{"id":788,"date":"2011-06-07T09:30:09","date_gmt":"2011-06-07T08:30:09","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=788"},"modified":"2021-12-13T14:49:41","modified_gmt":"2021-12-13T14:49:41","slug":"fitnessstudio-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/gym-marketing\/","title":{"rendered":"Erfolgreiches Marketing f\u00fcr Fitnessstudios und Freizeitzentren - wie funktioniert das?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>W\u00e4hrend der Kreditkrise wurden die Mitgliedschaften in Fitnessstudios f\u00fcr Skyboxen oder faltbare Heimtrainer geopfert, die nie das Licht der Welt erblickten, da jeder und \u00fcberall beschloss, zu sparen.<\/em><\/h3>\n<p>Kein Wunder also, dass Fitnessstudios, Freizeitzentren, Gesundheitsclubs und Spas jetzt besonders hart arbeiten m\u00fcssen, um neue Mitglieder zu gewinnen und ehemalige Mitglieder zur R\u00fcckkehr zu bewegen.<\/p>\n<p>Fitnessstudios m\u00fcssen heute kraftvoll und \u00fcberzeugend werben und gleichzeitig ihre Kosten unter Kontrolle halten. Eine kosteng\u00fcnstige DIY-Option (d. h. Clipart und eine gebogene Schrift vom PC) oder, wie wir es nennen, \"print and pray\" (drucken und beten), vermittelt jedoch keine Professionalit\u00e4t, oder? Denn wenn die Flyer f\u00fcr das Fitnessstudio selbst gemacht sind, wie sieht dann der Heimtrainer aus?<\/p>\n<p>\u00dcberlegen Sie, welche Art von Informationen Sie aufnehmen wollen, damit sich Ihre Flyer von der Masse abheben. Haben Sie eine bestimmte Art von Maschine, die es wert ist, dass man sie anpreist? <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2007\/may\/05\/healthandwellbeing.features3\">Vibra-Platten<\/a> Wenn Sie diese zur Verf\u00fcgung haben, ist das vielleicht der beste Weg, um Ihre Einzigartigkeit hervorzuheben. \u00dcberlegen Sie auch, wie viele Ger\u00e4te Sie haben: Wenn Sie mehr Ruderger\u00e4te haben als alle anderen in der Gegend, k\u00f6nnte das auch Ihr wichtigstes Verkaufsargument sein.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71796 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster-1.jpg\" alt=\"\" width=\"600\" height=\"804\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Bieten Sie zur Zeit irgendwelche Sonderangebote an?  Vielleicht einen Mitgliederrabatt? Eine k\u00fcrzere Probezeit f\u00fcr die Mitgliedschaft oder eine kostenlose Sportmassage oder pers\u00f6nliche Trainingseinheit? Flyer funktionieren am besten, wenn es eine klare Aufforderung zum Handeln und einen Zeitrahmen gibt. Vergewissern Sie sich, dass Sie ein Enddatum angeben, um ein Gef\u00fchl der Dringlichkeit zu vermitteln und sicherzustellen, dass Sie diese neuen Mitgliedschaften erhalten!<\/p>\n<p>Schlie\u00dflich sollten Sie sicherstellen, dass Ihre Flyer den Stil und das Konzept Ihres Fitnessstudios vermitteln. Handelt es sich um eine Einrichtung, die zus\u00e4tzliche Dienstleistungen wie ein Restaurant, ein Spa oder einen Behandlungsraum anbietet? Wenn Sie sich am anderen Ende der Skala befinden, kann es auch nicht schaden, deutlich zu machen, dass Sie eine preisg\u00fcnstige Option f\u00fcr Menschen sind, die ihr hart verdientes Geld f\u00fcr andere Dinge ausgeben wollen, vielleicht f\u00fcr eine ganz neue Garderobe, wenn sie erst einmal dazu verleitet wurden, so viel Gewicht zu verlieren!<\/p>\n<p>Bevor Sie drucken, sollten Sie sich \u00fcberlegen, wie Sie die Flugbl\u00e4tter verteilen wollen. Werden Sie jemanden bezahlen, der die Flyer in ausgew\u00e4hlten Gebieten verteilt, oder werden Sie vielleicht daf\u00fcr bezahlen, dass die Flyer in einer lokalen Zeitung verteilt werden?<\/p>\n<p>Neu gestaltete und <a title=\"Flyer Druck\" href=\"https:\/\/www.solopress.com\/blog\/de\/flugblatter-prospekte\/\">gedruckte Flugbl\u00e4tter<\/a> werden kein neues Mitglied eines Fitnessstudios (oder einen Wiedereinsteiger) f\u00fcr den Londoner Marathon fit machen, aber sie k\u00f6nnten die Leute \u00fcberall dazu bringen, die Nintendo Wii Fit wieder in die Schachtel zu packen, ihre alten Sportklamotten herauszukramen, sich ein Shampoo und ein Handtuch zu schnappen und wieder nach drau\u00dfen zu gehen, Spa\u00df zu haben und sich fit und gesund zu f\u00fchlen.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":10598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Gym Marketing - How Does It All Work Out? | Solopress<\/title>\n<meta name=\"description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/fitnessstudio-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful Gym Marketing - How Does It All Work Out? | Solopress\" \/>\n<meta property=\"og:description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/de\/business-marketing\/fitnessstudio-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-07T08:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T14:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"2029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Successful gym and leisure centre marketing &#8211; 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