{"id":52336,"date":"2018-12-20T14:14:36","date_gmt":"2018-12-20T14:14:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=52336"},"modified":"2022-06-30T14:37:40","modified_gmt":"2022-06-30T13:37:40","slug":"como-redactar-un-folleto","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/tutorials\/how-to-write-a-leaflet\/","title":{"rendered":"C\u00f3mo redactar un folleto"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">Folletos comerciales<\/a>\u00a0puede poner de relieve las ventajas de su \u00faltimo producto, promoci\u00f3n o evento, y hacer llegar su mensaje a su p\u00fablico.<\/p>\r\n\r\n\r\n\r\n<p>Pero, \u00bfqu\u00e9 hace que una campa\u00f1a de folletos tenga \u00e9xito? Un contenido inteligente, un mensaje conciso y un tono de voz s\u00f3lido son importantes. Descubra c\u00f3mo redactar un folleto en seis sencillos pasos:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Paso 1: Establezca su propio tono de voz<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>El tono de voz se resume en la forma en que una marca se comunica con sus clientes y con el resto del mundo. Todo el contenido que crees -desde anuncios de prensa y entradas de blog hasta textos para sitios web y redes sociales- debe sonar coherente en cuanto a las palabras utilizadas, la estructura de las frases, la ch\u00e1chara, las referencias culturales, etc.<\/p>\r\n\r\n\r\n\r\n<p>Las marcas de m\u00e1s \u00e9xito dominan totalmente el tono de voz. Piense en la forma de hablar de Apple, por ejemplo. O el encanto fuera de lo com\u00fan de los batidos Innocent: todas las Fruit Towers y el Banana Phone.<\/p>\r\n\r\n\r\n\r\n<p>Piense en el lenguaje m\u00e1s receptivo para su p\u00fablico objetivo y util\u00edcelo para despertar su inter\u00e9s con una redacci\u00f3n convincente y convincente que sea fiel a su marca.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Paso 2: Crear titulares llamativos<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Cada d\u00eda nos bombardean con cientos de mensajes de marketing. Entonces, \u00bfc\u00f3mo puede su mensaje destacar por encima del ruido de fondo?<\/p>\r\n\r\n\r\n\r\n<p>Capte la atenci\u00f3n de su p\u00fablico con un titular que sea pegadizo, relevante y que aporte beneficios. Un consejo clave es situar el principal beneficio de lo que se anuncia en el titular, rodeado de texto de apoyo. Es lo que se denomina \"orientado a los beneficios\". Por ejemplo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Venta:<\/strong> liderar con la propia oferta<\/li>\r\n<li><strong>Evento:<\/strong> utilizar los detalles de d\u00f3nde y cu\u00e1ndo<\/li>\r\n<li><strong>Producto:<\/strong> centrarse en el beneficio principal<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Paso 3: Centrarse en los USP<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Col\u00f3quelos en lugares destacados y de forma llamativa dentro del dise\u00f1o de su folleto. Las listas numeradas y las vi\u00f1etas son una forma brillante de destacar claramente los puntos principales del folleto y agrupar otras ventajas competitivas. Al fin y al cabo, su nuevo tel\u00e9fono tiene m\u00e1s que decir que su nueva pantalla.<\/p>\r\n\r\n\r\n\r\n<p>Construya su folleto en torno a estas caracter\u00edsticas y trad\u00fazcalas en ventajas para su estilo de vida. Digamos, por ejemplo, que vendes un smartphone que ofrece una pantalla mejor que otros. No basta con decir \"tiene una pantalla mejor\".<\/p>\r\n\r\n\r\n\r\n<p>Dices algo como: 'Netflix en tu tel\u00e9fono se ve tan n\u00edtido como en tu televisor con la pantalla...' Convierte las caracter\u00edsticas en ventajas.<\/p>\r\n\r\n\r\n\r\n<p>Col\u00f3quelos en lugares destacados de forma llamativa dentro de su <a href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-disenar-flyers-y-folletos\/\">Dise\u00f1o de folletos<\/a>. Las listas numeradas y las vi\u00f1etas son una forma brillante de destacar claramente los puntos principales del folleto y agrupar otras ventajas competitivas. Al fin y al cabo, su nuevo tel\u00e9fono tiene mucho m\u00e1s que decir que su nueva pantalla.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Paso 4: Incluir detalles clave<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Lo esencial de su promoci\u00f3n debe incluirse en la estructura de su folleto. Las noticias, por ejemplo, siempre se escriben para cubrir el qui\u00e9n, el qu\u00e9, el cu\u00e1ndo, el d\u00f3nde, el por qu\u00e9 y el c\u00f3mo. Y su folleto debe seguir el mismo principio.<\/p>\r\n\r\n\r\n\r\n<p>Los datos de contacto de la empresa, las fechas de los eventos, las ubicaciones, los precios de los productos y los descuentos promocionales son vitales. Son los fragmentos de informaci\u00f3n que sus lectores necesitan para pasar a la acci\u00f3n en su folleto.