{"id":61067,"date":"2019-06-17T09:00:43","date_gmt":"2019-06-17T08:00:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61067"},"modified":"2022-08-27T20:18:05","modified_gmt":"2022-08-27T19:18:05","slug":"los-volantes-siguen-siendo-efectivos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/are-flyers-still-effective\/","title":{"rendered":"\u00bfSiguen siendo eficaces los folletos?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Durante d\u00e9cadas, <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">Volantes<\/a> se han utilizado, con gran \u00e9xito, para ayudar a las empresas a promocionar sus productos y servicios. Pero, \u00bfson eficaces los Flyers en la era digital?<\/p>\n<p>Las estad\u00edsticas oficiales de la DMA sugieren que s\u00ed, pues muestran que casi 50% de las personas leen el correo con direcci\u00f3n y m\u00e1s de 60% leen los buzones.<\/p>\n<p>Profundicemos en lo que las convierte en una herramienta de marketing de valor incalculable.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es un folleto?<\/strong><\/h2>\n<p>Un flyer es un anuncio en papel, a menudo impreso en grandes cantidades para su distribuci\u00f3n a gran escala en lugares p\u00fablicos, por correo o directamente en mano. El <a href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/que-es-un-folleto-10-preguntas-esenciales-sobre-los-folletos\/\" target=\"_blank\" rel=\"noopener noreferrer\">finalidad de un folleto<\/a> suele ser para promocionar una empresa, un servicio o un evento.<\/p>\n<p>Hemos esbozado las estad\u00edsticas de entregas a domicilio y correo dirigido, pero \u00bfqu\u00e9 significan estos t\u00e9rminos?<\/p>\n<p>Estos son los dos tipos principales de Flyers:<\/p>\n<ul>\n<li><strong>Puerta cae -<\/strong> Estos Flyers no tienen direcci\u00f3n ni van dirigidos a un \"cabeza de familia\" u \"ocupante\".<\/li>\n<li><strong>Correo con direcci\u00f3n - <\/strong>Este tipo de volante es un env\u00edo postal dirigido a una persona concreta del hogar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Historia de los folletos <\/strong><\/h2>\n<p>En <a href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/la-maravillosa-y-unica-600-anos-de-historia-del-diseno-del-volante-y-del-folleto\/\">historia de Flyers<\/a> se remonta a muchos a\u00f1os atr\u00e1s y es una historia fascinante.<\/p>\n<p>Antes de la invenci\u00f3n de la imprenta, los ricos mercaderes de la Italia renacentista consignaban la informaci\u00f3n importante en boletines de papel escritos a mano. En ellos se detallaban las \u00faltimas noticias sobre las guerras y la econom\u00eda.<\/p>\n<p>En cuanto se invent\u00f3 la imprenta, los activistas empezaron a utilizar material impreso para comunicarse.<\/p>\n<p>Los volantes y folletos tambi\u00e9n se utilizaron en la batalla por el sufragio femenino a principios del siglo XX, cuando los activistas hac\u00edan campa\u00f1a a favor del voto femenino. La mejora de la tecnolog\u00eda hizo que los folletos fueran m\u00e1s f\u00e1ciles de imprimir y distribuir.<\/p>\n<p>Esta evoluci\u00f3n continu\u00f3 a mediados de los a\u00f1os 20.<sup>th<\/sup> desde la propaganda b\u00e9lica y la informaci\u00f3n de servicio p\u00fablico hasta los fanzines de bricolaje de la m\u00fasica punk de los a\u00f1os setenta.<\/p>\n<p>Andy Simons, Conservador de Colecciones Brit\u00e1nicas Modernas de la Biblioteca Brit\u00e1nica, ha declarado: \"Durante la d\u00e9cada de 1970, la fotocopia alcanz\u00f3 la mayor\u00eda de edad y facilit\u00f3 a quienes ten\u00edan algo que decir el uso de material impreso para hacerlo\".<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfFuncionan los Flyers?