{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"nachahmung-von-verpackungen","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Nachgemachte Verpackungen - sind Sie darauf hereingefallen?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Eine neue Studie der Verbrauchergruppe Which? hat ergeben, dass britische K\u00e4ufer von nachgeahmten Produkten genervt sind. Solopress fragt, ob Sie schon einmal von einer nachgemachten Verpackung in die Irre gef\u00fchrt worden sind?<\/em><\/h3>\n<p>Nachgeahmte Verpackungen sind in den letzten Jahren ein wachsendes Ph\u00e4nomen bei allen f\u00fchrenden britischen Superm\u00e4rkten und Einzelhandelsgesch\u00e4ften. Vielleicht ist Ihnen diese hinterh\u00e4ltige Marketingtechnik schon aufgefallen oder Sie sind sogar darauf hereingefallen. Dabei leihen sich die Einzelh\u00e4ndler die leicht erkennbaren Verpackungen von gro\u00dfen Markenprodukten - sei es das Gesamtdesign, die Schriftart, die Farbgebung, die Aufschrift, die Form oder die Gr\u00f6\u00dfe - f\u00fcr ihre (billigeren) Eigenmarkenprodukte aus. Alles, von McVitie's Digestives und Radox-Badegel bis hin zu Lurpak-Butter und Monster Munch-Chips, wurde von \"Brandjackern\" nachgeahmt, die billigere Alternativen anbieten, die auf den ersten Blick identisch mit Ihren Lieblingsmarken aussehen.<\/p>\n<p>Eine parasit\u00e4re Gesch\u00e4ftspraxis, die sich auszahlt. Heutzutage z\u00e4hlt jeder Penny, da die knappen britischen Verbraucher versuchen, ihr Wochenbudget mit den steigenden Lebensmittelpreisen in Einklang zu bringen. Seien wir ehrlich: Aldi hat in den letzten 12 Monaten sogar eine TV-Werbekampagne mit genau diesem Konzept durchgef\u00fchrt.<\/p>\n<p>Aldi. Wie Marken. Nur billiger.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Warum ist das ein Problem?<\/strong><\/h2>\n<p>Laut der heutigen Umfrage von Which? werden die K\u00e4ufer durch diese immer raffinierteren Nachahmungen verwirrt und kaufen dann aus Versehen die Supermarktversionen. Von dem F\u00fcnftel der Which?-Mitglieder, die diese Erfahrung gemacht haben, f\u00fchlten sich 30% in die Irre gef\u00fchrt und 38% waren sogar ver\u00e4rgert.<\/p>\n<p>Die Verhinderung von Nachahmerverpackungen ist eine der Kampagnen, die von der Interessengruppe Alliance For Intellectual Property (AFIP) ins Leben gerufen wurden. \"Nachgeahmte Verpackungen \u00fcbernehmen charakteristische Merkmale bekannter Markenprodukte, um den Verbraucher in die Irre zu f\u00fchren\", erkl\u00e4rt die AFIP. \"Die Nachahmung verursacht keine der Investitionskosten, die die Marke \u00fcber Jahre hinweg aufgewendet hat, um ihren Ruf aufzubauen.\"<\/p>\n<p>Es ist ein Problem, das wahrscheinlich nicht verschwinden wird, bis die Anw\u00e4lte beider Seiten es vor den britischen und europ\u00e4ischen Gerichten ausgefochten haben. In der Zwischenzeit k\u00f6nnen Sie sich auf einen klugen Einkaufstipp verlassen: Vorsicht beim Kauf!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>K\u00f6nnen Sie den Unterschied zwischen diesen f\u00fcnf \u00e4hnlich aussehenden Produkten schnell erkennen, wenn Sie durch den Supermarktgang gehen?<\/p>\n<p style=\"text-align: center;\"><strong>Lurpak vs. Aldi Norpak-Butter<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Lurpak vs. Norpak-Verpackungen\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Herbal Essences vs. Boots Fruit Essence Shampoo<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Herbal Essences vs. Boots Fruit Essence Verpackung\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby Body Wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson&#039;s vs. Morrisons Babyverpackungen\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (verkauft bei Tesco und Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Pimms vs. Jeeves-Verpackung\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie's Digestives vs. Tower Gate Schokoladen-Digestives<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"McVitie&#039;s vs. Tower Gate Digestives Verpackung\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Bildquellen: Welche?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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