{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"why-print-matters-for-political-campaigns","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Por qu\u00e9 la impresi\u00f3n es importante para las campa\u00f1as pol\u00edticas"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Piense en campa\u00f1as pol\u00edticas. \u00bfQu\u00e9 im\u00e1genes le vienen a la mente? \u00bfMultitudes agitando pancartas? \u00bfConcejales llamando a su puerta? Enormes carteles con mensajes manifiestos, como el famoso cartel \"Hope\" de Barack Obama...<\/p>\n<p>\u00bfPor qu\u00e9 recordamos estas cosas? Estas im\u00e1genes ic\u00f3nicas llenan nuestros peri\u00f3dicos y pantallas de televisi\u00f3n, nuestras <strong>vallas publicitarias y autobuses<\/strong>. Se convierten en el tejido mismo de nuestra historia social y cultural. Desde el Brexit de hoy hasta Barack Obama de ayer.<\/p>\n<p>\u00bfLa \u00fanica constante de todo esto? La impresi\u00f3n.<\/p>\n<p>Lo digital es muy importante para las campa\u00f1as pol\u00edticas. Pero con la impresi\u00f3n se puede <strong>crear algo tangible<\/strong> - algo que sus seguidores puedan sostener sobre sus cabezas o fijar en sus escaparates.<\/p>\n<p>Descubra \u00e9sta y otras ventajas del marketing offline, con la ayuda de expertos creativos como el catedr\u00e1tico de Industrias Creativas Phil Cleaver y Radim Malinic, director creativo de Brand Nu.<\/p>\n<p>O sum\u00e9rjase directamente en nuestro <a href=\"https:\/\/www.solopress.com\/blog\/es\/elections\/\">p\u00e1gina de impresi\u00f3n de las elecciones<\/a> hoy.<\/p>\n<h2><strong>Muestre su compromiso con folletos<\/strong><\/h2>\n<p>Los concejales entregan regularmente en mano <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">folletos impresos<\/a> dentro de su distrito, para mantener informados a los residentes sobre lo que han estado haciendo, tanto en v\u00edsperas de las elecciones como a lo largo del a\u00f1o. As\u00ed demuestran que est\u00e1n activos en la comunidad durante todo el a\u00f1o. <strong>Entrega en mano de folletos<\/strong> tambi\u00e9n brinda la oportunidad de hablar con los votantes.<\/p>\n<h2><strong>M\u00e1s impacto que los correos no abiertos<\/strong><\/h2>\n<p>Un folleto que cae por la puerta puede tener un impacto mucho mayor que un correo electr\u00f3nico sin abrir. Al menos alguien lo recoger\u00e1 del suelo. Si el dise\u00f1o y el contenido son correctos, es de esperar que lo recojan. <strong>leer el folleto<\/strong> para saber m\u00e1s sobre su campa\u00f1a.<\/p>\n<h2><strong>La gente puede cogerlo y sentirlo <\/strong><\/h2>\n<p>Quien tenga su folleto en la mano ver\u00e1 el esfuerzo que ha supuesto dise\u00f1arlo, imprimirlo y entregarlo. Aseg\u00farese de invertir tiempo en producir <strong>algo con calidad<\/strong> - dir\u00e1 mucho de su partido.<\/p>\n<p>\"Ganarse la confianza de la gente con una presentaci\u00f3n aut\u00e9ntica de su pol\u00edtica es ahora un empe\u00f1o vital para cualquier partido\", afirma Phil Cleaver.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/la-mejor-forma-de-distribuir-los-folletos-y-volantes\/\">C\u00f3mo distribuir folletos - nuestra gu\u00eda<\/a><\/p>\n<h2><strong>Crear presencia mediante carteles <\/strong><\/h2>\n<p>Ya hemos mencionado la importancia de <a href=\"https:\/\/www.solopress.com\/blog\/es\/carteles\/\">carteles<\/a> a la campa\u00f1a pol\u00edtica, y el impacto de uno en particular: el cartel Hope de Barack Obama.<\/p>\n<p>En <strong>El cartel de Obama cautiv\u00f3 la imaginaci\u00f3n<\/strong> de millones de personas en 2008 y le ayud\u00f3 a ascender al poder, convirti\u00e9ndose en un fen\u00f3meno cultural por el camino.<\/p>\n<p>Puede que no se conviertan en un fen\u00f3meno cultural. Pero a nivel local, los carteles pueden ayudar a mantener el nombre, la cara y los mensajes de su campa\u00f1a electoral en la mente de la gente en el per\u00edodo previo a la votaci\u00f3n.<\/p>\n<p>En \u00e9poca de elecciones, no s\u00f3lo se colocan carteles en la circunscripci\u00f3n electoral correspondiente, sino tambi\u00e9n <strong>enviado a los simpatizantes<\/strong> \u00a0para exponerlos en su escaparate.