{"id":61148,"date":"2019-07-11T08:30:15","date_gmt":"2019-07-11T07:30:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61148"},"modified":"2020-09-24T11:29:44","modified_gmt":"2020-09-24T10:29:44","slug":"10-pasos-para-conseguir-folletos-y-octavillas-que-hagan-negocio","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/10-steps-to-flyers-and-leaflets-that-earn-business\/","title":{"rendered":"10 pasos para conseguir folletos y octavillas que hagan negocio"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>En el mundo actual de las redes sociales, los folletos y volantes pueden parecer un poco \"anticuados\" para promocionar su empresa, pero cuando se trata de hacer correr la voz, todav\u00eda pueden ser muy eficaces. Si se hace bien.<\/p>\n<p>Aqu\u00ed, en 10 pasos f\u00e1ciles de seguir, aprender\u00e1s c\u00f3mo crear folletos y volantes puede ayudar a generar negocio de una forma que la promoci\u00f3n online no puede igualar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Elija un mensaje<\/strong><\/h2>\n<p>Antes de empezar a trabajar en el dise\u00f1o, tiene que saber qu\u00e9 es lo que quiere dar a conocer. \u00bfQuiere que su volante o folleto ofrezca una breve descripci\u00f3n de su empresa? \u00bfQuiere vender un servicio concreto o anunciar una oferta especial o un evento? Saber lo que quiere decir es la clave para dise\u00f1ar el folleto perfecto.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Identifique a su p\u00fablico<\/strong><\/h2>\n<p>Piense a qui\u00e9n va dirigido el folleto. Debe tenerlo en cuenta:<\/p>\n<ul>\n<li><strong>De d\u00f3nde es el p\u00fablico<\/strong> - \u00bflocal, regional, nacional o mundial?<\/li>\n<li><strong>Intereses<\/strong> - \u00bfa qu\u00e9 nicho concreto se dirige?<\/li>\n<li><strong>Necesita<\/strong> - \u00bfQu\u00e9 espera aprender el lector del folleto? \u00bfInformaci\u00f3n? \u00bfDatos de contacto?<\/li>\n<li><strong>Accesibilidad<\/strong> - \u00bftienen algunos lectores necesidades espec\u00edficas en cuanto a combinaci\u00f3n de colores, espaciado del texto y tipos de letra?<\/li>\n<li><strong>Formato de la informaci\u00f3n<\/strong> - \u00bfP\u00e1rrafos, vi\u00f1etas, im\u00e1genes o un poco de todo?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>3. \u00bfProspecto o folleto?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61151\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\" alt=\"Selecci\u00f3n de folletos\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Lo siguiente es saber cu\u00e1nto quiere decir. Esto determinar\u00e1 si una octavilla (que es una hoja de papel de una o dos caras) o un folleto (generalmente un trozo de papel doblado por las dos caras) es el veh\u00edculo adecuado para su mensaje, y qu\u00e9 tama\u00f1o debe elegir. Debe saber que:<\/p>\n<ul>\n<li>Los folletos son ideales para causar impacto: son un medio estupendo para captar la atenci\u00f3n de una sola vez. Piensa en eventos, ventas y publicidad de servicios espec\u00edficos e independientes.<\/li>\n<li>Los folletos son ideales para informar; si tiene algo m\u00e1s extenso que decir, como promocionar una gama de productos o servicios, querr\u00e1 el espacio extra de papel y el tiempo adicional que la gente probablemente dedique a mirarlo.