{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"besser-anrufen-saul-bier-matten","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"Auf der Suche nach einer genialen Bierdeckel-Marketingkampagne? Better Call Saul!"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Als die \u00e4u\u00dferst beliebte <em><a href=\"https:\/\/www.imdb.com\/title\/tt0903747\/\">Breaking Bad<\/a><\/em> Als die Serie 2013 zu Ende ging, war klar, dass es noch viele weitere Geschichten zu erz\u00e4hlen gab. Von allen Charakteren, die eine eigene Spin-Off-Serie verdient h\u00e4tten, war der zwielichtige Anwalt Saul Goodman jedoch vielleicht nicht die naheliegendste Wahl.<\/p>\n<p>F\u00fcnf Jahre sp\u00e4ter war es eine geniale Entscheidung, denn die Vorg\u00e4ngerserie <em><a href=\"https:\/\/www.imdb.com\/title\/tt3032476\/\">Better Call Saul<\/a><\/em> die sich weltweit als gro\u00dfer Erfolg erwies, da sie nach und nach die Vergangenheit von Goodman und anderen Hauptfiguren wie Mike Ehrmantraut und Gus Fring enth\u00fcllte, die vor Breaking Bad lebten.<\/p>\n<p>Better Call Saul wurde von Netflix im Vereinigten K\u00f6nigreich \u00fcbernommen und die erste Folge soll im Februar 2015 ausgestrahlt werden. Die Vermarkter des Streaming-Giganten haben sich etwas einfallen lassen und eine gro\u00dfartige Marketingkampagne entwickelt, bei der Tausende von ma\u00dfgeschneiderten <a href=\"https:\/\/www.solopress.com\/blog\/de\/beer-mats\/\">bedruckte Bierdeckel<\/a> in Pubs und Bars im gesamten Vereinigten K\u00f6nigreich.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67454 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/Better-Call-Saul-Beer-Mat.png\" alt=\"Better Call Saul Bierdeckel\" width=\"400\" height=\"398\" \/><\/p>\n<p>Die Bierdeckel waren so gestaltet, dass sie realistisch wirkten, fast so, als h\u00e4tte Goodman sie selbst in der Kneipe verteilt oder eher auf die Tische gelegt, wenn der Wirt nicht hinsah. Die Botschaft \"BOOZE GOT YOU IN TROUBLE AGAIN?\" wurde gezielt an Leute gerichtet, die in einer Kneipe trinken, wobei das Bild von Goodman, der auf die Person zeigt, die den Bierdeckel liest, an das Marketing erinnerte, das die Figur in Breaking Bad zu produzieren pflegte.<\/p>\n<p>Damit nicht genug, f\u00fcgte der Designer auch noch eine absichtlich dilettantisch aussehende Form mit einer Telefonnummer hinzu, die Sie \"f\u00fcr alle Ihre rechtlichen Belange\" anrufen k\u00f6nnen. Jeder, der die Nummer anruft, wird mit einer aufgezeichneten Nachricht des Schauspielers <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bob_Odenkirk\">Bob Odenkirk<\/a> der Goodman spielt und ihnen sagt, sie sollen sich die Sendung ansehen - genial! Die Nummer wurde inzwischen einem anderen Unternehmen zugewiesen. Versuchen Sie es also bitte nicht mehr, denn Sie werden entt\u00e4uscht sein und mit Sicherheit keine Rechtshilfe von dem Mann selbst erhalten.<\/p>\n<p>Trotz dieses ziemlich erfolgreichen Versuchs der Authentizit\u00e4t ist es immer noch offensichtlich, dass der Zweck des Bierdeckels darin bestand, die Serie zu bewerben. Das Netflix-Logo oben und das Better Call Saul-Logo in der Mitte sind beide prominent, wobei die Aufforderung zum Handeln \"WATCH NEW EPISODES WEEKLY\" durch die Art und Weise, wie das Artwork gestaltet wurde, hervorsticht.<\/p>\n<p>Dies war nicht das einzige Mal, dass diese Art von Strategie zur Werbung f\u00fcr die Sendung eingesetzt wurde. Zur\u00fcck in Albuquerque, New Mexico, wo die Serie spielt, <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/tv\/news\/better-call-saul-billboard-pops-up-in-albuquerque-and-the-phone-number-actually-works-9623239.html\">2014 wurde eine Werbetafel aufgestellt.<\/a> f\u00fcr James M. McGill - Goodmans urspr\u00fcnglicher Name. Auch hier wurde eine Telefonnummer angegeben, wobei ein von Odenkirk aufgezeichneter Ton als Voicemail-Nachricht diente.<\/p>\n<p>Dieses Beispiel hat uns sehr gut gefallen, denn <a href=\"https:\/\/www.solopress.com\/blog\/de\/beer-mats\/\">Bierdeckeldruck<\/a> kann als Teil einer kreativen Marketingkampagne fast so sehr genutzt werden, wie wir die Sendung selbst lieben. Gut gespielt, Saul, gut gespielt.<\/p>\n<p>Wenn Sie ein Fan der Serie sind, lesen Sie, was wir \u00fcber <a href=\"https:\/\/www.solopress.com\/blog\/de\/druckinspiration\/visitenkarten-auf-dem-bildschirm-die-hits-und-die-misses\/\">Saul Goodman's Visitenkarten<\/a> in unserem R\u00fcckblick auf einige der ber\u00fchmtesten Karten aus Film und Fernsehen.<\/p>","protected":false},"excerpt":{"rendered":"<p>When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/besser-anrufen-saul-bier-matten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/besser-anrufen-saul-bier-matten\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/better-call-saul-beer-mats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/better-call-saul-beer-mats\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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