{"id":5428,"date":"2012-10-18T12:13:23","date_gmt":"2012-10-18T11:13:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=5428"},"modified":"2020-02-26T16:45:21","modified_gmt":"2020-02-26T16:45:21","slug":"design-insight-los-carteles-antitabaco-mas-impactantes-de-la-historia","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/design-insight-the-most-shocking-anti-smoking-posters-ever-made\/","title":{"rendered":"Los carteles antitabaco m\u00e1s impactantes de la historia"},"content":{"rendered":"
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En el primero de nuestra nueva serie de art\u00edculos del blog Design Insight, Solopress examina los carteles antitabaco m\u00e1s impactantes jam\u00e1s realizados...<\/em><\/h3>\n

\u00bfC\u00f3mo lo est\u00e1 llevando ahora que estamos a punto de llegar a la mitad del Stoptober, el reto de este mes respaldado por el NHS para dejar de fumar? Aguante y no ceda a la tentaci\u00f3n del tabaco ni a su necesidad de nicotina, porque las investigaciones m\u00e9dicas demuestran que las personas que dejan de fumar durante 28 d\u00edas tienen 5 veces m\u00e1s probabilidades de seguir sin fumar a largo plazo. Es una estad\u00edstica aterradora que el tabaquismo es responsable de m\u00e1s de 100.000 muertes s\u00f3lo en el Reino Unido, y la mitad de todos los fumadores de larga duraci\u00f3n morir\u00e1n prematuramente de una enfermedad causada por el tabaco.<\/p>\n

\u00bfLa publicidad extrema o perturbadora tambi\u00e9n ayuda a la gente a dejar de fumar? He aqu\u00ed nuestra selecci\u00f3n de los 5 carteles antitabaco m\u00e1s impactantes de todos los tiempos:<\/p>\n

