{"id":39619,"date":"2018-05-02T12:21:33","date_gmt":"2018-05-02T11:21:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39619"},"modified":"2019-06-20T15:41:58","modified_gmt":"2019-06-20T14:41:58","slug":"como-mantener-fresco-su-material-de-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","title":{"rendered":"C\u00f3mo mantener fresco su material de marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Renovar sus materiales de marketing es como comprarse ropa nueva o cambiarse el pelo. En el fondo eres el mismo, pero te has arreglado un poco por fuera. Todas las tendencias tienen una vida \u00fatil, y sus materiales de marketing son iguales. No puedes permitirte que se queden anticuados y pierdan eficacia. La \u00fanica forma de combatirlo es con un cambio de imagen.<\/p>\n<p>Un cambio de imagen de marketing no significa necesariamente una renovaci\u00f3n completa de la marca (aunque en algunos casos ser\u00eda beneficioso). Se trata m\u00e1s bien de renovar los materiales para dar un nuevo impulso a sus comunicaciones. La renovaci\u00f3n de su marketing puede incluir una serie de cambios en todos sus puntos de contacto, como tarjetas de visita redise\u00f1adas o una nueva campa\u00f1a de publicidad directa.<\/p>\n<p>Existen muchas razones y oportunidades para mantener actualizado su material de marketing, pero en \u00faltima instancia todo depende de lo que quiera conseguir como empresa. Hay varios factores que pueden hacerle darse cuenta de que es el momento adecuado, como se indica a continuaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfProblemas para captar la atenci\u00f3n del cliente?<\/strong><\/h2>\n<p>Por supuesto, la raz\u00f3n m\u00e1s obvia para renovar sus materiales de marketing es que ya no sirvan. Todo evoluciona con el tiempo, y sus clientes tambi\u00e9n. Si sigues transmitiendo exactamente el mismo mensaje a las mismas personas de la misma manera, al cabo de un tiempo se convertir\u00e1 en ruido blanco y ser\u00e1 ignorado.<\/p>\n<p>Si descubre que su mensaje ya no resuena, tendr\u00e1 que mezclar las cosas y encontrar algo que s\u00ed lo haga. Un cambio capta la atenci\u00f3n de las personas acostumbradas a ver lo mismo y les anima a volver a mirar. Sitios como\u00a0<a href=\"https:\/\/www.pinterest.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a> son geniales para encontrar inspiraci\u00f3n para refrescar un poco las cosas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Personalidades m\u00faltiples<\/strong> <em>\u00a0<\/em><\/h2>\n<p>Es posible que a trav\u00e9s de varios canales de marketing utilice un tono de voz diferente o d\u00e9 una impresi\u00f3n distinta, lo que permite que su marca se interprete de varias maneras. Esto suele deberse a que varios miembros de un equipo trabajan en varios proyectos.<\/p>\n<p>La creaci\u00f3n de una identidad de marca eficaz ayudar\u00e1 a construir un estilo coherente y consistente, independientemente de qui\u00e9n cree o lea el material. Puedes determinar t\u00fa mismo la voz de tu marca o contratar a un gestor de marca para que lo haga por ti.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sin personalidad <\/strong><\/h2>\n<p>S\u00f3lo hay una cosa peor que tener varias personalidades de marca: no tener ninguna.<\/p>\n<p>Trate de imaginar su marca como una persona. \u00bfC\u00f3mo ser\u00eda? \u00bfQu\u00e9 cosas le gustar\u00eda hacer? \u00bfC\u00f3mo hablar\u00edan? \u00bfCon qu\u00e9 tipo de gente querr\u00eda salir? Si no puede responder a estas preguntas (o las respuestas son incre\u00edblemente aburridas), entonces es necesario refrescar la imagen.<\/p>\n<p>Deber\u00edas querer salir con tu marca y lo mismo deber\u00edan hacer otras personas con ideas afines. Si no te gusta tu marca, \u00bfpara qu\u00e9 la tienes?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>No hay nada m\u00e1s fresco que las estaciones<\/strong><\/h2>\n<p>Muchas marcas consideran que el cambio de estaci\u00f3n es un buen momento para renovar el material gr\u00e1fico, sobre todo cuando sus productos var\u00edan estacionalmente.<\/p>\n<p>Cambios sutiles, como la paleta de colores o el tema, pueden marcar la diferencia a la hora de adaptarse a una nueva estaci\u00f3n. Por ejemplo, en pleno verano, las comunicaciones deben ser luminosas y aireadas, en lugar de oscuras e invernales, y viceversa.