{"id":12926,"date":"2013-12-30T12:04:08","date_gmt":"2013-12-30T12:04:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12926"},"modified":"2019-05-15T21:09:31","modified_gmt":"2019-05-15T20:09:31","slug":"la-nueva-campana-publicitaria-antitabaco-es-otra-sorpresa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/new-anti-smoking-advertising-campaign-is-another-shocker\/","title":{"rendered":"La nueva campa\u00f1a publicitaria antitabaco es otra sorpresa"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>La campa\u00f1a publicitaria Smokefree Health Harms del NHS pone de relieve el efecto t\u00f3xico del tabaco en el coraz\u00f3n, el cerebro y los pulmones. Y no es una imagen agradable.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12929\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-smokefree-health-harms-poster-advertising-campaign.jpg\" alt=\"Campa\u00f1a publicitaria de carteles &quot;Sin Humo&quot; del NHS\" width=\"650\" height=\"325\" \/><\/p>\n<p>En la \u00e9poca del a\u00f1o en que la mayor\u00eda de los fumadores se plantean seriamente dejar de fumar, Salud P\u00fablica de Inglaterra y el NHS ofrecen un recordatorio no tan sutil de por qu\u00e9 probablemente ser\u00eda un prop\u00f3sito de A\u00f1o Nuevo que valdr\u00eda la pena hacer y cumplir hasta el final.<\/p>\n<p>En <strong>Campa\u00f1a publicitaria del NHS \"Smokefree Health Harms<\/strong> pone de relieve los graves da\u00f1os que el tabaco causa al organismo. El anuncio de televisi\u00f3n muestra, mediante im\u00e1genes gr\u00e1ficas por ordenador (CGI), el flujo de sangre sucia provocado por la inhalaci\u00f3n de las sustancias qu\u00edmicas peligrosas que contienen los cigarrillos, como los venenos altamente t\u00f3xicos ars\u00e9nico y cianuro. Estas sustancias entran en el torrente sangu\u00edneo y da\u00f1an los principales \u00f3rganos del cuerpo, como el coraz\u00f3n, los pulmones y el cerebro.<\/p>\n<p>El cerebro es especialmente vulnerable a estas toxinas, lo que provoca un deterioro m\u00e1s r\u00e1pido de su funcionalidad y un mayor riesgo de ictus y demencia. Una investigaci\u00f3n publicada en el New England Journal of Medicine muestra que los fumadores tienen el doble de probabilidades de morir de un ictus que los no fumadores.<\/p>\n<p>\"Conocemos los graves efectos del tabaco en el coraz\u00f3n y los pulmones, pero los fumadores deben ser conscientes de los da\u00f1os que pueden causar en el cerebro y otros \u00f3rganos vitales las toxinas presentes en los cigarrillos que llegan a la sangre\", afirma la Jefa del Servicio M\u00e9dico, la Profesora Dame Sally Davies. \"Fumar es la principal causa de muerte prematura, ya que uno de cada dos fumadores muere prematuramente por enfermedades relacionadas con el tabaco, y es muy preocupante que la gente siga subestimando los da\u00f1os para la salud que conlleva\".<\/p>\n<p>\"Sin embargo, no todo es pesimismo para los fumadores que quieren dejar de fumar este A\u00f1o Nuevo\", a\u00f1ade. \"A los cinco a\u00f1os de dejar de fumar, el riesgo de ictus puede reducirse al mismo que el de un no fumador de por vida\".<\/p>\n<h2>Impactante campa\u00f1a publicitaria<\/h2>\n<p>La nueva campa\u00f1a \"Smokefree\" cuenta con el apoyo del ya mencionado anuncio de televisi\u00f3n -haga clic en el bot\u00f3n de reproducci\u00f3n para ver la versi\u00f3n de YouTube del mismo-, junto con vallas publicitarias, carteles, folletos y diversos recursos de marketing digital.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"c6Ul9QIfBno\"><iframe loading=\"lazy\" title=\"Cada vez que fumas tu sangre se espesa y se ensucia de toxinas\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/c6Ul9QIfBno?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Buscar en Smokefree Online<\/h2>\n<p>El NHS conf\u00eda en que si puedes ver el da\u00f1o que el tabaco est\u00e1 causando a tu cuerpo, querr\u00e1s dejarlo. Por eso tambi\u00e9n han creado el programa gratuito <a title=\"Informaci\u00f3n y apoyo a los fumadores que quieren dejar de fumar\" href=\"https:\/\/www.nhs.uk\/smokefree\" target=\"_blank\" rel=\"noopener noreferrer\">Sitio web NHS Smokefree<\/a> y otros recursos para ayudar a la gente a dejar de fumar.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12932\" title=\"NHS Quit Smoking A5 leaflet (en ingl\u00e9s)\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-front.jpg\" alt=\"NHS Quit Smoking leaflet A5 anverso\" width=\"470\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12933\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-back.jpg\" alt=\"NHS Quit Smoking leaflet A5 reverso\" width=\"470\" height=\"650\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12934\" title=\"Cartel A4 para dejar de fumar del NHS\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-poster-a4.jpg\" alt=\"Cartel para dejar de fumar A4 del NHS\" width=\"468\" height=\"650\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-12926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Anti-Smoking Advertising Campaign Is Another Shocker - Solopress<\/title>\n<meta name=\"description\" content=\"NHS Smokefree Health Harms advertising campaign highlights the toxic effect of smoking on the heart, brain and lungs. 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