{"id":55145,"date":"2019-04-13T20:15:22","date_gmt":"2019-04-13T19:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55145"},"modified":"2019-05-24T15:33:15","modified_gmt":"2019-05-24T14:33:15","slug":"10-ventajas-del-marketing-offline","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/10-advantages-of-offline-marketing\/","title":{"rendered":"10 ventajas del marketing offline"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Las empresas recurren cada vez m\u00e1s a la impresi\u00f3n para complementar su marketing digital, y la publicidad impresa aumenta por primera vez desde 2010. <a href=\"https:\/\/www.theguardian.com\/media\/2018\/jul\/31\/national-newspapers-in-uk-enjoy-first-print-advertising-rise-since-2010-research-finds\">seg\u00fan las \u00faltimas investigaciones<\/a>.<\/p>\n<p>Para reflejar este cambio de tendencias, hemos elaborado una lista de las principales ventajas del marketing offline.<\/p>\n<h2><b>1. F\u00e1cil de encargar a corto plazo<\/b><\/h2>\n<p>Cuando se prepara una feria comercial o el lanzamiento de un producto, hay muchas piezas en movimiento. Los materiales impresos pueden dise\u00f1arse y encargarse con plazos de entrega r\u00e1pidos, lo que resulta ideal para eventos de \u00faltima hora y promociones de tiempo limitado, o si simplemente se olvid\u00f3 de hacer el pedido antes.<\/p>\n<h2><b>2. Perfecto para campa\u00f1as pol\u00edticas<\/b><\/h2>\n<p>Los materiales de marketing impresos son la piedra angular de cualquier campa\u00f1a pol\u00edtica, junto con m\u00e9todos digitales como la publicidad en Facebook y el correo electr\u00f3nico. Tanto los partidos locales como los nacionales pueden beneficiarse del marketing impreso en el periodo previo a las elecciones, creando una gran expectaci\u00f3n en torno a su campa\u00f1a.<\/p>\n<p>Hay varias formas de promocionar su campa\u00f1a. Desde folletos informativos y octavillas hasta cartas personalizadas, si se combinan con una distribuci\u00f3n inteligente se pueden transmitir los mensajes adecuados a las personas adecuadas en el momento oportuno.<\/p>\n<h2><b>3. Pida exactamente lo que necesita<\/b><\/h2>\n<p>Cuando elige el marketing impreso, controla la cantidad que encarga. Puede seleccionar la cantidad que necesita, lo que significa menos desperdicio de papel y ning\u00fan exceso de existencias almacenadas en sus instalaciones.<\/p>\n<p>No solo eso, sino que es una forma m\u00e1s inteligente de gastar su presupuesto de marketing. Por ejemplo, puede ahorrar el dinero que habr\u00eda gastado en 50 folletos que no se repartir\u00edan en 25 prospectos que s\u00ed lo har\u00edan.<\/p>\n<h2><b>4. Crear stands de exposici\u00f3n impresionantes<\/b><\/h2>\n<p>El marketing impreso debe estar en el centro de la planificaci\u00f3n de cualquier exposici\u00f3n o feria comercial. Invierta tiempo y esfuerzo en hacerlo bien para diferenciarse de la competencia.<\/p>\n<p>Un dise\u00f1o de stand llamativo, con diversos materiales impresos como pancartas enrollables y expositores pop-up, puede ayudarle a abrirse paso entre el ruido y mostrar algunas de sus promociones clave.<\/p>\n<p>Combine offline y online en su stand. Por ejemplo, incruste una pantalla dentro de su expositor emergente para mostrar tuits en directo desde el evento.<\/p>\n<p>Permanezca con la gente despu\u00e9s del evento con tarjetas de visita y folletos bien dise\u00f1ados para cerrar ventas y entablar relaciones en las pr\u00f3ximas semanas.<\/p>\n<h2><b>5. Valioso para promover programas de fidelizaci\u00f3n<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-55181\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/loyalty-cards.jpg\" alt=\"\" width=\"443\" height=\"337\" \/><\/p>\n<p>Puede que no disponga de presupuesto para una aplicaci\u00f3n de fidelizaci\u00f3n integrada como las que se encuentran en las grandes superficies. Pero <a href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/5-ventajas-de-las-tarjetas-de-fidelizacion-para-las-empresas\/\">sistema de tarjetas de fidelidad en papel<\/a> a\u00fan puede aportar beneficios reales.