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Envidia de marca<\/strong><\/h2>\n<p>Si observas otras marcas similares a la tuya y sientes envidia de c\u00f3mo se retratan o te sientes un poco estancado y rezagado, quiz\u00e1 sea porque no est\u00e1s alcanzando ese nivel.<\/p>\n<p>Ten en cuenta que es muy importante mantenerte fiel a tus propios valores fundamentales y no copiar a otras marcas. En lugar de eso, deja que te inspiren para alcanzar el siguiente nivel.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfTe suena?<\/strong><\/h2>\n<p>Si alguno de los puntos anteriores le resulta familiar, entonces lo que necesita es un cambio de imagen comercial.<\/p>\n<p>Las ventajas de renovar sus materiales de marketing superan con creces los costes. Refrescar su aspecto dar\u00e1 una gran impresi\u00f3n a sus clientes y p\u00fablico objetivo, ya que demuestra que es capaz de mantenerse al d\u00eda y estar orgulloso de su marca. Adem\u00e1s, demuestra que te esfuerzas por ser el mejor y, a su vez, trabajar\u00e1s duro para ser el mejor para ellos. El compromiso con su propia marca es la mejor forma de mostrar compromiso con sus clientes.<em>\u00a0<\/em><\/p>\n<p>Ejecutar una renovaci\u00f3n de marketing es m\u00e1s sencillo de lo que pueda parecer. De nuevo, estamos hablando estrictamente de un cambio de imagen, no de una renovaci\u00f3n de marca. Los colores, los logotipos, los tipos de letra y el tono de voz pueden seguir siendo los mismos, ya que as\u00ed se construye una identidad reconocible. Pero se pueden introducir cambios en el material gr\u00e1fico y el estilo para mantener la frescura.<\/p>\n<p>Una tarjeta de visita nueva puede marcar la diferencia, incluso para alguien que ya conoces. Utilizar una se\u00f1alizaci\u00f3n diferente puede captar la atenci\u00f3n de alguien y ayudarle a captar un mensaje que antes podr\u00eda haber pasado por alto. Y un folleto bien dise\u00f1ado y de aspecto fresco destacar\u00e1 entre la multitud.<\/p>\n<p>Al dar una impresi\u00f3n mejor y m\u00e1s clara de qui\u00e9n es realmente su empresa, resonar\u00e1 en los clientes potenciales, lo que les har\u00e1 creer que usted es la empresa adecuada para ellos. Tu marca muestra qui\u00e9n eres en el fondo y por qu\u00e9 te necesitan tus clientes. Si no muestra qui\u00e9n eres (o muestra la imagen equivocada de ti), desanimar\u00e1 a la gente a ponerse en contacto contigo. Renueve sus materiales de marketing y ver\u00e1 la diferencia.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Podemos ayudarle<\/strong><\/h2>\n<p>\u00bfSe siente inspirado y dispuesto a cambiar, pero no sabe por d\u00f3nde empezar? Tenemos una amplia gama de productos que crece cada semana. Desde los materiales habituales, como <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">folletos<\/a> y <a href=\"https:\/\/www.solopress.com\/blog\/es\/carteles\/\">carteles<\/a>a art\u00edculos m\u00e1s exclusivos, como <a href=\"https:\/\/www.solopress.com\/blog\/es\/promotional-pens\/\">bol\u00edgrafos promocionales<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/magnetic-signs\/\">imanes<\/a> y <a href=\"https:\/\/www.solopress.com\/blog\/es\/usb-sticks\/\">Memorias USB<\/a>. Son la plataforma perfecta para resaltar su nueva imagen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Refreshing your marketing materials is like buying new clothes or changing your hair. Fundamentally you are the same, but you\u2019ve just jazzed things up a little on the outside. All trends have a shelf life, and your marketing materials are the same. You can\u2019t afford for them to go stale and become ineffective. The only [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-39619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Keep Your Marketing Materials Fresh | Solopress<\/title>\n<meta name=\"description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we&#039;ve created a guide to freshening up your marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/como-mantener-fresco-su-material-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Keep Your Marketing Materials Fresh | Solopress\" \/>\n<meta property=\"og:description\" content=\"Struggling to keep your marketing material fresh? 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