{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"juegos-de-la-mancomunidad","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/commonwealth-games\/","title":{"rendered":"M\u00e1s de una d\u00e9cada de marketing: los Juegos de la Commonwealth"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Que el <strong>juegos<\/strong> \u00a1Comienza! En <strong>Glasgow<\/strong> se prepara para 11 d\u00edas de <strong>historia del deporte<\/strong>examinamos su <strong>historia de la comercializaci\u00f3n;<\/strong>\u00a0pasado y presente.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>Los Juegos de la Commonwealth<\/strong><\/a>: uno de los <strong>los acontecimientos deportivos m\u00e1s emblem\u00e1ticos del mundo<\/strong> que tendr\u00e1 lugar cada 4 a\u00f1os est\u00e1 a punto de arrancar en <strong>Glasgow;<\/strong>\u00a0pero \u00bfc\u00f3mo ha evolucionado su <strong>marketing<\/strong> demostrado hasta ahora en comparaci\u00f3n con <strong>organizaci\u00f3n de los juegos<\/strong>\u00a0? Echemos un vistazo.<\/p>\n<p>Seg\u00fan informa MarketingWeek, los patrocinadores de los Juegos de la Commonwealth de 2014 est\u00e1n dispuestos a aumentar sus apuestas en los pr\u00f3ximos eventos, tras las ligeras dudas surgidas a ra\u00edz de los Juegos de Delhi de 2010, que posiblemente fueron un fracaso de marketing.<\/p>\n<p>Glasgow se ha propuesto rejuvenecer la pasi\u00f3n por el deporte ahora que ha concluido el Mundial de Brasil. L\u00edderes mundiales del marketing, como Adidas, alcanzaron los 1.600 millones de libras en ventas objetivo tras sus anuncios deportivos durante el torneo.<\/p>\n<p>\u00bfPrev\u00e9 esto un anticl\u00edmax de cara a Glasgow? \u00bfQu\u00e9 emoci\u00f3n <em>es<\/em> \u00bfel mundo para esto? Tal y como se ha publicado en numerosos medios de comunicaci\u00f3n, el entusiasmo en Escocia se ha disparado gracias a los flash mobs, a la participaci\u00f3n de las empresas locales y a los numerosos espacios en The One Show de la BBC.<\/p>\n<h2>Los Juegos de la Commonwealth: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"Una imagen del logotipo y la pancarta de marketing de los Juegos de la Commonwealth de Glasgow 2014 tiene un fondo blanco y fotos pixeladas de atletas famosos que probablemente compitan. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Cartelera de los Juegos de la Commonwealth en Glasgow 2014 con Jessica Ennis y Nicola Adams como rostros en la fachada del estadio.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Cartelera oficial de los Juegos de la Commonwealth Glasgow 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Los Juegos de la Commonwealth: Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Logotipo de los Juegos de la Commonwealth en Delhi 2010 sobre fondo blanco con una espiral formada por personas multicolores.\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Juegos de la Commonwealth: Logotipo oficial de Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Una valla publicitaria oficial de Delhi 2010 con fondo azul oscuro muestra a un equipo de ciclistas recorriendo un arco\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Cartelera oficial de los Juegos de la Commonwealth Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Los Juegos de la Commonwealth: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"El logotipo oficial de los Juegos de la Commonwealth de Melbourne 2006 tiene un fondo azul claro y dos figuras n\u00edtidas en medio de un deporte.\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Logotipo oficial de los Juegos de la Commonwealth Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"La colorida postal de los Juegos de la Commonwealth en Melbourne muestra la ciudad de noche desde el nivel del agua\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Postal de los Juegos de la Commonwealth 2006 en Melbourne<\/figcaption><\/figure>\n<h2>Los Juegos de la Commonwealth: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"El logotipo de los Juegos de la Commonwealth celebrados en Manchester en 2002 tiene un s\u00edmbolo de 3 figuras de diferentes colores, todas con las manos en alto.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Logotipo oficial de los Juegos de la Commonwealth 2002 en Manchester<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Los Juegos de la Commonwealth: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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