{"id":30476,"date":"2015-04-14T12:09:34","date_gmt":"2015-04-14T11:09:34","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=30476"},"modified":"2019-07-02T14:12:16","modified_gmt":"2019-07-02T13:12:16","slug":"pantone-o-proceso","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/pantone-or-process\/","title":{"rendered":"\u00bfPantone o proceso?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>\u00bfCMYK o Pantone? \u00bfNo sabe qu\u00e9 formato de color necesita para su trabajo? Veamos las diferencias y d\u00f3nde se necesitan.<\/em><\/h3>\n<h2>CMYK<\/h2>\n<p>Como se explica en nuestro\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/es\/support-guides\/\">Gu\u00eda de soporte de color<\/a>CMYK es la paleta de colores est\u00e1ndar para documentos de impresi\u00f3n comercial. Tambi\u00e9n es el t\u00e9rmino para las cuatro tintas utilizadas: cian, magenta, amarillo y negro (key). En la mayor\u00eda de las empresas de impresi\u00f3n, la tinta se a\u00f1ade normalmente en el orden designado por la abreviatura. La abreviatura del negro es K de \"key\" (clave) porque los dem\u00e1s colores se alinean, o clave, con la placa clave negra.<\/p>\n<p>Cuando se imprime en CMYK, los colores se separan en los cuatro colores y se recrean utilizando tintes formados por peque\u00f1os puntos que se aplican en diferentes \u00e1ngulos a la cuatricrom\u00eda. A continuaci\u00f3n, las im\u00e1genes de color separadas se transfieren a una plancha diferente para cada color del proceso y se imprimen una tras otra para producir la imagen completa.<\/p>\n<h2>Pantone<\/h2>\n<p>El m\u00e9todo PMS (Pantone Matching System) o de colores directos utiliza f\u00f3rmulas de color preestablecidas para crear un amplio espectro de colores de tinta. <a href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/obras-cmyk\/\">CMYK<\/a> es que aporta estandarizaci\u00f3n y garantiza que se produzca el mismo color y que coincida si se imprime en diferentes lugares. Cabe se\u00f1alar que los colores Pantone, al igual que los CMYK, tendr\u00e1n un aspecto diferente si se imprimen en distintos tipos de papel y ser\u00e1n visiblemente m\u00e1s oscuros si se imprimen en un papel no estucado que en uno satinado o satinado.<\/p>\n<h2>Ventajas de utilizar colores Pantone<\/h2>\n<p>La impresi\u00f3n Pantone de colores directos es ideal para mantener la coherencia con la marca; el uso de la impresi\u00f3n Pantone Matched es la forma perfecta de establecer una marca como el verde de Starbucks o el morado de Cadbury. Hay algunos colores, como el naranja brillante, que simplemente no se pueden crear en CMYK, junto con los colores fluorescentes y met\u00e1licos.<\/p>\n<h2>Contras del uso de colores Pantone<\/h2>\n<p>La igualaci\u00f3n de colores Pantone requiere que los trabajos se impriman litogr\u00e1ficamente para incorporar los colores directos, lo que no resulta tan rentable para tiradas peque\u00f1as debido a los costes de preparaci\u00f3n. Los costes de producci\u00f3n adicionales tambi\u00e9n se deben a la necesidad de \"lavar\" y cambiar los colores en la prensa, especialmente cuando se utiliza m\u00e1s de un color Pantone. Como CMYK utiliza los mismos colores base que el est\u00e1ndar, es mucho m\u00e1s rentable.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":30480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-30476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pantone Or Process? | Solopress<\/title>\n<meta name=\"description\" content=\"CMYK or Pantone? 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