{"id":12951,"date":"2014-01-02T09:52:47","date_gmt":"2014-01-02T09:52:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12951"},"modified":"2019-06-20T16:28:54","modified_gmt":"2019-06-20T15:28:54","slug":"deliciosas-ideas-de-marketing-para-negocios-de-cupcakes","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/scrumptious-cupcake-business-marketing-ideas\/","title":{"rendered":"30 deliciosas ideas de marketing para tu negocio de cupcakes"},"content":{"rendered":"
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<\/p>\n

Montar tu propio negocio de magdalenas es una forma divertida de conseguir un dinero extra. Pero en un mercado tan competitivo, \u00bfc\u00f3mo puede destacar entre la multitud? Solopress le ofrece algunos sabrosos consejos de marketing que le ayudar\u00e1n a hacer del mundo un lugar mejor...<\/em><\/h3>\n

\"Cupcake<\/p>\n

1. Siempre nuestro consejo m\u00e1s f\u00e1cil, y el m\u00e1s crucial, para transmitir a cualquier propietario de un nuevo negocio: aseg\u00farate de que tienes un producto incre\u00edblemente bueno antes de empezar siquiera a so\u00f1ar con promocionarlo.<\/p>\n

2. Piensa en un buen nombre para tu negocio de cupcakes. Tiene que ser algo que la gente recuerde.<\/p>\n

3. Haz fotos profesionales de tus cupcakes. Tus cupcakes deben tener tan buen aspecto como sabor.<\/p>\n

4. Busca en todas partes para inspirarte constantemente con nuevas e interesantes recetas y dise\u00f1os de cupcakes. Tus cupcakes deben saber tan bien como su aspecto.<\/p>\n

Para inspirarte al instante en el dise\u00f1o de cupcakes, echa un vistazo a nuestro 18 dise\u00f1os de cupcakes de la cultura pop tremendamente sabrosos<\/a> art\u00edculo del blog.<\/p>\n

5. Enumera todos los ingredientes de tus magdalenas, especialmente si se utilizan frutos secos o aceites de frutos secos en la receta.<\/p>\n

6. Si puede, a\u00f1ada a su men\u00fa cupcakes especiales sin frutos secos, gluten, productos l\u00e1cteos o soja para ofrecer a sus clientes la mayor variedad posible de opciones de compra. \u00bfPor qu\u00e9 no prueba tambi\u00e9n versiones bajas en calor\u00edas de sus magdalenas m\u00e1s populares?<\/p>\n

7. Dise\u00f1e un logotipo profesional para utilizarlo en todos sus materiales promocionales como tarjetas de visita<\/a>, folletos<\/a>carteles, pegatinas, pancartas enrollables<\/a>La mayor\u00eda de los logotipos de negocios de magdalenas tienen un aspecto dulce y colorido. La mayor\u00eda de los logotipos de negocios de cupcakes tienen un aspecto dulce y colorido.<\/p>\n

8. Imprime tu logotipo, informaci\u00f3n de contacto y direcci\u00f3n web en las cajas de cupcakes, o impr\u00edmelos en pegatinas.<\/p>\n

9. Regale muestras gratuitas de sus magdalenas. Pero dir\u00edjase a las personas adecuadas, las que toman las decisiones de compra para un grupo m\u00e1s amplio. Por ejemplo, asistentes sociales, jefes de oficina, organizadores de bodas o eventos.<\/p>\n

10. Lleva tus cupcakes a tiendas locales, ferias, festivales y mercados de agricultores para venderlos. \u00bfHay alg\u00fan centro comercial cercano que tenga un puesto de venta barato a corto plazo?<\/p>\n

11. Pida amablemente a los clientes que le den un testimonio elogioso sobre lo espectaculares que son realmente sus magdalenas. Lo ideal es publicar estas opiniones de los clientes en sus propios perfiles de redes sociales, como Twitter o Facebook, o en un sitio web especializado en opiniones o un foro en l\u00ednea.<\/p>\n

12. Utilice estas citas en su sitio web y en sus folletos impresos para convencer a los posibles compradores de que le hagan su primera compra.<\/p>\n

13. Pruebe diferentes ofertas especiales como 10% de descuento en su primer pedido de cupcakes o compre uno y ll\u00e9vese otro gratis para ver cu\u00e1l funciona mejor para su negocio.<\/p>\n

