{"id":54785,"date":"2019-03-06T08:55:02","date_gmt":"2019-03-06T08:55:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54785"},"modified":"2019-06-26T08:31:49","modified_gmt":"2019-06-26T07:31:49","slug":"como-revender-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/how-to-rebrand-your-business\/","title":{"rendered":"C\u00f3mo renombrar su empresa"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>Crear una nueva marca para su empresa es algo m\u00e1s que redactar una nueva declaraci\u00f3n de objetivos. Se trata de redise\u00f1ar el logotipo, cambiar los colores, elegir un tipo de letra diferente y reflejarlo en los recursos promocionales.<\/p>\r\n\r\n\r\n\r\n<p>Nos hemos asociado con dos expertos en branding para ofrecerle los pasos necesarios para crear una nueva identidad visual para su empresa.<\/p>\r\n\r\n\r\n\r\n<p><strong><a href=\"https:\/\/www.brandnu.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Radim Malinic (se abre en una nueva pesta\u00f1a)\">Radim Malinic<\/a><\/strong> es un galardonado director creativo y dise\u00f1ador gr\u00e1fico aut\u00f3nomo afincado en Londres. Ofrecer\u00e1 consejos junto con <strong><a href=\"http:\/\/adri.mdx.ac.uk.contentcurator.net\/phil-cleaver\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Phil Cleaver, (se abre en una nueva pesta\u00f1a)\">Phil Cleaver<\/a><\/strong>Profesor de Industrias Creativas en la Escuela de Arte y Dise\u00f1o de la Universidad de Middlesex.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u00bfQui\u00e9n es usted?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Antes de hacer nada, defina qui\u00e9n es usted como empresa. Esto es esencial para el proceso de cambio de marca, ya que determina la imagen que quiere transmitir a sus clientes.<\/p>\r\n\r\n\r\n\r\n<p>Todas las empresas se centran en el cliente, con el objetivo de ofrecer una buena relaci\u00f3n calidad-precio y un producto o servicio \u00fatil. Pero para que el cambio de marca sea personal para su empresa, h\u00e1gase algunas preguntas:<\/p>\r\n\r\n\r\n\r\n<p><strong>\u00bfQui\u00e9n es su p\u00fablico?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Su base de clientes y su p\u00fablico objetivo son el alma de su negocio. Es l\u00f3gico tenerlos en cuenta a la hora de cambiar de marca, ya que son la raz\u00f3n principal por la que lo haces.<\/p>\r\n\r\n\r\n\r\n<p>Preg\u00fantese qu\u00e9 ser\u00eda lo m\u00e1s receptivo y lo que m\u00e1s apreciar\u00edan de la renovaci\u00f3n de su marca.<\/p>\r\n\r\n\r\n\r\n<p>Phil cree que elementos como los logotipos son cruciales en la eficacia de la marca de una empresa: \"El s\u00edmbolo debe cumplir con \u00e9xito una serie de cualidades enumeradas para ganarse la audiencia que necesitan\", afirma. <\/p>\r\n\r\n\r\n\r\n<p><strong>\u00bfCu\u00e1l es su sector?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Algunos elementos de la marca se adaptan a determinados sectores. Para diferenciarte de otros operadores de tu mercado, f\u00edjate primero en lo que hacen ellos con su marca.<\/p>\r\n\r\n\r\n\r\n<p>Radim lo explica: \"Cada semana hay noticias de renovaciones de marca de las principales empresas, que hacen todo lo posible por seguir siendo relevantes\".<\/p>\r\n\r\n\r\n\r\n<p>Conozca las normas de su sector en materia de marca e intente cultivar su propia personalidad para diferenciarse.<\/p>\r\n\r\n\r\n\r\n<p><strong>\u00bfC\u00f3mo quiere que se represente su marca?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Piense en c\u00f3mo quiere que sea su marca. \u00bfQu\u00e9 emociones quiere que sienta la gente cuando se relaciona con usted? \u00bfConfianza? \u00bfSeguridad? \u00bfInnovaci\u00f3n?<\/p>\r\n\r\n\r\n\r\n<p>Su cambio de marca debe reflejar sus ideales y creencias m\u00e1s profundos como organizaci\u00f3n. Phil pone el ejemplo de cuando <a href=\"https:\/\/www.solopress.com\/blog\/es\/politics-rebranded\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"los partidos pol\u00edticos se renuevan (se abre en una nueva pesta\u00f1a)\">los partidos pol\u00edticos se renuevan<\/a> \u00a0para alterar la percepci\u00f3n que la gente tiene de ellos. Sugiere: \"Invertir en un dise\u00f1o que pueda durar muchos a\u00f1os es, ante todo, una verdadera expresi\u00f3n visual de sus ideas y creencias\".