{"id":22397,"date":"2014-08-06T11:34:43","date_gmt":"2014-08-06T10:34:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22397"},"modified":"2020-12-10T14:23:44","modified_gmt":"2020-12-10T14:23:44","slug":"5-cosas-que-no-sabe-sobre-la-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/copywriting-typography\/5-things-you-might-not-know-about-helvetica\/","title":{"rendered":"5 cosas que quiz\u00e1 no sepa sobre la Helv\u00e9tica"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Para el primer episodio de nuestra nueva serie de cortometrajes sobre tipograf\u00eda y diferentes tipos de letra, Solopress celebra la omnipresente fuente Helvetica...<\/em><\/h3>\n<p>Los tipos de letra pr\u00e1cticamente dominan el mundo, no en un sentido literal, sino que forman parte de todo, desde la redacci\u00f3n de un trabajo escolar hasta una declaraci\u00f3n de guerra. En Solopress celebramos uno de los inventos m\u00e1s importantes de la historia con una serie de cortometrajes sobre distintos tipos de letra.<\/p>\n<p>En este v\u00eddeo se explican 5 cosas que quiz\u00e1 no sepa sobre la Helv\u00e9tica:<strong><br \/>\n<\/strong><\/p>\n<div class=\"youtube-embed\" data-video_id=\"315C6s5zrCo\"><iframe loading=\"lazy\" title=\"Helvetica Font - 5 cosas que quiz\u00e1 no sepa | Presentado por Solopress\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/315C6s5zrCo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>Helv\u00e9tica<\/strong> es probablemente el tipo de letra m\u00e1s popular en la actualidad, tras su invenci\u00f3n en 1957 por Max Meidinger y Eduard Hoffman en la Haas Type Foundry, Suiza.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22401 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Hass-Type-Foundry.jpg\" alt=\"Fundici\u00f3n tipogr\u00e1fica Hass\" width=\"650\" height=\"350\" \/><\/p>\n<p>Originalmente llamada Neue Haas Grotesk, pronto fue rebautizada como Helvetica, por el nombre latino de su pa\u00eds de origen. Suiza utiliza este tipo de letra como se\u00f1a de identidad; por ejemplo, todos los documentos del Gobierno se imprimen en Helv\u00e9tica.<\/p>\n<p>R\u00e1pidamente fue adoptado por empresas de todo el mundo para formar marcas denominativas y logotipos. En la actualidad, m\u00e1s de 40 empresas de todo el mundo la utilizan como parte de su logotipo, entre ellas 3M, BMW, Lufthansa, Jeep y American Apparel. De hecho, American Apparel es uno de los usuarios m\u00e1s notables de este tipo de letra. Suelen imponer las letras limpias y sencillas a las im\u00e1genes controvertidas (como se ve en el anuncio de abajo).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22400 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/American-Apparel-Ad.jpg\" alt=\"Anuncio de American Apparel\" width=\"650\" height=\"350\" \/><\/p>\n<p>Los usos m\u00e1s ic\u00f3nicos de la fuente se produjeron en 1980, cuando la MTA (Metropolitan Transit Authority) quiso cambiar la cansada y confusa se\u00f1alizaci\u00f3n del metro de Nueva York, que en aquel momento se compon\u00eda de una mezcolanza de diferentes tipos de letra y estilos. Terminada en 1989, toda la se\u00f1alizaci\u00f3n del metro de Nueva York es ahora coherente con su ic\u00f3nico uso de letras blancas sobre fondo negro y sus sencillos c\u00edrculos de colores para mostrar las distintas l\u00edneas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22404 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/New-York-Subway-Sign.jpg\" alt=\"Se\u00f1al de metro de Nueva York\" width=\"650\" height=\"350\" \/><\/p>\n<p>Como todas las figuras hist\u00f3ricas famosas, la Helv\u00e9tica tuvo su propia oportunidad en Hollywood en 2007 con su propio documental sobre la historia del tipo de letra dirigido por Gary Hustwitt. Se rod\u00f3 coincidiendo con el 50 aniversario de la Helv\u00e9tica y exploraba los pros y los contras de la tipograf\u00eda desde la perspectiva de los dise\u00f1adores. Aunque no fue un gran \u00e9xito de taquilla en los cines de todo el mundo, tras su proyecci\u00f3n en el Festival South by Southwest de 2007 recibi\u00f3 el aplauso de la cr\u00edtica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22402 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica-Film.jpg\" alt=\"Pel\u00edcula Helvetica\" width=\"650\" height=\"350\" \/><\/p>\n<p>Pero con la fama viene el odio, as\u00ed que a algunos dise\u00f1adores simplemente no les gusta la Helv\u00e9tica. Suele venir incluida en los sistemas operativos y en el software b\u00e1sico de productividad y dise\u00f1o, por lo que los dise\u00f1adores la consideran \"demasiado corriente\" y prefieren usar tipos de letra personalizados como protesta.<\/p>\n<p>As\u00ed que, la ame o la odie, la Helv\u00e9tica est\u00e1 aqu\u00ed para quedarse y su poder de dise\u00f1o es cada vez mayor.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22403 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica.jpg\" alt=\"Helv\u00e9tica\" width=\"650\" height=\"350\" \/><\/p>\n<p>\u00bfCu\u00e1l es su tipo de letra favorito? \u00bfO hay alguna que odies absolutamente? Env\u00edanos un mensaje en los comentarios.<\/p>\n<p><em>Este corto de animaci\u00f3n stop-motion se hizo a partir de m\u00e1s de 750 fotos y la m\u00fasica es: Crazy Glue (Instrumental Version) de Josh Woodward -\u00a0<a title=\"www.joshwoodward.com\" href=\"https:\/\/www.joshwoodward.com\/?album_id=18\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.joshwoodward.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":22402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-22397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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