14. Bloguee y tuitee sobre nuevas recetas, nuevas ideas de decoraci\u00f3n de cupcakes y nuevas promociones.<\/p>\n

15. Averigua si puedes asociarte con otras empresas locales para promocionaros mutuamente u ofrecer descuentos en pedidos al por mayor. \u00bfTal vez una agencia inmobiliaria local quiera regalar una caja de cupcakes gourmet cuando un cliente compre o venda una propiedad? No olvide incluir en la caja una tarjeta de visita, una pegatina o un cup\u00f3n de su propio negocio de magdalenas.<\/p>\n

16. A\u00f1ada a sus clientes a un bolet\u00edn electr\u00f3nico mensual o quincenal. Cuando tenga suficientes fan\u00e1ticos de los cupcakes en su lista de correo, \u00bfpor qu\u00e9 no hacerlo semanalmente?<\/p>\n

17. Ofrezca cheques regalo o cestas de cupcakes como premios para actos ben\u00e9ficos y rifas.<\/p>\n

18. Organice clases de decoraci\u00f3n de cupcakes. Aseg\u00farese de que estas clases sean aptas para ni\u00f1os, de modo que sean una actividad divertida y un destino de ocio educativo imprescindible para toda la familia.<\/p>\n

19. Organiza peri\u00f3dicamente cursos de decoraci\u00f3n de cupcakes con temas especiales, basados en acontecimientos de actualidad, para atraer a nuevos asistentes y animarles a volver. Los temas pueden basarse en cualquier cosa que sea popular en ese momento, como Halloween, Navidad, Semana Santa, el Mundial, los Juegos Ol\u00edmpicos, una nueva pel\u00edcula taquillera o el aniversario de un programa de televisi\u00f3n favorito como Doctor Who<\/a> o Coronation Street. No olvide promocionar estos eventos tem\u00e1ticos a trav\u00e9s de sus medios habituales de marketing impresos, por correo electr\u00f3nico y en las redes sociales.<\/p>\n

20. Patrocinar un grupo comunitario, una organizaci\u00f3n ben\u00e9fica o un equipo deportivo.<\/p>\n

21. Organizar concursos de decoraci\u00f3n de magdalenas.<\/p>\n

22. A\u00f1ada a su negocio de magdalenas una opci\u00f3n de servicio de catering o de entrega a domicilio u oficina.<\/p>\n

23. Permita a los clientes encargar y personalizar sus cupcakes en su sitio web.<\/p>\n

24. Cupcake de la semana o Cupcake del mes es una forma estupenda de promocionar un nuevo dise\u00f1o o receta de cupcake. Es una gran oportunidad para probar una combinaci\u00f3n inusual de ingredientes, sabores o ideas de dise\u00f1o para ver si sus clientes quieren m\u00e1s.<\/p>\n

25. Etiqueta correctamente #hashtag todos tus Tweets en Twitter y fotos en Instagram o Pinterest. Te ayudar\u00e1 a atraer a un p\u00fablico m\u00e1s amplio en estas redes sociales.<\/p>\n

26. Sube a YouTube consejos \u00fatiles para decorar cupcakes y tutoriales en v\u00eddeo. Anima a los espectadores a hacer preguntas sobre la elaboraci\u00f3n de cupcakes y ofr\u00e9celes a cambio ayuda experta, consejos y trucos, e incluso puedes crear un nuevo v\u00eddeo que responda a su pregunta concreta.<\/p>\n

27. Del mismo modo, si se lo piden, d\u00e9 consejos a los creadores de cupcakes en ciernes en la secci\u00f3n de comentarios de sus blogs y publicaciones en las redes sociales.<\/p>\n

28. Env\u00ede muestras de sus cupcakes a periodistas gastron\u00f3micos, blogueros y peri\u00f3dicos locales.<\/p>\n

29. Lleva una selecci\u00f3n de tus deliciosos cupcakes a fiestas, bodas, baby showers, reuniones de negocios o eventos de networking: \u00a1nunca se sabe qui\u00e9n va a estar all\u00ed!<\/p>\n

30. Pregunte a los clientes qu\u00e9 tipo de magdalenas les gustar\u00eda que hiciera en el futuro. Las tarjetas de comentarios son una forma brillante de hacerlo, ya que tambi\u00e9n puedes recopilar los datos de contacto que aparezcan en ellas para incluirlos en tus listas de marketing directo para futuras comunicaciones por correo electr\u00f3nico y postal.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-12951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n30 Scrumptious Marketing Ideas For Your Cupcake Business | Solopress<\/title>\n<meta name=\"description\" content=\"Starting up your own cupcake business is a fun way to bring in a little extra cash. 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