<\/p>\r\n\r\n\r\n\r\n<p>Aunque el t\u00edtulo tiene prioridad a la hora de atraer al lector, estas pepitas de informaci\u00f3n ayudar\u00e1n a guiarlo hacia la acci\u00f3n deseada.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Paso 5: Ir al grano<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Sea conciso al enumerar informaci\u00f3n importante relacionada con su promoci\u00f3n. Sea expresivo, pero aseg\u00farese tambi\u00e9n de que lo que dice es pertinente.<\/p>\r\n\r\n\r\n\r\n<p>Describa claramente lo que ofrece y dir\u00edjase directamente al cliente. Intenta persuadirles para que llamen, env\u00eden un correo electr\u00f3nico, escaneen un <a href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/theyre-back-a-marketers-guide-to-cracking-the-qr-code\/\">C\u00f3digo QR<\/a> o visitar el sitio web, as\u00ed que dir\u00edjase a ellos utilizando un lenguaje como \"t\u00fa\" y \"t\u00fa eres\".<\/p>\r\n\r\n\r\n\r\n<p>Destaque los beneficios que obtendr\u00e1n de lo que anuncia y alimente sus ganas de saber m\u00e1s sobre ello siendo descriptivo.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Paso 6: Termine con una llamada a la acci\u00f3n<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u00bfQu\u00e9 es el <a href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/que-es-un-folleto-10-preguntas-esenciales-sobre-los-folletos\/\">finalidad del Folleto<\/a>? Anime a sus clientes potenciales a actuar sobre la base de sus materiales de marketing incluyendo una clara llamada a la acci\u00f3n, que les indique exactamente lo que tienen que hacer a continuaci\u00f3n para...<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Aproveche su oferta<\/li>\r\n<li>M\u00e1s informaci\u00f3n sobre el producto<\/li>\r\n<li>Reserve entradas para su evento<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Sea cual sea la acci\u00f3n que quiere que lleven a cabo, sea claro. Los ejemplos m\u00e1s eficaces de redacci\u00f3n de folletos utilizan un ingl\u00e9s sencillo y no confunden con un lenguaje florido o metaf\u00f3rico.<\/p>\r\n\r\n\r\n\r\n<p>Frases como \"Visite nuestro sitio web en...\". \"Descubra m\u00e1s uni\u00e9ndose a nosotros en...\" y \"Explore nuestra gama en...\" son ejemplos perfectos de CTA expresivos y que llevan al lector al siguiente punto.<\/p>\r\n\r\n\r\n\r\n<p>Una CTA s\u00f3lida puede marcar la diferencia en el \u00e9xito de su campa\u00f1a de folletos.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Redacci\u00f3n de folletos: Qu\u00e9 hacer y qu\u00e9 no hacer<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><strong>Hazlo:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Visite<\/strong> utilizar frases cortas y \u00e1giles para mantener la atenci\u00f3n del lector<\/li>\r\n<li><strong>Visite<\/strong> muestre su credibilidad incluyendo premios obtenidos o cualificaciones<\/li>\r\n<li><strong>Visite<\/strong> utilizar un lenguaje persuasivo<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>No hacer:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>No lo hagas.<\/strong> sobrecargar al lector con mucha informaci\u00f3n<\/li>\r\n<li><strong>No lo hagas. <\/strong>desperdiciar la contraportada - imprimir por las dos caras<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Cuando imprima folletos con Solopress, puede estar seguro de que obtendr\u00e1 un producto de alta calidad que alcanzar\u00e1 sus objetivos de dise\u00f1o. Simplemente cargue su material gr\u00e1fico utilizando nuestro <a href=\"https:\/\/www.solopress.com\/blog\/es\/free-artwork-templates\/folletos-volantes\/\">Plantilla de folleto<\/a> y nos encargaremos de la impresi\u00f3n con colores vivos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business Leaflets\u00a0can highlight the benefits of your latest product, promo or showpiece event \u2013 placing your message squarely in front of your audience. But what makes a Leaflet campaign successful? Clever content, succinct messaging and a solid tone of voice are all important. Explore how to write a Leaflet in six simple steps: Step 1: [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":52348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[634],"class_list":{"0":"post-52336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Leaflet Effectively - Solopress UK<\/title>\n<meta name=\"description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-redactar-un-folleto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Leaflet Effectively - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-redactar-un-folleto\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-20T14:14:36+00:00\" \/>\n<meta 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