{"id":27222,"date":"2014-12-15T14:45:54","date_gmt":"2014-12-15T14:45:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27222"},"modified":"2019-03-04T16:14:52","modified_gmt":"2019-03-04T16:14:52","slug":"rethinking-packaging","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/rethinking-packaging\/","title":{"rendered":"Repensar los envases: Utilidad y estilo"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Cada vez hay m\u00e1s consumidores que compran por Internet y, a medida que se generalizan las compras en l\u00ednea, las marcas se replantean los envases.\u00a0<\/em><\/h3>\n<p>\u00bfEs protectora? \u00bfEs respetuoso con el medio ambiente? \u00bfEs rentable? Estos y otros muchos son excelentes puntos a tener en cuenta a la hora de envasar productos que se venden en l\u00ednea.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27227\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/The-Rapid-Packing-Container-alternate-image.jpg\" alt=\"replantearse el envasado r\u00e1pido\" width=\"400\" height=\"267\" \/><\/p>\n<h2>Piense en su marca<\/h2>\n<p>Cuando elija el envase para su empresa, tenga en cuenta que dice algo sobre usted y su marca. El envase es algo m\u00e1s que un elemento funcional: es una oportunidad para comunicarse con sus clientes y recordarles por qu\u00e9 eligieron comprar con usted. Un buen embalaje y unas buenas pr\u00e1cticas de env\u00edo fomentan la fidelidad de los clientes. Para que el suyo sea un \u00e9xito, p\u00f3ngase en el lugar de sus clientes. \u00bfQu\u00e9 crees que les gustar\u00eda ver en el env\u00edo y qu\u00e9 deber\u00eda incluirse?<\/p>\n<p>Considera incluir:<\/p>\n<ul>\n<li>Un recibo<\/li>\n<li><a title=\"notas de agradecimiento\" href=\"https:\/\/www.solopress.com\/blog\/es\/tarjetas-de-felicitacion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Una nota de agradecimiento<\/a><\/li>\n<li>Una tarjeta de visita<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27225\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/344_2l.jpg\" alt=\"replantearse el envasado de las notas de cortes\u00eda\" width=\"400\" height=\"316\" \/><\/p>\n<p>Junto con los art\u00edculos comprados. Aunque lo ideal es que el envase tenga estilo, refleje su marca y proteja lo que publica, tambi\u00e9n debe reflejar la sensaci\u00f3n y la personalidad de su marca y su tienda. Dependiendo de tu presupuesto y del tipo de negocio que dirijas, puedes incluso experimentar con envases caseros, ya que pueden ser una opci\u00f3n asequible y \u00fanica.<\/p>\n<h2>Impresionantes envases reutilizables<\/h2>\n<p>Los envases reutilizables y retornables tambi\u00e9n est\u00e1n ganando popularidad. Algunas empresas est\u00e1n empezando a crear envases y embalajes de env\u00edo, como bolsas de mano, paquetes de fundas y cajas, a partir de materiales resistentes como el coroplast. Pueden devolverse a los centros de env\u00edo o a trav\u00e9s de empresas de mensajer\u00eda y reutilizarse en futuros pedidos. Aunque los envases reutilizables pueden suponer una inversi\u00f3n m\u00e1s importante al principio, a la larga pueden ahorrar dinero a las empresas; por no mencionar el hecho de que son mejores para el planeta.<\/p>\n<h2>Grandes ejemplos<\/h2>\n<p>\"Fr\u00e1gil\" es un gran ejemplo de c\u00f3mo las marcas se <strong>replantearse el envasado<\/strong> para la era de los compradores en l\u00ednea. Ya no s\u00f3lo compramos libros y DVD por Internet, sino tambi\u00e9n art\u00edculos para el hogar y otros objetos delicados. Se trata de un contenedor de transporte en forma de capullo, con una piel flexible y protectora que se amolda a lo que se introduzca en \u00e9l. La membrana, estirada dentro de dos bastidores que forman una estructura similar a un malet\u00edn, parece acurrucarse sobre lo que contiene. Despu\u00e9s se coloca en una caja de transporte convencional. Este innovador dise\u00f1o convierte a Fragile en una opci\u00f3n resistente y duradera para el env\u00edo de art\u00edculos con formas extra\u00f1as.<\/p>\n<p>Otra novedad creativa de algunos envases es el ingenioso <a title=\"embalaje con cord\u00f3n de seguridad\" href=\"http:\/\/designtaxi.com\/news\/364682\/Packing-Tape-With-Cords-That-Let-You-Open-Boxes-More-Easily\/?interstital_shown=1\" target=\"_blank\" rel=\"noopener noreferrer\">cable de seguridad<\/a>para facilitar su apertura. La cuerda se pega a la cinta que sella la caja y el extremo queda entre las solapas para facilitar el acceso. Actualmente en desarrollo por Quirky, es un producto que, si recibe suficientes votos y atenci\u00f3n, podr\u00eda fabricarse en serie en el futuro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27226\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/Fragile-by-Mireia-Gordi-Vila_dezeen_sqc.jpg\" alt=\"fr\u00e1gil replanteamiento del envasado\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Las 4 R del envasado<\/h2>\n<p>Siempre que <strong>replantearse el envasado<\/strong>Tanto si se trata de un nuevo dise\u00f1o como del material utilizado, conviene tener presentes las \"4 R\".<\/p>\n<ul>\n<li>Reducir: Consolidar pedidos para entregar m\u00e1s productos en menos paquetes.<\/li>\n<li>Reutilizar: Vuelva a utilizar los envases, especialmente las cajas de env\u00edo y los materiales de amortiguaci\u00f3n<\/li>\n<li>Devoluci\u00f3n: Lleve o env\u00ede de vuelta el embalaje a las tiendas o puntos de env\u00edo locales<\/li>\n<li>Reciclar: El cart\u00f3n ondulado y otros materiales, incluidas las pel\u00edculas de polietileno, pueden descomponerse y convertirse en algo nuevo.<\/li>\n<\/ul>\n<p>\u2014<\/p>\n<p>Con estos ejemplos e ideas en mente, hay mucho que considerar en relaci\u00f3n con el embalaje y el env\u00edo de productos vendidos en l\u00ednea. Aunque no haya tiempo para poner en pr\u00e1ctica estas ideas en esta temporada de compras navide\u00f1as, siempre puede aplicarlas para el nuevo a\u00f1o.<\/p>\n<h2>Excelente para su negocio<\/h2>\n<p>Imprimir facturas, notas o <a title=\"notas de cortes\u00eda solopress\" href=\"https:\/\/www.solopress.com\/blog\/es\/business-stationery\/compliment-slips\/\" target=\"_blank\" rel=\"noopener noreferrer\">lapsus de cumplidos<\/a> para incluir en sus pedidos y darles un toque profesional.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-27222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethinking Packaging: Usefulness And Style<\/title>\n<meta name=\"description\" content=\"More consumers are shopping on the Internet now than ever before, and as online shopping becomes prevalent, brands are rethinking packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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