{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"quien-invento-las-tarjetas-de-empresa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"\u00bfQui\u00e9n invent\u00f3 las tarjetas de visita?"},"content":{"rendered":"
<\/div>

Durante cientos de a\u00f1os, Tarjetas de visita<\/a> han sido una herramienta de marketing integral para los comerciantes y el comercio.<\/p>\n

Desde los primeros or\u00edgenes en la antigua China<\/strong> a los inicios de lo que podr\u00eda llamarse dise\u00f1o reconocible de tarjetas de visita en la \u00e9poca victoriana.<\/p>\n

Recorremos la historia de la tarjeta de visita y explicamos c\u00f3mo surgi\u00f3 de sus humildes or\u00edgenes para convertirse en un elemento b\u00e1sico de empresas y profesionales de todo el mundo.<\/p>\n

 <\/p>\n

\u00bfCu\u00e1ndo se invent\u00f3 la tarjeta de visita?<\/strong><\/h2>\n

La tarjeta de visita tiene sus or\u00edgenes en la China del siglo XV, seg\u00fan este art\u00edculo de The Economist.<\/p>\n

Los antiguos chinos utilizaban estas primitivas cartas para hacer saber a la gente que iban a venir<\/strong> antes de llegar a su casa o lugar de trabajo. Esto sugiere que las primeras tarjetas de visita se utilizaban del mismo modo que nosotros. Mensajes de WhatsApp y Facebook<\/strong> hoy, como llamadas de cortes\u00eda antes de visitar a un amigo o conocido.<\/p>\n

Tambi\u00e9n se utilizaban -de manera m\u00e1s formal- para anunciar visita de la realeza<\/strong>. Estas tarjetas, producidas antes de una visita real, se conoc\u00edan como Meshi.<\/strong> Fueron presentados con ceremonias que a\u00fan se encuentran en Etiqueta de las tarjetas de visita<\/a> en la China contempor\u00e1nea.<\/p>\n

Incluso hoy en d\u00eda, la tarjeta se sostiene con ambas manos entre el pulgar y el \u00edndice<\/strong>\u00a0y se la pasa a la otra persona, que la recibe del mismo modo.<\/p>\n

 <\/p>\n

\u00bfCu\u00e1ndo se generaliz\u00f3 el uso de las tarjetas de visita?<\/strong><\/h2>\n

La llegada de las llamadas \"tarjetas de visita\" en 17th<\/sup> En la Inglaterra del siglo XIX se utilizaban trozos cuadrados de papel o cartulina para anunciar productos o servicios.<\/p>\n

Los comerciantes repartieron tarjetas comerciales con informaci\u00f3n sobre el nombre de la empresa, servicios prestados<\/strong> y detalles de las ubicaciones, a menudo mediante un mapa.<\/p>\n

Este art\u00edculo en Collectors Weekly<\/a> detalla los avances de la imprenta que marcaron el comienzo de \"una edad de oro\" de las tarjetas comerciales para publicitar desde viajes en transatl\u00e1nticos de larga distancia hasta kits de costura.<\/p>\n

Estas primeras versiones de las tarjetas de visita compart\u00edan las mismas caracter\u00edsticas que las que se utilizan hoy en d\u00eda, proporcionando informaci\u00f3n esencial para hacer negocios.<\/p>\n

 <\/p>\n

\u00bfC\u00f3mo ha evolucionado la etiqueta de las tarjetas de visita?<\/strong><\/h2>\n

La etiqueta del bardo de negocios se ha transformado a lo largo de los siglos. En el 17th<\/sup> En el siglo XIX, formaba parte de un intercambio formal -casi ceremonial- para anunciar la llegada de la realeza. En la \u00e9poca victoriana se hab\u00eda convertido en herramienta de comercio<\/strong> y la embrionaria industria publicitaria anterior a la imprenta, que impuls\u00f3 el comercio durante toda la Revoluci\u00f3n Industrial.<\/p>\n

La tarjeta de visita moderna se distribuye en cualquier momento y lugar. Se entregan con frecuencia antes, durante o despu\u00e9s de las reuniones<\/strong>En eventos de networking o ferias comerciales, o simplemente en un entorno informal cuando sea pertinente y apropiado.<\/p>\n

En ferias y eventos, las tarjetas de visita suelen adjuntarse a otros productos impresos, como folletos o prospectos, para crear un paquete de material promocional.<\/p>\n

