{"id":62822,"date":"2019-08-05T08:30:46","date_gmt":"2019-08-05T07:30:46","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62822"},"modified":"2023-10-07T10:52:22","modified_gmt":"2023-10-07T09:52:22","slug":"mejores-ferias-comerciales","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/best-marketing-trade-shows\/","title":{"rendered":"Las mejores ferias de marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Las ferias de marketing son una oportunidad fant\u00e1stica para que las marcas muestren sus productos y servicios junto a algunas de las empresas m\u00e1s influyentes del mundo.<\/p>\n<p>Expertos de empresas l\u00edderes del sector imparten seminarios y charlas inspiradores y ofrecen la oportunidad de establecer contactos con los mejores.<\/p>\n<p>Hemos perfilado ocho de las mejores exposiciones y ferias de marketing del mundo para ayudarle a impulsar el alcance de su negocio.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Festival de marketing<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>El mayor evento mundial dedicado a los profesionales del marketing de marcas.<\/li>\n<li>Cuenta con ponentes del sector e invitados famosos que aparecen en el escenario para hablar de la importancia de crear una marca y de sus experiencias al respecto.<\/li>\n<li>Hay 12 escenarios de contenidos, as\u00ed como la Ciudad de los Festivales, que act\u00faa como centro interactivo del acontecimiento y permite a los asistentes sumergirse en salas de experiencias y habit\u00e1culos.<\/li>\n<li>Su objetivo es inspirar a los visitantes para que creen sus propias ideas de marketing y darles ideas para dar forma a sus futuros proyectos.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>Tobacco Dock, Londres, Reino Unido.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente en octubre.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>M\u00e1s de 4000 profesionales del marketing asistieron al Festival of Marketing 2018, <a href=\"https:\/\/www.festivalofmarketing.com\/\">M\u00e1s informaci\u00f3n<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. VivaTechnology <\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Conferencia anual dedicada a las empresas emergentes y la innovaci\u00f3n.<\/li>\n<li>Inaugurada en 2016, VivaTechnology cuenta con responsables de la toma de decisiones y l\u00edderes tecnol\u00f3gicos de algunas de las mayores empresas del mundo, que se re\u00fanen para compartir sus conocimientos con los asistentes.<\/li>\n<li>La visi\u00f3n de la conferencia es ampliar las empresas a escala internacional combinando las \u00faltimas innovaciones y tecnolog\u00edas digitales.<\/li>\n<li>Habr\u00e1 ponentes de empresas l\u00edderes del sector, oportunidades de establecer contactos y la posibilidad de descubrir nuevas tendencias tecnol\u00f3gicas.<\/li>\n<li>Tambi\u00e9n suelen ofrecerse varias exposiciones en directo, desde experiencias de realidad virtual y realidad aumentada hasta exhibiciones de robots y drones.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>Par\u00eds, Francia.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>124.000 asistentes con 13.000 start-ups de 125 pa\u00edses, <a href=\"https:\/\/vivatechnology.com\/\">M\u00e1s informaci\u00f3n<\/a> en el sitio web de VivaTech.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. ENTRADA<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Evento de cuatro d\u00edas, una de las conferencias mundiales de m\u00e1s r\u00e1pido crecimiento.<\/li>\n<li>INBOUND es una conferencia empresarial anual repleta de charlas inspiradoras, talleres y oportunidades para establecer contactos.<\/li>\n<li>Creado por HubSpot en 2012, cuenta cada a\u00f1o con una selecci\u00f3n de ponentes inspiradores, procedentes del mundo empresarial y de la far\u00e1ndula.<\/li>\n<li>Hist\u00f3ricamente, personalidades como Michelle Obama e Issa Rae han pronunciado discursos de apertura en el evento, lo que contribuye a la creciente reputaci\u00f3n de INBOUND como centro de pensamiento e innovaci\u00f3n en marketing.<\/li>\n<li>La conferencia tambi\u00e9n ofrece artistas de talla mundial y anima a los asistentes a pensar a lo grande y reavivar su pasi\u00f3n por el marketing.