{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"promocion-musica-en-vivo-con-impresion","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"M\u00fasica en directo - promoci\u00f3n con medios impresos"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\u00bfExiste alg\u00fan sector en el que la relaci\u00f3n entre los soportes f\u00edsico y digital haya sido m\u00e1s agitada que en el Rock &amp; Roll? Creemos que no. Y aunque lo digital est\u00e9 ganando terreno en cuanto a la forma en que consumimos la m\u00fasica grabada, la m\u00fasica en directo consiste en estar presente.<\/p>\n<p>Es esa conexi\u00f3n que se establece al ver a un artista hacer lo suyo en el escenario lo que tiene un atractivo m\u00e1gico. Es dif\u00edcil imaginar algo que pueda sustituirla para los amantes de la m\u00fasica en directo.<\/p>\n<p>\u00bfQu\u00e9 puede ser m\u00e1s apropiado para promocionar la m\u00fasica en directo que algo f\u00edsico? Un pedacito de tu creatividad, plasmado en letra impresa, para que tu p\u00fablico lo compruebe o se lo lleve consigo.<\/p>\n<p>Ya sea un artista en solitario, un miembro de una banda o un promotor de m\u00fasica en directo, la publicidad de su evento es vital para que se corra la voz. La producci\u00f3n de material de marketing ocupar\u00e1 un lugar destacado en su lista, as\u00ed que aqu\u00ed tiene la gu\u00eda Solopress de impresi\u00f3n promocional que le har\u00e1 empaquetarlos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Amplificar con folletos<\/strong><\/h2>\n<p>Con su evento a la vista en el calendario, es hora de empezar a promocionarlo. A <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">folleto<\/a> es la cl\u00e1sica pieza de marketing colateral que se presiona en las palmas de las manos de los potenciales asistentes a los conciertos.<\/p>\n<p>El punto de vista local es vital cuando te diriges a una escena espec\u00edfica. Usted sabe d\u00f3nde se re\u00fane su p\u00fablico en busca de entretenimiento nocturno. Con los folletos puede llegar con confianza a esos lugares.<\/p>\n<p>Tanto si organizas una batalla de rap como un baile del t\u00e9, esto te permitir\u00e1 concentrar tus esfuerzos en las zonas culturales y geogr\u00e1ficas adecuadas. Un folleto es algo que esas personas pueden llevarse y utilizar como recordatorio de tu pr\u00f3ximo evento.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Carteles profesionales<\/strong><\/h2>\n<p>\u00bfDe ni\u00f1o hac\u00edas bocetos de los carteles de tus grupos de m\u00fasica? \u00a1No abandones a ese ni\u00f1o! Hacer realidad ese sue\u00f1o puede ser m\u00e1s barato de lo que crees con <a href=\"https:\/\/www.solopress.com\/blog\/es\/carteles\/\">impresi\u00f3n de carteles<\/a> de Solopress.<\/p>\n<p>Utilizar un tama\u00f1o A3, A2 o superior no s\u00f3lo aumenta el impacto de sus carteles por su tama\u00f1o, sino que tambi\u00e9n le diferencia de otros artistas y eventos que han optado por la impresi\u00f3n casera amateur.<\/p>\n<p>Al fin y al cabo, parecer\u00e1s mucho m\u00e1s profesional en un gran cartel a todo color que en una hoja A4 en blanco y negro.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Justo el billete<\/strong><\/h2>\n<p>Aunque los billetes electr\u00f3nicos ya son una realidad, no todo el mundo tiene acceso a una impresora. Aparte de eso, las entradas personalizadas tienen algo especial. Ayudan a crear expectaci\u00f3n y los asistentes pueden conservarlas como recuerdo despu\u00e9s del evento.<\/p>\n<p>Para locales que no disponen necesariamente de personal de puerta con lectores de c\u00f3digos de barras, <a href=\"https:\/\/www.solopress.com\/blog\/es\/event-tickets\/\">billetes impresos<\/a> tambi\u00e9n protegen contra la falsificaci\u00f3n. Esto le ayudar\u00e1 a estar seguro de que s\u00f3lo admite clientes deseables que pagan.<\/p>\n<p>Sin embargo, el tiempo es esencial, como Factory Records de Manchester aprendi\u00f3 a su costa. El jefe de la discogr\u00e1fica, Tony Wilson, encarg\u00f3 el trabajo al artista gr\u00e1fico, <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2002\/nov\/25\/architecture.artsfeatures1\">Peter Saville dise\u00f1ar\u00e1 las entradas para la inauguraci\u00f3n de la discoteca Ha\u00e7ienda<\/a>. Saville consigui\u00f3 un dise\u00f1o ic\u00f3nico, lamentablemente unos d\u00edas despu\u00e9s de que se celebrara el evento.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El \u00e9xito est\u00e1 asegurado<\/strong><\/h2>\n<p>A <a href=\"https:\/\/www.solopress.com\/blog\/es\/tarjetas-de-visita\/\">tarjeta de visita<\/a> puede que no parezcan el art\u00edculo m\u00e1s Rock 'n' Roll del mundo, pero pueden ser de un valor incalculable a la hora de asegurarse un trabajo posterior, sobre todo para grupos de actuaciones o tributos. Son casi tan solicitados como Wonderwall y, sin duda, el material promocional m\u00e1s \u00fatil despu\u00e9s de un concierto.<\/p>\n<p>Imagina que acabas de salir del escenario y el DJ ha encendido su equipo de sonido. Es mucho m\u00e1s sencillo entregar una tarjeta que intentar gritar o garabatear tus datos de contacto a un posible cliente que quiere contratarte.<\/p>\n<p>Y si ese posible cliente se va de fiesta por la noche, puede descubrir tu tarjeta en su bolsillo a la ma\u00f1ana siguiente. Perfecto si su recuerdo de vuestro encuentro es un poco borroso...<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>De la imprenta a los clientes...<\/strong><\/h2>\n<p>Independientemente de si es usted el que promociona o el que act\u00faa, no hay nada mejor que desenvolver el material reci\u00e9n impreso. Es un momento de validaci\u00f3n para usted, pero tambi\u00e9n da una sensaci\u00f3n de legitimidad y profesionalidad a su evento. Cuando tu p\u00fablico vea tu campa\u00f1a promocional, perfectamente dise\u00f1ada e impresa, sabr\u00e1 que vas en serio y que les espera una gran noche.<\/p>","protected":false},"excerpt":{"rendered":"<p>Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock &amp; Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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Read our guide to promotional print that will have you packing them in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/promocion-musica-en-vivo-con-impresion\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T19:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Live music &#8211; promoting with print\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"name\":\"Live Music: Promoting with Print | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"description\":\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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