<\/p>\n<h2><strong>Combinar impresi\u00f3n y digital para crear expectaci\u00f3n<\/strong><\/h2>\n<p>Lo digital ha transformado por completo el panorama de las campa\u00f1as pol\u00edticas. No lo negamos en absoluto. Pero para conseguir el m\u00e1ximo impacto, hay que combinar lo impreso y lo digital.<\/p>\n<p>Tienes que estar en todas partes, para estar en la mente de todos todo el tiempo\", dice Radim Malinic.<\/p>\n<p>S\u00f3lo aprovechando el poder tanto de la impresi\u00f3n como de lo digital podr\u00e1 conseguirlo eficazmente.<\/p>\n<p>Volvamos al cartel de Obama. Empez\u00f3 en papel, creado por <a href=\"https:\/\/obeygiant.com\/\">Shepard Fairey, artista de Los \u00c1ngeles<\/a>. Apareci\u00f3 en camisetas, tazas y, por supuesto, carteles.<\/p>\n<p>Pero s\u00f3lo se dio cuenta de su verdadero potencial cuando se comparti\u00f3 en Internet, haci\u00e9ndose viral y convirti\u00e9ndose en un fen\u00f3meno cultural.<\/p>\n<p>\"Es importante que los carteles se dise\u00f1en teniendo en cuenta el mundo digital\", afirma Phil Cleaver.<\/p>\n<p>\"Compartir en las redes sociales es incre\u00edblemente importante para las campa\u00f1as pol\u00edticas, y para mantener la coherencia es mejor que se utilice el mismo dise\u00f1o tanto en l\u00ednea como en forma de carteles f\u00edsicos.\"<\/p>\n<h2><strong>Aumente la visibilidad de su marca<\/strong><\/h2>\n<p>Los partidos pol\u00edticos son esencialmente marcas. El objetivo de toda marca es aumentar su visibilidad, impulsar las ventas y dominar el mercado. Aparte de las ventas, las campa\u00f1as pol\u00edticas tienen los mismos objetivos y la impresi\u00f3n puede ayudar a conseguirlos.<\/p>\n<p>En <strong>m\u00edtines y actos de campa\u00f1a<\/strong>materiales impresos f\u00edsicos como <a href=\"https:\/\/www.solopress.com\/blog\/es\/pancartas-enrollables\/wide\/\">banderolas anchas<\/a> y carteles est\u00e1n siempre presentes. Se identifican al instante con la gente y las c\u00e1maras de televisi\u00f3n pueden captar los dise\u00f1os m\u00e1s creativos y llamativos, mientras que las fotos y los v\u00eddeos a veces se hacen virales en Internet.<\/p>\n<p>Un enfoque m\u00e1s sutil es repartir <a href=\"https:\/\/www.solopress.com\/blog\/es\/tarjetas-de-visita\/\">tarjetas de visita<\/a> en actos comunitarios y de creaci\u00f3n de redes. Pueden marcarse con los colores del partido y la informaci\u00f3n, para que la gente pueda ponerse en contacto para saber m\u00e1s.<\/p>\n<p>Una vez m\u00e1s, una tarjeta de visita debe desecharse f\u00edsicamente y lo m\u00e1s probable es que acabe en un tabl\u00f3n de anuncios o en <strong>la bandeja de entrada de alguien<\/strong> - siempre a mano. Eso es m\u00e1s de lo que puede decirse de un correo electr\u00f3nico eliminado.<\/p>\n<h2><strong>La constancia es clave para causar impacto<\/strong><\/h2>\n<p>Hemos hablado de diferentes m\u00e9todos para llegar a su p\u00fablico. Desde tarjetas de visita y carteles hasta folletos e incluso publicaciones en redes sociales.<\/p>\n<p>Aqu\u00ed pasan muchas cosas, y la coherencia es la clave.<\/p>\n<p>Phil Cleaver dice <strong>crear un estilo familiar<\/strong> en todos los activos es crucial para crear autenticidad. \"Es m\u00e1s probable que la gente conf\u00ede en algo que parece cohesionado\", explica.<\/p>\n<h2><strong>\u00bfListo para empezar?<\/strong><\/h2>\n<p>En Solopress, imprimimos carteles, folletos, pancartas y se\u00f1ales, todo ello con entrega est\u00e1ndar gratuita en el Reino Unido. Encuentre todo lo que necesita en nuestra <a href=\"https:\/\/www.solopress.com\/blog\/es\/elections\/\">p\u00e1gina dedicada a la impresi\u00f3n de las elecciones<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/why-print-matters-for-political-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Print Matters For Political Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/why-print-matters-for-political-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T11:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T15:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/shutterstock_1159679383-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why print matters for political campaigns | Solopress\" \/>\n<meta name=\"twitter:description\" content=\"Obama\u2019s #Hope poster was an online phenomenon. 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