufe heben, rufen Sie uns an unter 01702 460047 oder verwenden Sie <\/strong><strong>Live Chat jetzt<\/strong><strong>.<\/strong><\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/5rbyNmtDrzKGbiSGFNokJX?si=n1e924f_R6SAKrocVH-4PQ\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64679\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/PODCASTGRAPHICS_0000_spotify-podcast-badge-blk-grn-165x40.png\" alt=\"\" width=\"246\" height=\"60\" \/><\/a> <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/christmas-marketing-tips-for-b2c-businesses-12-guides\/id1485392635?i=1000455899916\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64682\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/PODCASTGRAPHICS_0001_Layer-1.png\" alt=\"\" width=\"248\" height=\"60\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In this podcast, Solopress video marketing expert Dan Allen chats with 2 relative newcomers here at Solopress. Marketing manager James Shields and copywriter Danny Powell bring a wealth of experience from their time spent marketing B2C brands in previous roles. Together, we cover: attracting footfall optimising customer experience driving up transaction values retaining customers beyond [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas Marketing Strategies For B2C Businesses | Solopress UK<\/title>\n<meta name=\"description\" content=\"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/weihnachts-marketing-strategien-fur-b2c-unternehmen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas Marketing Strategies For B2C Businesses | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/weihnachts-marketing-strategien-fur-b2c-unternehmen\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T09:58:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-07T15:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Christmas marketing strategies for B2C businesses\",\"datePublished\":\"2019-11-05T09:58:12+00:00\",\"dateModified\":\"2020-01-07T15:47:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\"},\"wordCount\":101,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business &amp; Marketing\",\"Special Occasions\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\",\"name\":\"Christmas Marketing Strategies For B2C Businesses | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"datePublished\":\"2019-11-05T09:58:12+00:00\",\"dateModified\":\"2020-01-07T15:47:34+00:00\",\"description\":\"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"width\":696,\"height\":522,\"caption\":\"Beyond Christmas For B2C Companies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Christmas marketing strategies for B2C businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/de\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Weihnachtsmarketing-Strategien f\u00fcr B2C-Unternehmen | Solopress UK","description":"In diesem Marketing-Podcast befassen wir uns mit der Frage, wie B2C-Unternehmen in der Weihnachtszeit und dar\u00fcber hinaus Besucher anziehen und ihren Umsatz steigern k\u00f6nnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/weihnachts-marketing-strategien-fur-b2c-unternehmen\/","og_locale":"de_DE","og_type":"article","og_title":"Christmas Marketing Strategies For B2C Businesses | Solopress UK","og_description":"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.","og_url":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/weihnachts-marketing-strategien-fur-b2c-unternehmen\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2019-11-05T09:58:12+00:00","article_modified_time":"2020-01-07T15:47:34+00:00","og_image":[{"width":696,"height":522,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Verfasst von":"Danny Powell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Christmas marketing strategies for B2C businesses","datePublished":"2019-11-05T09:58:12+00:00","dateModified":"2020-01-07T15:47:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/"},"wordCount":101,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","keywords":["Christmas"],"articleSection":["Business &amp; Marketing","Special Occasions"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/","name":"Weihnachtsmarketing-Strategien f\u00fcr B2C-Unternehmen | Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","datePublished":"2019-11-05T09:58:12+00:00","dateModified":"2020-01-07T15:47:34+00:00","description":"In diesem Marketing-Podcast befassen wir uns mit der Frage, wie B2C-Unternehmen in der Weihnachtszeit und dar\u00fcber hinaus Besucher anziehen und ihren Umsatz steigern k\u00f6nnen.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","width":696,"height":522,"caption":"Beyond Christmas For B2C Companies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Christmas marketing strategies for B2C businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Die neuesten Nachrichten aus Druck und Design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Danny Powell ist seit \u00fcber zwei Jahrzehnten im Marketing t\u00e4tig und arbeitet als Senior Copywriter bei Solopress, einer der f\u00fchrenden britischen Online-Druckereien. Da er in der Druckbranche auf der Einkaufs-, Agentur- und Vertriebsseite gearbeitet hat, bringt er in seine Texte \u00fcber Druck, Design und Nachhaltigkeit eine abgerundete Perspektive ein.","url":"https:\/\/www.solopress.com\/blog\/de\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts\/64466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/comments?post=64466"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts\/64466\/revisions"}],"predecessor-version":[{"id":65915,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/posts\/64466\/revisions\/65915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/media\/65867"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/media?parent=64466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/categories?post=64466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/de\/wp-json\/wp\/v2\/tags?post=64466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}