{"id":61178,"date":"2019-06-27T08:30:38","date_gmt":"2019-06-27T07:30:38","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61178"},"modified":"2019-06-27T08:32:42","modified_gmt":"2019-06-27T07:32:42","slug":"el-valor-de-la-gratitud-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/the-value-of-gratitude-marketing\/","title":{"rendered":"El valor del marketing de la gratitud"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\u00bfDesea atraer nuevos clientes potenciales? \u00bfAumentar las conversiones en su sitio web? \u00bfAumentar su n\u00famero de seguidores en las redes sociales? \u00bfRetener clientes fieles?<\/p>\n<p>Una poderosa t\u00e9cnica puede ayudarle a conseguirlo: \u00a1diga gracias! El marketing de la gratitud es el arte de hacer saber a sus clientes que les aprecia de verdad. Si lo practica sistem\u00e1ticamente, su empresa empezar\u00e1 a recoger los frutos. La gratitud es una t\u00e1ctica poderosa para ampliar su base de clientes; mostrar emociones humanas genuinas como el agradecimiento hace maravillas para humanizar su marca y animar a la gente a conectar con usted.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El enfoque<\/strong><\/h2>\n<p>Con el marketing de gratitud, el \u00e9nfasis no se pone en la publicidad y las promociones con la pura intenci\u00f3n de generar ventas, sino en establecer conexiones aut\u00e9nticas con los clientes. El objetivo es establecer una buena relaci\u00f3n y retener a los clientes, para que establezcan v\u00ednculos s\u00f3lidos y duraderos con las marcas. Como ya se ha dicho, el marketing de gratitud puede generar un aumento del negocio. Tambi\u00e9n es una forma estupenda de conseguir promociones gratuitas de boca en boca. Requiere una excelente comunicaci\u00f3n entre las empresas y sus clientes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marketing de la gratitud<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/the-value-of-gratitude-marketing-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/the-value-of-gratitude-marketing-marketing.jpg\" alt=\"Gracias en varios idiomas\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Si no se te ocurre c\u00f3mo empezar con el marketing de la gratitud, aqu\u00ed tienes algunas ideas que pueden despertar tu creatividad.<\/p>\n<ul>\n<li>D\u00e9 las gracias en su sitio web cuando se realice un pedido. Es una buena oportunidad para hacer saber a sus clientes que les aprecia. Puede que incluso quiera ofrecer un incentivo en este momento para que vuelvan, como un c\u00f3digo de cup\u00f3n de descuento para su pr\u00f3ximo pedido. Una \"pantalla de agradecimiento\" en su sitio web tambi\u00e9n es un lugar ideal para mantener informados a los clientes sobre lo que ocurre a continuaci\u00f3n en el proceso de env\u00edo, o incluir una llamada a la acci\u00f3n como una encuesta o una invitaci\u00f3n a seguirle en las redes sociales.<\/li>\n<li>Mostrar aprecio cuando se alcanzan hitos, como por ejemplo\u00a0<a href=\"https:\/\/www.graphicdisplayworld.com\/categories\/business\/solopress-celebrate-2-000-000th-order-thanks-to-substantial-growth-over-the-past-fourteen-years\"><strong>n\u00famero de pedidos realizados<\/strong><\/a>\u00a0o seguidores de Twitter alcanzados. Al no dejar que la dedicaci\u00f3n de los fans pase desapercibida, tus seguidores se sentir\u00e1n valorados y ser\u00e1 m\u00e1s probable que te recomienden a sus amigos.<\/li>\n<li>Responda del mismo modo cuando un cliente haga algo bueno, como escribirle una cr\u00edtica elogiosa o recomendarle a un cliente especialmente excelente. Tal vez quieras enviarles una nota de agradecimiento escrita a mano, ofrecerles una mejora o un env\u00edo gratuito o escuchar sus sugerencias sobre tus productos y servicios.<\/li>\n<li>Env\u00ede un mensaje de agradecimiento espec\u00edfico cada vez que le recomienden a alguien; averig\u00fce de d\u00f3nde proceden y haga saber a quienes le han enviado negocios cu\u00e1nto les aprecia de verdad.<\/li>\n<li>Muestra gratitud cuando otros te ayuden, aunque no funcione. A veces recibes una recomendaci\u00f3n o una propuesta que aprecias, pero por la raz\u00f3n que sea no funciona. Sin embargo, sigue siendo una buena pr\u00e1ctica dar las gracias a la persona que te la ha hecho llegar; nunca se sabe cu\u00e1ndo puedes necesitarla o si su pr\u00f3xima oferta es exactamente lo que buscas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Para recordar<\/strong><\/h2>\n<p>Hacer saber a sus clientes que les aprecia tiene sentido, pero no siempre es de sentido com\u00fan. Es importante recordar que sus clientes siempre tienen la opci\u00f3n de ir a otro sitio. En la era de Google y los tel\u00e9fonos inteligentes, pueden encontrar f\u00e1cilmente una alternativa. As\u00ed que d\u00e9 a su p\u00fablico objetivo una raz\u00f3n para elegirle a usted en lugar del lugar con el precio m\u00e1s barato. Exprese su gratitud y conseguir\u00e1 que vuelvan. Un simple \"gracias\" llega muy lejos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Imprimir tarjetas de agradecimiento personalizadas<\/strong><\/h2>\n<p>\u00bfPor qu\u00e9 no crear\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/es\/tarjetas-de-felicitacion\/\">tarjetas de agradecimiento<\/a><\/strong>\u00a0para su negocio? Seguro que a sus clientes les gustar\u00e1 saber de usted.<\/p>","protected":false},"excerpt":{"rendered":"<p>Are you eager to attract new leads? Increase conversions on your website? Grow your social media following? Retain loyal customers? A powerful technique can help you do all that; just say thank you! Gratitude marketing is the art of letting your customers know you genuinely appreciate them. As a result of practicing it consistently, your [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-61178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value Of Gratitude Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Are you eager to attract new leads? Increase conversions on your website? Grow your social media following? 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