{"id":11514,"date":"2013-11-12T15:41:21","date_gmt":"2013-11-12T15:41:21","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11514"},"modified":"2019-09-03T15:06:40","modified_gmt":"2019-09-03T14:06:40","slug":"promover-un-evento-deportivo-de-triatlon","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/promote-triathlon-sporting-event\/","title":{"rendered":"C\u00f3mo promocionar su evento deportivo de triatl\u00f3n"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Con el \u00e9xito de los Juegos Ol\u00edmpicos de Londres 2012, la confianza en el deporte brit\u00e1nico se ha disparado, lo que ha impulsado la financiaci\u00f3n de patrocinios y el inter\u00e9s por los eventos deportivos locales y nacionales. Aqu\u00ed tienes algunos consejos y trucos para acelerar tu triatl\u00f3n u otro evento deportivo.<\/em><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/triathlon-promotion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11516\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/triathlon-promotion.jpg\" alt=\"promoci\u00f3n del triatl\u00f3n\" width=\"640\" height=\"200\" \/><\/a><\/p>\n<h2>1. Incluir a todo el mundo y hacerlo accesible<\/h2>\n<p>Esto significa pensar en las personas a las que les gustar\u00eda asistir a este evento, no s\u00f3lo en los aficionados al deporte, los atletas y los entusiastas de la salud y el fitness, sino tambi\u00e9n en las personas que sienten curiosidad por el deporte o que acaban de empezar un r\u00e9gimen de fitness. En cualquier anuncio o p\u00e1gina web, aseg\u00farese de que se explica cualquier jerga o terminolog\u00eda deportiva extra\u00f1a.<\/p>\n<p>Si puede ofrecer un v\u00eddeo con una voz en off clara para anunciar su evento, util\u00edcelo y aseg\u00farese de que su sitio web funciona en navegadores de s\u00f3lo texto, lo que significa incluir texto alternativo y no pasarse con la codificaci\u00f3n y las animaciones flash, ya que dificultan el acceso a las personas con problemas de visi\u00f3n. Como han demostrado los Juegos Paral\u00edmpicos, algunos de nuestros mejores atletas son discapacitados: \u00a1nadie deber\u00eda perd\u00e9rselo!<\/p>\n<p>En todos los folletos, volantes o puntos de venta, aseg\u00farate de incluir el lugar, la fecha, los contactos de prensa y la direcci\u00f3n del sitio web o de las redes sociales. No dejes nada al azar, y no seas distante, ponte en contacto con los aficionados y los deportistas y entabla conversaci\u00f3n.<\/p>\n<h2>2. Crear expectaci\u00f3n local o nacional<\/h2>\n<p>Es muy probable que las emisoras de radio, los peri\u00f3dicos, los blogueros y las revistas locales quieran presentar tu acontecimiento deportivo. As\u00ed que aseg\u00farate de tener un dossier de prensa con fotos, incluye detalles de eventos deportivos anteriores que hayan tenido \u00e9xito y un poco de historia, si puedes, y ponte en contacto con un periodista deportivo local. Si alguno de los art\u00edculos se publica en Internet, aseg\u00farate de que tengan tu direcci\u00f3n web, tu correo electr\u00f3nico y tus cuentas en las redes sociales, ya que la transici\u00f3n de las personas interesadas de fuera de Internet a Internet, a trav\u00e9s de las redes sociales, suele ser la m\u00e1s exitosa.<\/p>\n<p>Los ayuntamientos fomentan los eventos comunitarios y, si te pones en contacto con el equipo de marketing y comunicaci\u00f3n del ayuntamiento, te permitir\u00e1n instalar una carpa o un puesto improvisado en el centro de la ciudad o en un parque. Puede que existan condiciones de salud y seguridad, as\u00ed que aseg\u00farate de que nada de lo que planees hacer entre en conflicto con estas condiciones.<\/p>\n<p>Esta es una oportunidad para llamar la atenci\u00f3n de la gente, y la mejor forma de hacerlo es con carteles de se\u00f1alizaci\u00f3n destacados y pancartas atractivas. Eche un vistazo a la <a href=\"https:\/\/www.solopress.com\/blog\/es\/pancartas-enrollables\/pull-up\/\">banner desplegable<\/a> obras de arte del triatl\u00f3n profesional \"We Are Triathlon!\" 2014 de Challenge Weymouth.<\/p>\n<h2 style=\"text-align: center;\">Solopress Est\u00e1ndar <a href=\"https:\/\/www.solopress.com\/blog\/es\/pancartas-enrollables\/\">Pancartas enrollables<\/a>\u00a0para Challenge Weymouth<\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/chw-2014-banner-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11535\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/chw-2014-banner-1-414x1024.jpg\" alt=\"Banner del triatl\u00f3n Challenge weymouth\" width=\"414\" height=\"1024\" \/><\/a><\/p>\n<h2>3.  Factor salud y forma f\u00edsica<\/h2>\n<p>Ser activo = mejorar la salud y la forma f\u00edsica. No hay duda: los acontecimientos deportivos inspiran a la gente a participar y a superar sus l\u00edmites. Los eventos profesionales ofrecen a los atletas un objetivo al que aspirar cada a\u00f1o, permiten a los aficionados abrirse camino y, con el tiempo, pueden convertir a los espectadores en participantes.<\/p>\n<p>Si su evento es de la naturaleza en la que cualquiera puede participar y depende de los n\u00fameros, <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">folletos<\/a> y folletos distribuidos por la comunidad local en centros deportivos y juveniles, bares deportivos, centros educativos e incluso consultas m\u00e9dicas y cl\u00ednicas, pueden ayudar a impulsar su evento. Si la participaci\u00f3n es clave en su acontecimiento deportivo, no olvide promover los beneficios para la salud. Incluir un bolet\u00edn de inscripci\u00f3n en la web en sus folletos, octavillas y dem\u00e1s material promocional puede ser un factor clave para conseguir un mayor inter\u00e9s. Puede incluir recetas saludables para que los atletas aumenten sus reservas de energ\u00eda, informaci\u00f3n actualizada sobre los progresos, cambios de sede o incluso recomendaciones sobre d\u00f3nde dormir y comer si su evento es nacional o internacional.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-11514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Promote Your Triathlon Sporting Event | Solopress<\/title>\n<meta name=\"description\" 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