{"id":22396,"date":"2019-05-06T14:48:56","date_gmt":"2019-05-06T13:48:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22396"},"modified":"2019-07-23T16:39:09","modified_gmt":"2019-07-23T15:39:09","slug":"consejos-de-marketing-para-el-verano","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/summer-marketing-tips\/","title":{"rendered":"Consejos de marketing para el verano"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p><em>Algunos negocios prosperan durante el verano, mientras que en otros sectores el trabajo se ralentiza y las ventas disminuyen cuando todo el mundo se va de vacaciones. Independientemente de que su helader\u00eda est\u00e9 a reventar o su servicio de reparaci\u00f3n de calderas est\u00e9 tranquilo, aqu\u00ed tiene algunas sugerencias de marketing para el verano.<\/em><\/p>\n<h2>Marketing exterior<\/h2>\n<p>Con el buen tiempo que hace, \u00bfpor qu\u00e9 no aprovechar para disfrutar del aire libre mientras promociona su negocio? El verano es un buen momento para <a title=\"Impresi\u00f3n de pancartas Solopress\" href=\"https:\/\/www.solopress.com\/blog\/es\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuevos banners<\/a> y coloque carteles por toda la ciudad para asegurarse de que sus clientes no le olvidan.<\/p>\n<p>En junio, julio y agosto tambi\u00e9n puede aprovechar para disfrutar del sol mientras reparte muestras y cupones, <a title=\"Pegatinas Solopress\" href=\"https:\/\/www.solopress.com\/blog\/es\/pegatinas-etiquetas\/\" target=\"_blank\" rel=\"noopener noreferrer\">pegatinas<\/a> o art\u00edculos promocionales como viseras y botellas de agua fr\u00eda con etiquetas de marca.<\/p>\n<p>Dependiendo del tipo de empresa que dirija, puede que tambi\u00e9n quiera atraer p\u00fablico a su escaparate con algunas actividades. Por ejemplo, su tienda de ropa podr\u00eda organizar un peque\u00f1o desfile de moda en la acera, o su jugueter\u00eda podr\u00eda colocar a un miembro del equipo en la puerta con algunos juegos o juguetes para probar con los transe\u00fantes. Cualquier cosa que haga sonre\u00edr y hablar a la gente, y que no sea un argumento de venta directo, ser\u00e1 eficaz y atraer\u00e1 a los clientes.<\/p>\n<h2>Marketing de eventos<\/h2>\n<p>El verano tambi\u00e9n es un buen momento para promocionarse en eventos, ya que se celebran muchas ferias y festivales. Si quiere pasar el d\u00eda al aire libre sin dejar de promocionar su empresa, \u00bfpor qu\u00e9 no instala un stand en un evento local? Se divertir\u00e1, respirar\u00e1 aire fresco y se pondr\u00e1 en contacto con un p\u00fablico nuevo que quiz\u00e1 aprecie m\u00e1s lo que usted hace.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\" alt=\"Puesto en el festival\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2>Marketing puerta a puerta<\/h2>\n<p>Es posible que su sector no se preste a la venta directa a domicilio (por ejemplo, para la instalaci\u00f3n de paneles solares), pero hay otras formas de dirigirse a la gente all\u00ed donde vive. Los carteles colgantes o los folletos en el buz\u00f3n son m\u00e1s \u00fatiles de lo que muchos empresarios creen, ya que los estudios han demostrado que 56% de los consumidores consideran que los medios impresos son m\u00e1s fiables y 79% de los hogares leen o al menos ojean los anuncios de publicidad directa.<\/p>\n<h2>Marketing en redes sociales<\/h2>\n<p>Las redes sociales son una forma excelente de potenciar su presencia en Internet y conectar con los clientes durante todo el a\u00f1o, pero resultan especialmente \u00fatiles durante los meses de verano. Por un lado, puede utilizarse de forma totalmente gratuita. Para muchas empresas que experimentan periodos de inactividad durante el verano, los presupuestos disminuyen en consecuencia, por lo que la publicidad gratuita se convierte en una opci\u00f3n cada vez m\u00e1s atractiva.<\/p>\n<p>Las redes sociales tambi\u00e9n son ideales para los periodos de vacaciones, ya que herramientas como <a href=\"https:\/\/hootsuite.com\/en-gb\/\">Hootsuite<\/a>Tweetdeck, e incluso el propio Facebook, permiten programar las publicaciones con antelaci\u00f3n. Esto no quiere decir que debas adquirir el h\u00e1bito de \"programar y olvidarte\", ya que la clave del \u00e9xito est\u00e1 en interactuar con otros usuarios de tus redes sociales y ofrecer promoci\u00f3n mutua. Sin embargo, la mayor\u00eda de tus blogs y publicaciones podr\u00edan investigarse, escribirse y programarse con antelaci\u00f3n, dej\u00e1ndote a ti (o a un miembro designado del equipo) s\u00f3lo unos minutos al d\u00eda para comprobar si hay respuestas.<\/p>\n<p>Aunque el verano es un buen momento para aprovechar algunas t\u00e9cnicas de marketing diferentes, tambi\u00e9n es importante que disfrutes de un descanso para ti mismo. Ya sea propietario de una peque\u00f1a empresa, aut\u00f3nomo o director general, todo el mundo se merece un descanso y la oportunidad de recargar las pilas. Por mucho que el esfuerzo que dedique a su negocio le ayude a crecer, sus esfuerzos de marketing tambi\u00e9n se beneficiar\u00e1n de que se aleje de ellos durante unos d\u00edas.<\/p>\n<p>El descanso y la relajaci\u00f3n refrescar\u00e1n su cerebro y volver\u00e1 al trabajo m\u00e1s creativo y lleno de ideas que nunca. As\u00ed que no lo olvides: por mucho que hagas marketing para los que est\u00e1n de vacaciones este verano, t\u00fa tambi\u00e9n deber\u00edas tomarte unas peque\u00f1as vacaciones.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":62861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-22396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your business go into &#039;holiday mode&#039; with these summer marketing 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