{"id":56582,"date":"2019-05-06T16:27:06","date_gmt":"2019-05-06T15:27:06","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56582"},"modified":"2023-10-07T10:52:35","modified_gmt":"2023-10-07T09:52:35","slug":"los-mundo-mas-grandes-espectaculos-comerciales-revelados","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/exhibitions-trade-shows\/the-worlds-biggest-trade-shows-revealed\/","title":{"rendered":"Las mayores ferias del mundo al descubierto"},"content":{"rendered":"
<\/div>

CES en Las Vegas. El Sal\u00f3n Internacional del Autom\u00f3vil de Ginebra. Las ferias modernas son un gran negocio: enormes eventos con presupuestos multimillonarios y stands del tama\u00f1o de un campo de f\u00fatbol, respaldados sin duda por un s\u00f3lido plan de marketing ferial.<\/p>\n

Hemos reunido a 7 de las mayores ferias del mundo <\/strong>para celebrar este nuevo rock and roll e inspirarle para que se prepare para su pr\u00f3xima (o incluso primera) feria comercial.<\/p>\n

CES (Feria de electr\u00f3nica de consumo)<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>La mayor conferencia tecnol\u00f3gica del mundo.<\/em><\/p>\n

En el des\u00e9rtico paisaje de Las Vegas, el CES es el lugar donde debuta la tecnolog\u00eda m\u00e1s puntera del a\u00f1o. Samsung, Sony y LG se disputan el espacio con televisores que ofrecen una calidad de imagen asombrosa.<\/p>\n

El CES es propiedad y est\u00e1 producido por la Consumer Technology Association, la asociaci\u00f3n comercial que representa al sector estadounidense de la tecnolog\u00eda de consumo, que mueve $398.000 millones de euros.<\/p>\n

El CES se puso en marcha hace unos 50 a\u00f1os. Sin embargo, muchas cosas han cambiado desde entonces.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Centro de Convenciones de Las Vegas, Las Vegas, EE.UU.<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Se celebra anualmente en enero<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>M\u00e1s de 180.000 asistentes, m\u00e1s de 4.400 expositores y 1.000 ponentes<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

CONEXPO-CON\/AGG<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>La mayor feria de la construcci\u00f3n de Estados Unidos.<\/em><\/p>\n

Botas llenas de barro, chaquetas de alta visibilidad y herramientas y excavadoras rid\u00edculamente potentes protagonizan una de las mayores ferias de la construcci\u00f3n del mundo.<\/p>\n

CONEXPO-CON\/AGG representa el asfalto, los \u00e1ridos, el hormig\u00f3n, el movimiento de tierras y mucho m\u00e1s para conectar a los profesionales de todos los sectores principales de la construcci\u00f3n.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Centro de Convenciones de Las Vegas, Las Vegas, EE.UU.<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Cada tres a\u00f1os<\/p>\n

\u00bfC\u00f3mo de grande?<\/strong> 2.800 expositores, 150 sesiones educativas<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

MWC Barcelona<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>El mayor acontecimiento mundial de telefon\u00eda m\u00f3vil.<\/em><\/p>\n

Mucho m\u00e1s conocido por su nombre original de Mobile World Congress, el MWC de Barcelona es EL acontecimiento del calendario de los tel\u00e9fonos inteligentes.<\/p>\n

Junto con el CES, esta feria tecnol\u00f3gica es tan grande que la ver\u00e1s a ella y a sus \u00faltimos tel\u00e9fonos en las noticias de la noche.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Fira Gran Via, Barcelona, Espa\u00f1a<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Se celebra anualmente en febrero<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>M\u00e1s de 2.400 empresas, m\u00e1s de 100.000 asistentes de m\u00e1s de 200 pa\u00edses<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

Sal\u00f3n Internacional del Autom\u00f3vil de Ginebra<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>Donde debutan los coches m\u00e1s grandes del mundo.<\/em><\/p>\n

La gran cita para los amantes del motor. Celebrado por primera vez en 1905, el Sal\u00f3n Internacional del Autom\u00f3vil de Ginebra es un estreno de pel\u00edcula para los coches nuevos m\u00e1s grandes del mundo.<\/p>\n

El Range Rover original y el Jaguar E-Type son dos iconos del automovilismo que han debutado en Ginebra a lo largo de los a\u00f1os.<\/p>\n

Hoy en d\u00eda, el sal\u00f3n sigue atrayendo a los grandes fabricantes como la mejor forma de conseguir titulares para sus nuevos coches.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Palexpo, Ginebra, Suiza<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Se celebra anualmente en marzo<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>M\u00e1s de 600.000 visitantes<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

