{"id":11498,"date":"2013-11-11T16:44:27","date_gmt":"2013-11-11T16:44:27","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11498"},"modified":"2019-07-05T13:49:53","modified_gmt":"2019-07-05T12:49:53","slug":"cadbury-dairy-milk-chocolate-packaging-gets-new-look","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/art-design\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/","title":{"rendered":"El envase del chocolate Cadbury Dairy Milk se renueva"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Antes de abrir el envoltorio con prisas por darse un atrac\u00f3n de chocolate, vuelva a mirar la barrita de Cadbury Dairy Milk que tiene en la mano. Ha cambiado sutilmente.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11507\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging.jpg\" alt=\"Nuevo envase de Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p>\u00bfC\u00f3mo tomar una marca ic\u00f3nica y crear un dise\u00f1o para el futuro? Ese fue el dilema al que se enfrent\u00f3 la agencia de dise\u00f1o londinense <a title=\"Un buen dise\u00f1o es una inversi\u00f3n de futuro\" href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pearlfisher <\/a>cuando los gigantes de chocolate <strong>Cadbury<\/strong> quer\u00eda un redise\u00f1o para su ic\u00f3nico <strong>Leche<\/strong> marca.<\/p>\n<p>Las mentes creativas de Pearlfisher se inspiraron en la idea de \"decir lo que se ve\", sustituyendo las fotos originales de los productos en el <strong>envasado<\/strong> con \"expresiones l\u00fadicas, imaginativas y alegres\" de cada sabor y personaje \u00fanicos de la gama Dairy Milk de Cadbury.<\/p>\n<p>Al igual que McDonald's, el envase de Cadbury's Dairy Milk tambi\u00e9n incluir\u00e1 c\u00f3digos QR. Si la gente los escanea con su smartphone, podr\u00e1 descargarse un \"contenido alegre\" sorpresa dise\u00f1ado por el equipo de Cadbury para hacerles sonre\u00edr.<\/p>\n<h2>C\u00f3mo se comparan<\/h2>\n<p>He aqu\u00ed el \u00faltimo redise\u00f1o del envase de Cadbury Dairy Milk:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11500\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-design.jpg\" alt=\"Nuevo dise\u00f1o del envase de Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11499\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-branding.jpg\" alt=\"La nueva marca de Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p>Y este es el dise\u00f1o anterior del envase de Cadbury Dairy Milk, tambi\u00e9n creado por Pearlfisher en 2009 (el cr\u00e9dito de la imagen de la versi\u00f3n anterior es de Design Week):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11501\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-old-design.jpg\" alt=\"Antiguo dise\u00f1o del envase de Cadbury Dairy Milk\" width=\"482\" height=\"241\" \/><\/p>\n<p>Tras la debacle del dise\u00f1o del nuevo logotipo de Yahoo! a principios de oto\u00f1o, el \u00faltimo trabajo de Pearlfisher es una lecci\u00f3n perfecta de c\u00f3mo redise\u00f1ar la identidad de una marca conocida de la forma correcta. Siempre y cuando Cadbury no se haya metido con el sabor o el tama\u00f1o de la tableta de chocolate.<\/p>\n<h2>Envasado Cadbury<\/h2>\n<p>Pearlfisher ha subido este v\u00eddeo promocional de 2 minutos a YouTube, en el que muestra su nueva colaboraci\u00f3n para el envasado de Cadbury:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ef0HQp_ZHAE\"><iframe loading=\"lazy\" title=\"Leche Cadbury\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ef0HQp_ZHAE?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[890],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress<\/title>\n<meta name=\"description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. It\u2019s subtlety changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/diseno-artistico\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress\" \/>\n<meta property=\"og:description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. It\u2019s subtlety changed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/diseno-artistico\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-11T16:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T12:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"605\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Cadbury Dairy Milk chocolate packaging gets new look\",\"datePublished\":\"2013-11-11T16:44:27+00:00\",\"dateModified\":\"2019-07-05T12:49:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\"},\"wordCount\":281,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/cadbury-dairy-milk-new-packaging1.jpg\",\"keywords\":[\"Branding\"],\"articleSection\":[\"Art &amp; Design\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\",\"name\":\"Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/cadbury-dairy-milk-new-packaging1.jpg\",\"datePublished\":\"2013-11-11T16:44:27+00:00\",\"dateModified\":\"2019-07-05T12:49:53+00:00\",\"description\":\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. 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