{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-ventajas-de-las-tarjetas-de-fidelizacion-para-las-empresas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 ventajas de las tarjetas de fidelizaci\u00f3n para las empresas"},"content":{"rendered":"
<\/div>\r\n

Tarjetas de fidelidad<\/a> pueden ser un activo inestimable para su empresa, y ahora las cifras lo demuestran. Seg\u00fan un reciente estudio de YouGov, tres cuartas partes de los consumidores brit\u00e1nicos est\u00e1n suscritos a un programa de fidelizaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

\u00bfCu\u00e1l es el secreto de su \u00e9xito? \u00bfY por qu\u00e9 deber\u00edan utilizarlos las marcas? La respuesta a ambas preguntas es sencilla: al recompensar al cliente por comprar en su marca con un programa de fidelizaci\u00f3n, aumentan las posibilidades de que permanezca fiel a su negocio, lo que contribuye a que repita.<\/p>\r\n\r\n\r\n\r\n

Pero \u00e9stas no son las \u00fanicas ventajas. Hay muchas razones por las que deber\u00eda plantearse crear un plan para su empresa. En este art\u00edculo analizaremos las cinco principales. Pero antes, una breve introducci\u00f3n sobre los or\u00edgenes de las tarjetas de fidelizaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

\u00bfC\u00f3mo empezaron las tarjetas de fidelizaci\u00f3n?<\/strong><\/h2>\r\n\r\n\r\n\r\n

La idea de recompensar a los clientes existe desde hace tiempo, pero no fue hasta 1995 cuando apareci\u00f3 la primera tarjeta de fidelizaci\u00f3n en el sector minorista brit\u00e1nico.<\/p>\r\n\r\n\r\n\r\n

Tesco Clubcard abri\u00f3 el camino, creando un programa de descuentos personalizados para generar fidelidad a la marca. R\u00e1pidamente empez\u00f3 a dar sus frutos, con un incre\u00edble aumento del gasto de 28% de los titulares de la tarjeta tan solo un a\u00f1o despu\u00e9s.<\/p>\r\n\r\n\r\n\r\n

Pronto otras grandes marcas siguieron el ejemplo, y hoy en d\u00eda casi todas las grandes empresas ofrecen alg\u00fan tipo de programa de fidelizaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Establece una relaci\u00f3n a largo plazo entre el cliente y la marca<\/strong><\/p>\r\n\r\n\r\n\r\n

La premisa de un programa de fidelizaci\u00f3n es atraer a los clientes para que vuelvan a su negocio, utilizando ofertas y promociones para forjar una relaci\u00f3n duradera.<\/p>\r\n\r\n\r\n\r\n

Esta pr\u00e1ctica no s\u00f3lo es muy eficaz para retener a los clientes, sino que tambi\u00e9n crea un compromiso m\u00e1s profundo en toda la empresa, ya que los clientes se implican m\u00e1s en la marca.<\/p>\r\n\r\n\r\n\r\n

2. Sorprender y deleitar a los clientes<\/strong><\/p>\r\n\r\n\r\n\r\n

Los clientes ya no buscan acumular puntos. En su lugar, quieren algo nuevo, emocionante y din\u00e1mico cuando deciden inscribirse en un programa de fidelizaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

Muchas marcas han respondido a este cambio y est\u00e1n introduciendo servicios personalizados de tarjetas de fidelizaci\u00f3n, normalmente a trav\u00e9s de aplicaciones interactivas. Utilizan datos sobre los intereses individuales de los clientes y sus compras anteriores para crear ofertas espec\u00edficas y exclusivas para ellos. Forjar una relaci\u00f3n m\u00e1s profunda con los consumidores de este modo puede crear una relaci\u00f3n m\u00e1s profunda con ellos.<\/p>\r\n\r\n\r\n\r\n

3. Crea una experiencia excelente para el cliente <\/strong><\/p>\r\n\r\n\r\n\r\n

El panorama de la demanda de los clientes, en constante cambio, significa que los consumidores buscan ahora recompensas instant\u00e1neas de sus programas de fidelizaci\u00f3n, en lugar del tradicional sistema de acumulaci\u00f3n a largo plazo. Encontrar el equilibrio perfecto es crucial.<\/p>\r\n\r\n\r\n\r\n

