{"id":54767,"date":"2019-03-06T08:43:13","date_gmt":"2019-03-06T08:43:13","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54767"},"modified":"2019-06-23T16:57:25","modified_gmt":"2019-06-23T15:57:25","slug":"5-amazing-design-trends-for-2019","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/art-design\/5-amazing-design-trends-for-2019\/","title":{"rendered":"5 incre\u00edbles tendencias de dise\u00f1o para 2019"},"content":{"rendered":"
<\/div>\r\n

Las tendencias de dise\u00f1o desempe\u00f1an un papel fundamental en la promoci\u00f3n de las marcas de \u00e9xito.<\/p>\r\n\r\n\r\n\r\n

Pero, \u00bfqu\u00e9 nos deparar\u00e1 el dise\u00f1o en 2019? Hemos preguntado a Phil Cleaver, profesor de Industrias Creativas en Universidad de Middlesex<\/a> y ganador del L\u00e1piz Amarillo, para predecir sus cinco principales tendencias de dise\u00f1o para este a\u00f1o.<\/p>\r\n\r\n\r\n\r\n

1. Marca experiencial<\/strong><\/h2>\r\n\r\n\r\n\r\n

La marca experiencial ha dado vida a las empresas en los \u00faltimos a\u00f1os.<\/p>\r\n\r\n\r\n\r\n

El concepto consiste en interactuar con las personas a nivel sensorial. Cambia la publicidad tradicional por experiencias inmersivas para inspirar a los consumidores a invertir en tu marca.<\/p>\r\n\r\n\r\n\r\n

Esto puede adoptar muchas formas, desde campa\u00f1as interactivas a escaparates creativos: cualquier cosa en la que sus consumidores participen activamente. Llegue al coraz\u00f3n de lo que motiva a su consumidor objetivo e intente desarrollar un v\u00ednculo emocional positivo.<\/p>\r\n\r\n\r\n\r\n

Phil dice: \"Una identidad de marca fuerte ya no puede ser puramente visual. Una marca eficaz se dirige al mayor n\u00famero posible de sentidos humanos para arraigarse firmemente en nuestra memoria. En \u00faltima instancia, la marca tiene que existir m\u00e1s all\u00e1 del logotipo y adoptar formas que trasciendan su enfoque visual\".<\/em><\/p>\r\n\r\n\r\n\r\n

2. Animaci\u00f3n cin\u00e9tica de marca<\/strong><\/h2>\r\n\r\n\r\n\r\n

El branding animado o cin\u00e9tico tiene innumerables posibilidades de dise\u00f1o en la era digital.<\/p>\r\n\r\n\r\n\r\n

Al igual que el branding experiencial, el cin\u00e9tico va m\u00e1s all\u00e1, esta vez utilizando im\u00e1genes en movimiento y animaciones en logotipos y publicidad. Estas representaciones realistas de una marca pretenden captar la atenci\u00f3n del consumidor.<\/p>\r\n\r\n\r\n\r\n

El dise\u00f1o cin\u00e9tico est\u00e1 dando sus primeros pasos y a\u00fan no se ha generalizado. Adelantarse a esta tendencia puede ayudar a su marca a destacar frente a la competencia.<\/p>\r\n\r\n\r\n\r\n

Phil dice: \"La pantalla es la forma en que se consumen la mayor\u00eda de los medios visuales. Tienes cuesti\u00f3n de segundos para mostrar c\u00f3mo te mueves. Puede ser c\u00f3mo se presenta el logotipo y c\u00f3mo aparece la tipograf\u00eda. Tambi\u00e9n puede ser que si tu logotipo representa algo que puede moverse, lo introduzcas visualmente\".<\/em><\/p>\r\n\r\n\r\n\r\n

3. El s\u00edmbolo<\/strong><\/h2>\r\n\r\n\r\n\r\n

El s\u00edmbolo o logotipo es posiblemente el aspecto m\u00e1s importante de cualquier marca. Los mejores se quedan grabados en la mente de los clientes y son lo primero que imaginan cuando piensan en esa marca.<\/p>\r\n\r\n\r\n\r\n

Los s\u00edmbolos son cada vez m\u00e1s importantes en el branding moderno, para comunicar el mensaje de la marca con un m\u00ednimo -o a veces con cero- de palabras.<\/p>\r\n\r\n\r\n\r\n