<\/li>\n<li>Elija el tama\u00f1o y la forma de papel adecuados: no s\u00f3lo definir\u00e1 cu\u00e1nto puede decir, sino que tambi\u00e9n puede llamar la atenci\u00f3n. En Solopress, por ejemplo, hacemos todo tipo de papeles, desde A5 hasta tiras y cuadrados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Redacta tus ideas<\/strong><\/h2>\n<p>Utilizando un bloc de dibujo y un bol\u00edgrafo o un l\u00e1piz o digitalizando y creando un plano b\u00e1sico o un <a href=\"https:\/\/www.experienceux.co.uk\/faqs\/what-is-wireframing\/\">wireframe<\/a>Si lo desea, puede trazar el aspecto que tendr\u00e1 el producto final, siendo tan creativo o comedido como desee, para hacerse una mejor idea de qu\u00e9 y cu\u00e1nto texto e im\u00e1genes va a necesitar, y tambi\u00e9n de si podr\u00e1 realizar el dise\u00f1o usted mismo o tendr\u00e1 que encargarlo a otra persona. Si puedes, haz varios bocetos para tener m\u00e1s opciones a la hora de dise\u00f1ar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Trabaje en su copia<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61154\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\" alt=\"Folleto plegado\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Antes de tener terminado el dise\u00f1o de sus nuevos y relucientes folletos o volantes, conviene tener listo el contenido escrito. Al hacerlo, deber\u00edas:<\/p>\n<ul>\n<li>Haga que su texto sea persuasivo; explique por qu\u00e9 lo que anuncia beneficiar\u00e1 al lector.<\/li>\n<li>Cree un titular que capte inmediatamente la atenci\u00f3n de la gente.<\/li>\n<li>Aseg\u00farese de que el texto sea f\u00e1cil de entender para que llegue al mayor n\u00famero posible de lectores.<\/li>\n<li>Intente dividir los textos largos con subt\u00edtulos para que sean m\u00e1s f\u00e1ciles de digerir.<\/li>\n<li>Tenga en cuenta d\u00f3nde pueden ir las im\u00e1genes.<\/li>\n<li>Termine con una llamada a la acci\u00f3n para animar a la gente a hacer lo que pide, por ejemplo, \"p\u00f3ngase en contacto\" o \"venga\".<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>6. Revise su contenido<\/strong><\/h2>\n<p>Esto es muy importante. En el proceso de revisi\u00f3n, debe comprobar si hay errores ortogr\u00e1ficos y gramaticales y si el tono de voz utilizado coincide con la marca de su empresa. Conviene leerlo todo en voz alta para comprobar que tiene sentido. Aunque creas que ya has terminado, vuelve a corregirlo y pide a otra persona que tambi\u00e9n lo haga. No querr\u00e1s recibir cientos de folletos nuevos y encontrarte con una errata.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Inicie su dise\u00f1o<\/strong><\/h2>\n<p>Lo primero es dolorosamente obvio: aseg\u00farate de que tiene buena pinta. Es decir, que tenga un dise\u00f1o atractivo, im\u00e1genes o gr\u00e1ficos de calidad y un aspecto profesional.<\/p>\n<p>Si no est\u00e1s seguro de que tus habilidades est\u00e9n a la altura, pide a alguien que sepa lo que hace que lo haga por ti. Eso puede significar contratar a un dise\u00f1ador o recurrir a un servicio de impresi\u00f3n que ofrezca servicios de maquetaci\u00f3n. Es algo que hacemos en Solopress, pero puede que en alg\u00fan otro sitio tambi\u00e9n lo hagan.<\/p>\n<p>Si vas a hacerlo solo o vas a contratar a alguien para que lo haga por ti y quieres revisar el dise\u00f1o antes de que se imprima, deber\u00edas tenerlo en cuenta:<\/p>\n<ul>\n<li><strong>Qu\u00e9 va d\u00f3nde<\/strong> - Aseg\u00farese de que todo fluye y est\u00e1 en el orden correcto.<\/li>\n<li><strong>Colores<\/strong> - Lo ideal es que encajen con la marca de su empresa o con el tono de sus folletos. Por ejemplo, el rojo sugiere urgencia, lo que puede ser ideal si quieres que la gente act\u00fae ante una oferta por tiempo limitado.<\/li>\n<li><strong>Fuentes<\/strong> - una vez m\u00e1s, deben encajar con su marca, as\u00ed como con lo que intenta vender.<\/li>\n<li><strong>Im\u00e1genes<\/strong> - Las fotos de buena calidad est\u00e1n a la orden del d\u00eda. Y si son \u00fanicas, no de archivo, mejor que mejor.