PACK EXPO<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>La mayor feria de transformaci\u00f3n y envasado.<\/em><\/p>\n

El Instituto de Fabricantes de Maquinaria de Envasado es una organizaci\u00f3n comercial que organiza cada a\u00f1o numerosas ferias, conocidas como PACK EXPO.<\/p>\n

Healthcare Packaging EXPO es un evento farmac\u00e9utico que se celebra anualmente y coincide con PACK EXPO Las Vegas y PACK EXPO International.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Variedad de ubicaciones<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Varias exposiciones al a\u00f1o<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>PACK EXPO International - 45.000 asistentes, 2.500 expositores<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

Feria del Libro de Calcuta<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>La mayor feria p\u00fablica del libro del mundo.<\/em><\/p>\n

Calcuta (India) ha sido un destino importante para los libros y la imprenta desde los tiempos del Imperio Brit\u00e1nico. La ciudad est\u00e1 repleta de librer\u00edas vibrantes y bien surtidas, por lo que no es de extra\u00f1ar que la Feria del Libro de Calcuta, inaugurada en 1976, se haya convertido en la mayor del mundo para el gran p\u00fablico.<\/p>\n

En 2017 asistieron unos 1,9 millones de personas, pero esta cifra creci\u00f3 hasta los 2,2 millones en 2018.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Central Park Mela Ground, SaltLake, Calcuta, India (2019)<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Se celebra anualmente en enero<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>600 puestos y 200 peque\u00f1as revistas, 2,2 millones de asistentes en 2018<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

Puro Londres<\/h2>\n

\u00bfDe qu\u00e9 se trata?<\/em><\/strong> La feria de moda m\u00e1s importante de Gran Breta\u00f1a.<\/em><\/p>\n

Londres es una de las principales capitales mundiales de la moda, cuna de desfiles de gran presupuesto y dise\u00f1adores emblem\u00e1ticos. Pure London es uno de los grandes acontecimientos del calendario.<\/p>\n

Su principal ventaja es que alberga toda la cadena de suministro bajo un mismo techo. Es el \u00fanico lugar donde se puede pasar de ver muestras de tejidos de proveedores de todo el mundo a ver colecciones de pr\u00eat-\u00e0-porter.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Olympia Londres, Inglaterra<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Se celebra semestralmente en febrero y julio<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>17.000 visitantes, 1.300 colecciones y 160 proveedores de prendas y tejidos de 13 pa\u00edses<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

NY NOW<\/h2>\n

\u00bfDe qu\u00e9 se trata? <\/em><\/strong>Primer mercado de productos para el hogar y el estilo de vida.<\/em><\/p>\n

NY NOW es un mercado exclusivo para el hogar, el estilo de vida y los productos artesanales. Grandes marcas y empresas emergentes exponen sus creaciones de moda en 400 categor\u00edas. Este evento, que se celebra dos veces al a\u00f1o, atrae a asistentes de todo Estados Unidos y de m\u00e1s de 80 pa\u00edses.<\/p>\n

\u00bfd\u00f3nde?<\/strong> Centro de Convenciones Jacob K Javits, NYC, EE.UU.<\/p>\n

\u00bfCu\u00e1ndo?<\/strong> Se celebra cada dos a\u00f1os<\/p>\n

\u00bfC\u00f3mo de grande? <\/strong>2.500 expositores de las categor\u00edas Hogar, Estilo de vida y Artesan\u00eda, 25.000 compradores que representan a 17.000 empresas<\/p>\n

M\u00e1s informaci\u00f3n<\/a><\/p>\n

Organ\u00edcese para su pr\u00f3xima feria con folletos y octavillas<\/a>pancartas y stands feriales<\/a> de Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

CES in Las Vegas. The International Motor Show in Geneva. Modern trade shows are big business \u2013 huge events with multimillion-pound budgets and stands the size of football pitches \u2013 backed up by a solid exhibition marketing plan, no doubt. We\u2019ve brought together 7 of the world\u2019s largest trade shows to celebrate this new rock […]<\/p>\n","protected":false},"author":23,"featured_media":56597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[899],"class_list":{"0":"post-56582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibitions"},"acf":[],"yoast_head":"\nWorld\u2019s biggest trade shows | Solopress<\/title>\n<meta name=\"description\" content=\"From futuristic TVs to fantastic automobiles. Trade shows are where the hottest new products debut. 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