5. \"Hooked\"<\/h2>\n

\"Solopress<\/p>\n

Fuente de la imagen: The Inspiration Room<\/pre>\n
Esta pol\u00e9mica campa\u00f1a del NHS de 2007 -que mostraba im\u00e1genes de fumadores literalmente \"enganchados\" a anzuelos por su adicci\u00f3n al tabaco- apareci\u00f3 en televisi\u00f3n, vallas publicitarias, peri\u00f3dicos, revistas, anuncios en l\u00ednea y otros medios. Mientras que los carteles publicitarios segu\u00edan mostrando im\u00e1genes crudas, los anuncios de televisi\u00f3n tambi\u00e9n mostraban un lado positivo, con los fumadores finalmente capaces de desengancharse de su h\u00e1bito adictivo. Fue una de las campa\u00f1as publicitarias m\u00e1s famosas de todo el a\u00f1o, atrayendo la friolera de 90% de concienciaci\u00f3n entre los fumadores y el mayor volumen de respuesta de cualquier campa\u00f1a antitabaco realizada anteriormente por el Ministerio de Sanidad. Probablemente esto ayude a explicar por qu\u00e9 la Advertising Standards Authority tambi\u00e9n recibi\u00f3 774 quejas sobre su contenido angustioso y ofensivo. La ASA acept\u00f3 parte de las quejas y prohibi\u00f3 los carteles cerca de las escuelas por considerarlos inadecuados para los ni\u00f1os. Sin embargo, el NHS ri\u00f3 el \u00faltimo. Adem\u00e1s del enorme \u00e9xito de la campa\u00f1a entre su p\u00fablico objetivo, \"Hooked\" gan\u00f3 el premio a la mejor campa\u00f1a del a\u00f1o de Marketing Week en 2008.<\/p>\n
M\u00e1s informaci\u00f3n:
\nLos anuncios de fumadores enganchados \"incumplen las normas<\/a><\/p>\n
4. \"Fumer, C'est Etre L'Esclave Du Tabac\"<\/h2>\n
\"Solopress<\/p>\n
Fuente de la imagen: Diario Digital<\/pre>\n
Estos provocativos carteles antitabaco -con la evidente connotaci\u00f3n sexual de un chico y una chica adolescentes practicando sexo oral a un hombre mayor- causaron un gran revuelo en 2010. Mostrados en bares, clubes y peri\u00f3dicos de toda Francia, los anuncios se produjeron en nombre del grupo de campa\u00f1a Les Droits des Non-Fumeurs (Los derechos de los no fumadores). El presidente de la campa\u00f1a DNF, G\u00e9rard Audureau, fue citado en el peri\u00f3dico The Independent diciendo que los j\u00f3venes piensan que son inmortales, y el miedo a la explotaci\u00f3n sexual les preocupa mucho m\u00e1s que la enfermedad. En su momento, otros activistas franceses, como el grupo de presi\u00f3n feminista Chiennes de Garde (Perras de la Guardia), se mostraron vehementemente en desacuerdo con el uso de im\u00e1genes que insinuaban sexo entre menores, aunque los anuncios fueran en nombre de una buena causa como la lucha contra el tabaquismo. Aunque se trata de carteles llamativos, creados por la agencia de publicidad francesa BDDP et Fils, a la mayor\u00eda de nosotros nos cuesta dar el salto entre sexo oral y fumar.<\/p>\n
M\u00e1s informaci\u00f3n:
\nUn cartel antitabaco franc\u00e9s relaciona el h\u00e1bito con la pr\u00e1ctica del sexo oral<\/a><\/p>\n
3. \"Contraataca\"<\/h2>\n
\"Solopress<\/p>\n
Fuente de la imagen: Osocio<\/pre>\n
Dirigida a los hombres fumadores, la campa\u00f1a Fight Back fue lanzada por el NHS de Birmingham Este y Norte en 2009. Presentaba im\u00e1genes impactantes de hombres ensangrentados y golpeados con esl\u00f3ganes como \"Fumar. GBH to your Insides\" y \"Cigarettes attack you. Pero de formas que no siempre ves\". Se vieron y distribuyeron carteles y folletos en centros comerciales, d\u00edas de partido de los clubes de f\u00fatbol Aston Villa y Birmingham City, y en m\u00e1s de 900 locales. Los carteles se complementaron con un breve v\u00eddeo, realizado por el fot\u00f3grafo de famosos Rankin y el codirector Chris Cottam, que se colg\u00f3 en YouTube. \"La gente lleva toda la vida viendo anuncios para dejar de fumar y todo el mundo sabe que es malo para ellos. Son noticias viejas. A menos que le demos a la gente una nueva perspectiva al respecto, no van a hacer caso\", explica Joanna Mawtus, directora creativa de Dr Foster, la empresa que est\u00e1 detr\u00e1s de los anuncios. \"Creemos que esta idea lo consigue. Es bastante chocante, pero tambi\u00e9n lo es el da\u00f1o que causa el tabaco\". Como resultado de esta premiada campa\u00f1a, el \u00edndice de personas que dejaron de fumar en la ciudad aument\u00f3 en la incre\u00edble cifra de 67%.<\/p>\n