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>Boston, Estados Unidos.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente en septiembre.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>M\u00e1s de 24.000 asistentes y m\u00e1s de 250 ponentes. M\u00e1s informaci\u00f3n en <a href=\"https:\/\/www.inbound.com\/\">P\u00e1gina web de INBOUND<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. DMEXCO<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Evento europeo l\u00edder en marketing digital para conocer las \u00faltimas tendencias.<\/li>\n<li>Inaugurada en 2009, DMEXCO ha atra\u00eddo a los principales actores del negocio digital, el marketing y la innovaci\u00f3n. Re\u00fane sistem\u00e1ticamente a las mentes m\u00e1s brillantes de todos los sectores y se describe como una plataforma perfecta para que las empresas de nueva creaci\u00f3n inicien su andadura y aprendan a hacer de su proyecto un \u00e9xito.<\/li>\n<li>Tendr\u00e1 la oportunidad de asistir a seminarios, debates, laboratorios y exposiciones cuyo objetivo es establecer la agenda para el futuro de la econom\u00eda digital.<\/li>\n<li>DMEXCO tambi\u00e9n ofrece la oportunidad de establecer redes y crear una amplia gama de contactos de alta calidad.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>Colonia, Alemania.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente en septiembre.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>41.000 asistentes, 550 ponentes y 1.000 expositores m\u00e1s informaci\u00f3n en la <a href=\"https:\/\/dmexco.com\/\">P\u00e1gina web de DMEXCO<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. B2B Marketing Expo<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Uno de los mayores eventos de marketing del Reino Unido.<\/li>\n<li>B2B Marketing Expo es una de las mejores ferias de marketing B2B a las que pueden asistir quienes trabajan en el sector, y su reputaci\u00f3n en toda Europa crece a\u00f1o tras a\u00f1o.<\/li>\n<li>El certamen est\u00e1 repleto de exposiciones y conferencias interactivas dirigidas espec\u00edficamente a los asistentes que deseen ponerse en contacto con proveedores, escuchar a influyentes ponentes y obtener asesoramiento de expertos del sector.<\/li>\n<li>Con clases magistrales en profundidad, sesiones de formaci\u00f3n en marketing digital, paneles de expertos, redes de contactos y premios, esta feria de marketing londinense lo tiene todo bajo el mismo techo.<\/li>\n<li>Tambi\u00e9n tienen una exposici\u00f3n hermana que se celebra anualmente en California, EE.UU.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>ExCel, Londres.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente en marzo.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>20.000 asistentes, 500 seminarios y 1.000 expositores, inf\u00f3rmese en el <a href=\"http:\/\/www.b2bmarketingexpo.co.uk\/\">Sitio web de B2B Marketing Expo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>6. El mundo del marketing de contenidos<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Una de las mayores conferencias de marketing de contenidos del mundo.<\/li>\n<li>Con m\u00e1s de 120 sesiones, dirigidas por expertos y profesionales del marketing de marca, Content Marketing World pretende ayudar a todos los asistentes a desarrollar sus habilidades personales, as\u00ed como las capacidades de sus equipos.<\/li>\n<li>Tambi\u00e9n pretende inspirar a los visitantes para que creen estrategias de marketing de contenidos atractivas y establezcan contactos con otras empresas y profesionales afines.<\/li>\n<li>Entre los oradores principales pasados y futuros se encuentran la escritora, productora, autora, directora y actriz Mindy Kalling, mientras que la actriz, c\u00f3mica, escritora, productora y dramaturga Tina Fey ofreci\u00f3 una sesi\u00f3n de preguntas y respuestas en la conferencia de 2018.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>Cleveland, Ohio, Estados Unidos.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Anualmente en septiembre.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>M\u00e1s de 3.700 profesionales del marketing de m\u00e1s de 50 pa\u00edses. M\u00e1s informaci\u00f3n en <a href=\"https:\/\/www.contentmarketingworld.com\/\">El mundo del marketing de contenidos<\/a> sitio web.