<\/p>\n<p>Puedes ofrecer incentivos similares a los de las aplicaciones digitales, como caf\u00e9s o servicios gratuitos despu\u00e9s de tantas compras. Son una forma estupenda de generar confianza y notoriedad, y son f\u00e1ciles de imprimir y distribuir.<\/p>\n<p>Elija un sello cl\u00e1sico y gane una tarjeta, o incluya un vale u oferta en su pr\u00f3ximo lote de folletos. En cualquier caso, los clientes no tardar\u00e1n en acudir en masa a reclamar su recompensa.<\/p>\n<h2><b>6. Diversos m\u00e9todos de distribuci\u00f3n<\/b><\/h2>\n<p>Otra de las grandes ventajas de la publicidad offline son las m\u00faltiples posibilidades de distribuci\u00f3n. Saque una promoci\u00f3n directamente de los buzones, exponga sus folletos en otros negocios locales o tenga una tarjeta de visita bien dise\u00f1ada lista para repartir en eventos.<\/p>\n<p>No olvide incluir una llamada a la acci\u00f3n. Puede ser, por ejemplo, una oferta canjeable al presentar el folleto en la tienda. Tambi\u00e9n puedes incluir un enlace a tu sitio web o a tus redes sociales.<\/p>\n<h2><b>7. Ofrece a sus clientes algo tangible<\/b><\/h2>\n<p>La impresi\u00f3n ofrece a su p\u00fablico algo que puede sostener, sentir y asociar con su marca.<br \/>\nEsto puede hacer que sus esfuerzos de marketing pasen de ser algo pasivo y f\u00e1cil de ignorar a una experiencia activa y aut\u00e9ntica que los clientes actuales y potenciales recordar\u00e1n. Lleve esto a\u00fan m\u00e1s lejos e incluya obsequios y art\u00edculos promocionales en los que aparezca su logotipo para crear una asociaci\u00f3n positiva.<\/p>\n<h2><b>8. Establece relaciones al trabajar en red<\/b><\/h2>\n<p>Otra ventaja del marketing fuera de l\u00ednea es la oportunidad \u00fanica de conocer a su consumidor. Gracias a las interacciones cara a cara a trav\u00e9s de redes, puede comunicarse directamente con su p\u00fablico.<\/p>\n<p>Las tarjetas de visita o los folletos son ideales para estas situaciones. Adem\u00e1s de generar confianza entre usted y sus clientes potenciales, facilitan el contacto despu\u00e9s de la reuni\u00f3n.<\/p>\n<h2><b>9. Impacta en un espacio abarrotado<\/b><\/h2>\n<p>A medida que crece el mundo digital, tambi\u00e9n lo hace el n\u00famero de anuncios y ventanas emergentes que sus clientes ven cada d\u00eda. Esto significa que es m\u00e1s dif\u00edcil que nunca hacerse notar y animar a sus clientes a actuar.<\/p>\n<p>Los folletos impresos distribuidos de forma inteligente pueden poner su mensaje justo delante del cliente en el momento adecuado. Consiga el mensaje adecuado para animarles a obtener m\u00e1s informaci\u00f3n.<\/p>\n<h2><b>10. Permanece con el p\u00fablico durante m\u00e1s tiempo<\/b><\/h2>\n<p>Hoy en d\u00eda, la gente borra un correo electr\u00f3nico sin siquiera echarle un segundo vistazo, mientras que un folleto bien dise\u00f1ado puede permanecer en sus casas durante meses. Puede que no lo miren constantemente, pero sirve como recordatorio de su empresa.<\/p>\n<p>Sea creativo y regale a sus clientes algo nuevo y emocionante, como un im\u00e1n o un bol\u00edgrafo, y su marca estar\u00e1 presente en sus hogares durante mucho tiempo.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/es\/\">\u00bfListo para empezar? Encuentre todo lo que necesita para su marketing impreso<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Businesses are increasingly using print to complement their digital marketing, with print advertising rising for the first time since 2010 \u2013 according to latest research. To reflect this shift in trends, we\u2019ve compiled a list of the top advantages of offline marketing. 1. Easily-ordered at short notice When you\u2019re preparing for a trade show or [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":55619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-55145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Advantages Of Offline Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. 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Boost your product launch, event or store opening with Solopress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/10-ventajas-del-marketing-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Offline marketing is on the rise. 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