Los programas de fidelizaci\u00f3n que ofrecen una recompensa m\u00e1s cercana a la compra -como una bonificaci\u00f3n por inscripci\u00f3n o un descuento instant\u00e1neo en su pr\u00f3xima compra- pueden animarles a volver. Esto puede situar a su empresa por encima de las dem\u00e1s, evitando cuotas de inscripci\u00f3n o costes de afiliaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

4. Transformar a los clientes en defensores de la marca
<\/strong><\/p>\r\n\r\n\r\n\r\n

El marketing boca a boca es una de las herramientas m\u00e1s poderosas para promocionar su marca. Los programas como las tarjetas de fidelizaci\u00f3n aumentan las posibilidades de que los socios hablen de su empresa a sus familiares y amigos.<\/p>\r\n\r\n\r\n\r\n

De este modo, m\u00e1s gente hablar\u00e1 de su marca, m\u00e1s consumidores se inscribir\u00e1n en su plan y tambi\u00e9n obtendr\u00e1 beneficios potenciales, como un aumento de las ventas.<\/p>\r\n\r\n\r\n\r\n

5. Construir una comunidad <\/strong><\/p>\r\n\r\n\r\n\r\n

Los clientes existentes gastan de media 67% m\u00e1s que los nuevos, lo que ilustra la importancia de fidelizar a sus clientes. Adem\u00e1s, es mucho m\u00e1s probable que las personas se mantengan fieles a una empresa por sus creencias y valores, m\u00e1s que por los productos en s\u00ed.<\/p>\r\n\r\n\r\n\r\n

Las empresas est\u00e1n sacando partido de esta situaci\u00f3n asoci\u00e1ndose con otras empresas locales para crear programas de fidelizaci\u00f3n conjuntos que ofrezcan ofertas integrales que puedan canjearse en todos los comercios del grupo. Es una forma fant\u00e1stica de forjar una minicomunidad en la que se comparte la lealtad.<\/p>\r\n\r\n\r\n\r\n

Tarjetas de fidelizaci\u00f3n de \u00e9xito: Mi Starbucks Rewards<\/strong><\/h2>\r\n\r\n\r\n\r\n

En 2012, Starbucks sustituy\u00f3 su tarjeta prepago en el Reino Unido por el programa My Starbucks Rewards. Esto transform\u00f3 la experiencia de sus clientes e impuls\u00f3 su fidelidad convirtiendo las visitas en recompensas mediante un r\u00e1pido sistema de recogida de puntos.<\/p>\r\n\r\n\r\n\r\n

Adem\u00e1s, lanzaron una aplicaci\u00f3n complementaria. Pronto se convirti\u00f3 en una de las aplicaciones de fidelizaci\u00f3n m\u00e1s utilizadas del mercado, ya que permit\u00eda a los clientes acceder f\u00e1cilmente a sus puntos sobre la marcha. A su vez, esto dispar\u00f3 su compromiso digital con los clientes y llev\u00f3 a la era digital una t\u00e9cnica probada de fidelizaci\u00f3n de clientes basada en puntos.<\/p>\r\n\r\n\r\n\r\n

Para animar a\u00fan m\u00e1s a los clientes a utilizar su programa de recompensas, recientemente se asociaron con Spotify para ofrecer a los usuarios fieles la oportunidad de escuchar m\u00fasica en Starbucks de forma gratuita, lo que demuestra lo eficaz que puede ser la colaboraci\u00f3n de una marca en un programa de tarjetas de fidelizaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n

Una vez que se haya decidido a introducir un programa de tarjetas de fidelizaci\u00f3n en su empresa, empiece a pensar en su dise\u00f1o. Solopress puede imprimir tarjetas de fidelizaci\u00f3n a medida, con una gama de diferentes tama\u00f1os de tarjeta y tipos de papel disponibles. Empiece hoy mismo a crear tarjetas que encantar\u00e1n a sus clientes.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/5-ventajas-de-las-tarjetas-de-fidelizacion-para-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Of Loyalty Cards For Businesses | Solopress\" \/>\n<meta property=\"og:description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/5-ventajas-de-las-tarjetas-de-fidelizacion-para-las-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T14:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"5 benefits of Loyalty Cards for businesses\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"wordCount\":772,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"keywords\":[\"Loyalty Cards\"],\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"name\":\"5 Benefits Of Loyalty Cards For Businesses | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"description\":\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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