<\/strong><\/h2>\n<p>En pocas palabras, s\u00ed. Seg\u00fan <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\">Estad\u00edsticas DMA<\/a>Los folletos siguen siendo una herramienta de marketing eficaz tanto en la distribuci\u00f3n por correo como en la distribuci\u00f3n a domicilio para llegar al p\u00fablico objetivo. Estas son las grandes cifras que lo avalan.<\/p>\n<h3><strong>Direcci\u00f3n postal<\/strong><\/h3>\n<ul>\n<li><strong>57%<\/strong> de personas abren un Flyer dirigido cuando acaba de llegar<\/li>\n<li><strong>8%<\/strong> lo abri\u00f3 en un plazo de 28 d\u00edas<\/li>\n<li><strong>5%<\/strong> lo ley\u00f3\/mir\u00f3\/le ech\u00f3 un vistazo y <strong>23%<\/strong> lo hicieron en un plazo de 28 d\u00edas<\/li>\n<li>Se revisan los folletos y volantes <strong>6 veces<\/strong>por t\u00e9rmino medio<\/li>\n<\/ul>\n<h3><strong>Ca\u00edda de puertas<\/strong><\/h3>\n<ul>\n<li><strong>5%<\/strong> leen\/miran\/echan un vistazo a un volante sin direcci\u00f3n que llega a su puerta<\/li>\n<li><strong>16%<\/strong> dejarlo a un lado para mirarlo m\u00e1s tarde<\/li>\n<\/ul>\n<p>Adem\u00e1s de su capacidad para atraer la atenci\u00f3n hacia su empresa, producto o servicio, los Flyers tambi\u00e9n lo son:<\/p>\n<ul>\n<li>Rentable<\/li>\n<li>Disponible en una gama de <a href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/a-guide-to-leaflet-sizes-styles-and-paper-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tama\u00f1o de los folletos<\/a><\/li>\n<li>Te permiten ser creativo con su dise\u00f1o<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQui\u00e9n utiliza Flyers hoy en d\u00eda?<\/strong><\/h2>\n<p>Hoy en d\u00eda no s\u00f3lo los promotores de discotecas utilizan el marketing con Flyers. Las grandes y peque\u00f1as empresas, los empresarios individuales, las organizaciones sin \u00e1nimo de lucro y los pol\u00edticos los utilizan todos para el marketing.<\/p>\n<p>Es f\u00e1cil entender por qu\u00e9. No s\u00f3lo son una forma asequible de transmitir mensajes clave a su p\u00fablico, sino que tambi\u00e9n pueden dirigirse a grupos demogr\u00e1ficos espec\u00edficos y son f\u00e1ciles de leer.<\/p>\n<p>He aqu\u00ed algunos ejemplos de c\u00f3mo puede utilizarse la impresi\u00f3n de Flyers:<\/p>\n<ul>\n<li><strong>Cafeter\u00edas<\/strong> Reparta folletos en zonas concurridas para desviar a la gente en su direcci\u00f3n. Incluye informaci\u00f3n como la ubicaci\u00f3n y los descuentos.<\/li>\n<li><strong>Peluquer\u00edas<\/strong> que ofrecen nuevos servicios suelen utilizar el env\u00edo de Flyers para ofrecer al destinatario una oferta introductoria especial.<\/li>\n<li><strong>Artistas tatuadores<\/strong> utilizan materiales promocionales como Flyers no s\u00f3lo para promocionar su tienda y sus ofertas, sino tambi\u00e9n para mostrar su arte.<\/li>\n<li><strong>Pol\u00edticos locales<\/strong> utilizan a menudo <a href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/folletos-electorales-mejor-diseno-ejemplos\/\">Folletos de campa\u00f1a<\/a> para comunicar claramente sus pol\u00edticas y mostrar a los votantes que son activos en la comunidad.<\/li>\n<li><strong>Entrenadores personales<\/strong> utilizar Flyers para promocionar un nuevo programa, campamentos de entrenamiento o para anunciar sus cualificaciones y servicios.<\/li>\n<\/ul>\n<p>Un Folleto bien dise\u00f1ado tiene un valor incalculable a la hora de promocionar su negocio. Si inviertes tiempo en planificar el contenido y el dise\u00f1o, te asegurar\u00e1s de que el Flyer sea visualmente impactante y tenga una alta legibilidad.