\"Cuando una marca tiene una marca que la representa con tanto \u00e9xito, alcanza un virtuosismo que trasciende el lenguaje\".<\/em> dice Phil. \"No se necesita m\u00e1s contexto, y siempre est\u00e1 innegablemente asociado a ellos\".<\/em><\/p>\r\n\r\n\r\n\r\n

Las organizaciones pueden modificar sus s\u00edmbolos para atraer a un p\u00fablico totalmente nuevo. Por ejemplo, un cambio de imagen de los partidos pol\u00edticos <\/a> pueden refrescar su imagen y cambiar la percepci\u00f3n que la gente tiene de ellos, simplemente redise\u00f1ando su logotipo.<\/em><\/p>\r\n\r\n\r\n\r\n

4. Plataformas de medios sociales<\/strong><\/h2>\r\n\r\n\r\n\r\n

Las redes sociales van a ser a\u00fan m\u00e1s integrales para las marcas en 2019.<\/p>\r\n\r\n\r\n\r\n

Eso dice nuestro experto Phil Cleaver.<\/p>\r\n\r\n\r\n\r\n

No es ninguna sorpresa. Hoy en d\u00eda, las redes sociales son la forma m\u00e1s eficaz de conectar con los consumidores, ya sea dirigi\u00e9ndose a nuevos grupos demogr\u00e1ficos o dando a conocer a los clientes existentes.
<\/strong><\/p>\r\n\r\n\r\n\r\n

En 2018, m\u00e1s de 83% de los residentes del Reino Unido pose\u00edan una cuenta en las redes sociales y se prev\u00e9 que esta cifra siga aumentando en 2019. El alcance de las redes sociales es ilimitado, y todas estas tendencias de dise\u00f1o pueden introducirse e implementarse a trav\u00e9s de ellas.<\/p>\r\n\r\n\r\n\r\n

\"El consumo de Facebook e Instagram por parte del gran p\u00fablico no hace m\u00e1s que crecer\", afirma Phil. \"Por tanto, el potencial de marketing de estos espacios es cada vez mayor. La movilizaci\u00f3n inteligente de la marca y las campa\u00f1as en las plataformas de medios sociales dan a una marca mucho m\u00e1s alcance, sobre todo entre los consumidores m\u00e1s j\u00f3venes.\"<\/em><\/p>\r\n\r\n\r\n\r\n

5. Tipos de letra personalizados<\/strong><\/h2>\r\n\r\n\r\n\r\n

Los tipos de letra personalizados se est\u00e1n convirtiendo r\u00e1pidamente en una herramienta importante para crear una personalidad de marca \u00fanica. Grandes empresas como Netflix, Apple y Google ya han desarrollado su propio tipo de letra personalizado. \u00bfPor qu\u00e9?<\/p>\r\n\r\n\r\n\r\n

Aportan la personalidad de su marca a todo lo que dice. Y, una vez establecidos, pueden convertirse en el n\u00facleo de su marca: contra su s\u00edmbolo, comunicando sus creencias y valores no en lo que dice, sino en c\u00f3mo lo dice.<\/p>\r\n\r\n\r\n\r\n

Phil dice: <\/em>\"<\/em><\/strong>Poseer un tipo de letra es como poseer un tono de voz, sobre todo cuando las formas de las letras han sido elaboradas para transmitir el mensaje que usted desea especialmente que exprese.<\/em><\/p>\r\n\r\n\r\n\r\n

\"Tambi\u00e9n significa que los competidores no pueden adoptar este lenguaje visual como propio. Al igual que el s\u00edmbolo, el tipo de letra debe dise\u00f1arse y evaluarse en funci\u00f3n de las cualidades proyectadas de la marca\".<\/em><\/p>\r\n\r\n\r\n\r\n

2019 ofrece la oportunidad perfecta para reevaluar su dise\u00f1o de marca. Da a conocer tus nuevos dise\u00f1os con tarjetas de visita y membretes de Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Design trends play a major part in shaping how successful brands promote themselves. But what will design bring us in 2019? We asked Phil Cleaver, professor in Creative Industries at Middlesex University and Yellow Pencil winner, to predict his five biggest design trends for this year. 1. Experiential branding Experiential branding has brought businesses to […]<\/p>\n","protected":false},"author":23,"featured_media":54770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-54767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\n5 Amazing Design Trends For 2019 | Solopress<\/title>\n<meta name=\"description\" content=\"2019 will see several design trends make a big impact on business branding. 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