Simon Cooper, Director General de Solopress, afirma que el intercambio de tarjetas de visita se ha convertido en un ritual de las reuniones de negocios.<\/p>\n

\"Son un gran punto de interacci\u00f3n... un gran rompehielos\", dice.<\/p>\n

Para Simon, la tarjeta de visita tambi\u00e9n se queda grabada en la memoria: es algo que se puede tener en la mano en una \u00e9poca en la que la mayor\u00eda de las interacciones son virtuales.<\/p>\n

\"Por lo general, recordar\u00e9 que alguien me ha entregado una tarjeta en alg\u00fan momento del pasado\", afirma. \"Sin embargo, no recordar\u00e9 haber aceptado una conexi\u00f3n de LinkedIn\".<\/p>\n

 <\/p>\n

\u00bfC\u00f3mo han cambiado los dise\u00f1os de las tarjetas de visita?<\/strong><\/h2>\n

Hace siglos, los dise\u00f1os originales y cl\u00e1sicos se basaban en el uso de la caligraf\u00eda<\/strong> - con versiones m\u00e1s ornamentadas grabadas en oro.<\/p>\n

En la era victoriana se produjeron avances en la imprenta, con la entonces...litograf\u00eda pionera<\/strong> la primera ola de producci\u00f3n masiva de tarjetas de visita.<\/p>\n

M\u00e1s adelante en el 20th<\/sup> siglo <\/strong>y la tarjeta de visita hab\u00eda evolucionado hasta convertirse en el formato que seguimos conociendo hoy en d\u00eda. Datos de contacto, puestos de trabajo, cualificaciones... todo en una tarjeta compacta.<\/p>\n

Las tarjetas de visita han desempe\u00f1ado incluso un papel en la cultura popular. Las famosas American Psycho<\/strong> Tarjeta de visita<\/a> Es conocida la escena en la que los banqueros de la gran ciudad Patrick Bateman, David Van Patten, Timothy Bryce y Paul Allen intercambian cartas. Los personajes ficticios de la El drama publicitario de los 60 Mad Men<\/strong> tambi\u00e9n recibieron sus propias tarjetas de visita, como parte de una campa\u00f1a en las redes sociales de la agencia McCann<\/a>.<\/p>\n

El arte imita a la vida <\/strong><\/h3>\n

Los dise\u00f1os limpios y sencillos de las tarjetas McCann\/Mad Men se siguen utilizando hoy en d\u00eda, con el caracter\u00edstico tipo de letra negro sobre cartulina blanca.<\/p>\n

Sin embargo, los dise\u00f1os atrevidos son cada vez m\u00e1s frecuentes.<\/p>\n

Con una competencia cada vez mayor, la necesidad de destacar entre la multitud ha visto el auge de dise\u00f1os m\u00e1s inusuales.<\/p>\n

Algunas empresas se han alejado de la tarjeta rectangular est\u00e1ndar y utilizan formas interesantes<\/strong>o llamativos estilos coloristas. Las im\u00e1genes se han generalizado y los gr\u00e1ficos se utilizan con gran efecto.<\/p>\n

Con m\u00e1s libertad creativa, las tarjetas de visita se utilizan para mostrar la marca<\/strong> - como escaparate de dise\u00f1o y transmisi\u00f3n de informaci\u00f3n.<\/p>\n

Simon lo explica: \"Uno de los Ventajas de las tarjetas de visita<\/a> es que tienen la capacidad de transmitir mucho sobre su organizaci\u00f3n y lo que representa. As\u00ed, act\u00faan como una mini demostraci\u00f3n o presentaci\u00f3n de lo que es tu marca\".<\/p>\n

Renueve su stock imprimiendo un nuevo juego de tarjetas de visita con Solopress. Dise\u00f1e sus propias ilustraciones o utilice nuestros dise\u00f1adores internos para crear la tarjeta perfecta para usted.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/quien-invento-las-tarjetas-de-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Invented Business Cards? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/quien-invento-las-tarjetas-de-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T07:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T16:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Business cards have been around for hundreds of years. Discover this rich history and see how they\u2019ve changed from 15th century China to today.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Who invented Business Cards?\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"wordCount\":859,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"keywords\":[\"Business Cards\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"name\":\"Who Invented Business Cards? - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"description\":\"Business Cards have been around since the days of ancient China. 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