M\u00e1s informaci\u00f3n:
\n El NHS Trust de Birmingham lanza un anuncio viral antitabaco de Rankin<\/a><\/p>\n
2. \"Marr\u00f3n\"<\/h2>\n
\"Solopress<\/p>\n
Fuente de la imagen: Wallpaper4free<\/pre>\n
El simplemente titulado \"Marr\u00f3n\" formaba parte de la campa\u00f1a antitabaco de 2008 de la CONAC (Corporaci\u00f3n Chilena Contra el C\u00e1ncer) que mostraba im\u00e1genes de ni\u00f1os en apuros, en un intento de advertir a la gente sobre los peligros del tabaquismo pasivo. Su eslogan reza: \"Fumar no es s\u00f3lo suicidio. Es un asesinato\". La agencia de publicidad Draft FCB no hizo prisioneros con estos anuncios, las im\u00e1genes son brutales. Aunque algunos espectadores han observado que el ni\u00f1o parece que est\u00e1 teniendo una rabieta, no asfixi\u00e1ndose por el humo. \u00bfQu\u00e9 te parece?<\/p>\n
1. \"C\u00e1ncer de boca\"<\/h2>\n
\"Solopress<\/p>\n
Fuente de la imagen: Fundaci\u00f3n Mundial del Pulm\u00f3n<\/pre>\n
Hemos reducido deliberadamente el tama\u00f1o de este anuncio \"Fumar provoca c\u00e1ncer de boca y garganta\", la fotograf\u00eda m\u00e1s extrema y perturbadora de nuestra truculenta selecci\u00f3n de im\u00e1genes impactantes contra el tabaquismo. El gobierno australiano empez\u00f3 a incluir advertencias sanitarias gr\u00e1ficas como \u00e9sta, junto con un n\u00famero de tel\u00e9fono para dejar de fumar, en los paquetes de cigarrillos en 2006. Esta perturbadora foto hizo pensar a muchos fumadores, y no fumadores, en la posibilidad de contraer c\u00e1ncer de boca y garganta. Es f\u00e1cil ver por qu\u00e9 funcion\u00f3. Seguir fumando y que tu boca acabe teniendo este aspecto es un argumento de peso para dejar inmediatamente los endemoniados palos de la muerte. La campa\u00f1a de Advertencias Sanitarias Gr\u00e1ficas de Australia tambi\u00e9n inclu\u00eda anuncios en televisi\u00f3n, vallas publicitarias e Internet. En 2008 se llev\u00f3 a cabo una evaluaci\u00f3n de la eficacia de la campa\u00f1a, y la imagen \"asquerosa\" del c\u00e1ncer de boca preocup\u00f3 especialmente a los j\u00f3venes de entre 15 y 24 a\u00f1os que participaron en el estudio de seguimiento. Si la chica de la canci\u00f3n de Katy Perry tuviera unos morros tan desagradables como estos, no sabemos si a la cantante le habr\u00eda gustado tanto ese beso entre chicas.<\/p>\n
M\u00e1s informaci\u00f3n:
\nCampa\u00f1a de advertencias sanitarias (2006)<\/a><\/p>\n
Opini\u00f3n de expertos en dise\u00f1o<\/strong><\/h2>\n
\"Un antitabaco memorable cartel<\/a> transmite el mensaje sin necesidad de texto, s\u00f3lo con una imagen impactante que lo diga todo. Los que figuran en nuestro Top 5 tienen todos el valor de la conmoci\u00f3n y captan tu atenci\u00f3n de inmediato utilizando tu propia imaginaci\u00f3n. Es publicidad inteligente, sencilla y directa\", afirma Julie Simpkins, una de las dise\u00f1adoras gr\u00e1ficas profesionales del estudio de dise\u00f1o interno de Solopress. Sin embargo, uno que no me gusta tanto es el cartel \"Fumar te golpea por dentro\". En mi opini\u00f3n, la imagen no muestra de inmediato el objetivo del anuncio; se necesita un texto que explique el motivo de la cara maltratada. La imagen no parece tan relevante\".<\/p>\n
\u00bfQuiere dejar de fumar?<\/h2>\n
No es demasiado tarde. Apaga ese cigarro y deja de fumar ya. En P\u00e1gina web de Stoptober<\/a>\u00a0tiene todos los recursos para ayudarte a dejar de fumar: consejos de expertos, mensajes de texto diarios motivadores, una aplicaci\u00f3n para smartphone y el apoyo de otros ex fumadores.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"\nThe Most Shocking Anti-Smoking Posters Ever Made | Solopress<\/title>\n<meta name=\"description\" content=\"Stoptober: How do I stop smoking? 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