<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 ofrece?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Identifique y analice sus USP y utilice su marca para mostrar lo que le diferencia de sus competidores. Phil lo explica: \"En un mercado abarrotado de marcas, la gente valora mucho la autenticidad percibida\". \"El dise\u00f1o de una marca es un proceso reflexivo que debe presentar las cualidades que proyectas de una forma visual accesible\".<\/p>\r\n\r\n\r\n\r\n<p><strong>\u00bfEn qu\u00e9 eres bueno?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u00bfEs su servicio de atenci\u00f3n al cliente insuperable? \u00bfY sus productos? \u00bfSatisface siempre las necesidades de sus clientes?<\/p>\r\n\r\n\r\n\r\n<p>Retratar tus puntos fuertes en tu marca refuerza tus atributos positivos en la mente de tus clientes. Radim te anima a aprender de las empresas emergentes: \"Muchas de las nuevas empresas de \u00e9xito se basan en el dise\u00f1o: todas muestran su ADN\", explica.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Ponerlo en pr\u00e1ctica<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Phil y Radim ofrecen asesoramiento experto en \u00e1reas espec\u00edficas de una renovaci\u00f3n de marca: logotipo, colores de marca y tipograf\u00eda.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Logotipo<\/strong><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">\"No hay nada tan distintivo como un s\u00edmbolo bien dise\u00f1ado, y muchas marcas se est\u00e1n dando cuenta de ello\", afirma Phil. <\/p>\r\n\r\n\r\n\r\n<p>La simplicidad suele ser la clave. Un buen ejemplo es el reciente cambio de marca de Mastercard. La empresa ha eliminado todas las palabras de su logotipo para dejar los dos c\u00edrculos que se cruzan.<\/p>\r\n\r\n\r\n\r\n<p>\"Cuando una marca tiene una marca que la representa con tanto \u00e9xito... no se necesita m\u00e1s contexto\".<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Colores de la marca<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"La introducci\u00f3n de armon\u00edas crom\u00e1ticas y el aumento de la vitalidad del color aumentan la energ\u00eda y el atractivo\", afirma Radim.<\/p>\r\n\r\n\r\n\r\n<p>La renovaci\u00f3n de la marca de una empresa consiste en revitalizarla y despertar el inter\u00e9s por ella. Elegir los colores adecuados puede ayudar.<\/p>\r\n\r\n\r\n\r\n<p>\"Sea audaz, brillante, directo, amable y atractivo\", a\u00f1ade Radim.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Tipograf\u00eda<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Al igual que el s\u00edmbolo, el tipo de letra debe... evaluarse en funci\u00f3n de las cualidades proyectadas de la marca\".<\/p>\r\n\r\n\r\n\r\n<p>Phil sugiere que, al cambiar de marca, seleccione la tipograf\u00eda en funci\u00f3n de c\u00f3mo quiera que se refleje la imagen de su empresa.<\/p>\r\n\r\n\r\n\r\n<p>\"En los \u00faltimos a\u00f1os, las identidades visuales se han basado en gran medida en la tipograf\u00eda para transmitir su marca\", a\u00f1ade Phil. <\/p>\r\n\r\n\r\n\r\n<p>Una vez que su cambio de marca est\u00e9 en marcha, Solopress puede ayudarle con los recursos visuales que necesitar\u00e1, desde tarjetas de visita hasta membretes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rebranding your business is about more than writing a new mission statement. It\u2019s redesigning your logo, changing your colours, picking a different font and reflecting this in your promotional assets. We\u2019ve teamed up with two branding experts to provide you with the actionable steps to create a new visual identity for your company. Radim Malinic [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":54788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-54785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Rebrand Your Business | Solopress<\/title>\n<meta name=\"description\" content=\"From logos to fonts, colours and graphics \u2013 redefine your company image and transform your promotional output with our guide to rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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