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. El mundo del marketing en las redes sociales<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Conferencia de tres d\u00edas sobre redes sociales para profesionales del marketing y personas influyentes.<\/li>\n<li>Organizada por Social Media Examiner, esta conferencia ense\u00f1a a los asistentes estrategias y t\u00e1cticas de marketing digital.<\/li>\n<li>Cada a\u00f1o, alrededor de 100 ponentes -especializados en estrategias de medios sociales, marketing de contenidos y an\u00e1lisis- exponen sus ideas sobre el presente y el futuro del marketing en medios sociales.<\/li>\n<li>Pueden asistir profesionales del marketing de empresas de todos los tama\u00f1os, lo que supone una oportunidad perfecta para establecer contactos con quienes buscan abrirse camino.<\/li>\n<li>En Social Media Marketing World podr\u00e1 compartir ideas, encontrar talento, mejorar su alcance e influencia y descubrir nuevos clientes.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>San Diego, California, EE.UU.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente en marzo.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>M\u00e1s de 7.000 participantes y un centenar de ponentes, m\u00e1s informaci\u00f3n en Social Media Marketing World <a href=\"https:\/\/www.socialmediaexaminer.com\/smmworld\/\">sitio web<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. Semana de la Publicidad<\/strong><\/h2>\n<h3><strong><em>\u00bfDe qu\u00e9 se trata?<\/em><\/strong><\/h3>\n<ul>\n<li>Evento \u00fanico con conferencias en varios continentes.<\/li>\n<li>La Semana de la Publicidad es un acontecimiento mundial para los profesionales del marketing, la publicidad y la tecnolog\u00eda.<\/li>\n<li>Se celebra en seis eventos diferentes, en S\u00eddney, Nueva York, Johannesburgo, Ciudad de M\u00e9xico, Londres y Tokio.<\/li>\n<li>Cada evento cuenta con seminarios y talleres dirigidos por algunas de las mentes m\u00e1s brillantes del sector, adem\u00e1s de ofrecer oportunidades para establecer contactos con representantes de algunas de las mayores empresas mundiales.<\/li>\n<li>M\u00e1s de 1.200 oradores pronunciar\u00e1n discursos inspiradores. Entre los oradores anteriores figuran Al Gore, Arianna Huffington y Richard Branson.<\/li>\n<\/ul>\n<h3><strong><em>\u00bfd\u00f3nde?<\/em><\/strong><\/h3>\n<p>Eventos celebrados en Ocean\u00eda, Norteam\u00e9rica, \u00c1frica, Europa y Asia.<\/p>\n<h3><strong><em>\u00bfCu\u00e1ndo?<\/em><\/strong><\/h3>\n<p>Se celebra anualmente en septiembre.<\/p>\n<h3><strong><em>\u00bfC\u00f3mo de grande?<\/em><\/strong><\/h3>\n<p>98.000 asistentes y m\u00e1s de 1.200 ponentes: eche un vistazo a la <a href=\"http:\/\/newyork.advertisingweek.com\/\">Semana de la Publicidad<\/a> para m\u00e1s informaci\u00f3n.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00bfEst\u00e1 pensando en participar en una feria de marketing? Consulte nuestra colecci\u00f3n de <a href=\"https:\/\/www.solopress.com\/blog\/es\/stands-de-exposicion\/\">stands feriales<\/a>Todos ellos pueden dise\u00f1arse con su propia marca e ilustraciones, con un plazo de entrega r\u00e1pido.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing trade shows are a fantastic opportunity for brands to showcase their products and services \u2013 alongside some of the world\u2019s most influential companies. Experts from industry-leading businesses hold inspiring seminars and talks and offer the chance to network with the best. We\u2019ve profiled eight of the world\u2019s best marketing exhibitions and trade shows to [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":62828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[899],"class_list":{"0":"post-62822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibitions"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best marketing trade shows | Solopress<\/title>\n<meta name=\"description\" content=\"Thinking of networking and promoting your brand at a marketing event? 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