<\/li>\n<\/ul>\n<p>Procure que las cosas tampoco se compliquen demasiado. Esto incluye el texto y el dise\u00f1o. Para ello, no utilice m\u00e1s de tres tipos de letra distintos, ya que un n\u00famero mayor confundir\u00eda a muchos lectores. Opte por frases y p\u00e1rrafos cortos y f\u00e1ciles de digerir, y evite el uso de jerga y palabras largas, ya que pueden echar para atr\u00e1s a algunas personas. Del mismo modo, no utilice demasiados colores, ya que el dise\u00f1o podr\u00eda parecer demasiado recargado. Puede utilizar nuestro\u00a0<a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/es\/create-your-own\/\"><strong>Cree el suyo propio<\/strong><\/a>\u00a0para empezar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. No olvide<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61157\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\" alt=\"Folleto desplegable\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Los datos de contacto son tan importantes como lo que quieres promocionar. Si la gente no sabe cu\u00e1l es su direcci\u00f3n web, d\u00f3nde se encuentra su tienda f\u00edsica o c\u00f3mo ponerse en contacto para hacer una reserva, sus folletos no van a conseguir ning\u00fan negocio. Deber\u00edas incluir:<\/p>\n<ul>\n<li>Direcci\u00f3n de correo electr\u00f3nico.<\/li>\n<li>Direcci\u00f3n web.<\/li>\n<li>N\u00famero de tel\u00e9fono.<\/li>\n<li>Enlaces sociales, por ejemplo Facebook, Twitter, Instagram, YouTube, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>9. A\u00f1ada un formulario\/cup\u00f3n desprendible<\/strong><\/h2>\n<p>Adem\u00e1s de los datos de contacto, puede ser \u00fatil a\u00f1adir un cup\u00f3n desprendible o un formulario para que la gente lo rellene. Un formulario puede invitar a participar en un concurso, inscribirse en ofertas especiales o incluso solicitar la afiliaci\u00f3n. En cuanto a los cupones, pueden servir de incentivo para que los clientes acudan a su establecimiento y tambi\u00e9n hacer que su <strong>folletos perforados<\/strong>\u00a0destacar. De nuevo, esta es una opci\u00f3n que ofrecemos en Solopress. Si opta por otra imprenta, compruebe que pueden hacerlo antes de realizar el pedido.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. Hacerles notar<\/strong><\/h2>\n<p>Una vez que haya conseguido dise\u00f1arlos, corregirlos e imprimirlos, el \u00faltimo paso es conseguir que sus folletos y octavillas se vean. Si tiene una tienda u oficina, col\u00f3quelos en un lugar visible para los clientes, como la entrada o la caja. Si no los tiene, considere la posibilidad de dejarlos en lugares donde puedan estar sus clientes potenciales, como tiendas o salas de espera. Tambi\u00e9n puede ser eficaz repartirlos por la calle o en eventos.<\/p>\n<p>Estos pasos pueden darle todo lo necesario para elaborar un\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">folleto o panfleto<\/a><\/strong>\u00a0que le ayudar\u00e1n a generar esas ventas adicionales. Por un peque\u00f1o coste, podr\u00eda ver un aumento de su negocio y un impulso en la notoriedad de su marca que el marketing online no puede ofrecer.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of social media, leaflets and flyers may seem a little \u2018old hat\u2019 for promoting your company, but when it comes to getting the word out, they can still be very effective. If you do it right, that is. Here, in 10 easy-to-follow steps, you\u2019ll learn how creating leaflets and flyers can help [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Steps To Flyers And Leaflets That Earn Business | Solopress<\/title>\n<meta name=\"description\" content=\"How can flyers and leaflets drive sales for your business? We have 10 steps to make yours a great marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/10-pasos-para-conseguir-folletos-y-octavillas-que-hagan-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Steps To Flyers And Leaflets That Earn Business | Solopress\" \/>\n<meta property=\"og:description\" content=\"How can flyers and leaflets drive sales for your business? 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