{"id":74166,"date":"2023-06-19T08:03:42","date_gmt":"2023-06-19T07:03:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74166"},"modified":"2023-06-26T12:17:41","modified_gmt":"2023-06-26T11:17:41","slug":"erstellung-eines-augmented-reality-posters","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/print-inspiration\/creating-an-augmented-reality-poster\/","title":{"rendered":"Erstellung eines Augmented-Reality-Posters"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Als unsere Grafikdesigner Matt und Oscar vor der Herausforderung standen, eine Augmented Reality <a href=\"https:\/\/www.solopress.com\/blog\/de\/poster\/\" target=\"_blank\" rel=\"noopener\">Poster<\/a> F\u00fcr den ersten Kampf von Hamzah Butt begaben sie sich in ein Camp voller Lernen, Kreativit\u00e4t und Triumph.<\/p>\n<p>Das Ergebnis war schlichtweg spektakul\u00e4r. Erfahren Sie, wie Matt und Oscar sich von v\u00f6lligen Anf\u00e4ngern zu einem umwerfenden Druckwerk entwickelt haben.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"RPbm47qXxMQ\"><iframe loading=\"lazy\" title=\"Erstellen von Augmented-Reality-Postern mit Adobe Aero\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RPbm47qXxMQ?start=463&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded\u00a0alignnone\u00a0wp-image-66137\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" alt=\"Schaltfl\u00e4che &quot;Anmelden\" width=\"157\" height=\"48\" data-src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" \/><strong>Eine K.O.-Herausforderung!<\/strong><\/h2>\n<p>Matt und Oscar hatten vor dieser Herausforderung keine Erfahrung mit AR.<\/p>\n<p>Matt f\u00fcgte hinzu: \"Bevor wir mit der Aufgabe konfrontiert wurden, ein Augmented-Reality-Poster zu gestalten, wusste ich \u00fcberhaupt nichts. Ich hatte zwar schon davon geh\u00f6rt, wusste aber nicht, was das ist\".<\/p>\n<p>Matt ging direkt auf YouTube, um sich mit Design-Tutorials zu besch\u00e4ftigen, insbesondere mit Adobe Aero, von dem er geh\u00f6rt hatte, dass es die beste Software f\u00fcr diese Art von Projekt sei.<\/p>\n<p>Je mehr Matt und Oscar \u00fcber AR erfuhren, desto begeisterter wurden sie.<\/p>\n<p>Matt f\u00fcgte hinzu: \"Ehrlich gesagt, als ich anfing zu verstehen, was Augmented Reality ist und welche M\u00f6glichkeiten sie bietet, war ich entt\u00e4uscht, dass ich nicht schon fr\u00fcher davon geh\u00f6rt hatte! Ich war so aufgeregt, dass ich mich in den Designprozess gest\u00fcrzt habe.<\/p>\n<h2><strong>Das Trainingslager<\/strong><\/h2>\n<p>Mit dem neu gewonnenen Verst\u00e4ndnis von AR mussten Matt und Oscar \u00fcber die traditionellen 2D-Designs hinaus denken.<\/p>\n<p>Matt sagte: \"Ich und Oscar haben uns hingesetzt und eine Checkliste mit Dingen geschrieben, die wir in das Design einbauen wollten. Anstatt etwas in 2D zu entwerfen, mussten wir uns vorstellen, wie es in 3D zum Leben erweckt werden k\u00f6nnte\".<\/p>\n<p>Unsere Designer wussten, dass sie zwei Varianten des Plakats entwerfen mussten: eine unbewegte Version f\u00fcr den Druck und eine bewegte Version f\u00fcr das AR-Erlebnis.<\/p>\n<h2><strong>Ausweichen und Schl\u00e4ngeln durch die Challenges<\/strong><\/h2>\n<p>Eine der gr\u00f6\u00dften Herausforderungen war der Hintergrund des Posters.<\/p>\n<p>Matt sagte: \"Oscar musste etwas finden, das sich in der Augmented-Reality-Version bewegt, in der gedruckten Version aber stillsteht und trotzdem in beiden Versionen sauber aussieht. Es war eine Herausforderung, \u00fcber das unbewegte und das bewegte Design gemeinsam nachzudenken\".<\/p>\n<p>Eine weitere H\u00fcrde war die Gew\u00f6hnung an Adobe Aero, das sich noch in der Betaphase befindet.