{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-los-mejores-anuncios-impresos-de-la-historia","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - los mejores anuncios impresos de la historia"},"content":{"rendered":"
<\/div>

<\/p>\n

Con los fans de Macintosh celebrando hoy los 30th<\/sup> Con motivo del aniversario del innovador ordenador de Apple, Solopress repasa con cari\u00f1o los mejores anuncios impresos del Mac...<\/em><\/h3>\n

Firmemente establecido como el ordenador personal preferido de los dise\u00f1adores gr\u00e1ficos, el Apple Macintosh<\/strong> Como era de esperar, tambi\u00e9n en el mundo de la publicidad impresa siempre ha causado sensaci\u00f3n. Incluso hoy en d\u00eda, Apple Inc.<\/a> no depende de Facebook o Twitter para promocionar sus \u00faltimas novedades.<\/p>\n

Prueba un Macintosh.<\/strong><\/h3>\n

\"Pruebe<\/p>\n

\"Ll\u00e9vate<\/p>\n

Fuente de las im\u00e1genes: Marketing Directo y Reddit<\/p>\n

He aqu\u00ed dos de los primeros anuncios impresos de Macintosh, que tentaban a la gente a probar por primera vez el nuevo ordenador dom\u00e9stico y profesional de Apple. El primer anuncio utiliza im\u00e1genes llamativas para preparar el escenario y captar la atenci\u00f3n del espectador. A continuaci\u00f3n, en el segundo anuncio, una columna m\u00e1s detallada y persuasiva de relaciones p\u00fablicas presenta el ingenioso truco de Apple de \"probar el ordenador de sobremesa\" a los posibles clientes. Es f\u00e1cil olvidar que el Mac fue una experiencia realmente revolucionaria para muchos veteranos de la microinform\u00e1tica en 1984, por no hablar del p\u00fablico en general. Antes del Mac, los ordenadores ni siquiera sol\u00edan tener un rat\u00f3n para controlarlos.<\/p>\n

Creo, por lo tanto iMac.<\/strong><\/h3>\n

\"Creo<\/p>\n

Fuente de la imagen: Advertolog<\/p>\n

Esta valla publicitaria de 1999 para el iMac de Apple, realizada por la agencia TBWA, es una divertida indirecta al eslogan publicitario de Ogilvy & Mather \"I think, therefore IBM\" de 1988. Esta agencia de publicidad ha mantenido una larga y fruct\u00edfera colaboraci\u00f3n con Apple a lo largo de los a\u00f1os. Las oficinas de Los \u00c1ngeles de TBWA\\Chiat\\Day<\/a> tambi\u00e9n cre\u00f3 el famoso eslogan publicitario \"Think different.\" (Piensa diferente) para Apple en 1997 (para m\u00e1s detalles, v\u00e9ase m\u00e1s abajo).<\/p>\n

PC frente a Mac<\/strong><\/h3>\n

\"Peep<\/p>\n

Fuente de la imagen: Reddit<\/p>\n

Los actores de comedia David Mitchell y Robert Webb de Peep Show aparecieron en las versiones brit\u00e1nicas de la popular campa\u00f1a publicitaria impresa, televisiva y cinematogr\u00e1fica de Apple PC vs. Mac.<\/p>\n

Chic. No geek.<\/strong><\/h3>\n

\"Publicidad<\/p>\n

Fuente de la imagen: Mac Life<\/p>\n

El iMac fue el comienzo de la estrategia de producto y marketing de Apple para alejarse de los usuarios m\u00e1s ac\u00e9rrimos de Macintosh y atraer a las masas a cambio de grandes sumas de dinero$. Esto, por supuesto, culmin\u00f3 con el desarrollo y lanzamiento del iPod, iTunes, iPhone e iPad, y el dominio multimillonario de Apple de los mercados de reproductores de m\u00fasica, aplicaciones, tel\u00e9fonos inteligentes y tabletas durante la \u00faltima d\u00e9cada.<\/p>\n

Piensa diferente.<\/strong><\/h3>\n

\"P\u00f3ster<\/p>\n

Fuente de la imagen: Esto no es PUBLICIDAD<\/p>\n

La aclamada serie de anuncios impresos y carteles promocionales Think Different, una vez m\u00e1s ideada por TBWA\\Chiat\\Day, asoci\u00f3 a Apple con personajes famosos como Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles y Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"iCandy<\/p>\n

Fuente de la imagen: Marketing Directo<\/p>\n

Las coloridas variantes disponibles en la gama iMac se ilustran con gran belleza en esta impactante campa\u00f1a publicitaria impresa y en vallas publicitarias de Apple.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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