<\/p>\n<p>Una buena forma de maximizar el impacto de su folleto es incluir una oferta llamativa y una llamada a la acci\u00f3n. Encontrar\u00e1 m\u00e1s informaci\u00f3n \u00fatil en nuestra gu\u00eda sobre <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;how to create a leaflet&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\"><a href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-disenar-flyers-y-folletos\/\">C\u00f3mo crear un folleto<\/a>redactado por nuestro equipo de expertos dise\u00f1adores gr\u00e1ficos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 utilizar Flyers? <\/strong><\/h2>\n<p>Hay varias razones por las que los Flyers pueden ser extremadamente eficaces para promocionar su empresa, evento, producto o servicio.<\/p>\n<ul>\n<li><strong>Una forma asequible de promocionar - <\/strong>Los folletos de empresa son una forma rentable de difundir el mensaje de su marca, ya que su impresi\u00f3n y distribuci\u00f3n son baratas.<\/li>\n<li><strong>Entrega r\u00e1pida - <\/strong>Pueden imprimirse con poca antelaci\u00f3n. Comparta nuevas ofertas o noticias importantes con las personas que necesitan saberlo r\u00e1pidamente.<\/li>\n<li><strong>Ideal para la apertura de nuevas tiendas - <\/strong>Diga a la gente de la zona que va a abrir cerca. Utiliza un folleto bien dise\u00f1ado para presentarte a tus clientes potenciales.<\/li>\n<li><strong>Perfecto para eventos - <\/strong>Promocione un acontecimiento pr\u00f3ximo con poca antelaci\u00f3n: por ejemplo, una reuni\u00f3n inesperada de un partido pol\u00edtico local o un partido de f\u00fatbol ben\u00e9fico.<\/li>\n<li><strong>Complementos digitales - <\/strong>Los medios impresos pueden coexistir con el marketing digital y reforzar el mensaje del otro. Las redes sociales son una forma especialmente eficaz de unir tus estrategias de marketing online y offline.<\/li>\n<li><strong>\u00c9xito f\u00e1cil de medir - <\/strong>Los c\u00f3digos QR, las URL espec\u00edficas y los n\u00fameros de folletos pueden rastrearse, lo que los convierte en una forma de marketing mensurable.<\/li>\n<li><strong>La parte f\u00edsica de su marca - <\/strong>Los folletos son algo que la gente puede tocar. Material de marketing tangible que no se pierde en una carpeta llena de correos electr\u00f3nicos.<\/li>\n<\/ul>\n<p>Ya conoce las ventajas de los Flyers en la era digital. Pero antes de difundir su mensaje, necesita una estrategia de distribuci\u00f3n: explore <a href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/la-mejor-forma-de-distribuir-los-folletos-y-volantes\/\">c\u00f3mo repartir Flyers<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, Flyers have been used, with great success, to help businesses promote their products and services. But are Flyers effective in the digital age? Official DMA stats suggest they are, showing almost 50% of people read addressed mail and more than 60% read door drops. Let\u2019s delve deeper into what makes them a priceless [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are flyers still effective? | Solopress<\/title>\n<meta name=\"description\" content=\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? 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Pero, \u00bfsiguen siendo eficaces en la era digital? Nosotros decimos que s\u00ed. Averig\u00fce por qu\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/los-volantes-siguen-siendo-efectivos\/","og_locale":"es_ES","og_type":"article","og_title":"Are flyers still effective? | Solopress","og_description":"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? 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