<\/p>\n<p>Matt f\u00fcgte hinzu: \"Da es sich um eine Beta-Version handelte, war Adobe Aero noch ziemlich fehlerhaft. Ich war mir nicht sicher, ob ich Fehler machte oder ob es am Programm lag, und es dauerte ein paar Tage, bis ich es verstand!<\/p>\n<h2><strong>Die gro\u00dfe Enth\u00fcllung<\/strong><\/h2>\n<p>Die Pr\u00e4sentation des Endprodukts vor Hamzah und seinen Trainern in ihrem Fitnessstudio war ein denkw\u00fcrdiger Moment. Zu diesem Zeitpunkt wussten unsere Designer, dass ihr Entwurf gut aussah.<\/p>\n<p>Matt sagte: \"Es war das T\u00fcpfelchen auf dem i, unser Design zu zeigen und so tolle Reaktionen von Hamzah und seinem Team zu bekommen.\"<\/p>\n<p>Wie Sie im Video sehen k\u00f6nnen, ist Hamzahs breites Grinsen, w\u00e4hrend er mit seinem Augmented-Reality-Poster interagiert, eine Hommage an die harte Arbeit, die unsere Designer geleistet haben, und gibt uns das Gef\u00fchl, dass sich die ganze M\u00fche gelohnt hat!<\/p>\n<h2><strong>Titelverteidigung<\/strong><\/h2>\n<p>Nachdem sie die Herausforderung, ein Augmented-Reality-Poster von Grund auf zu erstellen, erfolgreich gemeistert haben, wollen Matt und Oscar sich weiter verbessern.<\/p>\n<p>Mit dem Wunsch, weiter mit dieser Technologie zu arbeiten, haben unsere Designer den Wunsch ge\u00e4u\u00dfert, diese neu entdeckte F\u00e4higkeit weiter zu erforschen und mehr Saiten zu ihren B\u00f6gen hinzuzuf\u00fcgen.<\/p>\n<p>Matt sagte: \"Das n\u00e4chste Mal w\u00fcrde ich versuchen, etwas Interaktiveres f\u00fcr den Benutzer zu gestalten. Ich w\u00fcrde gerne einige animierte Schaltfl\u00e4chen in das Design einbauen! Ich stelle mir so etwas wie ein Spiel vor, bei dem die Leute das Design erkunden k\u00f6nnen, anstatt es nur anzuschauen\".<\/p>\n<p>Augmented Reality hat wirklich eine endlose Liste von M\u00f6glichkeiten. In einer Woche, in der Apple seine <a href=\"https:\/\/www.apple.com\/apple-vision-pro\/?&amp;mnid=st0lPpnlT-dc_mtid_20925xua42643_pcrid_661144946855_pgrid_158450703828_pexid__&amp;cid=wwa-uk-kwgo-avalanche--slid--productid--BRAND-Avalanche-Announce-&amp;mtid=20925xua42643&amp;aosid=p238\" target=\"_blank\" rel=\"noopener\">Vision Profis<\/a>Das war noch nie so deutlich wie heute!<\/p>\n<p>Mit Blick auf ihre n\u00e4chste Kreation f\u00fcgte Matt hinzu: \"Ich w\u00fcrde mich gerne daran austoben und die Grenzen der Technologie erweitern.<\/p>\n<h2><strong>Einpacken<\/strong><\/h2>\n<p>M\u00f6chten Sie Ihr eigenes Augmented-Reality-Poster erstellen? Unsere Designer haben noch einen Top-Tipp.<\/p>\n<p>Matt sagte: \"Ich w\u00fcrde den Leuten dringend raten, diese brillante Software zu nutzen und damit zu spielen. Denken Sie daran, dass sie sich noch in der Beta-Phase befindet und daher manchmal noch sehr fehlerhaft sein kann!\"<\/p>\n<p>Wenn Sie bereit sind, Ihr eigenes gedrucktes Meisterwerk in Angriff zu nehmen, stehen wir Ihnen bei jedem Schritt zur Seite!<\/p>","protected":false},"excerpt":{"rendered":"<p>When our graphic designers, Matt and Oscar, were challenged to create an Augmented Reality poster for Hamzah Butt&#8217;s debut fight, they embarked on a camp filled with learning, creativity, and triumph. The result was nothing short of spectacular. Learn how Matt and Oscar took themselves from complete novices to creating a knockout piece of print. [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":74170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-74166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating An Augmented Reality Poster - Solopress UK<\/title>\n<meta name=\"description\" content=\"Read and watch how our graphic designers created an augmented reality poster and follow the process they used on Adobe Aero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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